VOLUME XXX
UNIVERSITY OF OREGON, EUGENE, gRIPAY, FEBRUARY 22, 1929
NUMBER 8!5
Oregon Ami The
Emerald Welcome
State Editors
Oregon And The
Emerald Welcome
Stale Editors
Basketball Year Ends
When Webfoots Battle
Seattle Huskies Tonight
Oregon on Verge of Taking Position
In League Cellar Will Stage Figlit for
Comebaek in Concluding Contest
Jaloff and MeClary, Northern Threats, Promise
Much Trouble for University Uasnha Tossers
By JOE PIGNEY
There is little except gloom predicted for Oregon tonight
in its game with Washington, the champion of the northern
division of the Pacific coast conference. The Web foot# have
done some surprising things—both good and bad—this season,
and may come to the front to defeat the Huskies tonight at
McArthur court, 8 :.‘10 o’clock. The Oregon frosh-Washington
babe contest begins at 7 :00.
The Washington game ends the season for Oregon. Wash
ington completes its 3929 triumph at Corvallis against the
Beavers tomorrow night.
Washington and Oregon are the
two teams which began the con
ference season early in January
'vii h definite
(hopes of winning
the title. Oregon,
along with the
Huskies, was con
sidered ,a conten
der. Tonight the
teams meet again,
but Washington's
hopes have been
■realized wli i 1 e
Oregon is on the
verge of dropping
into the league
cellar.
The Husk i e s
Eber'nart
have played consistent nail since,
^ their first victory over Oregon and j
have not lost a single game this I
year. After the Washington de- ]
feat, Oregiin was expected to pull
out. and win the remainder of its
games on tho road trip. The Web
foots, however, lost them all, and
it was not until they returned to
Eugene, that the first game was
won.
Since the road trip, Oregon has
played flashes of brilliant ball.
Montana was defeated once and
Oregon State twico. The games
with Washington State and Idaho |
were so close that, although Ore- |
gon lost; the difference in the,
strengths of the teams was not
great.
Lineup Undecided
Oregon’s lineup for -tonight’s
game is as undecided as it was be
fore every game. "Bill Reinhart has
worked all week attempting to or
ganize a combination to topple the j
championship winning Huskies. Tf i
the Oregonians can win tonight,
much of the disappointment of the
season will lie removed.
The whole of Oregon’s veteran
r basketball team plays its final
game for the Webfoots tonight.
Seven lettermen, who have boon!
the backbone of the team for nearly
three years, graduate at the end
of tlie year. They are Gordon Rid
ings, Ray Edwards, Scott Milligan,
Joe Bally', Marvvn Chastain, Dave
Epps, and Don McCormick. How
ard Eberhart, reserve center, will
also end his basketball career to
night.
JeaiK Eberhart, center, and Cliff
Horner, guard, recruited from the
sophomore candidates for tho var
sity, will be the only lettermen on
next year’s varsity. Roy Hughes,
playing his first year in coast con
ference competition, is another
(Continued on Pape Five)
Decorations for
Dance Saturday
Are Modernistic
All Seniors Asked to Assist
In Final Preparations
On Class Annual Ball
Ono of tlio most elaborate decora
tiou schemes that lias ever boon
presented for the annual senior
dance is promised for this year’s
ball, which will take place at the
Woman's building Saturday even
ing. Modernistic, colors—black, red
and gold, strikingly contrasted, ris
ing in tall columns, will transform
the women’s gym into a fascinating
dance floor.
Floyd Runk is flip busiest, man on
the campus right now. With only
two days'to get everything in readi
ness, he is calling for the help of
all seniors on the campus. Men are
needed to help construct the scen
ery which is to consisf of beaver
board, and to hang the doth. Wom
en arc asked to help with the paint
ing to be done. v
Larry Shaw, general chairman,
and “Bunny” Sargent, assistant
chairman, have expressed their sat
isfaction that the ball is to bo a
huge success. X few tickets are
left, they said, for those people who
are always waiting till the last
minute to do tilings, but the sale in
the last two days lias been, surpris
ing, and the remaining few won’t
last much longer.
The floor in the Woman’s build
ing, which has previously caused a
great deal of unfavorable comment,
will be worked over into an excel
lently smooth dance floor, according
to the floor Chairman, Bus Sullivan.
