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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Oct. 18, 1946)
Oregon W Emerald
TED HALLOCK, MARILYN SAGE
JACK L. BILLINGS.
MARYANN THIELEN and
Assistant Managing Editors
BOBOLEE BROPHY and
Assistant News Editors
Tom Key, ByAm Mayo, Bea King, Billie Johns
Faculty Adviser—Dean George Turnbull
‘ BERNIE HAMMERBECK
TtTT.T, STRATTON, WALLY HUNTER
Assistant Sports Editors
ROGER TETLOW DON JONES
Chief Night Editor Staff Photographer
Features and columns in the Emerald reflect the opinions of the
writers. They do not necessarily represent the opinion of the editorial
staff, the student body, or the University. _
Signed editorial features and columns in the Emerald reflect the opin
ions of the writers. They do not necessarily represent the opinion of the
editorial staff, the student body, or the University.
Entered as second class matter at the postoffice, Eugene, Oregon.
Hiding the Light?
Somewhere along' the way, some of the students seem to
have forgotten that Homecoming is not merely a game and
dance for the sake of the ASUO. Others seem to have forgotten
that the biggest weekend of fall term is not merely an excuse
for alumni visits.
Homecoming weekend is a tradition at universities and
colleges throughout the country, a tradition which has not been
outmoded. At Oregon it is, in theory, a weekend during which
present Ducks outdo themselves to assure the students of the
old school” a whale of a time—without ignoring their own
interests in the process.
It is a campus-wide open house at which alums are invited
to “take off their hats and stay awhile.” In the past, Home
coming theory has been fact. Whether the fact will continue
cannot be left to the committee entirely. They have presented
the plans and the staging—but no show goes over in a sparsely
seated auditorium, no dance is successful on a vacant dance floor.
Cooperation is a distasteful word—but cooperation, from the
students at the present, is the "X” quantity which will deter
mine tlve success or failure of this year s Homecoming.
The committee is harping upon the attitude of welcome—
and well they may—for unless the commencement of events
brings a fever of interest from ASUO members, the alumni will
go away plying the old saw, “Oregon spirit isn’t what it used
We think it's better than it used to be—so let’s show off.
Time: May, 1947.
Place: Anywhere on the campus.
Scene: Everywhere groups of students, with pleased expec
tant expressions are leafing through a large colorful book. Here
and there, trying to get a gratis look, are .sad woebegone indi
Joe (looking at picture of Joe)—What a handsome brute!
What'a tremendous book. Bet they make All-America again
Jaxon (running up to Joe waving a $20 bill)—Hey, Joe, how
about buying your Oregana?
Joe—Not on your life, Jax; not for love nor money. This is
great. Why didn't you order yours last fall.
Jaxon (scuffing a pebble with his saddles)—I forgot. 1
thought I could get one when they came out.
Joe—But didn't you read in the Emerald where they were
only gonna publish a limited number on accounta the paper
shortage. I ordered mine before the November 12 deadline.
Only six buckeroonies and look what all you get!
Jaxon (his chin quivers and he sniffs)—Yeah, I guess I w’as
a knothead. (Lifts his chin defiantly.) But I saw some guys who
only ordered theirs spring term when they registered and they
Joe—Well, sure. The Oregana people saved some copies for
the vets who would register winter or spring term—heck, that's
only fair, isn’t it? ... If you'd gone up to the Igloo before the
deadline last fall you coulda had a book.
Jaxon—Yeah, I know . . . Things are tough. Will you
punch my card, Joe ?
Joe—Sure, Jack . . . Hey look, good picture of me, huh?
£ Mutters) Handsome brute! _
What Price Advertising
Of late, many students have begun to regard the Oregon
Daily Emerald as a five-column Shopping News, and justifiably
so. For, of late, the Oregon Daily Emerald has carried, on an
average, more advertising than ever before in its history.
The reader may rightfully ask: “Why?” The answer: be
cause it seems that everyone concerned with the Emerald, ex
cept its staff members, would like to see it make as much money
In case the reader isn’t satisfied with that reason, perhaps
more complete explanation as to how the Emerald is financed
will suffice. Every year the business manager is given a budget
to fill, based on statistics compiled from previous years of oper
ation. In effect, the BM is asked to make money to offset costs.
