Oregon daily emerald. (Eugene, Or.) 1920-2012, October 19, 1933, Page 2, Image 2

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    University of Oregon, Eugene
Sterling Green, Editor Grant Thuemmel, Manager
Joseph Saslavsky, Managing Editor
EDITORIAL BOARD
Doug Polivka, Associate Editor; Julian Prescott, Guy Shadduck,
Parks Hitchcock, Francis Pallister, Stanley Robe.
UPPER NEWS STAFF
Don Caswell, News Ld.
Malcolm Bauer. Sports P>d.
Elinor Henry. Features Ed.
Boh Moore. Makeup Ed.
Cynthia Liljeqvist, Women’s Ed.
A1 Newton. Dramatic* Ed.
Mary Louiee Edinger, Society
Ed.
Barney Clark, Humor Ed.
Peggy Chessman,' Literary Ed.
Patsy Lee, Fashions Ed.
George Callas, Radio Ed.
DAY EDITORS: Bill Phipps, Paul Ewing, Mary Jane Jenkins,
Hazle Corrigan, Byron Brinton.
EXECUTIVE REPORTERS: Betty Olilemiller, Ann-Reed
Burns, Roberta Moody.
FEATURE WRITERS: Ruth McClain, Henriette Horak.
REPORTERS: Frances Hardy. Rose Himelstcin, Margaret
Brown, Winston Allard. Stanley Bromberg. Clifford Thomas,
Xcwton Stearns, Carl Jones, Helen Dodds, Hilda Gillam,
Thomas Ward, Miriam Eichner, David Lowry, Marian John
son. Eleanor Aldrich, Howard Kessler, Virginia Scovillc.
Mary Graham.
SPORTS' STAFF: Bob Avison, Assistant Sports Ed.; Jack Mil
ler, Clair Johnson, George Jones, Julius Scruggs, Edwin
Pooley, Bob Avison, Dan Clark. Ted Blank, Art Derbyshire,
Emerson Stickles, Jim Quinn, Don Olds, Betty Shoemaker,
Tom Dimmick. Don Brooke. Bill Aetzel.
COPY READERS: Elaine Cornish, Ruth Weber, Dorothy Dill,
Pearl Johansen, Marie Pell, Corintie LaBarrc, Phyllis Adams,
Margery Kissling, Maluta Read, Mildred Blackburne. George
Bikman, Milton Plllette, Helen Green, Virginia Endicott,
Adelaide Hughes. Mabel Fincht.m, Marge Leonard, Barbara
Smith, Reinhart Knudsen, Bill Ireland.
WOMEN’S PAGE ASSISTANTS: Janis Worley, Betty Labbe,
Mary Graham, Joan Stadelman, Bette Church, Marge Leon
ard, Catherine Eisman.
NIGHT EDITORS: l*rcd Bronn, Ruth Vannice, Alfredo Fajar
do, David Kiehle, George Jones, Abe Merritt, Bob Parker.
ASSISTANT NIGHT EDITORS: Eleanor Aldrich, Henryctta
Mummey, Virginia Catherwood, Margilie Morse, Jane Bishop,
Dons Bailey, Marjorie Scobert, Irma Egbert, Nan Smith,
Gertrude von Berthelsdorf, Jean Mahoney, Virginia Scovilie,
Alice Tillman.
RADIO STAFF: Barney Clark, Howard Kessler, Cynthia Cor
SECRETARY: Mary Graham.
BUSINESS STAFF
wiiuam meissner, auv. mgr.
Fred Fisher, Asst. Adv. Mgr.
Ed Lahbe, Asst. Adv. Mgr.
William Temple, Asst. Adv.
Mgr.
Eldon Haberman, Nat. Adv.
Mgr.
Kon Few, Promotional Mgr.
Tom Holman, Circ. Mgr.
win rerry, Asst. Lire. Mgr.
Hetty Iientley, Office Mgr.
Pearl Murphy, Class. Adv. Mgr.
VVilla Ilitz, Checking Mgr.
Hutli Rippey, Checking Mgr.
Jeanette Thompson, Exec. Sec.
Phyllis Cousins. Exec. Sec.
Dorothy Anne Clark, Exec. Sec.