The music, Jack Jones and Burt Mc
Elroy say, will be the “best ever”
—Johnny Robinson’s Varsity Vaga
bonds. Madge Normile, who is in
charge of the features, promises
something interesting to everyone.
Carl Heilborn drew up the orig
inal plan for the decorations and
these plans are being carried out
by Floyd- R-unk, since Heilborn was
called suddenly to Portland.
“Jt seems that there was some
misunderstanding,” said Francis
McKenna, class president, “about
the attendance of graduate stu
dents and faculty members. They
are invited as well as all sopho
mores and upperclassmen.”
Young Japanese Tells of Attitude
Of His People Toward United States
By CAROL HURLBURT ]
A giver of*gifts, a prophet of in
ternationalism, a man with a vision,
a man with a purpose, a man of in
telligence and much culture.
Thus Yoshi Otsuka, short, round,
pink-cheeked, poker-faced as any
Buddali, who sat with his hands'
folded in front of him, more proper
than any school b<fv, and told^of his
program for giving.
Iiis father is a member of the
Japanese leisure class; hi? hat is
from London’s Bond street, and he
is a personal friend of the directors
of the Misliufishi company, which
controls the economic and political
welfare of Japan, and of Mr.
Okowa, Japan's J. Pierpont Mor
gan.
He is a visionary, a dreamer—
yet, because of his amazing sin
cerity, lie shows himself as a man
of affairs, a man who on tlie
“gui vive.”
Japan, lie says, owes her present
state as a world power to the Unit
ed States because it was Command
er Perry who opened Japan to the
eyes and influence of the world.
‘‘If it were not for America.”
he said, “I do not know what Japan
would do. America’s ifts are so
continuous.”
Mr. Otsuka spoke of the floods
and the earthquake when aid was
rushed overseas.
It is to return to America some
of her gifts, and to show the ap
preciation of Jap'an, that he has
come to this country. lie wished
to give to America some of the
Japanese civilization. “It is,” he
remarked, “a spiritual gift. I can
(Continued on Page Two)
Editors Begin
Annual Meet
l
At University
Daily Newspapers Given
Day at 1930 Confab;
Miss Ruth Olsen Talks
Frank Loggan Speaks
On Local Display Atls
M. C. Mogensen ami Dean
Allen Address Delegates
By MYRON GRIFFIN
Addresses and discussion on the
problems of advertising in daily
newspapers occupied the time of
the first meeting of tlie conference
! of editors and publishers yesterday
afternoon. Five talks were given
by representatives of several dif
ferent phases of the jiewspaper pro
fession, and informal open discus
sion followed each one.
At the close of the conference
yesterday it was unanimously voted
to extend the time of daily news
paper discussion to one full day at
the 19110 meet. This year it lasted
but a half-day. This suggestion
was made by E. E. Brodie, of the
Oregon City Enterprise.
President Frank B. Appleby, La
Grande Observer, presided at the
meeting, and first introduced Frank
Jenkins, editor of the Eugene Regis
ter. Mr. Jenkins said that recently
he had convinced himself to his
satisfaction that it is necessary to
spend as much time and solicitation
on classified advertising as on the
larger orders in display ads. Mr.
Jenkins then introduced Miss Alice
Olsen, classified advertising man
ager of the Register.
Experience Belated
Miss Olson told of lior experiences
in soliciting advertising. She said,
among other things, that her best
customers were used car salesmen i
and real estate men, the former be
ing the best buyers. Some of these
firms write their own ads, and are
confident of their ability, although
sometimes it is not as great as they
believe. She cited one ■ incident
when a real estate man wrote an
advertisement which ran in the
paper five times with no results.
When it was rewritten by the staff,
it brought not only a buyer the
first day, but one other prospect
who became interested in another
piece of property and bought that.
She went on to say that, contrary
to common belief, the average cus
tomer expects his solicitor once a
day. ' Merchants are realizing the
value of advertising, and feel slight
ed if the salesman does not pall on
them.
That soliciting classifieds pays
well was illustrated when Miss
Olsen gave figures showing that
the Register showed a dl! per eent
gain in one year that the solicita
tion method was used.
