Clothes Better Than Line
Fine Feathers Outdo
Personality’s Charm
By BUCK BUCHWACII
They tell you, that is the pro
fessors do, that the way to a wo
man’s heart is via a delightful per
sonality of your own.
Now it ain’t proper to argue with
educators right before final ex
ams if one hopes to hide his ig
norance, but it’s the well-dressed,
handsome young Esquire who gets
all the ferns on this here campus,
in case the professors really get
right down to cases.
Case One
Take Betty, and she was a case
No. 1. She was beautiful, intelli
gent, and could toss the guff with
the best of them. Did she choose
for her dream man a Phi Bete?
Not for her dough . . . Did she go
for a “He's not so hot looking and
doesn’t dress too well, but omigosh
what a personality” deal ? Quit
your kidding.
She grabs herself off a fresh
man.
He spells cat with a "k.”
He adds two and two together
and gets somewhere in the neigh
borhood of six or seven.
He uses his hands to eat with
instead of those funny-looking
metal things with prongs on them,
High Style
But ... he smells like he just
stepped out of a tub of bath salts
and forgot to dry off ... he makes
the pictures in Esquire blush with
mortification when he stares at
them, dressed like sin . . . and he
walks with the debonair stride ot
a campus Chevalier . . . whatever
• 18 Holes
• Course Well
drained
• Fine Relaxation
between exams.
«
Kenneth Omlid
(coach)
, of Spring Term
P. E. Classes
play Now!
at
Laurel wood
phone 414
2700 Colutnlna
Comes Spring
See our new Spring
shoes—now on dis
play especially ar
ranged for spring
opening.
We have shoes that are perfect com
plements to your new spring outfits.
Shades to exactly match or blend har
moniously with your new clothes.
COME in today and see the many
styles and colors, try on a pair—you’ll
love the way they feel and look. We
have saddles, mocassins, women’s and
men’s dress shoes.
We re Friendly
COME IN AND MEET
OD It DENIAL AND
KHIENDLY SALESMEN.
We specialize in hos
pitality and good ser
vice w i t h a pleasing
smile.
Powell & Edblom’s
Shoe Store
Home of the Shoes of
discerning women
and men
ALUMNI OWNED AND MANAGED
828 Willamette St.
Phone 3428
that means.
That’s why he nails the gals,
Mr. Professors.
So, to give the males on this here
kampus a break, so they can come
back spring term and really make
the most of their opportunities -
scholastically and socially - here’s
the consensus, gathered after an
extensive survey of campus coeds.
Affirmation
Both of them were emphatic
about their opinions.
First, when you start in dressing
to go with some frail who parks
her chassis in one of the best
houses on the campus—the one
that did get above a 2-point GPA
—begin from the bottom.
Wear shoes, even if you hail
fro mTigard, Lakeview, or Port
land. Your feet will hurt when
you first put them on, but you'll
get used to them by degrees if
you put your sole into it.
Sox Help
If it’s just a coke date you don’t
have to change sox; but if you
really want to make an impression
put on a new pair even if the
month isn’t up, and you’ll be sur
prised how much difference it
makes. You may even get another
date, especially if your old man
happen to own a small bank or
part of the U.S. treasury depart
ment.
There was going to be special
instructions about shirts, ties, hats,
and the rest of the junk a guy has
to throw on just to meet some
little deal, but they got this space
allotted to guys what want to sell
some clothes.
Anyway, if you take the previous
advice, you should get along mar
velously.
You can still write to Dorothy
Dix, by the way . . .
Mae
About
Toidu
Sports clothes will again reign
over king spring. A new sports
coat and suitable slacks are in or
der. Shades of cashmere and other
kinds of sweaters are suggested
for campus wear. A new suit would
be nice as suits are always prac
tical. Browns, tweeds, and con
trasting shades will probably be
the most popular. These clothef
just mentioned and more too maj
be found at DeNeffe’s, your down
town campus shop.
Around the campus again we’ll
find every one wearing saddles—
either brown and white or black
and white. Moccasins are also very
comfortable and popular to wear
to class. Every type of dress shoe
is available—wing type, military
type, smooth or rough surfaces
are available at Powell Edbloom.
These men feature friendly and
FOR SPRING
IJ
(Photography by Shoemaker anil Jones)
Shown above are two attractive suits which Oregon men will wear this spring. Guy Haines on the
models the ever popular green gabardine from J. C. Penny's. Doc Hayes of DeNeffe’s models a Holly
wood double-breasted suit of grey flannel.
ONLY MORE SO ... %
Hats, Shirts, Coats,
StillWornasUsual
By JIM THAYER
SPRING TERM: Yes, it is a
great things (studying, working,
dancing, etc.) for this season. Aga
man wearing the basic outfit worn
This year for sports coats we
in various greens, bays, and blues,
natural color.