OFFICE ASSISTANTS: Cretchen Gregg, Jean Pinney, Gail
Hufford, Marjorie Will, Evelyn Davis, Charlotte Olitt. Vir
ginia Hammond, Carmen Curry, Alene Walker, Theda
Spicer, June Sexsmith, Margaret Shively, Dorothy Hagge,
Peggy Hayward, Laurabelle Quick. Martha McCall. Doris
Osland, Vivian Wherrie, Dorothy McCall, Cynthia Cornell,
Marjorie Scobert, Mary Jane Moore, Margaret Hall.
ADVERTISING SALESMEN: Woodie Everitt, Don Chap
man, Frank Howland, Hernadine Franzen, Margaret Chase,
Hob Parker, Leonard Jacobson, Dave Silvcn, Conrad Dilling,
Ross Congleton, Hague Callister, Cy Cook, Harry Ragsdale,
Dick Cole, Ben Chandler, Boh Cresswell, Hill Mclnturff,
Helene Kies, Vernon Huegler, Jack McGirr, Melvin Erwin,
Jack Lew, Howard Bennett. Wallace McGregor. Jerry
Thomas, Margaret Thompson, Andy Anderson, Tom Meador.
EDITORIAL OFFICES, Journalism Bldg. Phone 3300 News
Room, Local 355 ; Editor and Managing Editor, Local 35^.
BUSINESS OFFICE. McArthur Court. PhoMe 3300 Local 214.
The Oregon Daily Emerald, official student publication of the
University of Oregon. Eugene, published daily during the college
year, except Sundays, Mondays, holidays, examination periods,
all of December and all of March except the first three days.
Entered in the postoffice at Eugene. Oregon, as second-class
matter. Subscription rates, $2.50 a year.
A member of the Major College Publications, represented by
A. J. Norris Hill Co., 155 E. 42ml S't., New York City; 123 W.
Madison St., Chicago; 1004 End Ave., Seattle; 1206 Maple Ave.,
Los Angeles; Call Building, San Francisco.
A TRAVESTY ON CULTURE
TN University lecture halls they teach of labor
•*- problems, and of the improvement in the con
ditions under which laborers have worked since the
advent of the industrial revolution. They teach of
labor’s efforts to secure shorter hours and suitable
working conditions. They instruct embryonic com
munity leaders in the problems involving employee,
employer and public. They teach modern theories I
of social reform. They offer a course designated
as "labor and remuneration.’’ An extension service
guides workers in improving the use of their leisure
hours.
Yet, to the University’s shame, in these same
buildings janitors are arriving for work at 6 o'clock
in the morning and leaving at 6 o'clock at night.
They are made to take a 2%-hour recess in the
middle of the day, the hours when formerly they
accomplished their work most efficiently and most
conveniently. They must remain on duty until the
buildings are locked at 6 o’clock at night.
The fact that conditions almost equally unsalu
tary have existed for the past 20 years does not
alter the essentia] features of the case. Such
things as child labor and steel-mill brutality were
accepted evils 20 years ago. And never, so far as
we are able to learn, have janitors at the Univer
sity worked until 6 o’clock at night—a weary close,
indeed, to a day which begins at 6 o’clock in the
morning. Nor does the continuation of a harsh
labor condition for 20 years condone an apparent
violation of the state laws.
A chief executive unci his trained assistants are
working night and day in Washington to spread
nationwide the principles of shorter hours and fair
remuneration. If it should become necessary, as
Executive Secretary Pallett has intimated, to place
janitors upon an hourly salary basis instead of a
monthly basis, then that action should be taken.
It at least could be construed as an effort to apply
the standards of labor reform to this institution.
Much more in line with present social trends would
be the rearrangement of hours so that the janitors
could have the late afternoon hours for rest and
recreation. The Emerald has the statement of a
member of the janitorial force that if it were not
for the 2',j'hour "lunch" period, the main work of
the day could be completed shortly after three
o’clock. The buildings could then be locked by the
watchman, as was done last year.
Yet we can readily Imagine the storm of dis
approbation that would arise if the administration,
in tardily attempting to organize a reasonably hu
mane schedule of houis, should make drastic cuts
in salaries which are already pitifully low.
There can be no gainsaying the fact that the
hours of the janitors are too long, and that they
do not make for maximum efficiency. The people
of this country are now placing Implicit faith in
the principles of the National Recovery act
to lead them out of the quagmire of economic dis
tress^ Then what a travesty.i.t must seem to the
average citizen. this' relic of the sweatshop age
surviving in the very home of progress and cul
ture!
