Oregon daily emerald., January 22, 1937, Page Four, Image 4

Oregon Editors, Publishers Welcomed to Campus for Conclave
Thacker’s Aid In New
Ad Book Acknowledged
New—just off the presses last month - and interesting' to botn
newspaper publishers and students of advertising is “Getting and
Keeping Classified Advertising” by Morton J. A. McDonald, classified
advertising manager of the Oakland, California, Tribune. Tt is de
clared to be the first book which covers the entire field of this depart
ment of newspaper business.
The author acknowledges the assistance of W. F. G. Thacher,
sity of Oregon.
The book is introduced as a man
ual of classified advertising to
serve a double purpose; first, a ref
erence book for beads of depart
ments on metropolitan dailies, and
for managers of small weeklies;
and second, as a text book for
teachers and students of advertis
ing.
In an easily read style, the prob
lems of classified advertising are
discussed on the basis of long and
definite experience in the field.
Every phase of routine and pro
duction is covered. Classified ty
pography and page make-up is dis.
cussed, and the peculiar problems
of different newspapers are dealt
with.
The controversial subjects in this
field of advertising are viewed from
knowledge gained through the
frank discussions and comparisons
of classified advertising managers
in national find regional meetings.
In his personal views of these sub
jects, the author is equally as
frank, but at all times constructive.
Morris Writes
(Continued jrom pat/r our)
Between the two main tunnels
are connection tunnels and ducts,
forming the “loop system,” mak
ing repairs easier. The main pur
pose of the system pointed out by
Professor Norris, is to provide con
tinuous service at all times, even
with breakdowns in certain sec
tions.
NEWT SMITH
Owner
YOUR
MEETING
PLACE
Meet all your friends where
College Students meet theirs
JUST OFF
THE CAMPUS
fe
News Notables
Hold Two-Day
Press Meeting
Banquet Tops Session,
Cups Will Be Awarded
Oregon’s Outstanding
Newspaper Editors
(Continued from fonr one)
set Printing.” A number of short
talks by Oregon journalists will
fill the remainder of the time until
luncheon.
Dean Will Speak
Dean Eric W. Allen will be the
speaker at the no-host luncheon
at the Anchorage at noon. The ti
tle of his speech is, ‘‘Where Edit
ors Are Gagged and Guided (Trav
eling in Nazi and Fascist Lands.)”
Mr. Bladine will act as toastmaster
for the luncheon.
The afternoon will be filled with
another general discussion in the
journalism building, Mr. Bladine
again presiding. Palmer Hoyt, of
the Morning Oregonian, Charles A.
Sprague, editor of the Oregon
Statesman at Salem, and John Ben
son of the American Association
of Advertising Agencies will speak
during the afternoon. The title of
Mr. Benson’s talk will be ‘‘Building
Value Into Newspaper Advertis.
ing.” Frank Jenkins, editor of the
Klamath Falls News and Herald
will also speak.
Banquet at (1:30
Climaxing the entire meet will
be the annual journalism banquet
beginning at 6:30 in the evening.
At this time presentation of the
awards for the best weekly news
papers will be made by Howard
Kessler of the Oregon chapter of
Sigma Delta Chi. The Hal E. Hoss
cup and the Sigma Delta Chi cup
will both be presented at this time.
The judges who will select the win
ners of the honors are Herb Grey
of the Medford Mail-Tribune, J. E.
Turnbull of Shelton-Turnbull-Ful
ler company of Eugene, and Henry
N. Fowler of the Bend Bulletin.
Mr. Fowler is substituting for
Charles D. Byrne, secretary of the
board of higher education, who is
unable to attend the conference.
Dean Allen will preside as toast
master for the banquet. Entertain
ment will be furnished by the Way
farers Qdartet of the Eugene Glee,
men, and several skits by Oregon
journalism students,
by Hugh McGilvra, president of
Driving Ducks
(Continued from ('ape three)
Wintermute at center, Dave Silver
and Johnny Lewis, forwards, anil
Ken Purdy and Bill Courtney, at
the guard posts.
