Oregon daily emerald. (Eugene, Or.) 1920-2012, April 25, 1930, Image 1

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What Are ‘Birds’
Send Your Definition
To Hank de Rat
Oregon today: Winds, west.
Temperatures for Thursday:
Maximum .67
Minimum .4B
Precipitation .18
Stage or river . 7
Reader Survey Shows
Emerald Is Excellent
Advertising Medium
* Report Shows 91 Per
Cent of Students Are
Daily Readers; Sales
Appeal to the Women
Purchasing Power Is High
Among the Students, Is
Opinion of Statistician
Thai the Oregon Daily Emerald
is an excellent medium for adver
tisers, was the conclusion drawn
by Edwin Pubols of Portland,
freshman in business administra
tion, as the result of his recently
completed survey of the readers’
interests in the Emerald.
“When it is seen that 91 per
y cent of all students read the Em
erald every day,” Pubols said, “the
tremendous amount of reader in
terest generated by the student
daily is vividly shown. Herein is
a point by which the Emerald’s
advertisers might be readily con
vinced of the drawing power of
space in the Emerald.”
Advertising Is Read
Over 60 per cent of the readers
claim that they are thorough, as
well as regular readers of the
paper. This, Pubols declared, “is
certainly the best assurance an
advertiser can have that his space
is getting across.”
All but 4 per cent of the read
ers stated that they read the ad
vertisements, frequently or occa
sionally, if not regularly. Pubols
believes that the negligent 4 per
cent are those who do their buying
outside of Eugene.
More than three-fourths ex
pressed a preference for the Port
y land paper which holds greater in
terest in the liigher-incomed class
in that city. This, according to:
Pubols, indicates that Oregon stu- i
dents have a purchasing power
higher than the average, and.
therefore represent a lucrative
field for advertisers to operate in.
Bargains Influence Women
Three-fifths of the readers also
declared that they make purchases
on the basis of advertisements in
the Emerald; about half of the
women said that bargain sales in
fluence their buying.
That Eugene advertisers have
already achieved results through
the Emerald, Pubols said, is shown
in the fact that more than half
the student buyers consider prices
and selections as reasonable and
good in Eugene as in their home
Finally, Pubols avers, the stu
dents have expressed a confidence
and approval of their paper which
should assure the advertisers that
the Emerald will make their pat
\ ronage successful. This approval
was shown by the opinions of 75
per cent of the readers that the
editorial policy of the paper was
independent and interesting, that
the form and typography was
good, and that it had shown im
provement lather than deteriora
tion during the time that they
had been reading it.
Results Valuable
The survey was carried out by
means of questionnaires, which
were distributed in approximately
equal proportions among mSn and
women of all classes, and of both
dormitories and fraternities and
sororities. An actual test taken
from the first hundred of the 439
(Continued on Page Two)
Says Smv Guv
Who Yelled for
Every Nominee
To listen to all the clieerii
that went on in the awsemb ^
yesterday morning one woui '•
I il I ii n i ii u i'
every one in
the building ^
w a s landing^
their share
b u t II a n U4
found it was
not true.
W h e n one
person was
n o in i n a t ed,
half of the
/rf '
De Guy
student hod y would cheer.
When another’s name would be
placed on the minutes, the
other half would try to out do
them. Hank says that he can’t
prove it, but he thought he saw
one guy applauding for each
Sigma Delta Chi
To Publish Next
Scandal Sheet
Publications Committee
Stipulate Conditions
To Be Observed
Prof. George Turnbull To
Censor Edition
At a meeting of the publications
committee yesterday, it was de
cided that Sigma Delta Chi should
be permitted to publish the Green
Goose under the following condi
tions :
1. All stories turned in and any
stories printed must carry the au
thor’s signature. Ail stories must
receive the approval of Professor
The committee authorized the
authority of Mr. Turnbull to cut
out any part he may see fit and
should anything be printed in the
paper without his knowledge and
approval, he has the right to stop
the run and circulation of the pa
2. That there be no scandalous,
libelous or obscene matter con
tained in the paper.
3. The committee suggests that
Sigma Delta Chi publish the paper
with the highest possible journal
istic endeavor to cover the cam
pus and suggests the possibility of
using considerable lemon punch
4. The mast head is to carry the
names of the contributors. The
paper shall be the Sigma Delta
Chi Green Goose edition and shall
have no reference to the Oregon
Daily Emerald. The soliciting of
advertising must be very carefully
done so as not to convey the idea
that this is a part of the regular
edition of the Emerald.
