Oregdn
VOLUME XLI
Emerald
NUMBER 104
UNIVERSITY OF OREGON, EUGENE, WEDNESDAY, APRIL 17, 1940
It's All-American Now
Editor Leonard Jermain (right) and Managing Editor Lyle Nelson
look over a copy of the Daily Emerald which was awarded All-Am
erican rating yesterday in a nationwide contest sponsored by the
Associated Collegiate Press. Under Jermain, a senior in journalism,
several new ideas, designed to modernize the Emerald, have been
instituted.
Survey RatesPictures,
Eight Ball Features
Most Read in Emerald
How thoroughly does the Oregon undergraduate read his daily
Emerald ?
Well, at least 99 per cent of the people who get hold of a copy of
the paper look at the pictures on the front page, and nearly as many
read the cut lines. Coming in for a close second is Jack Bryant's
“Eight Ball" column on an inside page.
Random interviews with 118 students, divided into class and sex
groups, taken by senior editing
students in the journalism school
this month, indicate the compar
ative reader interest of each feat
ure of the daily.
The issue used for the survey
was that of Friday, April 5, 1940.
The pictures of Glenn Hassel
rooth and Jerry Lakefish were
seen by 99 and 97 per cent of the
readers respectively.
Eighty-one per cent of the stu
dents read the gossip column of
Bryant’s.
‘Spring Varieties’ Most Read
Most-read news story in the
April 5 edition was the review of
the Spring Varieties show pre
sented under a two-column head
at the bottom of the page. Seven
ty-eight per cent of all readers
read this story, and 35 per cent
went on to finish it on page 6.
The second most-read story
was a feature on "apple polish
ers” who honored Dean of Jour
nalism Eric W. Allen on his
birthday. It was read by 72 per
cent of the Emerald’s public.
Flayed as tne top story on uie
front page by the Emerald man
agement was one concerning a
meeting of the ASUO executive
committee. But only 64 per cent
of the readers read it.
Indication of reader interest in
dance publicity stories came from
the survey, which showed that 63
per cent read the "Harlem Hop’’
story on a dance scheduled a week
away. Another feature of the
survey gave actual statements
that students like plenty of pub
licity material on campus affairs.
Editorial Attracts 32 Per Cent
Editor Bud Jermain's editorial
attracted 32 per cent of the read
ers April 5. It dealt with the pos
sible student body membership
that would exist with the com
pulsory $2 fee plan.
Although the "Eight-Ball was
leading in popularity, its brother,
the "Band Box" column, attract
ed 28 per cent. The Emerald's
third column. "Duck Tracks." at
tracted 44 per cent of the read
ers.
(Please turn to page seven)
IX TODAY’S EMERALD
Campus Calendar
AWS Program
Social Calendar
Edits .
Sports . 4
Once Over Lightly.
UQ Orchestra
To Give Concert
Emerald Sponsors
Free Symphony
Tuesday at 8
Fresh from their glowing tri
umph as the 70 strong accom
panists in the music school’s pro
duction of Mendelssohn's "Eli
jah,” the University of Oregon
symphony orchestra and Con
ductor Rex Underwood will re
turn to the stage in the music
auditorium next Tuesday night at
8 o’clock to play a free concert
of their best-liked numbers ex
pressly for the entertainment of
University students.
The concert, which is under the
sponsorship of the Emerald and
is an expression of the "All-Am
erican” daily's wish to bring good
symphonic music within the
reach of all, was suggested to Mr.
Underwood some weeks ago by
Editor Bud Jermain.
Further details, and the com
plete program will be found on
Page 6
Frosh Class
To Choose
New Officers
Polls to Be Open
All Day Tomorrow
At YMCAHut
Oregon first-year students will
go to the polls tomorrow and
from a field of eight candidates
choose four officers who will
handle class destinies for the
1941 school year.
Voting will be in the YMCA
hut, it was announced yesterday
by the educational activities of
fice, and will last all day. Only
students possessing class cards
will be allowed the voting privi
lege.
Cards cost 50 cents and include
a 50-cent reduction on the Frosh
Glee dance which is scheduled for
May 25. They will be sold until
5 o’clock today at the activities
office in the Igloo, but there will
be no sale tomorrow, the day of
elections.
