Press Conference Moves Into Final Session With Talks, Luncheon Jay Allen Talk Scheduled for Lunch Today Conference, Speeches Slated for Final Day Of News Meet; Bandon Editor to Speak (Cnntlnurif from fmnr our) Harry Fredericks and R. M. Hay den, For publishing successfully a mm'or stnrv under the moat diffi cult conditions during the past year. T^i'is D. Felsheim was cited. Mr. Felsheim’s Bandon Western World reported the burning of Bandon in late summer, although the shop was almost completely destroyed. Blndine Opens Friday The Friday morning- session of the conference was opened by Conference President Lars K. Bla dine, who outlined the program for the day. With the announcement that Harry Fredericks of the Lebanon Express had been added to the staff of the Oregon publisher. Hugh McGilvra of the Forest Grove News Times, opened the business. of the conference anil named appointees on committees. The round table discussion, sec ond on the morning program, was opened by Henry N. Fowler, Bend Bulletin. Progress of the last year in photoengraving, offset printing, and with the news camera was the subject of this year’s debate. Tak ing part were Mr. Fowler, John Anderson of the Eugene News, Phil Sinnott of the NEA coast bu reau in San Francisco, A. E. Voor hies of the Grants Pass Courier, Frank Jenkins of the Klamath Falls News and Herald. Mr. Jen kins brought the first "vest pock et” photoengraving outfit into Ore gon more than a year ago. Fredericks CIosch Session Closing the morning session was Harry W. Fredericks' story of how as co-publisher of the Lebanon Ex press lie helped to revamp his p i per. Mr. Fredericks illustrated his speech with a chart showing the relation of values of departments of a newsstaff and how they help ed to lift a "hick paper out of the rut and make it into an interest ing and substantial newspaper.” With Lars Bladine acting as toastmaster, newsmen lunched in the Anchorage, followed by a talk from Dean Eric W. Allen. Lion TPMs of Niv/is Doan Allen placed before the newsmen frank facts concerning the Nnri newspaper censorship, stated that the thine for demo cractic countries to do in the next few vears will he to hold their pa tience and await the fnll of such corrunt and emntv forms of gov prnment evtefent in several Furo pean countries. • Dean Allen told of the supnros sion hv the government, censor ship so strict, as to force the edi tors to pnhlish what thev are told, or face loss of business or im n-S^oaTYwat ftaeial superiority is ♦ tsncio Qono- nf the rename Na7,i nYY.no nroerta is the order of the fiav eniMeinna is "out " he ssid. Pointing out the effects of puh hc opinion editorial bias, advertis ing. religion. and political affairs on "Internal Freedom of the Press," j Phnrins A Rnratrue. opened the cioqf *nik of the afternoon session. Hnvt On Color F Palmer Hovt. managing edi tor of the Oregonian, in a speech "What Color is Your News,” dis cussed the nature of news and the reasons for printing it. He made clear methods used in the recent presidential campaigns in shading political news to conform with the newspaper's political view. lie proved that it is possible to give each side an even break in political news without losing prestige or ' circulation. Indicating the changes that will come in the next decade’s adver- 1 Using, John Benson, president of the American Association of Ad vertising Agencies, pointed out that public reaction will rebel at the present platant methods and will seek more quality in their ad vertising. Mr. Benson cited the necessity of directness, urging ad men to employ to-the-point copy. Frank Jenkins closed the after noon session with a talk that showed the desire of the public to know the reasons and results of news. The mere facts are not quite enough, editors must give readers a glimpse behind the scenes. Pres? Conference Schedule 8:00 a.m.—Group breakfasts. West-Hollday-.Wogensen rompany, parlor, second floor, Eugene hotel. 9:45 a.m.—General session, room 105 journalism building. Talks and discussions. Business meeting of Oregon Newspaper Publishers' assoeiation. 11:45 a.m.—Adjournment for luncheon. 12:00 noon—Inspection of 4'niverslty's new physical education building. 12:30 p.m.