The Oregon Daily Emerald, official publication of the University of Oregon, published daily during the college year except
Sundays, Mondays, holidays, and final examination periods. Subscription rates: $1.25 per term and $3.00 per year. Entered as
lecond-class matter at the postoffice, Eugene, Ore.
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Represented for national advertising by NATIONAL ADVERTISING SERVICE, INC., college publishers’ representative,
BUD JERMAIN, Editor
Lyle Nelson, Managing Editor
GEORGE LUOMA, Manager
Jim Frost, Advertising Manager
Helen Angdl, News Editor
George Pasero, Co-sports Editor
Elbert Hawkins, Co-sports Editor
UPPER NEWS STAFF
Betty Jane Thompson, Chief Night Editor
Jimmie Leonard, Assistant Managing Editor
Hal OIney, Assistant Managing Editor
Ralph Woodall, Cartooni.st
Marge Finnegan, Women's Editor
Ken Christianson, Assistant Sports Editor
UPPER BUSINESS STAKE
wary rwien smitn, rsauonai aaversiung manager
Ted Kenyon, Classified Manager
Rhea Anderson, Special Accounts Manager
juiy L/OOK, Mercnanuising i\ianager
Herb Anderson, Circulation Manager
Kathleen Brady, Special Promotion Manager
A Lesson in Horn-Blowing
of the most important cogs in the de
velopment of any city is its chamber of
commerce, whose quality and character exer
cize a direct effect upon both the present and
future of a town to a large extent.
The chamber of commerce principle is
known the world over, namely that even if
one builds a better mouse trap i lie world will
not be likely to beat a path to the door unless
it is made known.
It was this principle which the Eugene
chamber of commerce, a most energetic de
partment under a most energetic young man,
mustached Fred Brenne, last week set out to
prove in a manner which should show the way
to the University of Oregon.
Generally, the chamber of commerce set
out to distribute some permanent advertising
for Eugene by way of some moderate-size
card signs listing things to see in Eugene,
mostly for the benefit of visitors. The card
signs were generally distributed, and will
eventually find their way into service sta
tions, auto camps, and other arterial points,
* «• *
JLJEADEINER on the signs is an etching of
the front of -Johnson hall, beside which, in
large letters, the reader is advised: “While
you are in Eugene—-Don’t miss seeing UNI
VERSITY OF OREGON. Campus and Build
ings—A Delightful Stroll.’’ In all, 11 points
of interest are listed in Eugene, the first three
of which are the oriental art muesum, the art
building, Fraternity Row and buildings
“Bordering Old Mill .Race,” and “tennis
court, University library, and other campus
scenes.” More than half of the card, the upper
half at that, is devoted to the University of
Oregon.
Just how many readers these cards will
reach would be difficult to calculate, but it
is certain that those who do read them will
be fairly sure that the University is an out
standing point of interest to see in Eugene,
if not the outstanding point.
# # ■#
UUGENE is making no mistake in pointing
with pride at the University. Such pro
motion is a sound investment. But the most
significant part of promotion by the cham
ber of commerce is the step toward demon
strating the potential value of the things
which, seen in the light of everyday associa
tion, art; taken l’or granted. The campus itself
is a natural showpiece. The University repre
sents a world of its own, and people looking
upon it for the first time are quick to notice
the abstractness of the world, the tightness of
the circle in which its habitants move.
There is much to be said, and the chamber
of commerce cannot say it all, any more than
University agencies can say it all. it is a big
job letting the world know what there is to
the University, one which calls for individual
and collective effort.
NYA Gets Under the Wire
; Y’li'STJiRUAV\S announcement to the effect
' that funds had bean granted 1o enable
NVA to carry on its work for another year
knocks a load off the shoulders of many a
proponent of the system, as well as prospective
• recipients of the aid. In fact, including as it
does a substantial increase, the effect is as
heartening as the prospect of losing the ap
portionment "’as discouraging.'
For sonic time the fate of NVA was un
certain. Among the items which congress con
sidered slashing was NVA* even to the point,
of extinction, in the interest of balancing the
budget. The best which apparently could he
hoped for was the holding of NVA at a con
siderable reduction.
