Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (March 5, 1942)
Glatlt&l Will Be 'hJatitt . West Goes East In Men’s Dress By TED HALLOCK Revelatory as it may seem, clothes will be worn this spring'. And radical ones at that. At long last the west is turning to the east for style examples. The men of this university and others on the Pacific coast will be confronted by a trend toward the studied casualness of the Harvard undergraduate. And the beautiful thing about it all is that, contrary to general assumption, premeditat ed sloppiness does not involve the possession of great amounts of the long green. Luckily, we of the great open spaces do not have a Brooks Brothers to plague us with $50 Irish Donegal jackets. Rather, we do have some very modern men’s haberdasheries in our midst that cater to what we wear, by gauging their stock to our varying tastes. All of which adds up to this: we most masculine of the male clan will be tweed attired for summer, if we really set our minds to it. 'feven the heaviest of Harris fabrics will be worn for their baggy, unpressed allure. The button-down collar with flaunty Lord Byronish flair, brothered with knit ties galore of solid col ored fantasy, will be prevalent. Drape, taboo under defense reg ulation, will become unimportant anyway, as men endeavor to se cure that bewhiskered Van Hef linish mess. The tattersall waist coat, mark of the Bret Harte hero, will return to a place of prominence on the breast of our clothes conscious male. Definitely then, we are trying to get away from the obvious in dress; we are attempting to for sake the blase, evident styles that California considers to be good taste, and return to an era of old world fashion. For the head there are hats and more hats. Condemning the high crown, lined brim makes, we are turning to the low crowned pork pie, of rough texture, with scot tishly brilliant feathers to offset ruggedness. We are definitely adopting the battered in headgear to complete the proper male pic ture. For the feet, an argyle plaid if moneyed; an Interwoven plaid if semi-moneyed; and a million other good makes if like every one else. Shoes are big and neg lected. Footwear must have a ruddy complexion to pass the test lllil!lllHillli!illllll!!ll!llllllllllll!l!l[!!ll![lill[ill[li[[[!!(|[!||[[]|!|;]|]|;|[|!;|[i!|||il|||i|||[|jj[[||t]|jm SWEETHEART BLUE . . . . . . in a Venetian Waltz dress of billowing marquisette and Susan Stater is ready for her house dance date. A girlish coliar tops the matching embroidered long torso effect dress. Photo by Fred May nowadays. Brogues, here we come. So the newly fickle west-coast collegiate male, may look more like a collegiate male is supposed to look like in all the Esquires, if lie follows the scheme of not buying everything that looks good, but instead, waits till he knows it is good, even though costly. Socki *lcdh eM-iti Galaii. Inspiration: frantic women’s' editor phones, wants story on men's socks. Socks ? Ah yes, Col lege Joe still wears 'em, garter less as ever. Saw J. Wes Sullivan in a com bination pair at Alpha Gam cos tume dance—sheer silken beauty on spindly left leg, 1938 spotted green woolen on right. A1 Roberts! hits a more common trend with! brown socks blending with green and white outfit. Ribbed pairs are of all patterns . . . some straight up and down . . . others with squares, circles, etc., clustered on smooth rayon backgrounds . . . some zig-zag ... a few plutocratic interwo vens . . . few ribbed socks in any but solid colors with small stripe or band of contrasting or har monizing shade ... at least there are fewer off-shade attention drawers in the ribbed showing. Most popular socks for College Joe: his roomie’s. Further statis tics: laundries can’t be overbur dened with socks to wash—too f ew show evidence qf recent, cleaning, or rather too show the contrary ... the color ’ emphasis, in a very general way, follows the current trend to pas tels. Trend: more to solid-color ribbed pairs; campus apparently gives equal emphasis to contrast and to harmony. End- of month brings much interchanging with roommate. Woolens and rayons 90 per cent of materials, most with elastic tops and all newer pairs so short they cover only two inches above shoe tops. .=» •. ''Eugene's Ou)n Store* 1 1 d s s e 11 s An Invitation •... WE EXTEND YOU A CORDIAL INVITATION TO VISIT OUR STORE DURING SPRING OPENING THURSDAY EVENING, 7:30 TO 9:30 P. M. MARCHES IN To find us on the alert to America's leading fashions, each flatteringly new in style interpre tation. Brave, bright clothes designed for you. • Coats 9 Suits 9 Dresses 9 Formats 9 Sportswear 9 Millinery .. 9 Accessories Junior and Misses sizes. All priced within your budget. Purchase your entire wardrobe now and pay weekly or monthly. E>£QRD7 fcSIWCTT/EAJ^Afftl- AND ACCESSOWaT