—No host luncheon, John Straub memorial building. Paul Smith (Continued from page one) to prove that I was a communist.” Then shipping interests tried to hit the Chronicle through its pock et book. After all, the newspaper was a business venture, he said, and by taking slaps at the “boy editor” (next to three or four cubs, Mr. Smith, the executive edi tor, is the youngest man on the staff) as a “communist," and threatening a boycott, they hoped to throttle the sheet’s circulation and advertising. But, no! The next morning the Chronicle, came out with the huge banner telling about the employ ers’ plans, “Shipowners discuss plans to boycott Chronicle.” This big spread was all very good advertising for the paper, Mr, Smith smiled. “The shipown ers called off the boycott,” Mr. Smith casually remarked, “and the advertising stayed in our paper.” Mr. Smith doesn’t claim to be in favor of strikes and the like but he does want the strikers to get a square deal. “You can’t write stories of the maritime strike without stepping on some toes," he said. “Unfor tunately, most of the press ser vices must by necessity write stor ies that will offend no one.” Although he refused to com ment on the strike of the Seattle Post Intelligencer, Mr. Smith ex pressed his recognition of the Newspaper Guild as a unit of or ganized labor. "I don't see anything revolu tionary about the Newspaper Guild and I don’t see any threat in it to the freedom of the press,” he said. He smoked awhile, hs head of red hair lying idly over on his shoul der. "Mr. Smith, what do you think of Hearst as a newspaperman?" Mr. Smith flicked the ashes off his cigarette. “You haven’t enough asbestos in newsprint to print what I have to say about Hearst,” he declared. “I’d like to assume that each fellow on the staff has just as much to say as I have,” Mr. Smith said. The newspaper, he continued, has to have personality. “A news paper with a great personality would have to be greater than the personality of all members, it must have an intellectual capacity greater than that of any one mem ber on its staff, in fact it must be the aggregate of the personality of its employees. But,” he con tinued, "it needs a personality to coordinate the work.” Mr. Smith opposes mass pro duction in newspaper work. He would eliminate rewrite men en tirely. "Most of the star reporters that have come out of the schools have had to have their ears beaten back somewhat,” he warned. "We would probably first give them jobs as copy boys.” Soils fr pivspnpprs II. II. Failing, of flic Oregon •Journal, who speaks in 1 he morn ing session of the press eonference today on “A Few Points on Selling a Newspaper's Market." “Newspaperdom is crying al most vainly at the moment for ;; lot of reporters who understand the significance of what they are writing.” he sighed. Since this young editor took over the reins of the San Fran cisco Chronicle, the circulation has jumped from 80,000 to 130,000. A strong tribute to his valiant at tempt to publish the truth and nothing but the truth. YW Group Will Hear Mrs. Schwering Talk Mrs. Hazel P. Schwering,' dean of women, will speak informally at the Sunday evening tea given by the YWCA Social Etiquette group at the home of Mrs. John Stark Evans, YWCA executive secretary. ' Press Meeting Closes Today With Luncheon Round Table and Talks By Felsheim, Failing, And Cheney Features Of Last Morning Today’s program will close the press conference. The morning session will open at 9:45 with Lars E. Bladine presiding. The first talk, “A Few Points on Selling a News paper's Market," will be given by H. R. Failing of the Oregon Jour nal. Mr. Failing’s talk will be fol lowed by a round table discussion of advertising problems. The dis cussion will be headed by Herb G. Grey of the Medford Mail-Tribune and president of the Oregon News paper Publishers’ association ad vertising managers. George P. Cheney, Enterprise Record-Chieftain, will give a speech entitled "Are Country Newspapers Prepared for Recovery?" The next talk will be presented by Louis D. Felsheim. Bandon Western World, on the subject of “When Fire Destroyed My Town." A semi-annual business meeting of the Oregon Newspaper Publish er association, which will be presid ed over by Hugh McGilvra, will close the morning session. Delegates of the press confer ence will inspect the University’s new physical education building from 12 o’clock until the 12:50 luncheon to be held in the John Straub memorial building. The main speaker at the luncheon will be Jay Allen Jr., correspondent for the Chicago Tribune and London News-Chronicle. Mr. Bladine will act as toastmaster at the luncheon which will close with the election of conference officers. Cause for Crater Lake New Article by Smith "Mount Mazama: Explosion Ver sus Collapse" is an article in the December issue of the bulletin of the Geological Society of America, by Warren