; Yesterday’s figures, however, pul an end
. to uncertainty. With the apportionment up
• nearly 11) per rent the picture is decidedly
rosy. When schools open in the fall of next
■ year there will he 306 University of Oregon
. students partaking of the benefits from the
NVA appropriation. During the year they will
collect $41,1110 in salaries, al $10 to $20 for
undergraduates and $20 to 30 for graduates.
In all, 1224 students in the slate will benefit.
# * #
DFVOND the immediate consideration Unit
1200-odd young people will lie partaking
of federal subsidy toward their educations
• there are other angles which remain to be
worked out, much the same as the whole pat
tern of government remains to he worked out
along 1 lie same lines. Of these the parent and
most important is llie soundness of the prin
ciple of subsidization, whether of subsistence
or higher education. The specialists are still
Irving to find the answers to questions arising
from subsidy, and they are no nearer solution
than they were a decade ago.
l’ossibly solution is not the quantity
sought; perhaps wliat is wanted is justifica
tion. At an}- rate any attempt to here pass
judgment on such a policy would be futile.
(Subsidy may not be the answer for everything,
for it is no cure-all, and it may not be the
answer for higher education, but it is here.
HATIA lllv 1 lie effect of subsidization,
whether if has the adverse effect on
personal initiative is something which may
never lie figured out. It is claimed by many
that the world of today is different from that
of tlie old days of Horatio Alger Jr.
Hut whatever other considerations enter
in, the fact remains that, tlje hi V A students
everywhere have set a fine record scholastic
ally, have turned out in general to be an able
class o! student, and they have become an im
portant part of the structure of higher edu
ca I ion.
As long as the specialists are still unde
cided upon the ultimate effect of subsidy it is
iortuuate that congress did not abolish the
A Year in a Day
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Uy W KS SULLIVAN
1017
October 4 The women's dorm
itory (Hendricks hall), which
will accommodate lib girls
when finished, is being lushed
to completion and will be ready
for occupancy about January i.
The barber hade is booming
as the freshmen arc having their
mustaches cut off to comply
with the new senior rule to that
effect.
Among the rules laid down by
the dean of women this year is
the ordinance stating that all
girls must be in ill Until) every
night except Friday and Satur
day ashen they may return at.
11.01). Jtule eight states that
music and entertainment of ill
kinds on Sunday is expected to
be of u quiet nature.
I.usy on Ha rungs
October t) President Camp
bell in giving liis opinions on
freshman having said, ‘•Since
this is a war year wc should
leave out everything that falls
below the cM tou..uc... of the.
jUmfc.- '
October 13—wCaxeiio .7 the col
of Uio freshman decorations at
the sopli-frosh mix this year
turned out to ho orange and
black- No one, not even the
freshmen, juiow who is respons
ible.
October 10 Among the new
men added to the faculty of the
music school is John Stark Ev
ans, A 13.. professor of organ,
lirails l.eave Sans Diplomas
October 20 twenty - one
graduates of tin' (lass of 1010
have gone into the world with
out their diplomas. The $lo
charge lor the sheepskins is
blamed.
October 2 > Professor *" iS.
I "mu was slightly bewildered
alter going 17 miles to Walter
"lie. to speak on the J.ibcrty
is eiu only to find no audience.
The publicity committee had
forgotten to function and no one
Knew of l he meeting
New I fcsiimen
November 2t High ..chool
. colors who arc graduating I ob
ruary JS wilt be allowed full
credit as freshmen m January,
* — them a msiitsi of h.g's
school.
The
BAND
BOX
By KILL MOXLKY
Wonder what poor old Con
fucius would say it' he knew
about the beating he has been
getting from modern punsters .’
And it's getting worse, as every
dance band on the air has its
own flock of lousy Confucius
say gags. The musicians' union
likes the one that goes "He who
master keys c;ui do ‘hot chorus’
in any b (flat)." Ouch! But that
is nothing compared to some of
the Confucius gags floating
around that sizzle like real corn.