It was decided, after a general
discussion of candidates, to meet
again on Thursday, April 24, and
devote the meeting to interview
ing .candidates for the Oregana
manager and editor. There was a
general discussion of policies tc
be followed in selection of candi
Club For Getting Studes Out
For 8 o’Clocks Big Success
In springtime a young man’s
fancy turns to thoughts of love
. . . and sleep. »
Winter term it’s pretty tough
to get up in the cold mornings
because fraternity men hate the
cold. Comes spring and they still
hate to get up, but this time be
cause of lethargy and spring fever
rather than the cold. But still
there are 8 o'clock classes.
Realizing the necessity of at
least occasional attendance, some
of the organization-minded mem
bers of Sigma Pi Tau have formed
an “Aurora Borealis’’ club. Un
like a burying club which puts
’em away, the group pledged it
self to get ’em up by 7:20 sl. m
\ each morning.
Should laziness seize any of th<
' members, the constitution of thi
I club duly authorizes other mem
i bers to extricate the somnolen
! one either by forceful methods
uncovering, or by the old standb;
| method, water. Already severa
have incurred the latter treat
ment, fellow Borealites being ex
tremely co-operative in seeing tha
the 7:20 deadline is observed,
i John Butler and Bill Donaldsor
both hailing from the tidelands o
Marshfield, are the charter mem
bers and are experts on the wate
1 method of making 8 o'clocks.
Von Annex.
Prep Track
Teams Bring
280 Athletes
Student Managers Direct
Each Team During
Relay Events
nquet Is Planned for
quads Saturday; Living
Places Listed
? a
•J —
&> e
£ 5
1 3
e last-minute entry of Benson
of Portland, brought the to
umber of high schools listed
mpete in the fourth annual
n relays up to 22, according
announcement made last
night by Virgil D. Earle, athletic
director. The Techmcn will bring
nine runners to swell the individ
ual entries up to the 280 mark.
Final preparations for the en
tertainment of the visiting prep
stars have been completed by the
committee headed by Jim Dezen
dorf. The men will be guests at
the various men’s living organiza
tions, and drawings for the dis
tribution of teams were made
Thursday afternoon.
Banquet Planned
Each team will be assigned a
student manager under the direc
tion of Russ Baker, according to
Dezendorf, and they will take care
of all details for the visitors on
the day of the meet. The runners
will be given access to the Uni
versity rubbing rooms at McAr
thur court, and Oregon athletic
officials will cooperate to make
the event a success.
Two leading campus musical or
ganizations have been booked to
appear at the huge banquet,
planned in honor of the visitors
Saturday evening. The S. A. E.
trio, composed of Bob Rogers, Bill
Seivers, and Don Eva, and the A.
T. O. trio, composed of Spec
Stevenson, Torry Shell, and Sing
Harper, will feature during the
dinner. Leading University ath
letic officials will speak and Tom
Stoddard, president of the Associ
ated Students, will award the tro
phies to the winning teams.
Attendance Urged
Oregon women are especially
urged to attend the relays and no
admission charge will be made,
Dezendorf stated. The track on
Hayward field is in good shape
and several records are expected
to fall during the afternoon.
Fraternities are asked to enter
tain the visitors in the best man
ner possible and the student com
mittee has requested that there
be no unusual happenings such as
have characterized the visits of
the prep runners to the various
houses in the past. .
“We should strive to make the
visit of the various teams here
an enjoyable one,” Gene Shields,
faculty advisor to the student com
mittee, stated. “This is one time
of the year when high school ath
letes get a real view of college
life and they should be royally
Teams Quartered
The various teams entered and
the houses at which they will be
quartered follow:
Baker, Gamma hall; Beaverton
Sigma hall; Bend, Delta Tan
Delta; Commerce, Psi Kappa;
Franklin, Alpha Beta Chi and Sig
ma Nu; Lincoln, Bachelordon and
Sigma Chi; Hill Military, Zeta
hall and Theta Chi; Jefferson, Ch:
Psi and Sigma Phi Epsilon; Mc
Minnville, Beta Theta Pi; Medford
Sigma Alpha Mu; Milwaukie, Ph:
Gamma Delta; Roosevelt, Friendlj
hall and Sigma Alpha Epsilon
Scappoose, Kappa Sigma; Grant
Alpha Tau Omega, Phi Sigma
Kappa, and Alpha Upsilon; Van
, couver, Sherry Ross hall; Wash
. ington, Alpha hall and Sigma P
. | Tau; Benson, Omega hall.
