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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (April 2, 1940)
Oregon is Emerald The Oregon Daily Emerald, official publication of the University of Oregon, published daily during the college y«r eaeept Bur,days, Mondays, holidays, and final examination periods. Subscription rates: $1.25 per term and $3.00 per year. Entered as second-class matter at the postoffice, Eugene. Ore. __ 12(> Madison Ave New York—Chicago—Boston—Lo9 Angeles—San Francisco—Portland and Seattle. Kepr^nted for national advertising by NATIONAL ADVERTISING SERVICE, INC., college publishers' representat.ve. Represent,*5 BUD JERMAIN, Editor Lyle Nelson, Managing Editor GEORGE LUOMA, Manager Jim Frost, Advertising Manager TTPPV.R VFWS STAP1? Helen Angell, News Editor George Pasero, Co-sports Editor Elbert Hawkins, Co-sports Editor Betty Jane Thompson, Chief Night Editor Jimmie Leonard, Assistant Managing Editor Hal Olfiey, Assistant Managing Editor Ralph Woodall, Cartoonist Marge Finnegan, Women’s Editor Ken Christianson, Assistant Sports Editor UPPER BUSINESS STAFF Mary Ellen Smith, National Advereiting Manager Rhea Anderson, Special Accounts Manager Lynn Johnson, Merchandising Manager Herb Anderson, Circulation Manager Kathleen Brady, Special Promotion Manager Onward and Upward for the Emerald JN keeping with an example set by a long line of able men through the years, the Em erald today places two fresh offerings on the altar of progress, in the shape of a new name plate and a new format. In blossoming out with a new nameplate the Emerald replaces a good heading with a better one, after four years. In deciding in favor of a tabloid-size newspaper for all of spi’ing term, the Emerald is offering a fresh service, in step with a trend as modern as tomorrow among college newspapers. Although tiie nameplate is entirely a new thing here, the tabloid size is not. Two years ago a spring term experiment with the “pee wee” shape met with particular success. Why that success was not followed up last spring is not clear, but it is being followed up now. Familiar as the old eight-column size might be, there are several advantages attendant to the use of a spring term tabloid. The first thing which will probably occur to many read ers is the facility for unobserved browsing in class. The small size undeniably fits better into a notebook. # * /GREATEST advantage from the standpoint of the reader is that it is a tremendous freshener, both in shape and in news handling. With only five columns on the front page, other pages will increase in value, and readers will find all pages equally valuable. The new size contains exactly the same number of column inches as the old four-page eight column paper, but more pages mean better news play. In a term in which everything which happens is worthy of a good spot, it is better to take some of the load off the front page. Readers will find themselves reading through the paper much more carefully than formerly. With so many other leading college news papers going tabloid, the extra-fold format is thus within a shade of becoming a national trend. It is the college newspaper of tomorrow. At Minnesota, home of a perennially Pace maker newspaper, there was some howl raised when the change was made from eight-column to tabloid, but when an actual poll was taken the reaction was shown to be favorable by more than two-to-one. Time magazine reported at considerable length on the Minnesota situa tion not so long ago. On top of its other advantages, tabloid size offers additional training to the journalism school. * # * JN such changes from time to time lie the potentialities for improvement, for progress, for leadership among contemporaries. The strength of the journalism school of the Uni versity of Oregon and the mean leading it, plus the fine tradition established} by the people who have made the Emerald through the years are the reasons for the Emerald’s established high position among college newspapers. The old nameplate could have been kept. It would have been easier to remain eight column. But there is no way of finding out just howr much service can be offered if it is possible to be easily satisfied with a mere com ing up to previous marks. Previous marks must* be surpassed, otherwise there will be no progress. The BAND BOX By BOX, MOXLEY Elbow Your Way In, Brother Seems like the’whole