“Display” Discussed
Frank II. Loggan, advertising
manager of the Bend Bulletin, dis
cussed “Promoting Local Display.”
Mr. Loggan divided all advertiser^
into three groups: first, those who
prepare their own copy: second,
those who allow the newspaper to
write their ads for them, and third,
those to whom advertising must be
cold and re-sold.
Outlining some of the advertising
practices of his paper, Mr. Loggan
described the campaign method.
“This is a valuable aid in dealing
with advertisers,” he said, “espe
cially those of the third group.”
I A series of 1(1 or IS “advertisements
are made up and taken to the pros
pect, so that he pan see exactly llie
progress of the campaign. The plan
is very successful, according to Mr.
(Continued oil J'oije Three)
Library Vault Cleared
For Valuable Books
University of Oregon publica
■ tions, which wore formerly kept in
i the library vault, afe being moved
: to the press annex in order to make
; more room for rare and valuable
’ books now in possession of the li
j brarv. One hundred of each of the
publications were reserved in the
! vault to be safe from fire.
There are many books now on the
! stark shelves which should not be
there in view of the number of
students admitted to the stockrooms
without supervision, according to
M. II. Douglass, librarian. Remo
val of the university writings is
exp-'cted to leave room enough to
i house the more valuable books now
1 in tile stacks.
I
Conference Head
(Courtesy, Oregon Journal)
Frank B. Appleby, editor and
publisher of La Grande Evening Ob
server, who will head the eleventh
annual press conference now in ses
sion on the campus.
I
Y.M.C.A. Officers
Chosen; Campbell
Gets Presidency
Two Vacancies Remain in
Cabinet; Hat: Anderson
Is New Vice-president
Don Campbell of Eugene was
chosen president of the Y. M. C. A.
in the election which was held yes
terday at the Y. M. hut. He was
the only candidate for the office.
Hal Anderson defeated Wilbur
Solirn for the vice-p'resiVlency.
Shailer Peterson won the office of
treasurer and Walter Evans was
elected secretary.
The new president, who is a
junior in sociology, has been very
active Y. M. C. A. affairs. This
year he has had charge of com
munity service, is chairman of the
Seabcck committee, and is chairman
of the committee which recently ar
ranged the reorganization of the
cabinet. Last, summer he attended
the industrial seminar which was
held in Tacoma.
Hal Anderson, also of Eugene, is
chairman of religious education and
is in charge of the discussion gvoups
which are now being held at the
men’s living organizations. He is i
a junior in geology.
Shailer Peterson, another Eugene |
man, was secretary of the Y. last j
year and for two years lias been a
delegate to the Se’abeck conference.
He is a junior in biology.
Walter Evans, a freshman in pre
law from Portland, has served on
various Y. M. 0. A. committee^.
Two other meif have still to be
selected to fill the vacancies in
the new cabinet. The election will
probably take place in the near
future, shortly after which a joint
meeting of the new and old cabi
nets will lie held.
Harold Elkins was. chairman of
| the committee in charge of the elec
| fion.
Week-end Last Chance
To Try for Y.W. Posts
The ^deadline” for interviews
j of prospective candidates for next
; year’s T. W. C. A. cabinet is set
j for tlie end of this week, Dorothy
! Thomas, Y. W. secretary, who is
conducting the interviews, an
nounced last night. Girls interested
in being on the association’s cab
inet next year have been talking to
Miss Thomas during the past month,
setting forth their ideas for the
j program next year. She asks that
j those who have not arranged for
talks to do so at onee.
Election of officers will take
place next Wednesday, and the new
i president will announce her cabinet
at a general membership banquet at
the Anchorage shortly after.
^ With the cabinet reduced to 15
and with arrangements for the
sitting-in of committees occasion
ally on the meetings of the execu
tive body. Miss Thomas thinks the
Y. W. will work more efficiently.
Plan Future
In University
Says Baker
Portland Mayor Advises
Students at Assembly
To Prepare for Life
Keener Competition
Reigns in Business
llave Your Fun, but Make
It Cleau, He Counsels
“As yon build your character to
day so you will bo judged through
life. You mny think you tiro put
ting somothing over, but you nre
Jiko tho proverbial ostrich—who by
hiding bis head thinks bo is hiding
himself—-but it can’t bo dono,”
Mayor Ooorgo It. Baker, of Port
land, told tho students in his talk
on citizenship at tho assembly
Thursday morning at 11 in the
Woman’s building.
