Tomorrow’s Job
Copyright 1940
DO) VOU
KNOW THAT
THE HE ARE OK EG. /E.OOO
PE OP Lb ENGAGED IN THE BUS
/NESS OF FINDING OUT WHAT
MP. AM> MRS PUBLIC PUT INTO
THE/P MARKET,
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BASKET:
MMTAQE
THE EMPLOYMENT
POSSIBILITIES
IN MA.QP.ET~
QESEAQCH r
Nearly everyone knows about
Dr. Gallup and his Institute of
Public Opinion. But what every
one doesn’t know is that over 15,
000 persons are engaged in the
20-year-old business of consumer
research—the same sort of fact
finding work which is done by
the institute.
Most research surveys study
the consumer — his choice of
toothpaste, his income, his pref
erence in pajamas, his taste in
neckties, and so forth. Most men
and women in consumer research
are college graduates, many of
them having had courses in re
tailing, statistics, psychology, or
business.
For making consumer inter
views, women are preferred to
men. The reason for this is that
most interviews are made with
housewives, and it has been found
that women more readily confide
in members of their own sex.’
The standard wage for tem
porary interviewers is $5 per day
plus incidental expenses. Experi
enced investigators earn up to
$50 a week, while supervisors and
executives receive more in pro
portion to their ability and skill.
Employment for maket re
search workers may be found at
Leading College Dailies Declare
Balkans to Become Major Factor
In War Through Neutrality, Unity
By ASSOCIATED COLLEGIATE TRESS
Always a world hotbed, Europe's Balkan states
again are claiming major attention from observers
of the titanic struggle between Germany and the
allies,
American college writers are indulging in varied
speculation as to the role the Balkans are likely to
play in the far-flung conflict, and the tone of their
writings seems to indicate the belief that this role
will be of a major nature.
The Daily Illini at the University of Illinois
feels that “to a great measure, failure of the
Balkan nations to form at least a tightly-knit
natural bloc has caused the allied powers’ states
men some sleepless nights. It means that the
Balkans, singly, are still weak enough to encourage
German or Russian aggression.
“The Belgrade conference of 1940 might con
ceivably come to mean the first American troop
ship of 1942 or 1943. For thus do wars flourish,
and while this conflict did not have its origin in
southeastern Europe, the Balkan states have not
yet lost their peculiar power to direct its course.”
❖ * ♦
A contrasting view, based on optimism for the
possiblity of Balkan unity, is expressed by the
Daily Orange at Syracuse university. Says the
Orange, “Long time hotbed of war and interna
tional intrigue, the Balkans, fiery little nations
whose history reads like a wild west yarn, have
allowed the coals to die down and have started to
freeze into a ‘common vigil” to protect the inde
pendence and territorial integrity of each. This
solidarity move is the most important decision in
the present diplomatic war outside of the German -
Russian treaty which astounded the world. It defi
nitely announces that the four nations, Rumania,
Greece, Turkey, and Yugoslavia, are going to
remain neutral in this present conflict as long as
possible.
“Compromising their national interests in time
of possible invasion has solidified the desire to keep
free from war. Although they have not solved all
the issues which have split them into armed camps
for years, this conciliatory attitude is the one
bright spot in the war picture. Maybe the Balkans
have learned from bitter experience. Maybe some
body’s told them of that bit of Americana which
reads, ‘United we stand, divided we fall.’ ’’
>*! # $
Southwestern opinion, as expressed by the Daily
Texan at the University of Texas, is that “the
key to Europe’s future may lie in the Balkans. As
Captain J. H. Craige says, ‘All through history it
has been easy to start wars in the Balkans, hard
to stop them.’
“If the Balkan states could get together and
form a cohesive neutral bloc,’’ speculates the
Texan, “their chance of being invaded would be
small. They would have an army of close to 2,000,
000 first line troops, adequately equipped and
backed by a sizable air force. But the Balkans are
a crazy-quilt of mixed unfriendly nationalities.
Never in history have they been able to work co
operatively, or to adjust their opposed and diverg
ent ambitions and policies. If this war is to become
a real world war, most authorities think the start
ing point will be the Balkans, birthplace of many
a devastating war of the past.’’
Perhaps mirroring the uncertainty of the war
itself, undergraduate opinion is diverse. But events
of recent days have revived the feeling that the
Balkans will eventually write a vital war chapter.
advertising agencies, chambers of
commerce, trade associations,
magazines, newspapers, and gov
ernment agencies.
Employment for market re
may prove valuable in related
fields. The ability to meet people,
weigh information and encourage
intelligent answers to questions
is an aid in advertising, selling,
merchandising and public rela
tions.
