Oregon daily emerald. (Eugene, Or.) 1920-2012, April 21, 1932, Image 2

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    EDITORIAL AND FEATURE PAGE OF THE OREGON DAILY EMERALD
EDITORIAL OFFICES Journalism Bid*. Phone 3300—News Room, Local 355; Editor
and Managing Editor, Local 354.
BUSINESS OFFICE, McArthur Court. Phone 3300—Local 214.
University of Oregon, Eugene
W'illis Duniway, Editor Earry Jackson, Manager
Thornton Shaw, Managing Editor
EDITORIAL STAFF
Ralph David, Associate Editor, Stephen Kahn, Assistant Editor
JRCK nailer, JL/ave wiiauii, ceuy /nine muc
duff, Editorial Writers
Ruftls Kimball, Asst, Managing Editor
Sterling Green, Asst. Managing Editor
Dick Neubertfer, bporta Editor
Merlin Blais, Radio Director
Roy Sheedy. Literary Editor
George Sanford. Telegraph Editor
Doug Witfht, Chief Nitfht Editor
DAY EDITORS: Geo/ge Sanford, Jessie Steele, Virginia Wentz, Sterling Green, Oscar
Munger.
SPECIAL WRITERS: Elinor Henry, Thelma Nelson, .Julian Prescott.
COPYREADERS: Margaret Bean, Ralph Mason, Jane Opsund, Elsie Peterson, Boh
Patterson.
REPORTERS: Francis Pallister, Donald Fields, Beth Bede, Clifford Gregor, Willard
Arant, Bob Riddell, Harold Nock, Almon Newton, Parks Hitchcock, Eloise Dorner,
Genevieve Dunlop, Madeleine Gilbert, Maximo Pulido, David Eyre, Esther Hayden,
Ruth McClain.
SPORTS STAFF: Bruce Hamby, Malcolm Bauer, Joseph Saslavsky.
RADIO STAFF: Jack Bauer, Roy McMullen, Charles Shoemaker.
NIGHT EDITORS: Les Dunton, Bob Patterson, Myron Ricketts, Doug. Polivka, Wal
lace Douglas.
ASSISTANT NIGHT EDITORS: Dorothy McMillan, Catherine Watson, Alice Teitel
baum, Louise Stein, Lenore Greve, Adele Hitchman, Desmond Hill, Marion Robbins,
Mary Teresi, Delpha Hurlburt, Peggy Newby, Evelyn Schmidt.
BUSINESS STAFF
Advertising: Mgr.Harry Schenk
Assistant Adv. Mgr. Auten Bush
Assistant Adv. Mgr.Barney Miller
National Advertising Mgr.Harold Short
Promotional Mgr...Dick Goebel
Promotion Assistant.Mary Lou Patrick
Women’s Specialties Harriette Hofmann
Classified Adv. Mgr.George Branstator
Office Manager .Marian Henderson
Executive Secretary.Virginia Kibbee
Circulation Manager..Ed Cross
Sez Sue.Kathryn Laughridge
Sez Sue Assistant.Caroline Hahn
Checking Dept. Mgr..Helen Stinger
Financial Administrator.Edith Peterson
ADVERTISING SOLICITORS—Caroline Hahn, Maude Sutton, Grant Thrummel, Ber
nice Walo, Bill Russell, Mahr Reymers, Bill Neighbor, Vic Jorgenson, John Vernon,
Alathea Peterson, Kay Foss, Elsworth Johnson, Mary Codd, Ruth Osborne, Lee
Valentine, Lucille Chapin, Gil Wallington, Ed Messerve, Scot Clodfelter.
MARKETING DEPARTMENT—Nancy Suomela, executive secretary ; Betty Mae Higby,
Louise Bears.
OFFICE ASSISTANTS Lucille Lowry, Dot Dibble, Nancy Archbald, Hildamay
Hobart, Edwina Anderson, Dnprmur Haugen, Louise McMunn.
SECRETARIES: Josephine Waffle, Betty Duzan, Marguerite Davidson.
Let’s Advertise This Hell
T DON'T like Bruce Barton. I abhor his preachy articles which
"*■ I find in Sunday magazine sections, sandwiched between Ad
vice to the Lovelorn and Contract Bridge for Everybody, I
place him on the same plane with Eddie Guest and get just *
about as much kick out of him. I don’t like Bruce Barton.