EXIT ANOTHER TRADITION?
TNDICATIONS are that the leaders for Home
coming this year are not any too anxious to have
the traditional bonfire, it is another case of wan
ing interest in a collegiate tradition. And maybe
this waning interest is not to bo condemned.
The past lew years have seen a rapid decay of
the old rah-rah spirit that used to prevail so much I
on every campus. At Oregon in the past two years'
we have done away with the frosh lids and the
paddlings on the library steps. They had stopped
serving their purposes.
So it is with the bonfire. Very few students
joined in the parade to the bonfire the last year or
two it was ueld on the butte. Last year, with the
fire on the heights, the attendance was even smaller.
There was a time when all students and the ma
jority of faculty members joined in the march to
the fire. But those days are gone. The spirit of
the bonfire is no longer there. Why administer
artificial resuscitation to the tradition again this
year?
One of the principal charges against the bonfire
has been that it takes a large number of freshmen
from classes for a couple of days before the fire
and disorganizes study hours. Householders near
the scene live in terror until the last spark is ex
tinguished. An unsightly, blackened scar left on
the hillside is the only enduring memento. And
there is usually a bill to the freshman class for
somebody’s shed or fence that has been mistaken
for scrap lumber.
Much consolation was derived by the few first
year men who were privileged to spend the night
guarding the bonfire, for freshman girls brought
hot coffee and doughnuts or sandwiches up to the
brave guards. And they got a kick out of it be
cause it was collegiate. We know, we did it.
But why not say goodbye to another tradition
that has outlived its usefulness ? It was great while
it was youthful and spontaneous. Now it is due
for an honorable discharge.
STRATEGY OR ERROR?
GERMANY’S action in bolting the world’s dis
armament conference at Geneva probably
quickened the pulse of the world as much as her
invasion of Belgium in 1914. Memories of the last
conflict, its attendant misery and subsequent chaos,
have left the world powers in a position comparable
to a rheumatic old man with St. Vitus dance.
Whether Germany under Hitler’s guidance quali
fied herself as a super strategist or committed a
diplomatic blunder, only coming events will tell.
Hitler's rise to power qualifies him as a super
showman. Dictators in order to upset constitu
tional authority must secure control of certain in
ternal institutions the army, navy, militia and po
lice. Next in importance is control of all agencies
that may be used to mold public opinion—the press,
telegraph and telephone lines, radio, theatres,
churches and schools.
Solution of some very controversial question,
usually internal, produces the spark that assures
gaining control of the agencies just mentioned.
Germany had many of those internal problems,
some of which perplex other governments as well,
but several peculiar to Germany alone. She was a
defeated nation, disarmed and loaded down with
reparations, her colonies and foreign commerce
gone, torn by a post-war revolution with complete
change In form of government -a country with no
strong centralized government except in war and
a multitude of political parties and factions.
Hitler proved himself a master musician by
striking one popular chord after another until he
produced internal harmony where a short time be
fore only discord prevailed.
While his acts have met with the almost unani
mous approval of the German people, not so with
the rest of the world. Guilt for' loss of the war
was placed by him and his followers on the shoul
ders of the ‘‘less than one per cent” of total popu
lation, the German Jews. His treatment of those
people, whether right or wrong, actual or magni
fied, is one domestic issue that stirred up a storm
in foreign quarters and reacted to Germany’s detri
ment.
Walking out on the disarmament conference, if
it proves to be a blunder, would be Hitler’s second
great error. On the contrary, it may turn out to
be a diplomatic stroke of genius, and will tempo- j
rarily at least serve the purpose of diverting the I
attention of the world away from the anti-semiTTc
activities.
The mere fact that the conference adjourned |
following Germany’s withdrawal indicates the grav-.
ity of the situation and the importance to the rest
of the world of Germany’s participation in the de
liberations. Every nation fears the consequences
of another war, not knowing how many of the j
powers will enter or how they will line up. For i
that reason, if no other, Germany may be able to !
secure concessions when the conference reconvenes J
that she would not otherwise have secured. In
that event her recent action will have proved to J
be a bit of first-class diplomatic strategy.
UNITED INDEPENDENCE
\ WEE bit tired of having things done or not |
done for them by various campus groups, the
unaffiliated women of the University of Oregon
have at last determined to do something for them-1
selves.
