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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Jan. 20, 1943)
Ad Men Face Paradox; Lots of Cash, No Goods By DON DILL* Advertising majors are having a hard time of it. Advertising workers on the Emerald are having a rough trip this term. And the advertisers themselves are running in circles trying tc think of something to advertise. Therein lie the woes and worries of the advertising world jof Eugene and all the other little towns of the country. Busi ness booming, people in a mood tO' buy, money and plenty of it floating around—-but nothing to buy. Short on Goods People who want T-bone steaks an i turkey can't even get bam b ger that is all meat. Men who car. now afford a really good suit find suits getting thiruier and tire wool content less, and to many of those in the shops. Wo-, men, of course, are gnashing their lipstick-red lips trying to find one, please just one, pair of ny lon liose^and taking rayon and iikmg it. That is a general picture. For tunately for' Eugeneans and us, the>r temporary guests, this city has a main street full of stores, shops and markets whose shelves are still comparatively well-hid den by surprisingly complete stocks and supplies of merchan dise. Can’t Be Id-placed V. o are lucky that there aren't any booming defense industries with thousands of workers in our city suddenly made fich and filled with a lust to buy everything in sight, Partially, because of this, tin' Eugene merchants have kept th '.r stocks complete, and only in a few cases have they been un n [■,:>- to this, namely with such items as electrical goods, automo ti:v supplies, and a few personal il 'mis such as clothing. But the catch is yet to come. Tin merchandise now on hand is from the merchants' reserves, an i most of it can not be replaced a> readily as we have grown ac customed to expect. llPrtSMSs to AdvCrtlSC Tnis is t: reason that the nd \ • t.ising world is wrinkling its collective heads. For if a mer er, uit has a complete, but irre placeable stock, and if that nrer < ijndise is wanted by the public — and today dl merchandise is— and it i i bought by a customer cio .sight, then there seems to be little reason for the merchant to advertise. So the merchant tJcicks, and so he acts. But there are reasons to ad vertise good reasons. First the merchant must look ahead to the clay when the war has been won. H will be able to get his mer chandise, and so will his old com petitor, and so will all the new rivals in his town. TVon-Advertiser Forgotten Tf the businessman has been wise and studied the record of business during and after the first conflict, he will know that those business and concerns who kept o:: with their advertising dt:nng the period of limited mer chandising were the ones to whom the public turned for their goods, litKv.ry and necessity, alike. The reason is simple . . . from the advertising which had been done, the public knew tl-.at these products and business houses were still going still doing busi ness. Those merchants who did not advertise found that they had been forgotten, and all their frantic, belated efforts to regain their customers were to no avail. IVo Time to Hunt Another thing, the public has not time to hunt from shop to s’up trying 10 find the things lv» ,cants. Instead 1: ■ will go first I ihe stores that lie knows carry t! • -» goods. u.the merchant who folds his hands and sits hack to wait for the customer to look him up is going to he surprised by the drop in his business, for the cus tomer will not waste valuable gas, time, and energy just shop ping around as in the old days. Every college student finds him self a good example of this type of customer. Emerald on Spot These things seem uninterest ing and far removed from the campus, a closer appraisal of the whole situation brings pertinent facts to light. Without advertising most of our newspapers and publications would have to cease publication. This means, specifically, the Em erald, for without the money gained from advertising it would not be possible for the student