But to every intelligent student and faculty member on this
campus I wholeheartedly recommend Bruce Barton's article in
the May issue of the American magazine. Mr. Barton is an ad
vertising man, and he proposes to advertise war. Not as we
advertised it in 1917, but in its true colors; let us paint a picture
of the reality of the slaughter, he says.
His proposal may be startling, but hardly illogical. He advo
cates reducing the annual military budget five per cent and
spending the fifty-seven million dollars in a world-wide adver
tising campaign. Mr. Barton has advertised General Motors
automobiles with unusual success. Why not let him advertiso
war in all its glory ? Advertising pays.
Not only does he propose advertising, but like a good execu
tive, he submits a campaign. A half-dozen advertisements in
color depict the hideous results of war. Like the stories of 1917,
they play on the human emotions— for psychologists have found
that a man’s heart is more susceptible than his head. But facts,
staggering facts, show the colossal waste of war. Vivid are
the pictures and compelling is the copy. Professor Thacher
would undoubtedly give Mr. Barton an "A” for his advertise
ments.
If peace is worth having, it is worth paying for. And Mr.
■Barton analyzes the facts of war just as his advertising agency
would analyze the baking soda market for a client. “Fear is
the greatest cause of war,” he says. _ “War machinery starts
war,” he continues. “War is economically unsound. War is
not glory but slaughter.”
Surveying the media, Mr. Barton proposes a full-page adver
tisement each month in every magazine; one each week in every
newspaper; and a similar campaign in the European press. Ho
suggests secondly that similar effort be expended to educate
America to the problems of Europe. Sympathetic understanding
he believes essential to world harmony.
So Mr. Barton wants to advertise war. We pray for peace
and we weep for it, he says. Let us advertise war in all its
phases, using but a fraction of the more than two billion we
spend annually for wars, past and future. Quoting General
Sherman’s famous phrase, “War is Hell,” Mr. Barton pleads
“Let us advertise this HELL.”
And we reply, "Let’s advertise.”
If tranquillity of peace means more to the people of Oregon
than the glory of war, we respectfully recommend to the state
legislature that they return the battleship “Oregon” to Uncle
Sam, and spend the $30,000 each year teaching the children
of our citizens that war is not inevitable, that war is not won
drous, but that war is HELL. That for a starter.
An Unfortunate Situation
^JpHE HIT-AND-RUN accident Monday night in which Ann
Baum was injured brings forcibly to our attention once more
the unfortunate plan on which the University campus has been
built.
It was never intended that the campus of a university which
enrolls some three thousand students should be divided in twain
by an important city thoroughfare such as 13th street. Seven
days a week autos of all size and description race back and
forth through the campus, and six days a week students are
forced to cross the busy street on their way to and from classes.
It is too much to expect that with such a situation existing
there would not be accidents, and the facts have borne out this
statement. Students in a hurry to got to classes can not be
expected to stop, look, and listen too carefully; motorists, also
in a hurry, can not be expected in this day and age to respect
too much the rights of the students who find it necessary to be
in their road occasionally.
In the light of these facts, it seems only at matter of time
before some member of the University population will suffer
death or serious injury at the hands of an autoisi possibly a
hit-and-run motorist. But it is of little consequence whether
it i.^ a hit-and-run motorist or not collecting damages from
the offender or locking him up in jail will not bring back lost
life or lost health.
Public opinion in all its power should rise up and demand
of the “powers that be" that such an unfortunate situation be
corrected without further dtlav
Like battle-worn soldiers guard
ing the portals of a veritable hell,
two tarnished and dented brass
andirons stood attention in the
mouth of a red brick fireplace and
ahead of leaping, roaring, and fan
tastic flames. They lived only
when they were alone, for, at the
sound of approaching footsteps
they fall into a stiff, frozen silence
j —stricken dead, as it were, by a
mysterious command of the uni
verse.
Three young men sat before
them, watching the dancing
flames and talking of themselves
and of others. The men, strong,
aspiring, and typical of American
youth, lolled in their chairs, smoked,
and drowsily argued.
“Warner," said one, “what would
you do if you were asked to fight
for your country?”
"I’d tell them to go straight to
hell. My body isn’t going to
be chopped to pieces for this coun
try or any other.”
“I take it,” said the third, “that
cowardice is behind that, Warner.”
“You’re wrong,” sleepily an
swered the accused, “I only be
lieve that if everyone would refuse
to fight we would have no wars.
Cowardice be damned! Ha, you’re
absolutely wrong.”