For further occupational infor
mation, students should go to the
office of Dean Karl W. Onthank.
Graduation Gifts . . .
• Key Cases
• Billfolds
9 Manicure Sets
9 Brief Cases
9 Many other articles in
Leather
PRESTON & HALES
857 Willamette
Phone 665
^Time for Picnics” says Pete
Springtime is picnic time . . . for fratern
ities, sororities, and just small parties.
Bakery goods are imperative for every
successful picnic . . . whether it's for one
or for one hundred and one.
Pete’s pastries are famous for their whole
some, tasty, and delicious content. Plan
now to take pastries on your next picnic
from Pete’s Bakery . . . you can then be
assured of a grand picnic. Phone 1194.
Petes Bakery
1622 Olive St. Phone 1194
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•.ii.
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Phi Theta to Sell
Flowers for Dance
New initiates of Phi Theta,
junior women’s honorary, go into
aetion today when they begin
their annual sale of carnations
and gardenias for the annual
Mortar Board ball Saturday
night.
The sale will be conducted in
all girls’ living organizations, in
an effort to provide boutonnieres
for the dates of coeds. The pro
viding of flowers is part of the
“it’s the girl who pays” theme.
Very Little Theater
(Continued from page one)
H. C. Franchere, a newcomer to
the theater group from the Uni
versity English department, Bob
Cromwell, University student,
Francis Nickerson, law student,
Bill Tugman, and Ethan Newman
were included in the supporting
cast.
The stage sets, managed by
Art Poulas, art instructor, were
made to appear rather drab as a
striking background contrast to
the personalities of the drama.
The fog for the barge scene is
produced by lighting effects
which silhouette the actors
against a light blue sky. Sound
effects of splashing water and
foghorns add atmosphere to the
drama.
Goodman Dance
(Continued front page one)
Thursday, May 16—Alpha Tau
Omega, Delta Tau Delta, Phi
Kappa Psi, Sigma Chi, Alpha
hall; Friday, May 17, Beta Theta
Pi, Delta Upsilon, Phi Sigma
Kappa, Sigma Nu, and Gamma
An Oregon Alum!
Reese Wingard
Republican Candidate
for
DISTRICT ATTORNEY
Able Trial Lawyer
Paid Advertisement by
Reese Wingard
hall; Monday, May 20—Campbell
co-op, Kappa Sigma, Pi Kappa
Alpha, Sigma Pi Epsilon, and
Omega hall.
Tuesday, May 21—Canard club,
Phi Delta Theta, Sigma Alpha
Epsilon, Kirkwood co-op, and
Sherry Ross hall; Thursday, May
23—Chi Psi, Phi Gamma Delta,
Sigma Alpha Mu, Theta Chi, and
Sigma hall.
Houses will be contacted with
in the next few days, Packouz
announced, and will be given full
information.
From Our
Neighbors
News From Other
College Campuses
By CORRRINE WlGNES
Slumber Number
Rock-a-bye, coed, asleep on the
lawn;
Five weeks of the quarter have
already gone.
Wake up in June from your
snooze ’neath the trees
To pick up your grades with the
greatest of E’s.
University of Washington Daily.
* *
Glenn Miller and Eddy Duchin
will play on successive nights for
dances at Chapel Hill, North Car
olina.
* * *
Goodbye, Mr. Chip
Bobby McKinley, the tumbler,
clown, and buffoon, the man who
makes people laugh by the simple
process of walking into a room,
recently ambled into a cafe, seat
ed himself, ordered his fare, and
after receiving it, began eating.
A lady walked in, seated her
self by Mr. McKinley, ordered a
sandwich, and after she received
it, Mr. McKinley reached over,
and procured one of the potato
chips with a flourish, and putting
it into his mouth and swallowing,
he solemnly declared:
“Goodbye, Mr. Chip.”
—The Daily Texan.
* * *
Pssssssssst
The moon was yellow,
The lane was bright
As she turned to me
In the autumn night;
And every gesture
And every glance
Gave a hint
That she craved romance;
I stammered and stuttered,
And time went by.
The moon was yellow—
AND SO WAS I!
-—The Blue Stocking.
for the
GRADUATE
Five diamond ring
for the graduation
engagement, $25.
GIFTS like these last
forever, and their qual
ity is a part of them! A
nationally known time
piece—an engagement
ring — you can’t give
more wisely.
• Budget Payments at No Extra Cost
• S. & H. Green Stamps on Cash Purchases
927 Willamette
Phone 411