body to provide a school paper such as we have known it. Ads Convenient This article may wind up sound ing more like an appeal to save : the Emerald but is rather a means of clarifying the place of advertising and what it means to the average student. The ads appearing in the Em- 1 erald are a convenient shopping guide. A quick glance and one can see what the merchants down town have to offer in goods and services. It is easy to find what one wants, where it can be pur chased, and at what price. Emerald Work Interesting Advertising itself is a thrilling and skilled game. It combines business, art, journalism and law. To the student working on the Emerald staff come many mo ments of valuable and enjoyable experience. These workers come from the rank and file of Oregon students with no consideration nade of sex, majors, or affilia ions. All work together and foj| he Emerald. ® The foregoing paragraph tum id into some definite propaganda. ;o, going whole hog, I can end :his article by making a direct ippeal to students to come down so “the shack” and get in on run ling their newspaper—and, not so begrudge those on the other side of the hall, the news staff, ook around and mayhaps you svould find them just as interest ng. It’s worth looking into. Freddie Slack becomes the lat ;st band leader in films, joining yred Astaire and Joan Leslie at tKO. m BTIT8 W TisnmwMt*. ««...• ..Experience and salary. P M«X* ilQ Tribune. Po«nt.o»n. kc'au*zing v"o 0 R *I>REXSt b. HAVEN'T THEY? ^^trade tour ^H|i§ f;d Esturdivs; ■■■■ rion end salary expected i Tribune._, service's c&'Vxpartenceb salesmen with lowing: aalary. drawing aceount or < minion: apleodtd opportunity. R 120 ti. c^wT, iAi>«. ttrunea. Cnrmian. books opened, dosed; audited, Ta,xes. ; X 2e*> iOOK-HOUSEWORKER. rrio.l M ly experienced and capable* »«all ATwater L'tery to ownarmanager of I t Smugglers Notch, £tofte I ly .Georgs. tSotrell/ Inlet' V .vjrsday or Friday it Ta>*< r o.. 49 Wall 8t.,wl4Ut, floor. *h. in until '3. Oood proposition. ComatasloiL R*14ll0'nmea. GIRL,, w-ntte. a» ■rI.'S houieworl;. own room. 2 children. 8caea dale; HO. R 13ft Timea, OIRL. white, charge, well-br^vert. iwin boyi, school age; assljt .■ in^.smaii.se^nr^.. R FURNITURE ^proposition for top man. R 194 Timas *VAIX PAPER RETAIL •ALE8MAN foj •ghly styled merchandise. write •»■«*»« <«nee and isUry. BB 53 N. Y. Time#. certified Matementi arrangement?. >451. keeping OGRAPHER rapid, college y ferred. Christian: $20. Walie .and timekeeper. tvpi*t and t operator; American-born L.-V. P. W | recently re : France Reeks any hind cl ' day or night. Excellent commiiRto'n: work Phone Mr. Bar-^ SALESUIR* ations Wan1 Instruction All Hi5h Schcel rd students end fs, 70 West SJlh. WOMEN, ae “ sale dally i time at^homr 1 ACCOUNTANT. Junior, • f bookkeeping experts lent: etata mltslmum I \ CCOUNTANT. CPA. part * • lime; atate aalary. R 103 Ti nd .adults taifbht tutor at her re*> 8TART drei chandlee c*. cellent percen' Miss Helen, r.oc.- University Herald Tribune. •CHITKCT «untor>. constnj' lanleal engineer, under 30. ate; Christian; St. 144. N \ -ment (Agency). 30 Church. ,LL birthday C, ,< nualntarxces: i)wn, 225 6th A Domestic-^’ •IST8, experienced eophlith tratlone; steady asslgnme-. Alt samploe. Saturd' >■ way. 153 West 44th. jSsJ^Tnltressc* jpics. . nurses volunteer 1 KEEPER-TYPI'; e Agency ’V-flg R, i«nogr^ ,E CITIZENS | to train for pi l k-.;.; vt MFG. IN B lowing T KiJHM IGH 8/, ■teSB3agfet 7-9_^ f and talk to us Monday r i0:30 and 12:30 only, a*. 21 th floor, cor. 42nd at. , slbllltlcs In you, we’l1 rial conference on ..: 5 o'clock you*** connection SAVE TIME AND MONEY THE CLASSIFIED WAY! Phone 3300—Ext. 354 —-Ask for Lois Clause Lois's glad to meet—and help you. She's at the other end of your telephone—when you dial 354 —in charge of our Classified Column. USE THE CLASSIFIED .... Many a lost item has been recovered through our Want Ad column. Lois will take down your information, and help you find what you want_ She'll save you time and money! READ THE CLASSIFIED .... It's a profitable habit — and an interesting hobby!