In theory, advertising exists here ONLY to help defray ex
penses of publishing our paper.
Whatever monies are received from paid circulation are then
thrown into the kitty. The resulting total is usually less than
the sum needed to meet anticipated expenditures. Therefore,
'the deficit (usually there is none), is made up from educational
activity funds. Those funds, in case you didn’t know, are
YOUR funds. They exist, to the tune of approximately $36,000
per school year. They are collected, with the understanding
that their use is designed to make this a better campus on which
to learn and live.
Now, with all of the above well in mind, picture a student
enterprise being run as a profit-making entity, with the use of
competitive methods and demands. Mull it over, then decide
whether you care about how this paper looks and reads.
If, after contemplation, you reason that other things happen
in this wide world, to the exclusion of advertising and, if you
choose to read about said unimportant affairs, like news, edi
torials, features, columns, etc., then start demanding that the
number and size of ads in the Emerald be regulated, immedi
ately. Or, as an alternative, publish a larger paper.
if you don’t know how to go about protesting, here is our
suggestion: this still being a democracy, and you still being the
people who kick in the two bucks a term (to allow this paper
and other activities to function), write or see Dick Williams,
educational activities manager. Tell him exactly what you want
... what you demand. The board will never be able to act in
full faith, until, and unless, they know your ideas. Do it today.
BENEFITS OF BEING A CHRISTIAN
11 a. m.—Broadcast over KUGN
Welcome U of O Students and Parents
Bible School at 9:45—Youth Fellowship, 6:30
7 :30 p. m.—“Sin and Death or Grace and Life”
FIRST BAPTIST CHURCH
Bdwy. at High Dr. V. Webster, pastor
for those who enjoy or create
music and art"
GRAVES MUSIC & ART
1198 Willamette. Ph. 4407
By DALE HARLAN
The Pattern of Nomination
We would not be questioning the
wisdom and experience of age to
call attention to the fact that of
the four candidates who were orig
inally suggested as nominees for
U. S. senator, in New York, Herbert
Lehman is 68, Hugh Drum is 67, .Fi
erello La Guardia is 64, and Bill
Donovan is 63.
It is true that many men- have
played their most important part
in American life and politics while
in their seventies and eighties. Nev
ertheless, it is interesting that in a
state as large and thickly popu^Jed
as New York the politicians found
it so difficult to discover suitable
candidates in their late 40’s or early
50’s to run for the United States
Where is this lost generation of
middle-aged Americans ? The an
swer is that the age pattern has to
be fitted into a Religious pattern.
Religion can be a greater boon or
detriment to a candidate in New
York than can any combination of
his past record and the social and
economic concepts he happens to
hold to. In that state, the tickets
have to be balanced among Catho
lic, Protestant, and Jew with fair
Nobody can quite explain why
this balancing of party tickets
should be necessary except by that
exceedingly deceitful phrase, “it is
realistic and practical to do this.”
It is apparently realistic and prac
tical to judge candidates not by their
ability, their character, their com
petence, but by their religious affil
iations to make sure that esrtfci of
the great religious groups has am
ple representation on the ticket. The
effect of this has been to create a
professional lay type among relig
ious groups that is potentially as
dangerous as having a state church.
Tire men of this professional lay
type are not necessarily religious,
but they manage to attract atten
tion to their activities in religous
The pattern for this election was
to work this way: The Republicans,
for instance, have Tom Dewey for
governor. Dewey is a Protestant,
The normal candidate for attorney
general is the present incumbent,
Nathaniel Goldstein, a Jew. There
fore, the candidate for U. S. senator
should have been a Catholic. Bill
Donovan and Hugh Drum are Cath
olics. Either one should have fitted,
But, General Drum never had more
than synthetic supporters and ap
parently he was brought forth
against his own wishes.
(Please turn to page seven)
We have a fine line of
160 E. Willamette. Ph. 1057
13. F. Ouackenhush’s
A Walk in the Sun
. THEATIIE .
LOVER GOME BACK