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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (May 6, 1930)
Country’s Eye On West Coast . Says Speaker Oregon Advertising Confab Sponsored by Alplia Delta Sigma Breakfast, Banquet Are Outstanding Events By HOY SHEEDY The Oregon Advertising confer ence, sponsored by Alpha Delta Sigma, national honorary advertis ing fraternity, came successfully to a close last Sunday. The prin • cipal features of the conference were the banquet held at the new men’s dormitory Saturday evening, and the reunion breakfast of Alpha Delta Sigma, Sunday morning at the same place. “The eyes of the country are on the west coast today,” said John F. Cuddy, managing director of Californians, Inc., who gave the main address at the banquet. “Here people see a fine vacation land, and a homeland with ex panding opportunities. Proper ad vertising of our advantages may be used to convert this general interest into an ever increasing tide of tourist travel, from which our states can derive a very con siderable immediate economic ad vantage and also draw new popu lation elements.” Research Interests Prof. Robert W. Jones, of the University of Washington, national president of Alpha Delta Sigrna. said in part, “The business world is interested in research and sur vey as a basis for policies.” Dr. Arnold Bennett Hall, presi dent of the University, welcomed the delegates. His talk can be summed up in his words, “The ad vertiser has to be a profound scholar in the whole field of social science.” Prof. A. L. Lomax represented the school of business administra tion in a short talk at the ban quet, while Dr. Ralph D. Casey, professor of journalism, told of the writing side of advertising in a newspaper. W. F. G. Thacher, professor of advertising, intro duced the speakers. George Weber, general chairman of the confer ence, was toastmaster. Peterson Wins Award An interesting event of the ban quet was the introducing by Pro fessor Thacher of five of the mem bers of Alpha Delta Sigma who have won the Portland Ad club award for the past few years. They were Jimmy Leake, Wayne Leland, Calvin Horn, Larry Thie len, and George Weber. Tony Peterson, junior in advertising, was presented with it for this year. The breakfast on Sunday morn ing for active, alumni, and asso ciate members of Alpha Delta Sig ma was one of the largest gath erings of the honorary ever held in this state. The principal fea ture was the initiation to associate membership of Thomas I. Chap man, of Koke-Chapman company, Portland, and Arlyn E. Cole, of Gerber and Crossley, Portland. Raymond, Jones Is pea Us The official message was given by Raymond Jones, while John Cuddy gave the main address, y Short talks were made by Prof. W. F. G. Thacher; Earl Bunting, representing the associate mem bership; Wayne Leland, represent ing the Portland alumni; Prof. S. H. Vance, of Oregon State col lege; Harris Ellsworth, editor of the Roseburg News-Review; Lau ren Stone, president of the Uni versity of Washington chapter; Morris Little, president of the Ore gon State chapter. George Weber presided as chairman. Four men were given honorary or fourth degrees for having spent one year in professional advertis ing after graduating. They were; Randolph T. Kuhn, William Cru iekshank, Laurence Thielen, and Ray Carr. Women’s Group Entertains At the same time, Gamma Alpha Chi, women’s national advertising honorary, was giving a breakfast at the Osburn hotel. Three women v. | ed ' y men ’ bersliip. Th .