Their union should awaken an interest in cam
pus affairs impossible among scattered individuals,
llnafflliated students rank above the average in
every grade list, but too often an independent
woman has spent four years at the University with- j
out discovering the wealth of educational and recre
ational activities offered outside the curriculum.
Sponsors of the new organization say that they
hope to cooperate with the Greek letter groups and
the women's dormitories, but also to preserve their
independence. Their aim is to help each girl make
new friends and realize her responsibilities to tlie
University and to herself.
After listening to Dr. Reinhart for about an
hour, we still can't pronounce "Goethe" the way he
does.
Anyway, winter will be holding forth in Port
land on November 11. If it isn't, the treats will be
on us at the corner of Sixth and Alder at high noon.
What with all the winter we had last spring and
all the summer this fall, we don't quite know
whether to get a heavy suit or a light one with
that money we just got from home.
f O V’j of
Our hopes for a new library took a big slump
when we saw repairs put on the present building.
Some passers-by at first thought they were begin-,
ning to tear the old building down before, it fell
down.
So fat the only hunting reports heard around
the campus arc of two Chiny roosters bagged by
the campus cop while on an expedition down the
valley Wednesday. 'Several of the boys have been
g-uaniug for deer but are keeping quiet about then
luck.
-—--—-*-^ ..istrm- v (A „ ---L '..-..... ^__
Duck Hunting By STANLEY ROBE
Case of the Harvard Scrubwomen
By ELINOR HENRY
POR two cents, muttered Presi
dent A. Lawrence Lowell of
Harvard university, I’d throw out
all the Widener Library scrub
women and put men in their
places.
This isn’t, you will notice, a di
rect quotation, but it does sum up
a situation similar in several re
spects to the University of Ore
gon's apparent disregard of mini
mum wage laws. Because state
inspectors had pointed out too
strenuously what they had been
mentioning politely for nine long
years—that 35 cents an hour was
not 37 cents an hour—20 Harvard
scrubwomen were fired. Half of
them were dismissed arbitrarily on
November 1, 1922. The others
were put out on the Saturday be
fore Christmas. A few were taken
back on as chambermaids at the
dormitories at 32 cents an hour,
but all the others were, both lit
erally and figuratively, “left out
in the cold.”
But for a kind-hearted rrjinister
who tried to do something for an
ex-scrubwoman mother with five
children, public notice might never
(Continued on Pane Three)
Reading
-and
Writing
PEGGY CHESSMAN, Editor
W/1TH sincerest apologies to Don
” Herold, we copy from the
windows of the Co-op a slogan
that is very appropriate for this
column: ‘’Nibble a book. Gnaw a
book. Keep a book going all the
time- it's a way from routine and
boredom. It makes a whole day
better, to look forward to your
book. You_ roam new fields and
cities. You freshen. Walk to new
worlds through the door of your
nearest book.”
Since Hitler is quite the center
of interest at the present time, it
is quite appropriate that his auto
biography, “My Battle,” should ap
pear just now. This head of a
great European state tells his life
story, his aims and methods, his
social, political, and economic phil
osophies in this book (complete
with swastika and salute).
Another non-fiction book that
has created no little excitement
among readers is Stefan Zweig’s
“Marie Antoinette- The Portrait
of an Average Woman.” In Ger
many this 500-page book is ac
claimed his masterpiece. It has
been printed in 15 languages, and
was selected recently by the Book
of-the-Month club.
scarcely a year goes by but
someone attempts a biography of
Queen Elizabeth. This year being
no exception, Milton Waldman pre-l
sents his story of the life of the
Virgin Queen, and her only true
love. In his preface he states that
his book is different from all oth
ers in that it does not deal with
the trifling personal matters and;
love affairs of the ruler, but ex
plains her fierce passion for her
country. “England was her hus
band”—that is the theme of his
whole subject matter, in which
with a great deal of sincerity he
shows her development of the land
she loved from an insignificant is- 1
land to a farflung world empire.
Waldman is the author of a his
tory of the matrimonial negotia
tions between Queen Elizabeth and
Philip of Spain, a book he quite
cleverly calls "King, Queen and
Jack."
Students of recent English his
tory will find E. F. Benson's
"King Edward YU an unusually!
tine biography. The Saturday Re
view offers the following criticism
of jt. "King Edward has been lucky
in his biographies, thus escaping
the horror of our time. Mr. Ben
son. after his memorable book on
Charlotte Bronte, has needed and
has used a broader brush for this
portrait of a more robust person
ality. The book is written with1
Mr. Benson's customary skill and
zest and a clearer image of King
Edward has not yet been .made bv
anyone.
lhe traveller, the sportsman.!
and the boulevarder are all here
with the statesman.”