campus moved on masse out to see Har ry Owens last Saturday night. It was so crowded that one more elbow would have reduced the available elbow room to minus something or other. But the mu sic was really tops— especially •'Princess Poo-poo-ly” and Ken ny Allen—what a voice that lad has. Guess the Hawaiian danc ing girls were good too . . . from where this writer soon they cer tainly had nice hands and faces. A recent bulletin from CBS radio research findings indicates that 22 million families listen to their radios every day. With the average listening time 5.2 hours per day, according to Colum bia, there are 114.000.000 hours of family listening every day. Since the average number of radio listeners in any family is 3 9, it seems that there are 444 million man - woman - and-child hours of radio listening in the United States every day. From all of which Columbia goes on to conclude that radio listening is the worst waste of time in modern life . . . Oh yeah! Latest in Wishing Line The title of song-of-the-week must certainly go to "When You Wish Upon a Star” from Pinoe chio. This song was played eight times on seven consecutive dance band broadcasts Sunday night. (One leader became so enthusiastic that he played it through twice for his own amusement.) The ideal method of breaking into the dance band crooning business is told by Tommy Dor sey's ex-tenor, Jack Leonard. Jack always hated the idea of appearing in public. He tried to become an insurance broker, then a Wall Street runner, a gardener on a golf course, and a hook-baiter on a fishing boat. One day, Jack thought he was all alone on the golf course, and started singing. Someone heard him, and two days later he was the tenor with Bert Bloch’s or chestra. Tommy Dorsey heard him singing in a New York night club and from then on life was just one big golf course with wide open fairways. "Beat the Band" Sunday afternoon radio listen ers report that Ted Weem’s "Beat the Band” show is one of the best on the air waves. Arm chair fans send in little stories that are supposed to portray a hidden song title. As soon as a member of the band gets what he thinks is the solution he raises his hand and starts play ing the tune. If he has the right answer the whole band joins with him with a bit of individual jive. If nobody in the band can solve the story the question sender-inner gets a substantial reward for his feat of "beating the band.” If the textbook print becomes blurred around ten-thirty some evening be sure to turn the dial to Will Osborne on Mutual. Mr. Osburne is new to west coast listeners but he has a swell band and should stay out here a long time. Honorary Initiates Four UO Students Initiation of four U. of O. stu dents into the University of Ore gon chapter of the national Span ish honorary society. Sigma Delta Pi, will be held April 5 on the Ore gon State campus, Stanley Robe, president of the chapter an nounced. The four members are Suzanne Cunningham, Adolph Zamsky, Phyllis Sanders, and Burr Monrad. Louis Artau, assistant professor of music, has been elected an honor ary member of Gamma, University chapter. Students Interviewed Mr. John Smiley, business rep resentative of Procter and Gamble company, was a visitor at the school of Business Administration Wednesday. While here, Mr. Smiley interviewed several BA students, who will graduate -in June, con cerning positions with his company. Curb Cruising By AL.YCE ROGERS Roses are red Violets are blue If no one else calls I’ll go out with you. Credit this little pome tech nically to Maxine Glad but generally speaking, it fits any coed and especially during spring term. All over the cam pus, boys are trying to line up steadies so they won’t have to work so hard for a date when the term really gets rolling and picnics spring up once a day and twice on Sundays. An early worker, though it’s taken him two terms this time, is Daryl Evans. His Kappa Sig pin is now on beautiful Jean Campbell, Alpha Phi. . . . Jean Frink, another Alpha Phi, and a red-headbd one, accepted Bill Feasley’s Phi-Belt emblem some three weeks ago. . . • Bob Cros by, SIT, has his pin on Marge Duffy, Alpha Chi pledge, . . . Betty Brigham, Chi Omega, has Dick Clark’s DU pin. . . . And black-haired Patsy Taylor, The ta, has Ted Lindley’s SAE pin at last. * * * The biggest jam in months was witnessed at Willamette Park Saturday night. The crowd was almost