Alaska Cruise To Be
i Subject of Address
Professor N. B. Zane, of th<
t school of architecture and alliet
arts, will address a meeting of tht
■ Four Oaks Grange this evening
f He will talk on the University
-1 summer cruise to Alaska, and wil
r | illustrate his talk with lanterr
I slides.
To Compete In Relay Carnival
I s: v- Vsy
Top left, Forbes King, Lincoln, sprinter; right, Betts, Eugene high
sprinter; bottom left, Burr, Eugene high hurdler; right, Irv Heusner,
Grant high pole vaulter.
Men To Be Guests
At Mortar Board
Formal Tonight
Women Take Initiative and
Will Escort Men to New
Dorm, Scene of Dance
New Kwania Members Will
Be Chosen in Feature
Directs Prep Delays
The stage is all set, and the cur
tains will rise at 9 o’clock tonight
on the first formal dance ever
held on the University of Oregon
campus for which the women have
taken all the initiative, even down
• to asking and escorting the men.
Big things are going to happen
at this tradition forming dance.
Seventeen freshman women will be
chosen in a beautiful ceremony
as members of Kwama, sophomore
service honorary for women. Their
names will not be revealed until
the dance. A procession of pres
ent Kwamas will file around and
choose the lucky girls.
The Mortar Board ball is spon
sored by the women who are mem
bers of Mortar Board, national
honorary for women, and will be
held each spring in the future as
the only dance where women are
hostesses. Those arranging for
the dance are Florence McNerney,
| Eldress Judd, Beatrice Milligan,
; Betty Schmeer, Helen Peters, Mar
| jorie Chester, and Margaret Ed
; munson.
| The men’s dormitory will be the
scene of the dance and has been
! beautifully decorated.
Preceding the dance, many sor
; orities are entertaining with for
mal dinners in honor of the men
whom the girls are inviting to the
Patrons and patronesses are:
President and Mrs. Arnold Ben
nett Hall, Mrs. Virginia Judy Es
terly, Dr. and Mrs. C. H. Schwer
| ing, Dr. and Mrs. E. E. DeCou,
Mr. and Mrs. David Graham, Mrs.
Anne Landsbury Beck, Miss Mar
garet Daigh, Mr. and Mrs. Marion
MacKenna, Mr. and Mrs. Arthur
Everett, Miss Margaret Boyer,
Miss Katherine Kneeland, and
Miss Edith Dodge.
I Week-end Queen
Nominations Open
Names of Candidates Must
Be Given Swafford
Who is your choice for Junior
Prom queen? If you have a
choice, see that your house sends
I in its nomination by Saturdaj
noon, Cal Bryan, prom director
. advised the students yesterday.
Miriam Swafford, Alpha Delta
I Pi, is in charge of the norhina
tions, and names of candidate:
must be submitted to her.
! Rain Causes the
Postponement of
Golf Tournament
Weather Has Prevented
Players Qualifying,
Says Short
Prizes Now on Display
At the Co-op -
Continued rain has caused the
postponement of the Emerald's
spring handicap golf tournament
until next week, Faulkner Short,
manager of the contest, announced
yesterday. It has been impossible
for all the golfers to play their
qualifying rounds and there are
still 10 hold-outs.
The worst duffer in the tourna
ment will have an opportunity tc
have a look-in on the prizes for
they are now on display at the
Men who have not qualified are
requested to see Faulkner Short
Sigma Pi Tau, so that the lists
may be completed and pairings
and handicaps made. If the
weather permits entrants to qual
ify, handicaps and pairings will be
published in the Emerald Satur
Sheldon To Speak
At Monmouth
Educational Conference To
Be This Week-end
| Dean H. D. Sheldon and H. S
Tuttle of the school of education
and Miss E. Denore Casford, peri
odical librarian, will be speakers
j at the Educational conference t<
1 be held at Monmouth this week
I end. The general subject of the
I conference will be “The Child’!