“Bubbling in the same manner
which won her innumerable friends
in Washington, D. C., the sister of
Ex-Vice-President Curtis, in her
first attempt at this type of liter
ature, “Dolly Gann’s Book,” gives
a vivid and exuberant picture of
life in the capital city, of her life as
official hostess and an adventurer
in politics. The social life she calls
a “tempest in a teapot” in one of
her short chapters.
“Esquire,” a quarterly for men,
has just made its appearance on
the campus, and it is something for
young men, and young women, too,
to notice. Its contents are divided
into sports, humor, cartoons, pho
tography, fiction, and articles. It
prints material by such authors as
Ernest Hemingway, Nicholas Mur
ray Butler, Ring Lardner jr., John
Dos Passos, Douglas Fairbanks jr.,
Bobby Jones, Gene Tunney, and
Joseph Auslander.
Particularly outstanding are the
full-page colored cartoons by Wil
liam Steig, oil paintings by Jules
Pascin, and pages and pages of
colored fashion plates showing just
exactly what the undergraduate
male or upperclass man will wear
and when.
Emerald
of the Air
]%TARY LOUIEE EDINGER has
165 column,inches of data on
what the “400” of these here
parts is doing, have done, and will
do. (That seems like a round
about way of saying that society
news of the past, present, and fu
ture are in order, but anyway, it's
our style and we're stickin' to it.
To get on with this document,
this society broadcast originates
in the studios of KORE at 4:30.
Get the Emerald - of - the - Air
habit. Tune your noise-maker in
for this campus feature every day
The KORE kilocycle number is
1420.
Innocent
Bystander
By BARNEY CLARK
570-926-662-504! These are not
football signals, children, they are
a few of the numbers, potent,
meaningful numbers, that have
been floating through Innocent
Bystander’s already overloaded
brain ever since the Seattle game.
Oh, to get away from the
ghastly tales that have accumu
lated as the aftermath of that
fatal embroglio! To forget about
Room 504 and the hideous
events that occurred there. To
hear nb more of the Goulet
Bird-Gaddis bathtub trio’s vocal
efforts at 7:30 in the a. m. To
ignore Room 926 and the details
of Holloway’s sensational rescue
of one of our campus bright
lights. To wipe from memory
the oft*repeated story of Mark
.Thomas’ 10 o’clock class in the
Fiji grip in the same horrible
room.
Alas, it is impossible! All our
life we are doomed to go on listen
ing to Jack Miller telling how he
occupied Governor Meier’s seat at
the game, mistook Vic Myers for
a prominent Seattle bootlegger,
and bummed cigarettes off Gover
nor Martin, mistaking HIM for a
visiting coach.
Already we have heard for
the fourth time the saga of
Harlie Thompson, who borrowed
a brother's car at 8 o'clock in
the evening, promising to return
it in one hour, and how the car
was discovered at 10:30 the next
a, m. near the L. C. Smith build
ing. We have also heard of
"Colonel" Titherington’s four
hour search for his coat.
Again and again we have been
told the story about Walt Grey
and the quartette of cops, and the
girl whose name he did not know.
Yes, and we’ve been informed of
the fact that it took 76 (count
’em) phone calls before the Sigma
Chis could locate a date for Chet
Beede. However, we have not yet
Dear friends:
Did you ever think of it buying jewelry is just a
tittle bit different than buying anything else.'
Here's the point I'm trying to make: Mr. Skeie here
has been in the jewelry business for 25 years. He has
handled a lot of merchandise during that time and he
knows the "inside" on every make of watch or clock
that's manufactured. He knows jewelry values from A
to '£• and when you buy from him. you get the benefit
if all that experience?
In other words, it isn't necessary that you learn the
jewelry business in order to buy a ring. That's part of
the service of this store. You get what I mean, don't
you. ?
TICK
“If It comes from Slide's it must be good”
discovered exactly WHAT hap
pened in Room 1001 at the Meany,
| but we will. And are we an old
meany.
* * *
OGDEN GNASHES
Breaking the Ice
“Beer is fine,
But gin saves time!”
99 and 44-100 per cent pure!