“Agreed," said Warnack, “there
would be no wars, but I’ll venture
to say that if war is ever declared
some nincompoops will go and
then we’ll have to fight to keep
them from being blown to pieces.”
"But I won’t be the first to go.
They’ll have to drag me out,”
chimed the third. “Let’s away and
to bed.”
The three men had left the room.
The light was out and the glowing
coals in the fireplace smirked and
spit an occasional yellow flame
that threw grotesque shadows on
the walls of the room.
"Fools! Idiots! Hypocrites!”
cursed one of the staring andirons’.
“Let war be declared, bands play,
flags wave, and women weep.
Those boys will forget their words
of tonight.”
The scarred sentinels watched
until the last dying ember shone
no moj-e, sighed, and fell asleep.
Student Forum committee will
meet today at 3 o'clock in 105
Journalism building to appoint
sub-committees.
Alpha Omicron l*i announces
the pledging of Eleanor Coombe
of Ashland, Oregon.
Y. \V. C. A. World Fellowship
group will be leal by Mary Lou
Dodds at the bungalow, 9 tonight.
IToso and Foe try group of Philo
melete meets tonight from 9 to 10
Classified
Advertisements
Kates Payable in Advance
10c a line for first insertion;
5c a line for each additional
insertion.
Telephone 3300; local 214
LOST
LOST Phi Delta Theta fraternity
pin. Call 318. A1 Edwards.
FOUND.
FOUND Lady's billfold, compact,
money. Owner may have same
on identification. O. K. Darrel,
room 209 Commerce.
FOR S ALE
FOR SALK Thompson canoe 1st
class shape. 777 K. Broadway.
WANTED
DRESSMAKING, hemstitch i n g ,
sewing. Over Underwood & El
liott Grocery. Harriett Under
wood. Phone 1393.
MISCELLANEOUS
CAMPUS SHOE REPAIR—Quali
ty work, best of service; work
that is lasting in service. 18th
between Alder and Kincaid.
KRAMER BEAUTY SALON
Also Hair-cutting
PHONE I8S0
Next to Walora Candies
NEW BEGINNERS7 BALLROOM
CLASS
Starts Tuesday 8:30 P. M.
MERRICK STUDIOS
3bl Willamette Phone o'Jal
| at Dr. Clara M. Smertenko’s home '
at 1471 University street.
There will be an important
meeting of Delta Sigma Rho in
room 2, Friendly hall, at 9:00 p.
m. All members must be present, j
Open meeting of Arts and Crafts
| group of Philomelete at 9 tonight,
107 Architecture building. Special
guests will be present.
Alaska to be topic of speech by
Mrs. W. G. Beattie at World Fel
lowship meeting, 9 tonight, at the
bungalow. Everyone invited.
Christian Science organization
will not meet tonight, due to
Christian Science lecture at the
Rex theatre.
Very important Phi Mu Alpha
meeting tonight at 7:00 in the
Music building. Election of new
members.
Frosh commission discussion
group leaders will meet today at
4 o'clock in the Y. W. C. A. hut
with Mr. Casteel.
Dr. Smertenko To Read
Greek Poetry to Group
—
Dr. Clara M. Smertenko of the
Greek department will be hostess
to members of Prose and Poetry
group and others interested to
night from 9 to 10 at her home at
1471 University street.
At the last regular meeting, Dr.
Smertenko spoke to the group on
"The Fascination of Greek Poetry.”
Tonight she will read, translate,
and discuss Greek poems.
STUDENTS REPRESENTA
TIVE GROUP AT MEET
(Continued from Tage One)
en the problem of membership of
the forum. The majority of those !
speaking favored a large member
ship consisting of upper and lower j
class representatives of each liv- j
ing organization and the honorary I
societies.
Advantages Suggested
The advantages of a large mem- j
bership with both upper and lower
class students included suggested
were that it would provide a train
ing school for student body offi-!
cers, would present both upper |
i class and lower class sentiments,!
would forestall the possibility of
an oligarchy controlling the gov
ernment and would make possible
proportional representation of the
larger houses and dormitories.
David Wilson, Sigma Phi Epsilon
delegate, stated that the nature of j
the honorary fraternities to be ad
mitted to representation should be
taken into consideration. He was
opposed in this belief by Art Pot
j win of Beta Theta Pi, on the
grounds that the membership of
i all honoraries would tend to block
' the operation of political machines.
Proposal that the committee to
| study membership and organiza
j tion should hear all groups was
| made by the Phi Delt delegate.
He also urged that the committee
[ study plans for proportional repre
sentation.
