ccum
PUBLISHED BY THE ASSOCIATED STt DENTS 01'
THE UNIVERSITY OF OREGON
University ot Oregon, Eugene, Oregon
Fred W. Colvig. editor Walter R. Vernstrom, manager
LeRoy Mattingly, managing editor
EDITORIAL OFFICES: Journalism building. Phone 3300—
Editor, Local 354; New- Room and Managing Editor, 353.
BUSINESS OFFICE: ASliO efce-, Phone 3300 Local 237.
-tr
The Oregon Daily Emerald >vill not lie responsible for return
ing unsolicited maruiscripts. Public letters should not be more than
300 words in length and should lie accompanied by the writer s
signature and .address which will be withheld if requested. All
communications are subject to (he discretion of the editors.
Anonymous letters will lie disregarded._
The Oregon Daily Emerald, official student publication of the
University of Oregon, Eugene, published daily during tin- college
Year except Sundays, Mondays, holidays, examination periods, the
fifth day of December to January 4, except January 4 to 12, and
March 5 to March 22, M irch 22 lo March 30. Entered as second
class matter at the postoffice, Eugene, Oregon. Subscription rate,
AB'advertising matter, regular or classified, is to be sent to
the ASC<) offices on University street between 11th and 13th
Associate editors: Virginia Kndicott, Clair Johnson
EDITORIAL HOARD
Mildred Blarkbitrne. Darrell Ellis, Howard Kessler. Wayne
Uarbert. Dan E. ( lark Jr., Victor Dallaire, Charles Paddock
UPPER NEWS STAFF
Tupling, assistant man- Robert Pollock, chief night cd
Paul Plank, radio editor
Howard Kessler, literary editor
Clare Igoe, women’s editor
Gladys Battleson, society editor
Lloyd
aging editor
P;.t Frizzell, sports editor
Paul Drutschmatm. news editor
Ed Robbins, art editor
Desk Staff This Issue
Margaret Ray, day executive
Elizabeth Stetson, day editor
Ellamae Woodworth. Lew Evans, assistant day editors
Copy readers: Harry Proudfoot, Mignon Phipps, Blanche Brown,
Anna Mae Halverson, Irman Zeller, Russell Espy, Orville
Williams
Night Staff a! is Issue
Frank Nickerson, George Haley
Ruth Ketchum. Mary Marr, Petty van Dellen
BUS I NESS STAFF
Patsy Neal, national advertising
manager
Caroline Hand, executive secre
tary
Eleanor Anderson, assistant ad
vertising manager
(Jerald Crisman, circulation
manager
Francis Olson, assistant circu
lation manager
Advertising Manager This Issue
Steve Cook
Venita Brous
Assistants: Ellen Hill. Freed Bales
Secretarial and Exchanges: Mary Oraham. Henryetta Mummcy
Executive reporters: Margaret Ray, Gordon Connelly, Robert
Pollock, Hnbard Kuokka
ASUO
Talks Turkey
IEADERS of the ASUO are singing a different
•* song this fall. Last October it was a mournful
dirge to the effect that Oregon was going to dry
up and blow away because the boys and girls were
not buying student body cards.
It’s a different song this year, not the forced
optimism of “Happy Days Are Here Again,” that
we intoned so dismally during the depression's
depth, but the real McCoy.
Out of an enrollment of approximately 2800
students over 1800 have entered the student body
already. The figures prove something: close to
two-thirds of the students recognize the value of
the program offered this year by the associated
students.
* # s|«
tf¥TALUE” is the theme of this year’s ticket
* sales, not “Subscribe, for gosh sakes, or
we’re going under.” Pinched times have given us
a rather decent respect for the dollar. Sentiment
has its place, but when the dear old student body
offers six football games and a varied concert and
lecture series as incentives to membership, in addi
tion to the old ivy and traditions well, that’s
talking turkey.
Japan's Money
On the Wrong Horse?
1922: The most important arms-limitation
agreement ever negotiated goes into effect, giving
the United States, Great Britain and Japan a
5:5:3 ratio in naval armaments. Hope.
. 1930: The London naval treaty, due to violent
protests from Japan, gives that nation equality of
submarines, though keeping the 5:5:3 ratio in other
0 warships. Less hope.
1934: Japan denounces the Washington treaty
on December 29, just 00 hours before the dead
line. Little hope.
1935: The London naval conference breaks up
as a fiasco attempt to bring about agreement be
tween the U. S., Great Britain and Japan. Very
little hope.
1936: On December 31 expires the Washington
naval treaty. No hope.
1937: ???????