■ Eleanor > non, publicity director of Leibe’s; Katherine Neill, account executive of Gerber and Crossley; Dorothj I Icndcrson, advertising manager ol Bedell’s. All the concerns are ir Portland. Ruth Street, nationa secretary of Gamma Alpha Chi made an inspection of the loca chapter while she was here. EVANS, HOPKINS GIVEN PRAISE FOR RECITAI (Continual from Page One) warmth of the organ blends t< most stirring music. The MacDowell concerto, deep ly impassioned and filled with cli mactic passages and glowing me] ody was beautifully adapted to tht organ and piano. Chopin, in tht romantic spirit, seemed particular ly fitted to the form. The twc movements of the Chopin concertc top. 11) were in a decidedly differ ent mood. The romance was warm er. most interesting for its pure melody, while the rondo was in a quite vivacious, lively mood. It was suprising to discover that the lighter more sprightly forms suit ed so satisfactorily the combina tion. Their second number was the Demarest Fantasie. not quite so magnificent as the MacDowell and Chopin but extremely appealing. In it the possibilities of developing a theme from one instrument to the other were shown. The concert, one of the few re maining Sunday programs of the term, drew one of the largest au diences of the year. Fiji Nine Downs Kappa Sig Hopes In Close Fray 1-0 Betas Annex Two Victories Over Sherry Ross and Omega Halls ¥-* TODAY’S GAMES 8:15 Delts-Sigma Pi Taus Sigma Chi-Phi Kappa Psi. 4:15 Alpha Epsilon-Friendly hall. Sherry Koss-S. P. E. Wednesday’s Games ’ S. A. E.-Chi Psi. Zeta hali-Theta Chi. Thursday’s Games Gamma hall-A. T. O. A. B. C.-Buchclordon. Phi Delt-Psi Kappa. Sigma Nu-Phi Sig. *-* The Fijis received a genuine scare from the Kappa Sigs yester day but took advantage of a Kap pa Sig boot to nose out a 1 to 0 victory. The Betas had the hon or of winning two games, beating Sherry Ross 4 to 1 in the first encounter and receiving the Ome ga hall contest due to default. Pitching Duel Johnny Anderson and Hal Hat ton hooked up in an airtight pitch ing duel in the Fiji-Kappa Sig tilt, Knl easing the Fijis down with two bingles and Anderson escaping un scathed. Two bobbles by the Kap pa Sig infield in the third spelled defeat for Hatton. White was safe at first, Hughes sacrificed him to second, and he scored when Cress let Brock's smash trickle through. Hatton walked two, cluttering the sacks, but Wil son fanned for the final out. Jack Burke Fans Kappa Sig made a desperate effort to tie the score in the final frame. Mays was safe on first when Brock threw wildly to White and he gained on an attempted steal. Dale and Burke struck out before Eberhart punched a grounder past the pitcher’s box. With runners on first and third and Chuck Wirth at bat a hit and run play failed. Mays being run down between third and home. VARSITY Barber Shop Next to the Oregana By DOROTHY THOMAS Panels of silver wheels and cogs were used to carry out the dec orative motif for the Chi Delta formal at the Craftsman club Sat urday, arrangements for which were placed under the direction of Harriet Duer and Elvira Jensen. Patrons and patronesses included Miss Margaret L. Daigh, Dr. Hoy ' Bowen, Mr. and Mrs. Edwin Knapp, Mr. and Mrs. Eyler Brown, j and Mr. and Mrs. Wayne Morse. ******* Members of Z. T. A. Entertain F aculty Members of the faculty were en tertained with a dinner Sunday, at the Zeta Tau Alpha chapter house. The table was decorated with pink roses and tapers. Nadine Gilke son was in charge of the dinner. The guests were: Dr. and Mrs. R. C. Clark; Dr. and Mrs. J. M. Rein hardt: Mr. and Mrs. Arthur Hicks; Mr. and