4-loopmen Retain Lead (Continued from page four) duction line, with 7 points. Three individuals— Bob Wren, Warren Taylor, Bob Newland—ran a triple tie for second with 6 apiece. You can’t write off this Cougar defeat, but at that, the Ducks still are tops in the ND loop. They came through the perilous Inland Empire trip—a virtual "Valley of the Shadow”—with just one black check against them. Over that Tough route, an even break is con ldered good in this league. Our Ducks still top the loop, and by games. Washington State and Oregon meet for the final two-game ser ies of the year February 26-27 in Eugene. Summary: Oregon (40) Wren, f . Taylor, f. Wriley, c. Kirsch, g. Newland, f Fuhrman, f . Popick, g. Seeborg, g... Totals. Fg Ft Pf Tp .3 0 16 .2 2 2 6 ...3 12 7 ...2 115 ...3 0 0 6 ...2 0 0 4 .2 0 0 4 ...1 0 0 2 .18 4 6 40 W.S.C. (46) Fg Witt, f .7 «ishop, f.7 rieridan, c.3 Akins, g.2 Mahah, g.1 Boalch, f.0 Shaw, f .0 Schoeff, f .0 Sundquist, c .0 Davison, g.0 Ft Pf Tp 0 0 14 2 2 16 2 3 8 2 10 0 12 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Totals.20 6 7 46 Halftime score: Oregon 19, WSC 20. Missed free throws: Oregon (5) —Wren, Taylor 2, Wiley, Kirsch; WSC (4)—Bishop 4. Official: Frank Heniges, Port land. JViley Holds Scoring Lead (Continued from page four) board artist, remained in second place with 26, but met with some serious contention from his teammate, Bob Newland, who found the basket frequently, now having 24. Bob Wren and Captain Don Kirsch, both with an even 20, completed the starting five. Number one reserve, Rolph Fuhr man, had a respectable total of 16. Scoring: Wiley, c . Taylor, f . ^^wland, g. Wren, f . Kirsch, g . Fuhrman, f ... Popick, g . Seeborg, f . Sutherland, c . Dick, g .. Fg Ft Pf Tp .15 9 5 39 .. 8 10 9 26 ..12 0 3 24 ..8 4 3 20 .6 8 5 20 .8 0 4 16 ..4 4 4 12 ..3107 .. 1 0 2 2 ... 0 0 0 0 65 36 35 166 c Guess Who? BUD ABBOTT ^ and LOU COSTELLO in "WHO DONE IT?" BUY UNITED STATES SAVINGS /bonds I AND STAMPS More than 3,500 students who have attended the University of Wisconsin are now in the armed forces. Grab Swim Trial Honors (Continued front page five) under actual race conditions, be ing that the two team-mates were racing against one another. This means quite a bit as the pressure of competition tends to make the boys nervous and con sequently reduces their times. Following Ralph Huestis’ time trials, from the beginning trial immediately after the Christmas vacation, the times of the ses sions are chronologically going down, which is definitely good. The first time trial in the 200 yard breast stroke was two min utes, 44 seconds; the second, two minutes, 35 seconds; the third, two minutes, 32 seconds. Hues tis lustily exclaimed that next Saturday’s time trials will see him at two minutes, 30 seconds. Nelson's effort, the other bright spot in last Saturday's program, was the time of one minute, 42 8-10 seconds in the 150-yard backstroke, and also a time of 54 6-10 seconds as an anchor man on the free-style medley. This medley consists of a four-man team, each swimming 100 yards, the anchor man being the one usually who is the fastest, and swimming the last leg of the » c l lcy. Others Boast With both the Oregon State and Washington squads predict ing that tlie championship is as good as theirs and produc e good evidence supporting in theory, Oregon will have to take a quick inventory. With an excep tionally strong squad, and five or six top-notch freshmen lenthr.g support, the Washington boys can strongly support their claim to the championship. The swimming team, next Sat urday, will choose captains and co-captains for the ensuing sea son, for both the varsity end freshman teams. o (in Here’s Your Advertising Guessing Game! IT'S FUN TO PLAY AT PARTIES AND IT'S EDUCATIONAL TOO! • In the panel shown here is a list of products known to everyone, with the actual amount per unit invested in advertis ing. Most people will guess that the amount is much more than it actually is. But the more people that advertisers can reach through advertising the lower the cost becomes for each individual sale. So it is easy to understand why these amounts are so low. At your next party, pass around a slip of paper with the names of the products shown in the panel. Then have people guess the amounts expen ded for advertising. You will have a lot of fun seeing how far they miss. Another good game is to take advertisements from this paper and cut out the names of the advertisers and then have your guests guess the name of the product or name of store. As a final question of your guessing game, hold up this ad and have your friends guess how much it costs to reach each sub scriber of this newspaper. The amount varies but a correct anwser would be from 4-100 to 15-1000 of one cent per family. WHAT TO DO! • Advertising is as es sentially American as ap ple pie. It aids in maintaining in this country the highest standards of living known to the civilized world. Make advertising y a u r buying guide and buy with confidence from, the ads reproduced in this newspaper. TYPICAL EXAMPLES OF THE COST OF ADVERTISING '■*" These small sums make mass distribution possible, lower costs of goods to you, the con sumer. Fresh Milk.7-100 of 1c per qt. Canned Soup.36-1000 of Ic can Popular Soft Drink .. .16-1000 of 1c glass Automobiles. 4c per dollar of F.O.B. price Home Furnishings . 3c per dollar of F.O.B. price Bed Sheet ($1.75 val.) 1c sheet Tobacco.y2c per pkg. Apples.lc per box Peas, Prunes .75c per ton Oranges 4-10 of lc per dozen Watches.5c per $2 item Shoes.25c per $10 pair THE COMMITTEE ON CONSUMER FACTS of the PACIFIC ADVERTISING ASSOCIATION, in cooperation with the following organizations: PACIFIC COUNCIL, AMERICAN ASSOCIATION OF ADVERTISING AGENCIES Oregon is Emerald