The Oregon Daily Emerald, published daily during the college year except Sundays, Monday, holidays, and final examination periods by the Associated Students, University of Oregon. Subscription rates: $1.25 per term and $3.00 per year. Entered as second-class matter at the postofflce, Eugene, Oregon. Represented for national advertising by NATIONAL ADVERTISING SERVICE, INC'., college publishers’ representative, 420 Madison Ave., New York- Chicago—Bos ton Los Angeles—San Francisco- Portland and Seattle._ HELEN ANGELL. Editor FRED MAY, Business Manager Aroi lI H.IJI iui\d; nai umcy, nriiy tnc »ngK> Kay Schrick, Managing Editor Hob Frazier, News Editor Janies Thayer, Advertising Manager Editorial and Easiness Offices located on ground floor of Journalism building. Phones 3300 Extension: 382 Editor; 353 News Office; 359 Sports Office; and 354 Easiness Othces. A Streamlined Emerald A SKELETON staff took the Emerald out of its summer ^ moth halls last night. But the Emerald that greets first of-the-year readers this morning is swept clean of all cobwebs and moth balls. It is definitely new in every department. The very modern headline type used for the first time today was purchased during the summer months especially for the 1941-42 publication. One of the newest of the sans-serif types, it is called Medium Condensed Bernhardt Gothic, and comes from a famous old family of Gothic types. But the Emerald’s face is in a condensed form more practical for headline writ ing. Variety is provided with the italic type which is used for features. # * * /COMPLIMENTING the modernistic motif set by the new ^ headline type is the heavy script used for striking relief from the straight Gothic lines in column heads and features. It is called Kaufman bold. This morning’s official introduction of the new face to Em erald readers marks the first time since long before the publi cation began five years ago to consistently mark up All-Ainer iean ratings among college dailies, that a complete new dress has been given the paper. Headers and type experts alike have been enthusiastic about the new type faces which greet the campus this morning. Read ability, clearness, sparkle, and streamlining are the bases of staff and reader endorsement. There is little fanfare connected with introduction of the campus to Volume XLIII of the Oregon Daily Emerald. But that new group of publications has every indication of being a volume of modern, streamlined portrayals of campus go ings-on. No Vacancies T>Y 4 o’clock today pledge ribbons and pledge pins will be proudly displayed on new fall sweaters of the T Diversity of Oregon ’s 1941 pledge class. Although Greek houses expect to take in about 690 rushees, this is a minority of the population of the Webfoot cam pus. Dorms alone can almost outnumber the fraternity men and women. Due to the democratic spirit at the University, the inde pendents have an opportunity to find their place immediately in campus clubs, honoraries, and scholastic achievements. Without the benefit of being “pushed" by their “house unaffiliated students have built up a record in activities and scholarship that many fraternities and sororities cannot equal. The organized men and women are feeling the pinch on their houses more and more each year. During rush week they struggle to put their “best foot forward and plant their pins on as many as possible. # # # r | ''l IEY are often stymied by lack of housing room—a bug bear that is a physical impossibility to improve. Women's houses, with the ever-increasing number of girls flocking to Oregon, are blocked by their “quotas” from taking all the “gems.” This year 360 girls paid Pan-Hellenic dues. Soror ities. because of lack of facilities, were only able to bid 290. With Oregon’s enrollment soaring, the unaffiliated students will undoubtedly find that their place on the campus will be headed skvwards, too. —B. •). B. Attention: Social Chairmen Now Open for Reservations HAL HARDIN and His SEXTET featuring Fred McKinney, pianist Formerly at the Casa Manana Phone 4435-W for Reservations At Secotui (fiance By TED HARMON Now that the leaves are be ginning to fall like last term’s GPA, and