Colleen Mariott Selected
1946 Emerald Cover Girl
COLLEEN MARIOTT . RlnlO
Introducing Misa Colleen Mari
ott, Emerald cover girl for 1946
and winner of the Miss Photogenic
contest.
Thus Colleen has added two
more links in her chain of college
achievements. Recently elected
secretary of the freshman class,
she is social chairman of Orides,
a member of WAA, and was in
charge of displays for the recent
YM-YW International conference.
A graduate of Eugene high
school, where she participated in
numerous activities, Colleen is now
majoring in liberal arts.
In the midst of the interview,
Colleen kept juggling an odd-shap
ed package. Not an ordinary pack
age, it contained “bones for my
dog,” she explained. Lucky dog.
A portion of the $25 she will
receive for winning the Bell studio
contest will be spent in the pur
chase of a blue feather hat, “some
thing sort of sophisticated and
crazy, very crazy,” she hastened
to add. The remaining money will
probably be saved, since Colleen
asserted, “I’ve a large streak of
Scotch blood in me.”
Tops in entertainment for the
’46 cover girl is a few days spent
at the beach which she “loves.”
“I like to have lots of fun,” was
the way in which Colleen summed
up her favorite method of spending
spare time.
Her choice of reading matter is
“anything but the history of the
world. I’m a fiend for magazines
—any kind except detective maga
zines.”
Standing a slender 5’ 7,” this
outstanding freshman girl has
brown hair, blue eyes, and an en
gaging grin.
One of Colleen’s prides is her kid
sister, Nan, a sophomore at Eu
gene high school, who is very tal
ented in music.
Currently Colleen sees big things
ahead for the coming spring term
and is enthusiastic about the ac
tivities of her class and the events
which lie ahead.
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b; i •
Sometimes its good to make customers dissatisfied
!• For 25 years it has been an accepted prac
tice to change the oil in an automobile every
1,000 miles. With the motor oils we had before
the war this was the only safe procedure. And
the public had been told about it so long and
so frequently, the habit was pretty well fixed.
2* During the war, however, Union devel
oped an oil that would last a good deal
longer than 1,000 miles. In fact, it had to be
changed only two times a year. A few months
after V-J day we were in a position to offer
this New Triton to the motoring public.
3* At that point we had to make a decision.
Should we advertise New Triton simply as a supe
rior oil and let people go on changing it every 1,000
miles? Or should we give them the whole story
and upset a buying habit that had been estab
lished for years?
4* If Union Oil had been a monopoly-private
or govemmental-we would probably have kept
quiet. There’s no incentive to go after more
business when you already have it all. And when
the customers are satisfied, the motto of most
monopolies is “Don’t Rock the Boat.”
5. But we didn't have all the business. We
were in competition. By telling the whole
story on New Triton we stood to gain two
things: good will from our present customers
and additional business from the dissatisfied
customers of our competitors. So we told it.
The results justified our decision.
6* Furthermore they proved once again that
as long as there’s room for improvement in an in
dustry, the only way to guarantee maximum prog
ress is to have an economic system that guarantees
maximum incentives. Our American system, with its
free competition, provides these to a degree no other
system has ever approached.
UNION Oil COMPANY
This series, sponsored by the people of Union Oil Company,
is dedicated to a discussion of how and why American busi
ness functions. We hope you’ll feel free to send in any sugges
tions or criticisms you have to offer. Write: The President,
Union Oil Company, Union Oil Bldg., Los Angeles 14, Calif.
AMERICA'S FIFTH FREEDOM IS FREE ENTERPRISE