A fellow was at rented in New
York the other day for peddling
Confucius say gaga on the
; treet. When questioned, he s ud
lie thought "Confucius" was a
Broadway gag man who vvas
trying to make a living by waul
ing jokes!
t»u\ 100 lean* old
Just one hundred years ago
this week the saxophone was in
vented by Adolphe Sax. a Bel
gnu musiufu Sax wa., ail an *
<#-!£*■ ur ; gter he creutsc an
entirely new family of brm.> m
Behind the
R BALL
With JACK BRYANT
Another weekend like the last
one and officials will be forced
to declare a week’s layoff for
recuperation.
The sophs threw a good deal,
put a good many shekels in the
treasury and started a strong
campus sentiment for more big
name bands.
Some place in the paper today
is,a notice of the seniors finally
getting an orchestra for their
ball, a last moment deal from
Seattle, and after all their talk!
Of prominence in the field of
social activities for the weekend
was the traditional Law School
bust. It will be the topic over
there in the depths of Fenton
hall until they come out for
their next big deal spring term.
* * *
Jack Miller, from Clatskanie,
made his debut at the Side with
Florence Kinney. . . . The Thetas
walk home alone no more . . .
they must go home in pairs. . . ,
Bobsie Roehm, Gamma Phi,
took Jim Stevenson’s Phi Delt
pin last Saturday and is evi
dently a big event of the season
as nearly every one in the
“know" was ready to inform.
Now Fred Zigler, Sigma JMu,
who has Annette Ansley pinned,
doesn't let little things like that
slow him up, as he dates among
others, Dotty Horn.
Sweetheart of the week.
Nancy Stratton, Thetaized frosh
from St. Helens hall.
Nickname of the week. Jack
Dunn, call him “Baldy."
Mary Elizabeth Swearingen,
Tri Delt, has an SAE pin and
Bruce McIntosh is a SAE and
Mary takes delight in seeing
that Bruce gets the blame, but
it is really from Nevada. . . .
There has been a purge in
Christianson's army.
Nominations
(Today’s Women’s page)
Coed of the week. Mary Lou
Simmons, a prize pledge of the
Alpha Chis, and winner of the
ideal dg,te contest sponsored by
Scott Corbett. . . . Betty Mae
Lind dates Robin D. J. (Don
Juan) Flavelle for the soph
whisker dance. Robin gets a blue
ribbon from his competitors for
the feat.
Faux pas of the week. John
Cavanagh’s hurry to get to class
Monday resulted in his waking
up on the way into the building
and discovering that he still had
his pajamas on. He did put his
pants over the brilliant affairs
though.
Lois Hulser represents the Al
pha Chis on the Emerald desk.
. . . John Koppcn and cronies,
(Finnegan) proceed to disrupt
normal procedure of the Em
erald the night Editor Jermain
is away. Kenny Abrahams won
the title of “Little Soak” at the
Law School formal.
Saturday night was a “red
head stood-up night." A little
redheaded Alpha Phi and a little
bigger redheaded Kappa Sig.
Some people show for dates on
time.
Relaxation alter the game, out
on the highway, is the vogue
this season for basketball play
ers.
Jean Foster, Chi O, took a
Theta Chi pin at a house dance
Friday and gave it back Satur
day night at the Whiskerino.
Ann Howard, Gamma Phi, and
a Chi Psi, keep good company.
. . . Why can't the Sig Eps keep
their i arbon paper burning
pledges home nights? Twenty
seven out of the one hundred
and four class cards were used
by the sophs for their dance.
The others paid $l.bO.
Now Jim Pickett comes out
with the news that Wally Ross
lii iii admits lie's married. Diog
enes hung up his lamp and went
home.
struments besides his work with
the saxophone. One of his inven
tions was an eight-valve bass
horn that nobody but Sax him
self could play . . . another was
an eight-valve trumpet with 13
independent bells which was so
complicated that even the ui
vcntor couldn't play it.
The life oi a saxophonist ecus
hard in the days of Adolphe Sax
just a.- it is today. Sax w 13
poisoned by vitriol, lead, copper,
oxide, and .arsenic. He was half
drowned in a whirlpool, nearly
asphyxiated by paint fumes. He
was burned and thrown 111 a
powder explosion, and during his
lifetime foiled at least three
attempt., at deliberate murder.
K. dice m vc ert; »:
Kay Eberie of Glenn Aitii. r 3
Campus
Calendar
Theta Sigma Phi will meet this
evening at 7 o’clock at the shack.