Chairman Debated
Who the chairman of the forum I
I should be was argued from many
parts of the floor, some delegates
favoring the A. S. U. O. president
; anti others a non-partisan chair
man who would be merely a pre
siding officer. All felt that the
student head should be in close
contact with the action of the
forum.
Wallace Campbell, Yeoman, ex
pressed the opinion that the forum
will within a short time assume
power through its voice of student
opinion and for this reason the stu
dent body president should form a ■
close link between the forum and
the A. S. U. O. officers.
President Favored
Orville Bailey, Beta representa- (
tive; Kd Bolds, from Phi Delt; aud 1
Mimnaugh favored the student
president as chairman so he would
be in a position to feel the pressure
of the student opinion. Potwin
and Wilson, on the other hand,
wanted a man who would say
nothing but would be in a posi
tion to administer rules of order
impartially, leaving the president
free to speak from the floor at
will. Mimnaugh said that this was
a strong argument.
On suggestions by Betty Anne
Macduff and Bailey and motion by
Campbell, Mimnaugh appointed
the following committee to study
membership ami draw plans for
organization: David Wilson, chair
man. Wallace Campbell, Robert
Miller, Aimee Sten and Barbara
Conley. This committee will mee:
today at d o'clock in 105 Journal
ism building to appoint sub-com
mittees.
Nearly 100 delegates from many
living organizations attended this
iu\t meeting ol student lorum.
Professor? Party
First to Conquer
Volcano in Winter
| SEWARD, Alaska, April 20.—
] (AP)—A special dispatch to the
Seward Gateway from Chignik on
: the south shore of the Alaska Pe
ninsula related today how Father
Bernard Hubbard, professor of
geology at Santa Clara university,
] California, with two companions,
successfully climbed Katmai vol
| eano across from Kodiak island,
\ the first time it has been con
j quered in winter.
The trip almost ended in disas
j ter because of the lateness in start
! ing. The party was held up three
weeks waiting for a dog team from
the interior. The Kaitmai river ice
broke up suddenly and the explor
ers had to pull their sled and sup
plies over moving ice blocks, floun
j dering waist-deep at times in the
| icy water while struggling back to
Shelikoff strait.
Most of the food was lost but all
photographic and scientific data
; was saved. The boat which was
supposed to call for them did not
come. Two weeks later the crew
of the motorship Polar Bear saw
smoke signals of the marooned
party on Katmai beach and rescued
the men and dogs.
With no game in the desolate
region around Katmai beach, the
men were forced to eat dog meat
and shell fish and were in a weak
ened condition from the unusual
diet.
OREGON TO BE HOST
FOR VISITING DEANS
(Continued from Page One)
on the campus, who will be given
this opportunity of meeting the vis
iting representatives.
The receiving line for the tea is
Dean Jameson of Oregon State col
lege, Billie Cupper and Fern Ed
wards from Oregon State, Nella
Roster, foreign scholar, Mrs. Hazel
P. Schwering, Louise Webber, and
Ann Baum. Sally Addleman will
sing, accompanied on the piano by
Gladys Foster.
Banquet at O. S. C. .
At 5 in the afternoon the repre
sentatives will leave for the Ore
gon state campus where a banquet
will be held and the convention
program completed.
Yesterday, Dean Schwering and
Mrs. Alice B. Macduff attended the
sessions of the convention which
were held in Corvallis as delegates
from this campus to the deans’ di
vision. Louise Webber, Jean Fail
ing, and Nancy Suomela represent
ed Oregon at the A. W. S. section.
The local delegation will return to
the campus this morning with the
others who are in attendance.
A Decade
Ago
April 21, 1922
_
Under the new system of activi
ties, no woman on the campus will
be allowed to carry more than 10
hours of activity work at a time or
to serve on more than one major
and one minor or three minor com
mittees at any one time. ,
* * *
Rex Theatre Advertisement:
“Foolish Wives,” the most won
derful picture in America—Starts
Monday—You Know Where!
* * *
If a chemistry annex, to cost
$18,000, which has been asked of
the regents should be built, it would
necessitate moving the journalism
shack.
* * *
Students are showing the usual
amount of indifference towards
paying their laboratory fees before
the time limit expires. A two-day
period of grace after April 30, with
an additional fee of a dollar will
be given before students who have
not yet paid will be automatically
suspended.
* * *
Members of the Spanish club will
indulge in a hayrack ride to Sea
vcy’s Ferry and a picnic on Friday,
May 12.
