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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Oct. 24, 1947)
Oregon W Emerald
The Oregon Daily Emerald, official publication of tne University of Oregon, published
daily during the college year except Sundays, Mondays^ and final examination periods.
y Entered as second-class matter at the postoffice, Eugene, Ore.
Member of the Associated Collegiate Press__
BOB FRAZIER, Editor BOB CHAPMAN, Business Manager
BILL YATES JUNE GOETZE, BOBOLEE BROPHY
Managing Editor _Co-News Editors_
WALT McKINNEY, JEANNE SIMMONDS, MARYANN THIELEN
Associates to Editor *_ __
~ WALLY HUNTER
Sports Editor ___
PTTVT T TS KOHLMEIER VIRG TUCKER
HELEN SHERMAN Advertising Manager
Assistant Managing Editors_____
National Advertising Manager.•RiViriHan'RlettodnM
Circulation Manager ..--. .
Editorial Board: Harry Glickman, Johnny Kahananui, Bert Moore, Ted Goodwin, Bill
Stratton, Jack Billings. ___
(Jfice Manager .Marge Huston F°5ter
Now Is The Time
When the state board of higher education meets Monday in
Portland, it will consider a recommendation that tuition charges
be raised $5 a term for the next 10 terms. The money so raised
will be used to “furnish and equip” the Erb Memorial (student
Nobody at the University likes having to go to the board
with such a recommendation. They’d prefer to see the money
come from some other, more appropriate source. That the
students have been forced to assess themselves for the building
is a rather sad commentary on something.
The feeling of the University administration, however, in
accepting this student proposal as a last resort for securing
a building “in our time,” it that it is NOW OR NEVER. They
realize that if the campaign is not carried through, much of
the promised funds (pledges) may not be collected. This would
nullify a lot of the hard work done last spring and summer.
Also not to be overlooked is the thought that there are
other groups on the campus who would dearly love to get their
hands on this student union money—for other construction
which they regard as no less urgent.
Thus it is that if we don’t build this building now we may
as well forget it for another quarter century.
I f the game’s been worth the candle thus far, it is also worth
this last step. Friends of the student union idea will be saying
their prayers Sunday night.
On Big Name Bands
The sum of $2,40 a couple to listen to a relatively unknown
band at the Sophomore Whiskerino has resulted in some large
howls from the campus half that foots the bill. General opinion
has it that the sum is a little too steep for a band that is still on
its way up, and why can’t we have a name band?
As usual there’s another side to the story. On September 8.
Dick Williams, educational activities manager, wrote three
booking agencies for information on available bands. Only one
came through with four bands tentatively available. The best
known outfit, Red Nichol’s got the nod from the dance chair
men and they wired for a contract. No word was received and
a follow-up wire finally revealed that Nichol’s wouldn't make
the trip for only one engagement, and his bookers liadn t been
able to arrange a Northwest tour.
Time was whipping away at a merry rate, and, after many
long distance calls and wires, the agency offered Bob Summers
at $1000, including expenses. The agency asked this figure be
cause they will have to pull Summers away from his Spokane
engagement for the Kugene date, and then send him back to
The crux of the situation lies in the Music Corporation of
America's Eeuel Freeman's statement to Dick Williams, "Or
chestras of the middle class aren't coming to the Northwest be
cause they can't make money." In other words, we’re lucky to
have Bob Summers.
To make expenses, the sophomore class will have to sell 700
tickets at $2.40, with not one cent for profit. The chairmen)
could have signed a local outfit with tickets at $1.25 but past)
experience has proved bitterly that students won't go to Mac
court to hear the same band they can hear at Willamette park.
The reason is obvious.
Budgets being what they are, it is impossible to get a name |
band for each of the all-campus dances. Homecoming and the
Junior prom rank as the top dances of the year and therefore
rate the best bands. The other dates will have to.be filled with j
relative new-comers whose music is usually just as dancable.!
Who knows? One of these days, Summers may be ranked with
By REX GUNN
Everything’s a worthy cause,
Soup and soap and overalls;
Value, stretching wafer thin,
Takes the whole damned business
Looking for communism ? On ra
dios, in movies, in slick magazines
and in current novels you’ll find it.
Only it isn't political communism.
This particular brand is in the field
of human values. They have been
leveled as with a scythe. The whole
thing is a big blur, a relativistic
For example: There is a pause,
the announcer comes on and asks
the audience to be silent for 60 sec
onds. A great eulogy, skillfully
written, comes trembling into your
ear. The voice of the announcer is
resonant, hushed with pathos—
the music makes your tear ducts
twitch ... a tribute to Washington
or Lincoln or at least Bunker Hill ?
No! You’re listening to national
cat week, or how Van Johnson is
bravely planning his screen come
back. Common soap enjoys in life
what was once reserved for the
most revered of American state
men in death.