All members and pledges should be
there.
There will l>e a student union
meeting today at 1 o’clock in the
student union room. A picture is
to be taken.
A regular meeting of Sigma Xi
will be held in room 101, Condon
hall, at 8 o’clock tonight. Dr. Lloyd
W. Staples will address the meeting
on the topic "Quicksilver: Occur
ence, Metallurgy, and Economics.”
The meeting will be preceded by a
short business session in room 108,
Condon hall.
There will be an important meet
ing in the Side Tuesday at 5 p.m.
for all freshman girls who will sell
Twisti-cakes in the Phi Theta Up
silon sale Wednesday.
Communion service for Episcopal
students will be held Wednesday
morning at 7 o’clock in the men’s
lounge, Gerlinger. Bishop Dagwell
will conduct the service.
1939 Member 1940
Associated Golte&iate Press
business promotion .
Dorothy Horn Evelyn Nelson
Joan Stinette
SPECIAL ACCOUNTS:
Alvera Maodcr Dick McCIintis
CLASSIFIED DEPARTMENT:
Fred Ehlera Kenette Lawrence
MERCHANDISING:
Betty Wheeler Lynn Johnson
CIRCULATION:
Janet Rieg
PHOTOGRAPHY:
Ted Kenyon
OFFICE:
Mary Jean McMorria Ray Schrick
Emily Tyree
LAYOUT AND COPY:
Ron Alpaugh Jack Bryant
Bill Ralston Milton Levy
Tuesday Advertising Staff:
Jean Crites, Day Manager
Harriet Minturn
Mary Kay Riordan
Copy De.sk Staff:
Pat Frizzell, copy editor
Joan Chrystall and
Thomas Wright, assistants
Lois Hulscr
Jonathan Kahananui
Jim Banks
Connie Averili
Betty Jane Biggs
Florence Anderson
Xiglit Staff:
Kent Stitzer, night editor
Phyllis Shaffer
Ruth Hartley
Dorothy Kreis
Leland Flatbcrg
Physical Education
Deemed Possibility
For Social Science
“Physical education has a great
possibility of becoming a social sci
ence,’’ stated Dr. S. H. Jameson,
sociology department, in an article
in the December issue of The Jour
nal of Health and Physical Educa
tion. Dr. Jameson’s article stresses
the non-physical aspects of the
course.
In trends in the evolution of
physical education, Dr. Jameson
placed three complees: Work, out
doors, and collectivistic. Pioneer
ing Americans worked hard six
days of the week in the open, and
the seventh day was used for an
other brand of work. “This genera
tion is addicted to sports as our
ancestors were addicted to work,”
Dr. Jameson continued. “This is a
band was recently voted as hav
ing “the most beautiful legs”
among male vocalists. . . . The
Andrews Sisters arc never cer
tain of arriving at the studio for
their broadcasts because of pre
marital troubles that arc divid
ing the family. . . . “Tuxedo
Junction” is on its way to be
coming one of the most out
standing hits in several months.
. . . Paul Whiteman, one of the
first band leaders to feature the
saxophone, has compiled figures
revealing that there have been
over a million saxes sold in Am
erica since the instrument
first introduced.
Phil Harris Back
Hood old Phil Harris is back
at the 1 Wilshire Bowl" in that
famous ' Miracle Mile” of Wil
sinre Boulevard iu Dos Angeles.
Phil is on the air every night
around 10 o’clock. He manages
to take up about half of the pro
gram time with bis own chatter,
some of which is fairly clever,
and is a relief from programs
•v tick axa all anisic and nothing
else,
By BOY METZLER
The Light That Failed
The film, “The Light That
Failed’’ has been adapted from
Rudyard Kipling’s story which has
achieved wide fame. For the most
part, the picture is very emotional
and soft-spoken, except for the pic
turesque battle scenes at the open
ing and closing, w'hich marks a
departure for director William
Wellman, whose work in the past
has been characterized by vigorous
action.
Ronald Colman is the star, cast
as the famous painter, who cashes
in lazily on his easy success, and
who when he learns that he is go
ing blind, barely has time to finish
an honest masterpiece. Walter
Huston, a Broadway star, appears
as the painter’s comrade, the man
whose life the painter saved when
the painter received the wound that
was to cost him his sight.