„ * * »
JJN skeleton form, that's the story, the tragic
story of an attempt to keep navies from entering
the deadly cycle that is their own annihilation.
Yesterday, Great Britain sent forth experi
mental proposals to save the remnants of the
Washington treaty by agreeing to keep the Pacific
islands unfortified. The proposals are visibly
doomed to failute.
In the Pacific the United States and Great
Britain have the Phillipines, Guam, Samoa, Hawaii,
AlaskH. Hong Kong, Singapore, North Borneo,
New Guinea, Australia and New Zealand. Both
great powers are quite willing to leave these pos
sessions unfortified.
But in the Pacific Japan has Formosa, the
Loochoos, the Bonins, the Muriles, and the Pes
cadores, which she will not leave unfortified, re
gardless of the fact that by tearing up the naval
limitations treaty she accomplishes what she has
so long feared, namely, the united front of Great
Britain and America.
* * *
IN a competitive armament race, Nippon is licked
from the start. She hasn’t the resources to build
oil-burning giants of steel, and consistently un
favorable budgets such as she has had the past!
few years will force her to a desperate move.
Japan’s best bet was a continuation of naval
accord with America and Great Britain. Now that
the bet is lost, no nation will suffer more than
the “land of the rising sun.”
No Mere Ideal
Of Bed and Board
THE mushroom-like growth of living coopera
tives on the Oregon campus, contrary to
common opinion, is something more than the artic
ulated demand of students for a cheap board and
room joint. For morale, group spirit, and a dedica
tion to the best in group living, the cooperatives
have brought back to the campus the unpretentious
good fellowship and mutual concern which the
pioneer fraternities and sororities had as their
goal.
# * *
HOW the movement on this campus grew from
the dream of a few young idealists two yeans
ago to the actuality of more than 110 cooperating
members this fall, is in itself a saga of significance.
These houses, so far as we chn learn, are giving
members all those good features of the fraternities
and sororities, with no strain for front, and a
generous dose of democracy, which has lost its
position in much of contemporary student living.
* * *
STUDENT cooperators are demonstrating the
practicability of a return to the wholesome
American ideals of working with others rather
than against them. That this old, old community
spirit will work in this complex age has been
questioned, but on a hundred American campuses
they are proving that good neighbors make a good
community, and that the quiet practice of democ
racy and justice in these living groups is some
thing which might well be passed on to the rulers
of a distraught nation for wider application.
11 Duce
Splits the Limelight
MUSSOLINI, according to yesterday’s news, is
grooming his son-in-law, Count Galeazzo
Ciano, as his successor. II Duce tipped off his hand
some time ago when he put the count at the head
of “La Desperata,” a dare-devil air corps in
Ethiopia.
It is characteristic strategy of dictators to keep
a pretty close tab on who’s a hero and who isn't
in their domains. For, after all, their own position
depends on keeping in the public eye as heroes.
Witness what happened to ocean-hopping Italo
Balbo when he got too many huzzas.
* * *
JN giving Ciano a build-up as his possible suc
cessor, Mussolini seems to be providing an
answer for the skeptics who have been wondering
what hnppens when a dictator dies.
Italy's Duce is showing himself in at least this
respect a more able strategist than Germany's
Fuehrer. Hitler is rather chary about splitting the
lime-light with any of his lieutenants, a bit of
short-sightedness that would put the “fuehrer
prinzip" in a hole if he should die.
Now
We’re Railroadin’
Tj'UGENIANS, who awoke one day last year to
^ the realizaztion that they had a traffic prob
lem, are getting something done about it. Early
this morning some 55 traffic-counters took posi
tions at intersections to make a check of passing
cars. By the end of the week city officials hope to
have enough data to determine a solution for the
choked condition of several thoroughfares.
The problem is really getting acute. On Satur
days traffic is so dense in the business district
that even metropolitan streets might look like
horse-and-buggy lanes in comparison. Apparently,
however, the difficulty arises not so much from the
great number of vehicles as from their slow
movement.
* * *
\ LREADY, it has been noticed, police are crack
-*■ ing down on the double-parker, that lacka
daisical offender who blocks the street while cars
knot up behind him.
Keeping ttie traffic moving will help, but addi
tional correctives are called for, such as the in
stallation of traffic lights at some of the most
hustling intersections and the re-routing of
through-traffic, as has been suggested.
jo<‘ (fordon
fUoiitiniini from pane one)
year’s world series. ‘'Powell came
the closest," he said. "As I see it,
there was no real hero this year,
nor was there a goat."
Speaking of the Pacific coast
pennant winners against whom he
played in the recent Pacific coast
series, Joe said, “Portland \v;m
weak defensively, lmt they had real
power at the plate. Their three
pitchers, Pose del, Caster, and Lis
ka, won 63 games themselves."