: Place in the New Education."
Professor Tuttle will speak or
“The New Character Education,’
while Dr. Sheldon will explair
what America has contributed t<
the education of the child. Mis:
Casford will speak on the topic o
i reading.
Pledges Commended
On Copying of Style
j Numerous commendations havi
' been given the Sigma Delta Ch
' pledges for their duplication of th<
Portland Oregonian in yesterday'
Emerald. It was such a clos
imitation that it fooled many stu
dents who took it to be the Ore
“It was one of the best Eraer
aids ever put out by other thai
the regular staff," said Eric W
Allen, dean of the school of jour
nalism. “It showed more fore
i sight and effort than has eve
1 been shown before.”
Two Student Parties
Nominate Candidates
Yearlings Lay
Plans lor Big
Annual Picnic
Tormoelilen Made General
Chairman for Event at
Swimmers’ Delight
Dale Is Tentatively Set at
Friday, May 16
The freshman class picnic will
be held at Swimmers’ Delight, a
place four miles east of Goshen,
at a date tentatively set as Fri
day, May 10, it was announced yes
terday by Kenneth Tormoehlen,
who has been appointed general
chairman for the event by Larry
Bay, frosh president.
According to Tormoehlen, the
spot chosen provides an ideal spot
for the annual event, since it in
cludes excellent facilities for
swimming, dancing, and picknick
ing. The date will be definitely
announced soon.
Committee Lays Plans
A committee named yesterday
by Tormoehlen has already begun
to lay plans for the picnic. Novel
entertainment features are being
arranged, and preparations for a
picnic luncheon are under wav.
The following sub-chairmen
have been named: assistant chair
man, Edward Wells; transporta
tion, Ken Lawson; food, Vincent
Miesen; amusement, Philip Bell
and Mary Lou Muncy; dance, Andy
Brown; grounds, Hugh Chapman;
advertising, Sterling Green; pa
trons and patronesses, Florence
Bay Issues Cull
Bay is anxious to have every
freshman turn out for this event,
which will be the last big get-lo
gether of the year for the class
“We want to have all the frosh
come,” he said. “I am sure that
enough enthusiasm and pep can be
raised to make the picnic a big
Women Invited
To Senior Lunch
To Be Given on May 3, at
Hendricks Hall
Local members of the American
Association of University Women
will act as hostesses to women of
the class of 1930 at a luncheon to
be held at 1 o’clock, May 3, in
Hendricks hall. Mrs. Virginia |
Judy Esterly, dean of women, will j
be the principal speaker.
Senior women are requested to !
visit the office of the dean of wo
men on Tuesday, April 29, or Wed
nesday, April 30, to obtain invita
tions to the affair.
A. G. Rae To Leave
For Conventions
Will Attend Two Meetings
In Washington, D. G.
Arne G. Rae, field manager of
1 the Oregon State Editorial asso
ciation, will leave within two
1 weeks for Washington, II. C.,
1 where he will represent the Ore
i gon editors at the Annual Confer
ence of Newspaper Association
Managers, May 13 to 16.
After the editorial convention,
Rae will attend the annual con
vention of the Advertising Feder
ation of America, May 18 to 21.
He will probably represent the Ad
! vertising Club of Portland at the
‘ latter meeting.
! The national editorial associa
* tlon and newspaper managers are
: conducting a department for the
• country newspaper. Mr. Rae will
' take with him thirty Oregon news
papers to show at the department
■ al exhibition of country newspa
i pers.
Mr. Rae will make the trip by
- way of the Canadian route, vislt
- ing Vancouver, B. C., Montreal,
r and New York on his way to
Expected Names Presented;
Election Set For Wednesday
r 1 ■' ■
Dean John Straub Receives Life Membership
In A. S. U. O. as Token of Esteem for
Fifty-two Years Service
Eight men and four women were nominated as candidates for the
six student body offices to be filled for next year at the nominating
assembly held at Gerlinger hall yesterday morning.
There will be no three-cornered races in this year’s election. The
two opposing tickets are the only organizations to place Candidates
in the field, and no candidate can be elected unless he gets a majority
Perhaps the less said about the nominating speeches the better.