Muriel Angelus is the old-time
sweetheart whose offer of life-long
love and aid to the blind man is
gallantly refused. Ida Lupino is the
vengeful model who destroys the
blind man’s master work, and
leaves him with an empty life.
His life broken, Colman after a
long and patient trek, goes back to
Sudan to join his old regiment. He
has himself placed in the cavalry
line and in the last glorious charge
is instantly killed. “The Light That
Failed’’ starts at the McDonald
theater tomorrow.
Shorter Kisses
Film kisses in 1940 are going to
be at least six feet shorter because
of Hollywood’s up-and-coming red
heads. At least director Mervyn Le
Roy is going to keep Vivien Leigh’s
kisses in MGM’s “Waterloo Bridge’’
down to ten feet.
“Anyone who has seen Miss
Leigh in ‘Gone With the Wind’
knows that she can get more emo
tional wallop into a ten-foot clinch
than most actresses can in twen
ty,” LeRoy said. “This is true of all
redheads.”
Some years ago, the late Flo
Ziegfeld had his chorus girls tested
for emotional reaction by scientists.
Redheads are said to have almost
shattered-the scientific equipment
when kissed. Brunettes were de
clared second, with blondes third.
With Hollywood redheads com
ing into their own for the first
time since Clara Bow’s day, screen
kisses are going to be short, but
with a wallop, it is claimed.
shift from one excess to another.”
The trend to turn the insiders
out for leisure, health, and recrea
tion as a balance for changing so
cial conditions draws the attention
of the physical educationist to the
social aspect of his field, he ex
plained. •
In concluding with the possibil
ity of a science of physical educa
tion, Or. Jameson stressed the need
for adequate social analyses. He de
clared that physical education ma
jors are so much concerned in bod
ily motion and the acquisition of
personal skills that they have no
time to sit down and reflect. Imi
tation rather than thought proces
ses arc used. “They shirk hard
ivork,” Dr. Jameson wrote. “Cours
es which require theoretical anal
ysis are abhorred.”
\\ lien you send your laun
dry out you expect back:
* White clean clothes
* Well-starcliecl shirts
* Careful treatment of..
your clothes
—-without extra cost or
delay. Let us prove these
services to vou.
New Service
Laundry
Portland Council
Chooses DeCou
The Portland council of the Na
tional Council of Teachers of
Mathematics has recently been en
larged to include mathematical
teachers from all over the state,
according to Edgar E. DeCou,
professor of mathematics and Ore
gon representative for the Nation
al council.
This was announced in the Feb
ruary issue of The Mathmatics
Teacher which appeared recently.
Professor DeCou was praised for
his work in connection with the
organization of the statewide
group.
HH STONE’S HH
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enlarqemenw/t
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PORTLAND Box 3573 OREGON
“THE MAN’S SHOP”
BYROM & KNEELAND
32 East 10th
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ARROW UNDERWEAR
BUY YOUR
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at Paul D. Green
837 Willmt.
SHOPPING
SHORTS
CLEANING
CLEANING & PRESSING
IRVIN & IRVIN
G13 E. 13th Plione 317
LOANS
MONEY TO
LOAN
on anything of value
EUGENE EXCHANGE
& LOAN CO.
(Eugene’s Only
Pawnbroker)
G'Jj Willamette
HARDWARE
Eugene Hardware
Company
Everything in Hardware
, Bdwy & Oirk St. Ph. 670
SCHOOLS
Enroll Any Monday
EUGENE BUSINESS
COLLEGE
li.Lrr Bldg. Phcgc fcfcb
DRUGS
Everybody’s Drug
Eugene, Ore.
Agents for Fine Cosmetics
Barbara Gould
Old Spice
Yardley
Colonial Dame
LOWEST PRICES
ALWAYS
Pay Less Drug
S6 E. Bdwy. Pb. 232
Eugene Oregon
REPAIRS '
for REPAIRS
PLUMBING
HEATING
INSTALLMENTS
It 's Best by CHASE CO.
Phone 243 036 Oak St.
UPHOLSTERY ~
Eugene Mattress
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Phone S12 1122 Oil' s