“As you go on through life not
only your own fato is in your hands
but also tho fato of tho govern
ment,” ho said. “You owe it to the
nation to get an education. You
owe groat respect, to your parents
foV tho sacrifices they have made
to give you your future and your
education. Parents don’t got much
back from tho service they give
their children. They give from a
sense of duty. Surely it. is your
duty to give back to them what you
can by respect and tho taking ad
vantage of your opportunities.”
Education Now Necessary
A generation ago an education
was not necessary for one to suc
ceed, Mayor Baker told tho stu
dents, but today competition is so
much keener that a good education
is required for success, ho pointed
out.
1 hero isn’t, a state in the union'
that hasn’t a high school or a uni
versity,” the mayor declared, “and
there are hundreds of thousands of
young men and women being edu
cated in every part of the country.
You think all you have to do to
get a job is get an education. By
the time you are released from this
institution you will find hundreds
of thousands looking for opportuni
ties too. Take advantage of your
opportunities now. I wish that T
had the opportunity you are get
ting.”
Mayor Baker gave a brief de
scription of his trip back east in
which he visited some of the famous
old landmarks of history.
Has Traveled Much
“I personally traveled over the
territory which had to do with the
freedom of this great country of
ours,” he said. “I saw the terri
tory of the North Church over
which Paul Revere traveled and
told the people that the British
were coming.
“I visited the city of brotherly
love—the cradle of freedom—Phila
delphia.
“ 1 saw Valley Forge where our
sick, hungry, cold soldiers stood
guard.
“I yisited Mount Vernon and
took an interest in how Washing
ton’s homo was arranged and how
he lived. . .
“This is a great country we live
in,” Mayor Baker told liis audience
enthusiastically. “If you don’t be
lieve it take a trip and boo how
thousands of other persons live.”
Mayor Baker gave the students a
few parting words of advice. “Have
your fun—but make it clean and
decent. Live your lives as yon want
people to know them. Always have
a smile on your face. It doesn’t
cost anything and you can make a
lot of sad people happy if you do.”
Oregon’s Flag Displayed
The famous-old flag with only 45
stars, which was flown by the bat
tleship Oregon on its trip around
the Horn, was exhibited at the
assembly.
President Arnold Bennett Hall
introduced the speaker, and Bean
John Straub presided at the meet
ing. The invocation was given by
John Maxwell Adams; university
pastor, ana the University of Ore
gon band played a group of old
time and patriotic songs. Resolu
tions of condolence on the deaths
of Robert Kelly and George Weldon
Hyatt were passed at a special stu
dent body meeting which took place
at the beginning of the assembly
hour.
Aids Movie Here
James Frank McBride, Hollywood,
who will have technical supervision
of the campus movie, being financed
by the students of the University
of Oregon. The famous canoe fete
on the mill race at Eugene will be
featured in the picture.
39 Register for
First Session of
Editors’ Meeting
Out of State Men Included
Among Those Here for
Newspaper Conferenee
Thirty-nino newspapermen from
nil parts of the nation registered
at the journalism building for the
daily newspaper division of the
eleventh annual press conference,
which was held yesterday after
noon.
A list of those present follows:
F. B. Appleby, La Grande Obser
ver, La Grande; Ben Lit fin, Ohon
icle, The Dalles; Lee D. Drake, Bud
get, Astoria; S. Sumpter Smith,
Mail Tribune, Medford; Margaret
Irene Do Losh, Mail Tribune, Med
ford; Balph Orouise, Domocrut
Herahl, Albany; Charles Bollinger,
Morning Enterprise, Oregon City;
Ben E. Titus, United Press, Port
land; Philip .T. Sinnotf, N. E. A.
Service, San Francisco; W. L. Jack
son, Demoeratrllerald, Albany; W.
O. Hooker, Pacific, Northwest bjiews
paper association, Spokane.
K. A. Brown, Capital Journal,
Salem; Frank Lombard, Willamette
University Colleg'sn, Salem; W. G.
Green, Daily Tidings, Ashland; Lee
Tuttle, Daily News, Medford; A.