The slacks will be flannels, ci
a great array of colors. Contrast
ing shades will make the range
for the increase of the variety of
colors. Blues and browns will prob
ably be the most popular. The cuff
on the trouser will be slightly nar
efficient service in their new store.
The store is alumni owned and
managed.
The growing popular yellow and
green Oregon jackets, without the
script Oregon written on the jack
et, are practical and reasonable.
Fine leather and workmanship are
used on these coats. They are
found at the Army and Navy store
with dozens of other values.
With spring term just around
the cornel’ go see your local mer
chants because they specialize in
fixing you for campus clothing
seasons.
\ --—
MmRDIN£/f
Teal
A New Shade In
Gabardine
9?.50
Here’s a new color that
merits country-wide popu
larity for its versatility!
Any man—blond, neutral
or dark—can wear it. It
blends with any haber
dashery color. It's “at
home" on every occasion!
See this new shade, su
perbly displayed in the
new smooth finish, sturdy
gabardines styled by
Town-Clad*!
• Res. u. S. Pot. Off.
aout here. We are all anticipating
oh well canoeing, golfing, playing,
in we find the well dressed Oregon
last year.
have the 3-button Shetland jacket
or the 3-button corduroy jacket in
iverts, gabardines, and bedfords in
rower this year.
Shirts, according to style ex
perts, will be more specialized than
ever before, because of the recent
trend of young men to be more
conscious of the neckline. Some 22
different collar patterns are for
you to to select from. Popular this
year are shirts with conservative
stripes, or plain ribbed styles. Two
way collars have been introduced
by several manufacturers for
either dress or sports, according to
the occasion.
For shoes, saddles will again be
the popular campus shoe with the
Norwegian moccasin a close run
ner-up. As for dress the same tan
shoe of smooth surface will be
popular. Woolen socks and ties will
be appropriate. Ties will be of
various stripes and dots to fit the
occasion.
* Hats
Every type of cloth is being
used for hats—corduroys, canvas,
felt and what have you. Just so
your hat has a feather from some
poor innocent bird you will be
properly headed.
Sleeveless and low “V” sweaters
of various weaves and materials
will be worn as usual.
Extra-Particular Activities
FOR skilful maneuvering on and off the dance
floor, there’s a simple prescription: Wear an
Arrow dress shirt.
The Lido for tails is smoothly tailored and has a
Arrow Shoreham
$3
narrow oosom wnicn is moorea
firmly in place with suspender
loops. S3.
Equally smart for tux or summer
formal is the Shorebam, which
is the turn-down collar-attached
shirt with semi-soft pleated
bosom. S3. Both are authentically
styled to lit you smartly and com
i fortably.
| Formal Arrow Dress ties $1.
Collars 35c. Handkerchiefs 25c.
Put your best front forward . . .
Go Arrow!
ARROW SHIRTS
Eugene’s ARROW SHIRT headquarters
BYROM & KNEELAND The Man s Shop’
32 East 10th Ave.
Fellows Wear Cords,
Cashmeres, Saddles
What would be more delightful than to walk down the street and
have Burt Thierolf tip that brown felt hat with hat band of contrast
ing colors ? Burk Berry’s canvas watter repellent hat is also very prac
tical here at Oregon. Russ (Joe Coliege) flucson may be seen any time
with a sleeveless barrel-roll-knit sweater and brown and white sad
dles. Jack (Smooth Boy) Hannlgan may be found wearing a beautiful
cashmere sweater.
“T” shirts may be found on any
he-man on the campus. Cords are
worn by upper classmen John Cav
anagh or Butch Thompson, mole
skins by Soph Prexy Bud Vande
nynde or tin pants by Jim Burness.
As for a haircut see Bunny Potts
up on the hill. For a well-dressed
young college man take a look at
Hal .Jahn with his well-selected
style and colors in suits, sweaters
and other clothing.
JOE RICHARDS
MEN’S STORE
Exclusive agent in Eugene for LEE HATS
Improve Your HAT-I-TUDEt
with a New LEE Water-Bloc*
THE
CASCADE
*5-°o
A 2-ounce hat by the famous LEE
Water-Bloc process. The Cascade
will wear longer because it takes
three times as long to make. It’s
Tollable, foldable and super-serv
iceable.
LEE also makes:
Aetna, “The Insured Hat,” $3.50.
Look for the Lee Hat signs
LEE HATS 358 Fifth Avenue, New York <
tt*REO. U.3. PATENT OFF.
Maybe you thought a good suit HAD to cost a
lot of money. Well, try this: Come on down to
Wards. Slip into a Darien suit. Notice how well
the coat fits. How it broadens your shoulders,
slims your waist. See how full cut and comfort
able the trousers are. (They’re zipper-fastened,
too!) See how smart every pattern is. And we
bet you’ll agree that Darien’s quality is a match
for suits selling elsewhere for $22 and even more!
*3 A
MONTH
BUY NOW! PAY LATER!
(Usual Carrying Charge)