LIBRARY
U. OF ORE.
Oregon
Emerald
iGOO
VOLUME XLI
UNIVERSITY OF OREGON, EUGENE, TUESDAY, APRIL 2, 1940
NUMBER 93
Daily Emerald Modernizes With Tabloid Form. New Nameplate
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Winter Term GPAs
Mount to High Peak
With 2.415 Average
Winter term house grades climbed to one of the highest points in
Oregon history, C. L. Constance, assistant registrar, stated yesterday
in announcing the standings for 47 campus living organizations.
Three girls’ co-ops once again led the school list and Highland house
is tops with a house average of 3.046. Hilyard and University houses
are next. They have GPAs of 2.900 and 2.855 respectively.
Canard club, with 2.670, leads all
Oregon men and is followed by
Campbell co-op, 2.647, and Kirk
wood co-op, 2.631. The all-Univer
sity average climbed .112 last
term and is now 2.415, Mr. Con
stance stated.
Kappa Kappa Gamma with 2.639
and Sigma Alpha Mu with 2.456
lead in the sorority and fraternity
divisions.
A list of house standings appears
on page six.
Ninth Corps Head
To Inspect ROTC
Oregon’s ROTC unit will be in
spected today by Col. D. B. Craf
ton, officer in charge of reserve
officers' training activities in the
ninth corps area.
Colonel Crafton is up from the
corps area headquarters, Presidio
of San Francisco, on an inspection
tour of the entire ninth corps area.
He is accompanied by Warrant
Officer A. J. Mack.
“Idiot's Delight,” newest produc
tion of the drama department, is
coming April 12, 13, and 16.
Page Coming
For Conference
Kirby Page, author and lecturer,
who has crossed the ocean 20
times and has visited 35 different
foreign countries, will discuss
problems affecting the framework
of American foreign policy at 11
o’clock Friday morning when he
addresses University students in
Gerlinger hall on “What Should
!■ American Patriots Do About
War?”
Mr. Page has written 18 volumes
on international economic, social,
and religious questions, and his
works have been translated into
10 languages. He will come to
Oregon for a special two-day
peace conference during which he
will address five campus groups.
Karl Onthank, dean of person
nel, announced yesterday that to
; allow for the Friday lecture Thurs
day 11 o’clock classes will be
! moved ahead to the assembly day.
| (Please turn to page seven)
A few scenes in the Emerald’s change to a more modern newspaper. Top left Betty Jane Biggs, re
porter, holds the old eight column paper while Alyee Rogers, columnist, holds the new five column one.
In the center are a group of outstanding college dailies also using the tabloid form. On the right is Bob
Swan, artist, who designed the new name plate. Below at left Editor Bud Jermain (third from left)
shakes hands with Manager George Luoma after the decision to stay tabloid form all term, while Advertis
ing Manager Jim Frost (first on left) and Managing Editor Lyle Nelson look on.
Emerald Adopts New
Tabloid Form Today
Nameplate of
Campus Paper
Now Modern
Logotype Changed
For First Time
In Four Years
A completely new and modern
ized nameplate takes its place at
the head of the front and editorial
pages of the Emerald with this
issue.
The addition of the new name
plate, the “Oregon Daily Emerald"
log, gives the Emerald as distinc
tive and advanced styling as can
be found anywhere in the United
States.
The new heading shows a com
plete abandonment of the old text
letter, simplification of the lines
and banners around the University
of Oregon seal, and a modem
script-letter "Daily” in contrast to
the former oldstyle, formal capi
tals.
Designed by Swan
The nameplate which appears at
the top of the page today was de
signed and drafted by Bob Swan,
art school senior. Swan, working
with Emerald Editor Bud Jermain,
made a study of nameplates of
most of the other college news
(Please turn to pane six)
Oregana Positions
Petitions for the position of
Oregana editor will be due April
8, the educational activities
board ruled last night.
Petitions for Emerald editor
will be due April 22, and for
Emerald and Oregana business
managers April 25,
Can ard Cl ubm en
Observe Annual
Founder's Day
Founder’s day or all fools’
day—it’s all the same to mem
bers of Canard club who yes
terday celebrated the 200th an
niversary of the organization of
the club by Joseph P. Canard.
At least that's the story told
by President John Cavanagh at
the club's annual founder’s day
banquet. Cavanagh admitted
that the records of the founding
of the organization “are slightly
veiled, but our historian claims
that they are true.”
Very much in prominence was
the spirit of the founder whose
skeleton occupied the honored
spot at the feast. Also present
were Professor Gordon Wright
of the history department and
several old members of the
house.
Size Revision
Gets Approval
Even the business staff of the
Emerald sounded its approval
yesterday of the all-term tabloid,
declaring that a better newspaper
means a better business enter
prise.
"We welcome the change to a
tabloid paper this spring,” de
clared George Luoma, business
manager. “We expect to do a bet
ter job for Emerald readers, the
University of Oregon, and for our
advertisers.”
The Eugene chamber of com-1
merce extended heartiest congrat
ulations to the Emerald through
Fred Brenne, secretary. "The Em
erald is reaching new heights of
effectiveness and service. The
(Please turn to pays eight)
New Page Size
Selected for
Spring Term
Today Marks Star!
Of New Makeup
For Regular Issues
This morning's Emerald differ*)
from the last previous issues in a1.
least two respects:
1. New status. With this, tho
first regular issue, appears the an
nouncement that the Emerald will
remain tabloid in size throughout
spring term.
2. The new streamlined “Qte
gon Daily Emerald” nameplate
makes its first public appearajr.u
today.
Although the Emerald has been
tabloid for the last five issues, in
cluding two last term, these havn
been in the nature of special edi
tions. Today marks the first assur
ance that the tabloid size, popular
among the leading college newu
I Please turn la page six)
Westminster Has
Luncheon Today
Westminster house T u e s d a /
luncheons again become a regular
feature at noon today.
Reservations should be mado
early for the 25-eent luncheon:),
Mrs. J. D. Bryant, hostess of West
minster house, announced yester
day.
Today's discussion will center
around the topic, "Why I came to
the University, what I am get
ting.” The north division of tho
ladies' aid of the central church la
attending the luncheon.