The Emerald
Greets —
The men have it ail to them
selves today. That's a good sign,
boys.
ANTONE YTURRI
Tony comes from the Basque
settlement up ill Jordan Valley,
and if they all dance like he does,
there should be a general exodus
east among the' women.
MIN YASUI
A walking encyclopedia—that’s
Min. Knows something- about ev
erything, and plays a swell game
of chess, besides.
ED HARRIS
BEN GROUT
DAVID A. MORRIS
TOM STYLES
The Safety Valve
An Outlet for Campus Steam
AiI communications arc to be addressed
to The Editor, Oregon Daily Emerald,
and should not exceed 200 words in
length. Letters must be signed, but
should the writer prefer, only initials
will be used. The editor maintains the
right to withhold publication should he
see fit.
To the Editor:
I believe that my dear friend,
E. N., should be educated as to
the general workings of our busi
ness staff before proceeding any
further in his statements on un
informed facts. In the first place,
I would like to tell him that we
have found it to our advantage to
place men on the staff whom we
believe to be best qualified for the
position. The three students picked
to contact the men not in living
organizations were all well quali
fied in that they are enthusiastic,
capable, and! well acquainted with
a large number of students in that
group.
I believe that E. N. is trying to
make too great a distinction be
tween fraternity and non-frater
nity men. I can see no advantage
to be gained by it.
Is it necessary for someone tc
always be creating friction be
tween the two groups when they
should be working together with
just one object in mind—to make
our University a bigger and better
: one ? This is no time for contro
; versies.
Ed Cross.
Mannequin
By PATSY LEE
HERE is an intelligence quiz, my
dear students, for the socially
elite of the campus. What do the
following numbers mean to you?
662-950-868-674 O. H. What—a
chemistry formula! In your hat,
and they aren’t telephone numbers
either.
Who is afraid of the big bad
wolf? And speaking of not-so
distant lands, do you remember,
or how could you forget the lovely
policeman on the sixth floor ? Six
feet six and at least four feet wide,
natty blue uniform, shiny badge—
a former Iowa tackle (good foun
dation ).
And now for more practical
things. Do, by all means, get
your knitting out. Knit sweaters,
dresses, anything—but knit. It is
the latest and most practical fad
which has swooped down upon us
for many a moon. Knit any place,
but never look idle—it just isn’t
the thing, and knitting is more
profitable than biting one’s finger
nails at tense moments. Manne
quin chooses Mary Ming for the
limelight because she continually
knits a flame-colored sweater on
huge, wooden needles.
You must possess a lovely large
1 bag to carry your knittin’ in, too.
Home - spun bags in gorgeous
oranges, blues, and yellows are in
expen,j^ve and spacious, and very
swanky to carry around.
More from the fashion center
concerning chapeaus. “The smart
hats at present all have a sort of
hairy appearance. Besides the
turbans in tweed and rough wool
which are essential to the college
wardrobe, there are caps made of
monkey fur, and all the possible
toques and berets made in long
haired rayon velvets and plushes.
Hairy woolens with long white
Jarres over angora backgrounds
give a very frozen effect. Long
haired felts of the taupe type and
flat felts having long white hairs
are all the vogue.”
Speaking of shapes, the helmet
type prevails for the toques, tur
bans, and even for the cloches.
All the crowns, except for berets,
are high, irregular, most unex
pected in their drapery, and are
even knotted right on the top
Berets have not said their last
word, and one of the leading de
signers, Rose Valois, has devoted
all her attention this season to
many tricky berets which are ex
tremely novel. Most of her mod
els have that up-and-down swoop.
Glen Hieber lost his lovely new
chapeau in Seattle, notwithstand
ing the fact that he guarded it
most carefully. Frances Spence is
most chic and luxurious in her
ermine coat and toque hat.
I
I
A strategic point
in the battle for sales
Today’s intense competition calls for new and
more effective merchandising methods. Several
plans pioneered by Bell System men are provine
helpful.
For example: the “Where to Buy It” section
of the telephone book. Here local dealers are listed
beneath the trade-marks of advertised products—
such as Plymouth, Greyhound Lines, Exide,
RCA Victor. This service helps manufacturers
to reduce substitution, helps dealers to increase
sales, helps you to locate the brand you want
BELL SYSTEM
I take a trip home BY TELEPHONE )
1 —TONIGHT AT HALF-PAST EIGHT! j