Candidates for frosh offices
were announced last week at, a
class meeting and include two
nominees for each position. Len
Ballif and Bud Vandeneynde will
oppose each other for the presi
dency. Other candidates are Peg
gy Rakestraw and Marge Dibble,
vice-president; Ruth Hartley and
Mary McAdams, secretary; and
Mac Dietrich and Reid Farrell,
treasurer.
Scenes from Fete
May Appear in Roto
Yesterday Junior Weekend
heads announced that the Uni
versity had been offered an op
portunity to reproduce scenes
from the fete in a newspaper ro
togravure section.
The pictures must be taken
this morning, John Cavanagh,
promotion chairman, said, and
any student wishing to appear in
the picture should contact Rex
Roberts, this morning. Roberts
will have charge of taking the
photos, which, he said, by a se
ries of shots will depict the his
tory of Junior Weekend.
Governor Is Guest at AWS Banquet
Photo l>y Ted Kenyon, Emerald staff photographer
Charles A Sprague, governor of Oregon, shown as he greeted visit
ing AWS delegates on behalf of the state at a banquet held last night
in John Straub Memorial hall.
Governor Sprague Talks
To Convention Delegates
At AWS Formal Banquet
The state of Oregon was laid at the feet of AWS leaders and
deans of women of the 11 western states by Governor Charles A.
Sprague at the formal banquet last evening in John Straub Memorial
hall.
The governor and Mrs. Sprague were special gtiests at the "Ore
genized” dinner which also honored Mrs. Sheldon Sackett, vice presi
dent of the state board of higher
education.
As guest speaker, Mrs. Sheldon
declared that the qualities, zeal,
devotion, and intelligence were
needed to keep and perfect a
democracy. She pointed out the
difference between the cry of for
mer generations for “more leader
ship” had been changed to a
modern plea for people “who
could evaluate leadership.”
Hal Young, professor of voice,
entertained the 200 representa
tives with several vocal selec
tions and to complete the musical
program the Alpha Tau Omega
fraternity presented several chor
us arrangements of popular cam
pus songs.
Among the University digni
taries introduced by Toastmis
tress Hazel P. Schwering, dean
(Please turn to page seven)
Aquatic Show to End Tonight
These seven girls, all members of Amphibians, will appear in
“Pleasure Island,” water show, for the last time tonight. The final
performance will be given in the men’s pool at 8 o clock.
Tonight will be the last night
of "Pleasure Island,” Oregon's
annual aqua event, being per
formed by mermaids and mer
men straight from the campus
who are members of Amphibian
and the men's varsity swimming
teams.
Monday night’s show was put
on exclusively for the delegates
here this week for the Associat
ed Women Students convention.
Tonight will be open to everyone.
Several formations will be at
tempted in tonight’s perform
ance, one built on triangles, a
waterwheel of four girls, and one
on the plan of a wheel with four
boys making the hub and four
girls the spokes. Two boys also
do a tandem of butterfly and
breast strokes.
(Continued from page seven)
Law School Fete
Committees Named
David Rementeria, second-year
law student from Ontario, Ore
gon, was appointed general chair
man of the law school "Junior
Weekend1’ yesterday by Denton
Burdick, president.
At the same time, the lav/
school prexy appointed commit
tees which will start work im
mediately in preparation for tho
event which will take place May
3, 4, and 5.
Parade committee member.-#
are David Silver, John Luvaau,
and Bob Reckon.
John Hay is in charge of con
tacting and signing a band for
the spring dance scheduled' for
the fourth. Bob Havens and Leon
Olmstead are on the hall com
mittee.
Kenneth Abraham and Wen
dell Wyatt are to invite patron *
and patronesses. The ticket and
finance committee includes Bill
Robert^ Floyd Hamilton, Bob
Goodwin, and Bob Tongue.
Publicity men will be Hugh
Collins and William Lubersky.
Caustic Comment
O’er the coming frosh election,
All the campus is a'twitter
But 1 think the politicians
Could stand a little close inspec
tion.
The system has me muddled
The present setup can t be true,
Where scholars must perform
The way a bloc head tells them
to. — J. W. 3.