unbelievable—Ore gon was really out! Even the extra tables set around the floor by “Daddy” Loud weren’t sufficient and intermission found couples sitting on the floor. . . . Side lights: Harry Owens’ Hawaiian band really went over with the dancers not to mention those three hip swinging beauties.... That voice of Kenny Allen’s was really heavenly. “Red” Evans intro duced him to all the Kappa Sigs, a brother returned. . . . Princi pal jitterbugs of the evening were Jeanette Neilson and “Siick” Vic Townsend, SAE. Helene Wilmot, dark Delta Gam, is being given the rush by a burly trio: Don. Closson, ATO, Scotty Wilson, blond Sig ma Nu; and Maurie Burgess, Theta Chi pledge and one of the most intricate dance stylists ever on the campus. . . . Jean Hunter, Alpha Gam, came back with a diamond from an Idaho law student. . . . Eleanor Se derstrom, active Alpha Phi, took Dick Sears’ ATO pin just before the close of winter term. . . . Wally WTrite, DU prexy, planted his pin on some OSC glamor girl over the vacation. . . . Dorothy Wells, Chi O, has Larry Langston’s Phi Psi pin. Smoothie Mike Moran no longer has his ATO pin out as the Portlander found out he was dating Eadie Ytnrri, Alpha Chi. . . . Rex Applegate is back for "spring term at the U” and is rooming with ye old Charlie Eaton. . . . The Oregana will be at the bindery next week and’ will be out Junior Weekend for sure, according to George Knight, editor. * * * Pat Taylor, Hendricks, no longer has Dale Peterson's Sig ma Nu pin. They were such a suited couple, too. . . .Doris Gething, who has just pledged Chi Omega, won a bottle of champagne at the Mark Hop kins during spring vacation in a dancing contest. Another one of her accomplishments was a four-point made last term. Carolyn Kamm, Alpha Gam, and Bill Jackson flew to Lewis ton, Idaho, spring vacation and were married. They are both in school this term. . . . A1 Sand ner. Oregon merman, was mar ried to Hortense Stewart in Boise, Idaho, last week. He will also continue his University ca reer, graduating next year. Bette Hamilton announced her engagement to Jim Wilke son, ATO, and former student now teaching in Washington, at the Chi Omega house last iveek. . . . Nancy Fay, this much heard-of cousin of Les Harger, is being madly rushed by Hal Jahn, Sigma Chi, who is deter mined to snatch her before the other boys realize what a prize just hit the campus. Unusual for Hal. Alumni Magazine Out on Campus Campus distribution of the March issue of Old Oregon, the alumni magazine, was completed last week, Roy Vernstrom, editor of Old Oregon, announced. The issue features an article by Glenn Williams, freshman student union chairman, entitled "In Union There’s Strength.” Other students who contributed articles to the magazine include Wes Sullivan, Jack Bryant, Ray Schrick, Pat Frizzell, Hal Olney, and George Pasero. Spending Survey Nears Completion The survey of the amount of money that University students spend in Eugene will be completed as soon as five students turn in their blanks, Miss Beatrice Aitchi son, instructor of economics, an nounced. Forms for two freshman women not residents of Eugene, a sopho more woman not resident of Eu gene, and a graduate male resi dent of Eugene have not been turned in yet. Oregon tfr Emerald 1939 Member 1941 Fhsoc'iated Golle6»ate Press SPORTS STAFi* Margaret Younv Nancy Lewis Bernard Enge1 Bob Flavelle Don Gibon Bill Phelps Ray Dickson Austin Chaney Jim Schiller Paul McCarty Jim Browne Mary Belcher Bob (Lefty) Smith Jack Brysmt EMERALD REPORTERS: Ray Schrick Betty Jane Thompson Mildred Wilsoi. Betty Jane Bi^^c Dorothy Kreis Wes Sullivait Pat Erickson Jonathan Kahananui Connie AveriH Jim Bronson Corine Lamon Helen Sawyer Jim Banks Elsie Brownell Jean Dunn Kelley Holbart BUSINESS PROMOTION. Dorothy Horn Joan Stinette SPECIAL ACCOUNTS: Alvera Maeder Dick McClintia MERCHANDISING: Betty Wheeler CIRCULATION . Janet Rieg OFFICE: Mary Jean McMorria Ray Schrick Emily Tyree LAYOUT ANi* COPY : Ron Alpaugn Jack Bryant Bill Ralston Milton Levy Tuesday Advertising Staff: Jean Crites, day manager Mary Kay Riordan Jean Adams Dick McClinick Ron Dilling Don Brinton Copy Desk Staff: Pat Frizzell, Copy Editor Tom Wright, Assistant Phyllis Foster Betsy Hanchett Brad Evans Joan Chrystall Florence Anderson Mary / nn Campbell Jim Banks Night Staff: Kent St r, Night Editor Ruth Hartley Ellie Ergdahl Mary / r- Campbell Johnny Kahananui