Purdy, Lewis Shine
The sharp-shooting Purdy and
Lewis were outstanding in the
Cougar games. Purdy continued
his sensational long-range howit
zer attack to pile up needed Web
foot tallies, and “Noggy” Lewis
stood out with a heady floor game.
Oregon took three out of four
from Idaho last winter, and will
need at least three victories from
the Vandals this season to stay up
in the race.
The undefeated Huskies and Slat
Gill's Oregon State Orangemen
meet in Seattle this weekend on
Friday and Saturday while Idaho
and Oregon are swapping field
goals.
Mr. Publisher
Welcome
to Eugene
Remember Eugene for its
beautiful scenery and ideal
location . . . the city of happy
neighbors and also the city
of successful municipal own
ership of water and electric
ity.
Press Conference Schedule
Friday, January 23
Croup breakfasts, Eugene hotel.
United Press, east dining room, Eugene hotel.
Registration, journalism building.
General session, room 105, journalism building.
Appointment of conference and Oregon Newspaper Pub
lishers association committees. Talks and discussions.
No-host luncheon -Anchorage.
General session, room 105, journalism building. Talks
and discussions on newspapers and advertising.
3:00 to 5:00 p. m. Ladies of the conference will be entertainied by
Theta Sigma Phi at the home of Miss Gladys Battleson,
1828 Mill street.
Annual no-host banquet, Osburn hotel.
Presentation of awards for best weekly newspapers. En.
tertoinment by the Wayfarers quartet and journalism
students’ skits.
8:00 a m.
9:30 a m.
9:45 a m.
12:15 p.m.
1:30 p.m.
G:30 p.m.
Oregon Grads and Dads
Back to Talk Journalism
Harris Ellsworth, manager of the Emerald in 1920, member of the
class of '22, former field manager of the Oregon Editorial association
and classmate of the present field manager, Arne Rae, was among
the early birds who arrived yesterday for the conference. He is editor
of the Roseburg News-Review.
Howard M. Young, Oiegon 1924, advertising manager of the La
Grande Observer, is another of those who came for the first day’s
oaccinn T-In timicj fnrmor'lu iXfitll t Vi P i —.. — ■■ ---
Bend Bulletin.
* * *
Henry N. Fowler, one of the
earliest graduates of the school of
journalism (his class was 1914) is
here representing the Bend Bulle
tin, of which he is associate editor,
at the conference.
* * *
Ben R. Litfin, publisher of The
Dalles Chronicle, also known on
the campus as the father of Dick
Litfin, freshman in journalism, is
taking part in the early discus
sions at the conference.
Ben E. Titus, manager of the
United Press bureau at Portland,
is another who has the conference
habit, and he is here again for this
session. He is the man the seniors
get in touch with when they hope
to hook up with the U.P.
* * *
A. E. Voorhies, publisher of the
Grants Pass Bulletin, whose son,
Earle, another Oregon ’22 man, is
in charge of the pioneer engraving
plant on a small Oregon daily be
sides being managing editor, drop
ped in yesterday. He is accompan
ied by his business manager, Noble |
Stanton, who also has the confer
ence habit.
Leith Abbott, editor of the Em- '
erald in 1920, is coming with an
augmented supply of stories; but ;
he wasn’t among the early arriv
als. He is advertising manager for i
the Southern Pacific in Portland
* * #
Louis D. Felsheim. head unbow- \
ed though his town of Bandon was I
licked up by forest fires last fall, ■
is among the early-comers. He is
the father of Martha Felsheim, |
sophomore in the University, and
publisher of the Western World,
Bandon weekly paper, which did
not miss an issue.
Ralph R. Cronise, contemporary
of Henry Fowler in the early days
of the school of journalism, is here
from Albany, where he is the co- i
publisher of the Democrat-Herald.
* * *
For the first time in many years
Merle R. Chessman, '09, editor of
the Astorian-Budget, is missing
from the conference group. He is
in Washington, D. C., seeing Presi
dent Roosevelt begin his new term
and keeing the Tongue Point base
fresh in the minds of department
heads and congressmen.