D. Smith, head and pro fessor of the geology department, and Carl R. Swartzlow of the Uni versity of Missouri. The article is an attempt to prove that Mount Mazama, now Crater lake, was due to explosion and not to collapse as is generally believed. State Newsman (Continued from parte one) here with Ben Jr. . . . H. W. Fred ericks, publisher of the Lebanon Express, enjoying his first confer ence as a newspaper proprietor .. telegram from Merle Chess man, Astorian-Budget, and Steen M. Johnson, formerly of Sheridan Sun, lamenting having to be in Washington helping inaugurate the president and everything instead of being here to mingle with the j conference gang . . . Fred M. Shi-, deler over*from Oregon State hob nobbing with the scribes .. . Pal mer Hoyt and Ed Miller, former side-kicks on the Emerald, now big shots on the Oregonian, enjoying their smoke up in the front row . . . John E. Black, old Oregon stu dent back to the conference as the representative of the Independence Enterprise, read the paper of his father-in-law, Z. C. Kimball, on the afternoon program . . . Charles Porter, editor of the Eugene High School News, signing the register first . . . Vinton II. Hall, editor of the Oregon Motorist, at home on his old stamping-grounds where he edited the Emerald in ’30-'31 . . . Howard M. Young, another Oregon man, here from the La Grande Ob server, busy grinding out a r esolu tion as a member of a special com mittee. A story thht’s several months old but never told before. When Joe C. and Mary Brown returned home to Redmond after winning the prize for publishing the best weekly in the state in a town of less than a thousand population, they thought they had done some thing for Redmond. What they discovered when they returned home was, that the loyal citizenry were not pleased: the chamber of commerce estimate of the popula tion of their fair city is 1,400, and what did the Spokesman publish ers mean by this less-than-a-thou sand stuff? Execution (Continued from paqe one) boobs those fellows Moran and Waley were. If they had done it as I am going to ...” The fact that the ransom asked for was the odd number $28,000 was considered an important sign of insanity, Taylor said. Psycho logically, according to him, the figure had no logic, but was sig nificant to the kidnaper himself, and might prove a clue in identi fying him. Possibility that the murderer was a pervert is also shown, Tay lor pointed out, by the brutal man lier in which the boy was beaten. This suggests a sadistic tendency that accompanies perversion. Lawmakers Lack .Judgment Dr. Taylor said that attempts to make the kidnap laws severe showed lack of judgment; for if death is the inevitable punishment for kidnaping, the criminal is go ing to value the life of his victim very lowly if it interferes with his escape. Although wreaking vengeance on the criminal is childish, Dr. Taylor believes that society has every reason to execute such a person because he is dangerous. However, there is no point in doing it except in the most humane manner possible. Furthermore, he explains, if peo ple are going impulsively to com mit crimes of kidnaping, they may Quiz of W eek ANSWERS VNSWERS 6. d 7. a 8. d 9. a 10. b have a return of good judgmen*. This is thwarted when the penalty is death. He proposes that the penalty be made lighter if the vic tim is returned, approves manda tory death sentence if he is harm ed. Crime Can Be Corrected The psychologist remarked that the crime was a good example of conditions which the expert psychiatrist can correct. “It's going to take a lot of mon ey,” he lamented, “to recognize that these people are just as dan gerous as those ill with typhoid; and that we have got to locate them before they get desperate, hospitalize them; and institution alize them.” The criminal, according to Dr. Taylor, is \fery seldom a normal person. He is most often of the paranoic type, who imagines perse cutions of individuals and envir onment and attempts vengeance on them. Although many people have these tendencies, it takes an ex pert psychiatrist to discriminate between the dangerous and the merely sullen, he explained. The former are to be treated as sick persons, and the latter by adjust ment of fixations and complexes through psychiatric aid, can be re turned to normal life. “It is expecting a lot of human beings to endure some of the strains that are thrown on them as a result of the way our civiliza tion works,” Dr. Taylor said in conclusion. Room for the gang, TAYLOR’S, ad 1. d 2. a 3. c 4. b 5. c fight 193-', L«s