Pro ball players, said Joe, do not
play with the exuberant vim char
acteristic of college players, be
cause in professional baseball the
season is much longer and when
games are played every day a good
player tries to conserve as much
energy as possible.
“Oh. yes, they really try their
: best becnuse it means their bread
land butter. They try to put the
| most into the game with the least
j amount of effort,” he thought.
Kay Koch played in Joplin. Mis
souri, this last season, he said.
Joe Gordon is a real all around
athlete. He played baseball at Jef
ferson high school in Portland. Al
though he didn't go out for football
until his senior year because of his
lack of weight he was a fast, shifty
ball carrier.
He is now 21 years old. 5 feet 11
inches tall, and weighs 175 pounds.
"I don't know yet,” Joe answered
i when asked where he would play
next year. He expects to get in
two terms of study before he goes
! hack to the Oaks' training ramp
! in California next spring. He needs
i
three terms of work to receive his i
degree in physical education.
“Incidentally,” he said, “Oregon
should have a good baseball team
next year. Hobson is a good coach,
and he will have a good bunch of
freshmen coming onto the Univer
sity varsity squad. He will have a
real pitcher in Bill Sayles,
Pn>idrnl Hover Koturus
Af’trr Portland Merlin*;
C. Valentine Boyer, president of ,
the University, returned Wednes- ,
day from a trip to Portland where
he visited the Pacific International
Livestock exposition as well as at
tending to business affairs.
Monday evening President Boyer
spoke to members of the 4-H club
at their banquet spread in the J. C. i
Penny hall. I
Hop’s
SKIPS & JUMPS
By ORVAL HOPKINS
jy/JY heart goes out to the poor
freshman, homeless and alone
lere at the great University,
rherefore, as protector, self-ap
oointed, of said poor freshman, I
.vish to drop by the wayside a few
lints which I intend, first and fore
most, to be helpful and not just the
die meanderings of a mug. Be it
jnderstood, however, that I am
iware that the freshman is yet to
oe foaled who will take any ad
idce, good or bad, from anybody,
ind that it is much easier to give
.han to take same.
Get this, Frosh: You will all
wear leather heels, with great
blocks of steel distributed about
them. Now the point is to drag
those heels audibly when you ar
rive late to any classes. None
of this shy scraping I’ve seen
occasionally. Get in there and
fight—let ’em know you’re com
ing. This is one of the best ways
—this, and hollering “Hlya,
Boy!”—of attracting attention I
can think of at the moment.
* * *
Another little point which I've
.hought up is as follows: Never
*eep up with your reading. Espe
cially if you figure to major in so
cial science, never keep up with
your reading. Those huge assign
ments they give you to read don’t
mean a thing. They never ask for
them in exams. Just whip right
past them.
About this military: When the
supply sergeant wants to know,
"Well, Buddy, how do you want
your uniform—too big or too
small?” just assume an attitude
and either glare at the lug or
snap back your size so fast it’ll
make his head swim. They've
been pulling that old oil for
years, see?
Never shave at night. This is for
after you start to shave, of course.
And don’t let them tell you that
you don’t need a shave because
they're just afraid if you do shave
you’ll steal their gal friends, see.
Oregana Photos
(Continued from paye one)
ers of the three groups, Casciato
says.
The Schedule
The schedule is:
The schedule is:
October 12—Alpha Chi Omega
October 13—Alpha Gamma Del
ta, Alpha Delta Pi
October 14—Alpha Omicron Pi,
Alpha Xi Delta
October 15-—Alpha Phi
October 16—Sigma Alpha Mu
October 19—Gamma Phi Beta
October 20—Alpha Hall, Omega
Hall
October 21—Delta Gamma
October 22—Beta Theta Pi
October 23—Sigma Kappa, Zeta
Tau Alpha
October 26—Alpha Tau Omega
October 27—Delta Upsilon
October 28—Sigma Hall, Gamma
Hall
October 29—Pi Beta Phi
October 30—Phi Kappa Psi
November 2—Hendricks Hall
November 3—Sigma Chi
November 4—Theta Chi
November 5—Chi Omega, Phi
Mu
November 6—Delta Delta Delta
November 9—Phi Gamma Delta,
Zeta Hall
November 10—Susan Campbell
Hall
November 11—Kappa Sigma
November 12—Kappa Alpha
Theta
November 13—Sigma Nu
November 14—Kappa Kappa
Gamma
November 16—Sigma Alpha Ep
silon
November 17—Phi Sigma Kappa
So you just shave whenever you
see that ol’ beard sprouting out
there. But, as I say, never shave
at night. It’s just a waste of a
good shave.
