Merchants
Are You Getting Your Share of the Student and
University Business?
It’s the
Regular
Advertiser
Who Gets
the
Regular
Trade
of
University
Students,
Faculty,
and Staff
J
Increase your sales — Reach the $2,840*095 University
Registrar’s Figures
market effectively Through the Oregon Daily Emerald
■ ■ ■ ■
► Complete Campus Coverage
The Emerald is the only newspaper which effectively covers our campus.
Written and edited by students, it is really a part of them.
► Free Services ....
The Emerald offers free layout, copy, and mat services to all advertisers.
The Emerald advertising staff assists in giving your advertising the student
appeal and making it timely for greatest results. The merchandising staff serv
ices local accounts.
► Effectiveness ....
Oregon students do read the Emerald. The Oregon Daily Emerald is read
item by item, and a majority of the students do their purchasing through the
ads in their own paper. Over 4,000 enthusiastic customers are worth cultivat
ing. Have them read your message in the Emerald.
► Your Campaign ....
The best results in student sales will be obtained by basing campus mer
chandising on a definite knowledge of campus events, student opinion, and
collegiate trends. The Oregon Daily Emerald brings you a clear, concise ac
count of what is and what will be going on at Oregon—news that will make it
possible for you to plan your sales campaigns more effectively.
► Your Budget....
Make an allowance for Emerald advertising in your next year’s budget.
Start the new year right with a program of advertising in the Emerald. It’s
continuous advertising coverage that counts!
CALL US TODAY. OVER 50 MEMBERS OF THE EMERALD BUSI
NESS STAFF ARE READY TO SERVE YOU.
ADVERTISING RATES
(a) Open Space Rate -
Flat Rate: I'Jc per column inch.
Contract Rate: (Contracted space to
he used during one year from date
of first insertion).
f»o-inch contract. 37c per column inch
J00-inch contract 33c per column inch
L'oO-inch contract 34c per column inch
,r>oo-inch contract 3Jc per column inch
1000-inch contract 30c per column inch
1 ‘OKI-inch contract *JSc per column inch
Frequency Rates: (Minimum four col
umn inches per insect ion)
One time per \vet&.83c per col. inch
Two times per well.31c per col. inch
'Three times per week....29c per col. inch
l our times per week....28c per col. inch
Five times per week 26c per col. inch
(b) Front Pape Rate—Minimum two col
umn inches per insertion ; maximum
live column inches per insertion)
$1.00 per column inch.
(c) Political ami Amusement Advertising —
(Payable in advance) 50c per column
(d) Position—No position guaranteed and
no additional charges made.
(e) Minimum display space accepted—•
1 inch single column.
PUBLICATION DATES FOR REMAINDER OF
SCHOOL YEAR
JAN.
(19 issues)
T W T F S
.... 3 .... 5 ....
9 10 11 12 13
16 17 18 19 20
23 24 25 26 27
30 31 .
FEB.
(21 issues)
T W T F S
. 1 2 3
6 7 8 9 10
13 14 15 16 17
20 21 22 23 24
MARCH
(5 issues)
T W T F S
. 1 2
*25 27 !... 29 !”!
* Monday
APRIL
(21 issues)
T W T F S
2 3 4 5 6
9 10 11 12 13
16 17 18 19 20
23 24 25 26 27
30 ...
MAY
(16 issues)
T W T Y S
14 15 16 IT
3 4
10 11
18
Phone 3300
Local 354