good ol’ rush-and-hush week is ending, there’s just time to wind up a few reflections from vacationing Webfoots. For instance, we visited ami able Prexy Lou Torgeson while he was a member of one of Port land’s college boards, with a de partment store degree, and asked him “just what is the college male wearing this year?” Lou scowled just a little, answered, “clothes . . . definitely clothes.” It was one of those quiet sum mer evenings during post-session and we happened to pass the dor mitory as another passerby, un concerned as a sophomore, began to sing aloud that “It’s a Long Way to Tipperary.” He entered the second climatic chorus when from the hall came a voice sleep ily asking, “Okeh, bud; we’ll take your word for it.” WHISPERS IN THE DARK: That Kappas pride and beauty, Dorothy Havens, has ATO George Van Pelt’s brass, a result of summer rushing . . . that DU’s Bob Lovell may contemplate dia monds next spring . . . Redhaired Margie Cole and Fiji Gil Geitner are still thinking of the Two-Can Live-as-Cheaply plan , . . Tri Delt’s Bev Tobin, remindful of one-eyer Veronica Lake, won't be back . . . that Delt’s Lloyd Heca thom has a beach named after him near Newport . . . that Paul Whiteman and orchestra may have an engagement here soon . . . that a new dance step called “Boogie Beat” which requires eight-to-the-bar footwork is on its way in . . . Sigma Nu’s Don Campbell is leaving shortly for Boeing . . . that Marie Gable, Sig ma Kappa, and Frank Albrecht are alone together . . . that Lois Fisher, Susie, still has her pin from a secret admirer . . . that Jonelle Melvin, AOPi, took The taki Len Clark’s pin just before leaving for school . . . that Elea nor Beck is now president of Tri Delt with ex-prexy Mary Mc Adam’s marriage the reason why Wilson's 29 E. 10th Ave. The Largest Stock of Records and the Best Service in Eugene WILSON \ MUSIC HOUSE 39 East 10th Avs . . . that Californians Dave Ryan and Jerry Staton are two good reasons why Oregon’s coeds look twice . . . that rumor has it that there may be another campus mu sical show this year as from 1939’s “With Fear and Trem bling.’’ * * * OVERHEARD DURING RUSH WEEK: “New tie?” “Naw, new roommate,” at Taylor’s. At the Side: “Don’t forget the glances; we have to exchange them, you know!” At the Lemon O: “She may be as sweet as sugar, but that’s no sign that she’s refined.” At the Oregana: “He dances like a sparrow; from limb to limb.” * # * Something to gulp over during breakfast is this tidbit from the University of Wisconsin saying that the average coed uses enough lipstick in one year to paint two and one-half barns, while it takes nearly 15,000 whis kei’s to give an average sopho more a Whiskerino beard. And, of course, if you’re out for a stroll, there’s that tree on the promenade from Deady which was struck by lightning this last summer. WAX DISKINGS: Promising is Larry Clinton’s Bluebird disk of “Let Me Off Town,” while there’s a lot of comment about Erskine Hawkin’s “Shipyard Ramble,” with its “Hawkinized” rhythm and brass sections. Due soon are Victor disks with Artie Shaw’s new 75-piece swing-sym phony orchestra. Ziggie Elman’s trumpet on T. Dorsey’s “Loose Lid Special” . . . Ellington show ing real blues in “I Got It Bad and That Ain’t Good” . . . Glenn Miller’s “Love Me as I Am” has terrific tune. jd GL&tf 0 0 A good harvest can send more students to school than the ar my, navy, and defense works can take away. The University of Nebraska attributes the in creased number of men pledging fraternities this year to the lfq^ of drouth and the good crops the Middlewest had this season. 9H 5|s S|s Note to rushees: We who do Just because we like to do An we who coo Because we like to coo, WAHOO! But we who do And we who coo Just because it’s the thing to do, FOO! —California Daily Bruin. ❖ * * War or no—SPAB dicta^a must be disregarded the Univer sity of Nebraska social chairman ruled and coeds must wear silk stockings to dances. We bet the social chairman didn’t co-operate with the aluminum drive, either. * * * The California Bear is borrow ing a little of Hitler’s tactics for mechanized warfare. 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