Mrs. Kurt Reinhardt; Mr. and Mrs. F. S. Dunn; Mr. Robert Faner, and Mr. Carl Furr. * * * Phi Delt-Kappa Sig The annual Phi Delta Theta Kappa Sigma upper-class dance was held at the Cloverleaf dairy, Friday night, with a barn motif. Bob Miller and Jack Edlefsen were in charge of the dance. Pa trons and patronesses were: Mr. and Mrs. Carlton Spencer; Mr. | and Mrs. A. A. Rogers, and Roy ! Bryson. Taking advantage of the ab ' scnce of upper-classmen, the Phi Delta Theta and Kappa Sigma un derclassmen held an informal dance at the Kappa Sig house with Frank Bryant and JaCk Card in charge. Hanson-Tilton The engagement of Lois Joy Hanson to Charles Tilton was an nounced at dinner Saturday night at the Alpha Delta Pi house. Mr. Tilton attends Oregon State col lege where he is affiliated with Beta Theta Pi. Both Miss Hanson and Mr. Tilton are from Ashland. * * * Kappa Alpha Theta The Kappa Alpha Theta spring dance was held Saturday night at the home of Mr. and Mrs. Camp NEGLECT of small details ol' dress is the cause of faulty grooming. In order to do justice to your clothes the details must be per fect. Shoes, of course, must he perfectly shined, and the only place to get a “last ing" shine is at the U. OF O. SHOE SHINE PARLOR Alder & 13th "Just around the corner from the “Lemon ‘O’.” Pi.. -iS VERY NEW. . . . SHOWN EXCLUSIVELY BY GRAHAM’S New.Very New SPORT PUMPS and SPOR1 STRAPS ri;jskin«r in the sunlight ol fashion thc.su now white frock inspirations trimmed in black or tan . . . add freshness and youthful charm. $10.00 the pair 828—Willamette Street—828 bell Church on Fairmont boule vard. The house was decorated with spring flowers. Anne Kist ner was in charge of the affair. Patrons and Patronesses were: Mr. and Mrs. Dean Walker; Mr. and Mrs. Robert Neighbor; Mr. and Mrs. Campbell Church; Mrs. Grace Russell, and Mr. and Mrs. David Graham. * * * Delta Tau Delta Saturday morning Delta Tau Delta entertained with a break fast dance from 9 to 12. The house was decorated with flowers and small fountains and wells. Bob Holmes was in charge of the dance. Patrons and patronesses were: Mr. and Mrs. Prink Callison; Mb. and Mrs. Carlton Spencer; Mr. C. K. DeNeffe, anti Mr. Verne Blue. , Franks Wood The marriage of Fritzi Franks, of Palo Alto, California, to Timo thy Wood, Portland, was solemn ized in Portland, Saturday night. Both were students at the Univer sity, the bride being affiliated with Kappa Kappa Gamma, and the groom with Delta Tau Delta. Delta Gamma A spring dance with a Japanese motif was held at the Delta Gam ma chapter house on Saturday night. Elizabeth Keene was in charge of the affair. Patrons and patronesses were: Mrs. Katherine } erex, Mr. and Mrs. S S. Dunn. I v. and Mrs. R. C. Romig, Mr. and Mrs. L. S. Wade, and Mr. and Mrs. j George Wilhelm. * * * Sigma Kappa Members of Alpha Phi of Sig ma Kappa entertained with a barn dance Saturday night. The dance was held in one of the barns out side of the city. Stacks of hay, refreshments of doughnuts and soda pop, and appropriate pro grams carried out the idea. Miriam Shepard was an alumna guest. Patrons and patronesses j for the affair were: Mrs. Jennie I Burrows: Mr. and Mrs. W. G. Beattie; Captain and Mrs. G. F. Herbert; and Mr. and Mrs. George York. BROADCAST TO FEATURE APRIL FROLIC PROGRAM (Continued from Vatic One) the usual ten minutes of late Ore gon Daily Emerald news. Scores of games, committee appoint ments, and late bulletins are given before the news appears in the Emerald or the downtown papers. SPRING LIST OF SOCIAL AFFAIRS WELL FILLED (Continued from