George Cherry
Chuck Laird
Ted Park
Bill Whitely
Harriet Kibbee
Phyllis van Kimmell
George Christensen
Tony Peterson
Reba Brogdon
Wilma Enke
Jack Gregg
Omar Palmer
Delegates Return
From Deans’ and
A.W.S. Meetings
Schwering, M. Cummings
Attend Conferences
Mrs. Hazel Schwering, assistant
dean of women, and Margaret
Cummings, president of the Asso
ciated Women Students, returned
to the campus this week from
Laramie, Wyoming, where they
attended the western section of
the Deans of Women's conference
and the Associated Women Stu
dents’ conference, which held joint
sessions April 16, 17, and 18.
Mrs. Schwering addressed the
conference Friday on “Forming
Friendships Thr ough Hobby
Groups,” explaining the work of
Philomelete on the Oregon cam
pus. Miss Cummings spoke to the
A. W. S. delegates on "The Prob
lems of the Town Girl.” About
85 representatives from 11 west
ern states were in attendance, ac
cording to Mrs. Schwering.
On her way back to Eugene,
Mrs. Schwering stopped over
Tuesday at Klamath Falls high
school, in order to speak before
the Girls’ League and to hold in
dividual conferences with the stu
dents. Saturday the two Oregon
delegates visited the University of
Utah in Salt Lake City.
In 1854, records show, a stu
dent at the University of Wiscon
sin could receive a complete year's
education for a sum less than we
pay every term. His year at col
lege cost him around $21.
» OUilIC VY Cl C guuu
not so good. A few had a refresh
ing novelty of approach to an old
George Cherry i
eral of the 12
were spoiled by
rather ..heavy
footed attempts
to be humorous.
Whether by
I prearrangem e n t
or by tacit agree
ment, the nomi
nation speech
for each of the
candidates save
one on the Cher
ry ucKet was maae ueiure me
one for the Laird ticket candi
date. Those who made the nomi
nating speeches were:
Keith Hall for
George Cherry,]
Avery Thompson:
for Charlie
Laird; vice-presi-j
dent, Georgej
S t a d e lman for*
Bill Whitely, Cal|
Bryan for Ted
Park; secretary,
Florence McNer
ney for Harriett]
Kibbee, Bernice
Woodard for
Chuck Laird
Phyllis Van Kimmell; executive
man, Paul Hunt for Tony Peter
son, Gene Laird for George Chris
tensen; executive woman, Joe
Freck for Wilma Enke, Rosser
Atkinson for Reba Brogdon; jun
ior finance officer, Bob Miller for
Omar Palmer, Harvey Wright for
Jack Gregg.
Nominations for the office of
yell-leader, still existent under the
old constitution, were called for,
but no candidates appeared, since
the office would automatically be
come appointive rather than elec
tive if the new constitution is
passed at the election.
John Anderson, chairman of the
resolutions committee, presented a
resolution conferring upon Dean
John Straub a life membership in
the Associated Students, as a
token of esteem of the students
and appreciation for his 52 years
of service with the University.
His resolution was accepted by a
unanimous vote.
Dick Horn, chairman of the con
stitutional revisions committee,
moved that the reading of the new
constitution be dispensed with,
pointing out that it is being pub
lished twice in the Emerald.
Election day has been changed
(Continued on Page Three)
Violinist Carries Audience
Through World of Melodics
With bow poised above strings
vibrating with melodies of Nachez
and Kreisler, Miss Juanita Oskins,
violinist, held her large audience
in a spell last night at a recital
held in the music auditorium. She
was assisted by Miss Alice Holm
bach, pianist.
As a student of Rex Underwood,
noted violinist and professor of
music, Miss Oskins is one of the
winners of the Juliard scholarship.
Her recital last night disclosed
outstanding abilities and remark
able talent. Her brisk stroke, her
pleasing personality, and ability to
carry herself with her own music
compelled the audience to realize
that a true violinist was before
Perhaps the most highly appre
ciated numbers of the evening
were Nachez’s “Gypsy Dance” and
Wieniawski’s “Polonaise Brilliante
No. 2.” As a final number, “Gypsy
Dance” seemed to call for more
and left the listeners with the
feeling that one could listen to the
entire program repeated.
As her first number was Nar
dini’s “Sonata—D Major,” display
ing first the adagio or slow move
ment, only to be followed with
(Continued on Page Two)