News “From Other College Cir
cles” will be featured during the
Emerald of the Air broadcast over
KORE at 4:15 this afternoon.
Unusual and significant happen
ings among university students
throughout the United States have
been gleaned from exchanges and
the N. S. F. A. news service and
will comprise the bul of material
to be presented.
* * *
On Friday the regular musical
program will be broadcast with
Jack Bauer in charge.
Sections on Vets
Stricken From Bill
WASHINGTON, April 20--(AP)
—Working hard in an effort to
complete the huge omnibus re
The . . . Edited By Roy Sheedy
LITERARY SIGNPOST
THE REAL MOZART
Mozart. By Marcia Davenport.
Charles Scribner’s Sons.
Reviewed by ALTINE ROGERS
"I have not . evoked an imaginary
Mozart; there is a real one,” says
Marcia Davenport in her foreword
to "Mozart.” “He exists for any
one to know, in his voluminous let
ters and in his still more volumin
out works.” With this as a begin
ning Mrs. Davenport tries to hu
manize the almost legendary fig
ure of the great composer through
out an interesting work which fol
lows him from the cradle to the
grave.
Authorities on the subject have
pronounced the work historically
accurate. To those who have had
little acquaintance with Mozart,
the tale of his achievements will
seem almost incredible. At four
he wrote his first concerto for the
clavier, at seven he was a famous
clavier-player, at eight he had pro
duced his first symphony, at fif
teen he had seen his first opera
produced on the stage. Until his
death at thirty-five he continued
to write—songs, dances, symphon
ies, operas—most of them dashed
off in haste and sent off, unrevised,
to a publisher who could never
find faults in their composition.
Yet Mozart’s life was a constant
struggle; his fortunes were now
up, now down, but he never
achieved recognition of his true
worth during his lifetime.
Mrs. Davenport has spent much
time and research in preparing her
book. Herself the daughter of Al
ma Gluck and stepdaughter of Ef
j rem Zimbalist., she was reared in
a musical atmosphere, which aid
ed her considerably. When she be
gan her work on Mozart she fol
lowed his trail conscientiously
through every town—with the ex
ception of one or two in Italy—
every house, and every theatre the
man had ever been'in. Some of his
and his wife’s letters she has
translated herself, others are re
produced from authoritative trans
lations. The result is a well-organ
ized, interesting biography.
# * *
Ye lit ed insists that he did not
write it “stream-of unconscious
ness” in yesterday’s review . . .
Some new books on Miss Roberts’
shelves at 13th and Kinkaid are
“Thurso's Landing,” by Robinson
Jeffers, the Carmel poet; “Thun
der and Dawn,” by Glenn Frank;
“Passing Strangers,” by F. Rie
senberg; and “Apes of God,” a
satire by Wynham Lewis.
trenchment bill by tomorrow
night, the House economy commit
tee today eliminated provisions
affecting World war veterans that
had been estimated to save
$28,000,000 a year.
Other of President Hoover's
proposals to cut the cost of the
veterans administration by
$30,000,000 were approved. The
group agreed to vote early tomor
row on whether he should have
authority to reorganize certain
government activities along lines
decided upon by Congress.
The committee agreed to strike
out provisions affecting veterans
after a tie vote. The American
Legion and the Disabled American
Veterans opposed the proposals.
i£>OISEEIgI2EISj3JSrEEEEI2IB15I3i,S®S®Sf3S!3I3l3IEI5IfiI3Er(
First Church of Christ, Scientist
Eugene, Oregon
Announces a
Free Lecture on Christian Science
By
Paul A. Harsch, C.S.B.
of Toledo, Ohio
Member of the Board of Lectureship of The Mother
Church, The First Church of Christ, Scientist,
in Boston, Mass.
In
Rex Theatre—Thursday, April 21
At 8:00 P.M.
The Public Is Cordially Invited to Attend
Do You Like to Save Money?
^^UREyoudo! Who doesn’t? The
old bank roll has to be stretched
as far as it will go these days!
Well, here’s a tip—it may help you to
make your allowance last longer.
Watch the Emerald advertisements!
Eugene merchants are acutely aware
of the vast amount of money we stu
dents spend in Eugene each year. And
believe you us, when they, have some
thing special to offer, they want to let
the students know about it—that’s
where the Emerald comes in.
Watch the advertising columns of the
Emerald — you’ll find some mighty
fine bargains listed almost every day.
They’re real money savers!
Patronize the Emerald Advertisers