Tagc One) Friday, May 30 Track P. C. C. at Pullman. Baseball O. S. C. at Eugene. All-campus Carnival — Alpha Delta Sigma. Memorial day Holiday. Saturday, May 31 Track—P. C. C. at Pullman. Baseball O. S. C. at Corvallis. Closed to dances. June 0 and 7 Closed to dances. June !) to 13 Examinations. Monday, June 16 Commencement. Mortar Board at Ihe University of Iowa is sponsoring a dance similar to the one held on this campus during Senior Leap week. The affair is scheduled for next Friday, and will be the first of its kind on that campus. CLASSIFIED ADS PIANO JAZZ—Popular songs Im mediately; beginners or ad vanced; twelve-lesson course. Waterman System. Leonard J Edgerton, manager. Call Stu dio 1672-W over Laraway's Mu sic Store, 972 Willamette St. tf 9°<1 (tin an en inq cast and tinq exc mcludinq JEANETTE MAC DONALD rr OPENS TODAY For 3 Days of Glorious Entertainment Movies By EVELYN SHANER A WEEK WITH THE MOVIES McDonald — Tuesday, “Locked Door"; Wednesday to Saturday, “Sarah and Son." Rex — Tuesday, “The Golden Calf”; Wednesday and Thursday, “A Royal Romance"; Friday and Saturday, “Free and Easy." State Tuesday, “They Had To See Paris”; Wednesday and Thurs — day, “Wall Street”; Friday and j Saturday, “South Sea Rose.” Colonial—Tuesday to Thursday,! “The Love Parade"; Friday and Saturday, “They Had To See Paris." Heilig Tuesday, “Lummox"; 1 Wednesday to Saturday, “Son of the Gods.” DR. J. R. WETHERBEE Eye, Ear, Nose and Throat Of five Phone 1601 Residence 1280-M 801-2-3 Alincr Bldg. Eugene. Oregon COMING! COMING! coming: [ FOX MCDONALD 11TI ALL Coming Wednesday S^vuunouafc' PRESENTS A Oir/s A'ise front POVERTl io WEALTH... from Ploal^PfSPAIR. to Great HAPPINESS / Last Times Today “THE LOCKED DOOR’’ william collier,Jr. PAULINE STARKE LAST TlftlKS TODAY' u HER GOLDEN KOMANCl! MYSrtHYf. COMEDY: ^Ihe Adventure* of on Amort cOn who Stormed the Gates of ♦ ROMANCE in Q Balkan A Y* Ktngdom f^\ CALF” Usual 1‘rices Fox Rex WEDNESDAY COMES Continuous Showings 1:00 to 11:00 I Perfect Vitaphone Recording’ BiKK'er t li.iii “Broken Blossoms.” Stronger than "Tol’uhle David.” Tensor than “Weary Hiver.” Dick Barthelmess’ first his; “special” production sine e “Patent Leather Kid.” DON’T u MISS / IT! ' with CONSTANCE BENNETT J Greater Than His Greatest! Better Thau His Best! The Outstanding- Vitaphone *' Drama of All Times! ® ■ It’s a Powerful, Weirdly Con structed drama ol — THK KANT AND VVKSTJ Sc<‘ mid hear an Oriental stealing Kisses from a white Kiri's lips! Your heart will tingle to a new thrill when you see the rapturous love scenes; society at play; thrilling > polo match; all the bifJT f moments of Uex Beach’s best-selling novel woven into a masterpiece by the genius of Frank Lloyd. “When a white girl loves a man and finds him to lie an Orien tal-•* Stationery in assorted colors . . . this week only. 99c ^ ^ ^ Chesterfields Flat Tins of 50’s 25c University Pharmacy "Student Drug Store" llth & Alder Phone 114 Mother’s Day Gifts Our stork is replete with the appropriate remem brances for Mother on May lltli. Beautiful Stationery i Attractive Italian Leather Goods The new hooks on the Hook Balcony and hun dreds of other items to please you and her. 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Buy Edgeworth any where in two forms— ’’Ready Rubbed" and "Plug Slice”—lSe pock et package to pound hu midor tin. EDGEWORTH STI0K1\0 TOBACCO LARUS & BRO. CO. I 100 S. 22d St.. Richmonds Va. I : I’ll try your Edgeworth. And l’U try it in a good pipe. Name -- i | Street_ - ] Town and State - 1 /Vow let the Edgeworth come? V21