Again—in a dramatic picture,
Tyrone Power is searching for his
nebulose soul. He goes to night
clubs, brothels, good homes, sym
phony concerts. He also digs coal,
but no soul. Finally the orchestra
swells into a rush of emotional
chords. Power goes to India and
picks up his soul.
Why did he have to go to India?
I don’t know. Power could have
found his soul more convincingly at
the symphony, listening to
Profundity is no longer consid
ered a quality that proceeds from
merit or service; it is treated in
our entertainment world as a
mood, a thing which can be found
as easily by a fool as by a Socrates
or a Christ.
So what? The stock answer to
any one who objects to such enter
tainment, or such advertising is:
“The public gets what it wants.”
I’m not so sure of that. It’s hard
to tell which is cause and which is
effect. People often go to movies,
come out bored stiff, swear never
to go again; then forget about it
in a week.
There is no reason to believe
they wouldn't go to better movies
if they could get them; that they
wouldn't tune in to better radio
programs if they were there.
Smeared values aren t new.
They've been here for ages. Phillip
used to sell them to Athenians just
just before he took over. It’s just
that radios and movies smear val
ues on so much bigger a scale. They
get into most homes, guide the
thinking of children, convince lazy
people that so long as they go to
movies and buy perfumes, they are
serving a remarkable public ser
And by the dollar standard alone
they are, because they keep feed
ing those interests for a relative
ly poor standard of work. That, to
many advertisers, is the worthiest
of causes. But I still think the ma
jority of American business men
and movie producers have more
sense than their sponsored pro
grams indicate, and some day they
will decide that they can afford to
tell the public what their products
are really worth. Maybe then pub
lic speech will regain a facility for
something besides deception. But,
Everything’s a worthy cause,
Soup and soap and overalls.
Wesleyan university, Middle
town, Conn., has purchased a spe
cial collection of 2,000 volumes on
(Editor’s Note: Columnist Larry Lau and his portable are closet
ed in Robinson’s, where Larry is busy rewriting the University cat
alog. The first installment, which appears here, was delivered to the
Emerald shack by Snowbelle.)
By LAKKI LAU
Eugene is a bustling, overcrowded city of 40,000 situated at the
southern end of the Willamette valley. Six months a year it is bounded
on five sides by water, which makes it the only heavily populated
peninsula in the state. Rainfall, usually moderate, seldom exceeds 30
inches in any one month.
, The Willamette, which rises 80 feet above its banks each year, will
soon be dammed. Construction has been delayed by congress in the
rush to send Hershey bars to Poland.
January and February are exciting months in Eugene because of
the annual Water Pageant. Basements are flooded, electric power goes
off, livestock drowns, houses and outbuildings float away, while the
citizens flee laughingly to higher ground. The Pageant’s charm lies in
the fact that when the waters recede, anything left on your lawn is
yours. During these months, maritime law replaces the usual codes.
Has a College
One of the town’s leading industries is the University of Oregon, a
well-recognized, scholasticaliy-high, liberal arts college, with an en
rollment of 5800 carefully selected young men and women. Nobody
with a prep decile of more than 10 is admitted, and an accumulative
GPA of 3.25 is helpful if the student wishes to remain. This selective
process and the rigorous scholastic training, are worth while, because
graduates are swooped down upon by eager businessmen who would
give them, all cushy jobs.
Architecturally the campus buildings have much to offer. Deady
hall resembles the mead halls of medieval Frankish kings. Some assert
that mead is still served there.
A Mighty Group
Athletically the University maintains overpowering superiority.
Oregon athletes, as mechanically perfect as human beings can be, play
flawless ball. Foitball players seldom bother with such physical crudi
ties as blocking and tackling. The coach is a kindly, gentle, old man
who never raises his voice. He had a gold mine in Nevada, but gave it
up to add to Oregon’s string of 54 successive victories. The team usual
ly meets for devotional services thg night before the game, but no
formal practice is deemed necessary.
Financially the University is exceptionally well off. Because of the
foresight of the founding fathers in retaining the school’s original
timber grants, Oregon stands with the well-endowed, such as Harvard,
Duke, Stanford, and USC. Tuition charges are small, and plans are
underway for another substantial decrease.
The University owns and operates a cooperative store where
goods are sold at little or no cost.
! “Walking billboards” will be one
of the features of the 1947-48
New pledges of Alpha Delta Sig
ma, national men’s advertising
honorary, who were tapped at din
ner time Monday night, will pa
rade around the campus with the
traditional Alpha Delta Sigma
sandwich boards, Bob Chapman,
wee-president, said Thursday.
Tapped for membership in the
lonorary were: Fred Matthias, Bob
Zeller, A1 Pietschman, Leo Nutt
man, John Ward, Earl Walters,
Vlrg Tucker, Tom McLoughlin,
Doug Hayes, Merle Aden, and
These 11 men were pledged be
cause of their outstanding record
in the field of advertising and pro
notion on the campus, Chapman
In Thai Game