* * *
Frank Jenkins, formerly of Eu
gene, now publisher, editor, and
manager of the Klamath Falls
Herald and News, was among the
publishers participating in the ear
ly sessions. He is the father of
Mary Jane Jenkins, former Oregon
student.
* * - *
Sheldon F. Sackett, who recent- i
v.v.v.v
Delicious
=: FOOD
and
■" Fountain
«■
Morning
Noon
• Nite
siBERRIAfi
a" TOMMY MAY’S _
^■llth and Aider; »*hone WTSZ*
.VWWW/rf
ly purchased the Eugene News,
was* seen at the Thursday evening
meeting at the Eugene.
Mr. Sackett was accompanied by
his managing editor, John W. An
derson, Oregon ’24.
* * *
Louise Aiken, junior in journal
ism, had been expecting her fath
er, George K. Aiken, former presi
dent of the conference, who pub
lishes the Ontario Argus; but he
got in the way of one of those
flu bugs and was unable to make
the long trip.
Gilbert Wellington, Oregon ’35,
is here as the Portland represen
tative of the Fenger-Hall com
pany, advertising agency.
Vinton H. Hall, who edited the
Emerald in 1930-31 and is now
editor of the Oregon Motorist in
Portland, is expected down today
with his wife and two children.
Mrs. Hall is the daughter of Prof,
and Mrs. W. F. G. Thacher.
Press Conference President
]
i
]
Presiding at Nineteenth Annual Oregon Press conference and in
charge of many of its affairs will be Pars E. Bladine, publisher of the
McMinville Telephone-Kegister.
Pink Lemon-Aid
(Continued from page three)
life guard down at Seaside for the
summer. Chuck spent part of last
vacation as an assistant to Wally
Hug, another ex-Oregon swimming
star, when his brother Jim Reed
left to take an appointment to
Randolph Field, Texas.
So when vacation time rolls
around and it finally gets warm
again the damozels who over-run
the place in the summer will '
have the fair head of Chuck to
throw themselves at. His assist
ant will probably be Cliff Tro
land, another varsity swimmer,
and blond and handsome, but
eiI5jaiaM3J^>3MBI3JSISIElSiaa]Ei51SEIEISiai315iaiaiBI5ia®EI^EJ5I3®SISiaiai5ISISFi(|
S 10
GREETINGS
We are glad to welcome you to Eu
gene for another happy publishers’
reunion.
While you are here make it a point to
taste as fine an Ice Cream as you will
find in the state.
ALWAYS A WINNER
MEDO-LAND
ICE CREAM
GOLD MEDAL QUALITY
Phone 393
this has not boon made definite
yet.
Pot shots: The rambling Stan
ford Indians ran up a new South
ern division scoring record of last
weekend when they ran up 69
points on UCLA. Liusetti probably
had a hand in this .... Jake Her
gert, Jefferson’s all-state basket
ball guard and high scoring foot
ball player has enrolled at Corval
is but can’t make up his mind as
o what sport he is going to major
n. . . . A whole day passed and no
tatement from Don Casciato on
nvulnerability of his colossal
downs.
THESE PROMINENT CITY
AND COUNTY OFFICIALS
AND CITIZENS WELCOME
THE PUBLISHERS OF
OREGON
Elisha Large
Mayor of Eugene
C. F. Bergman
Chief of Police
Charles Poole
County Coroner
C. M. Bryan
City Recorder
-o
Fred. Wentworth
City Treasurer
-o
C. L. Schwering
Dentist
S. C. Endicott
Dentist
509 Miner Bldg.
f
1
OSBURN
AND . .
when you should
again have an oc
casion to make a
s to p-over in
Eugene, 1 e t the
OSBURN again
make your stay a
pleasant one.
HOTEL
"PINK"
“SHY"
“SHEET’’
HERE’S TO A
May your fellowship be as warm
as our fuels
CONFERENCE
MANERUD-HUNTINGTON
Phone 651
FUEL
CO.
c k a a i
■ a a s
a a a i
i ■ ■ ■
a a a amimi
EUGENE
CHAMBER
OF
COMMERCE