* * #
Now if anything gets to bother
ing you or you need some dough or
some femme starts putting you
through your paces, you just drop
in here and see old Truesdale—
that’s me, Truesdale—and we’ll see
if we can’t fix you right up and
right now. So long boys, and take
’er slow.
Frosh Prexy Race
Nears Torrid Finish
Rallying under their respective
candidates, frosh campaign leaders
started out under “full steam’’ yes
terday to convince all skeptics that
their man is the only logical choice
for president of the freshman class.
Yellow and green handbills, card
board signs, and banners lent a
political air to the campus
Early risers this morning became
aware of an overnight blossoming
on the campus of brightly kalso
•nined pavements and another flood
of handbills. The campaign of the
John Dick faction is being led by
Robert Mangold, manager; Dick
Litfin, advertising; Harold DeCicco
and Gerald Norville, contact men.
Managing the Clayton Ellis cam
paign are Hal Duden, campaign
manager; and Scott Corbett and
Stan Norris, assistants.
November 18—Phi Delta Theta
November 19—Chi P3i, Sigma
Phi Epsilon
November 20—Delta Tau Delta,
Pi Kappa Alpha
Harold Bates, graduate of the
school of business administration
of the University, has accepted a
position as accountant with the
Westfir Lumber company.
GIRLS..
Are You a
‘Fuzzy
Wuzzy?’
University men admire well
dressed hair. For sleek
beauty of your coiffure drop
in at •
NINA’S
Phone 3070
Next to Mayflower Theatre
D 'l IV
Max Saunders, former Oregon
student and now assistant to '">•
fessor Kelly of the business school,
is back on the campus this term
doing graduate work preparatory
to the CPA examinations.
“Buy With Confidence”
CORD PANTS . $2.45
Light and Caster Shades
FROSH PANTS $1.95
Sanforized
SWEATERS $3.95
All Wool, Button Front
Fancy Back
SWEATERS $2.95
Pull-Over, Fancy Back
OXFORDS.$3.95
Brogues, All Leather
HERMAN’S
MEN'S STORE
782 Willamette
Rugged! Pliant! Practical!
tyltflUXM/
, CALF
BOSTONIANS
Ideal for Frosty Footing
| OVE
BEAUTY SALON
Wishes to announce that due to increasing
patronage they have enlarged their Hair Cutting
Hoorn facilities and secured the services of an
additional Haircutter and Stylist—the staff now
includes— >
MR. LEONARD
and
MR. JAFFE
Mr. Jaffe, formerly of Seattle, has been con
nected with some of the best Salons in San
Francisco and Los Angeles.
Aided by skilled attendants and the latest in
Beauty Equipment, our Stylists are able to create
for our clients the latest in individual coiffures.
We Invite You To
CONSULT OUR STYLISTS
On Hair Cutting and Permanent Waving
972 Willamette Phone 991
As Gentle as it is Delicious!
For Lucky Strike is not merely mild and mellow
in taste, but a genuine light smoke which always
treats you gently. You will find it easy on your
throat, kind when you inhale, friendly all day
long. If you believe in a gentle smoke, you be
lieve in Lttckies! Among all cigarettes, this is the
one which offers you the welcome protection of
that famous process known to the world as
"It’s Toasted, ” And this is the one that millions
turn to—for deliciousness, for protection, for
all-day smoking pleasure! Luckies are A Light
Smoke of rich, ripe-bodied tobacco.
KIND TO YOUR
THROAT—
A Light Smoke
There's a friendly relax
ation in every puff and
a feeling of comfort and
ease when your ciga
rette is a Light Smoke
of rich, r'oe-bodied
tobacco —A LUCKY.
* * NEWS FLASH! * *
'Sweepstakes" employs 6,000 to
address entries!
Over 6,000 people are employed in ad
dressing return entry cards for that
great national cigarette game, Your
Lucky Strike"Sweepstakes.”Entries
come from every State in the Union.
Have you entered yet? Have you won
your Luckies—a flat tin of 50 delicious
Lucky Strikes? Tune in "Your Hit
Parade”—Wednesday and Saturday eve
nings. Listen, judge, and compare the
tunes —then try Your Lucky Strike
"Sweepstakes.”
And if you’re not already smoking
Luckies, buy a pack today and try them,
too. Maybe you’ve been missing some
thing. You’ll appreciate the advantages
of Luckies—a Light Smoke of rich, ripe
ropyriclkt '.» V. T..f An'n'ta’.u) t^b-UYv C.*;. i r y