E. Voorhies and Mrs. Voorhies,
Daily Courier, Grants Pass; E. .T,
Murray and Mrs. Murray, Coos Bay
Times, Marshfield; A. W. Slypes,
Arthur W. Stypes Inc., San Fran
cisco; C. A. Sprague, Salem States
man and Corvallis Gazette-Times;
E. E. Brodie, Morning Enterprise,
Oregon City.
Robert W. Sawyer, Bend Bulle
tin, Bend; Frank Loggan, Bend
Bulletin, Bend; Joo I). Thomison,
Hood River Glacier, Hood River;
Maynard W. Brown, O. S. A. C.,
Corvallis; Leslie J. Smith, Associat
ed Press, Portland; George Putnam,
Capital Journal, Salem; J. 8. Del
; linger and Mrs. Dellinger, Morning
| Astorinn, Astoria; Margaret Hub
J ler, Morning Astorian; Wesley Lan
tis, Ludlaw Typograph Co., Chicago.
E. G. Harlan, Oregon Business,
(Continued on raije Vive)
_
Normals and
State Schools
Are Affected
Bell-Sehulmerieli Bill in
Legislature Gets Solon
Approval by 25-5 Vote
President Hall States
llis Stand as Neutral
Aimed to End Competition
Between Oregon, O.S.O.
SALEM, Feb. 21. — (Special to
Emerald)—Tim state senate yester
ilny passed the merger 1 >i11 placing
ono hoard of re
gents over thje Un-i
versify of Oregon,
Oregon State col
lege, and the three
normal schools.
Vote on the bill
stood 2fi to 5 in its
favor, with dissent
ing votes cast by
Bailey of L a n
Billingslv, Hall,
Kibbie and KJepper.
The bill, as final
iv npprovcu in ;i conroroneo mar
included President Arnold Heunett.
TTnll of Oregon, President AV. .T.
Kerr of O. X. and representatives
of tlio normal school, provided for
the hoard of nine who would have
charge of all funds for the institu
tions. It would not disturb the
executive administration of any
school and if passed, will become
effective July I, 1929.
Bell, Scliulmericli Sponsors
Senators Hell and Sehulnierich are
sponsors for the merger, the former
being more outspoken in his sup
port of tlio bill and in condemna
tion of state newspapers because of
their lake-warm stand on the bill.
President Hall issued a statement
yesterday regarding his stand on the
question in which he neither air
proved nor disapproved of the
measure.
31 is stand, as given to the press,
is as follows:
“Together with T>r. Kerr of O. X.
0., President Tnlow of the eastern
Oregon normal sehool, the governor
and members of tho senate attended
a meeting railed to discuss the bill
in question,” said Ur. Hall. “I
plainly stated at this meeting that,
1 could not approve or disapprove
of any measure dealing with con
solidation of regents or any other
phase of higher educational admin
istration. This is a matter for the
university regents to take up and
pass on.
Feels School's Interests
“At the present time I am inter
ested only in the university’s legis
lative prgoram as approved by the
board of regents. I wish to point,
out that the institution is facing
financial crisis.
“As I stated to tlio ways and
means committee, T only request tlio
legislature to consider our ease on
its merits, and to allot state funds
where they are most needed. If in
the long run the university and col
lege can benefit from a merger of
their governing bodies T personally
am not opposed to it.”
The Bell-Xchulmerieh bill lias been
considered one of tlio most import
(Continued on Pape Pier)
Jovial Mayor Baker Handshakes
His Way into University's Heart
“Of course I remember you,”
Mayor George Baker of Portland
assured all the Oregon students who
crowded around him after his talk
at the assembly Thursday morning.
All this in spite of the blank look
that came over his face when each
newcomer introduced himself.
Mayor Baker was joviality itself.
He had a big handshake for each
person, and you felt like the presi
i dent of the United States himself
when he grasped your hand. The
twinkle in his big brown Jye» and
his happy smile made you fee! like
smiling too, and even the freshmen
grew bold enough to ask him ques
tions in spite of the fact that all
the faculty notables were standing
around.
“I sit in the next pew to you in
church,” one of the newswriting
students said. The girl even re
mcmbered how her sister had shared
a hymnbook with him once mil
knew that he would remember it
for lie didn’t attend church quite
us often ns the rest of them did.
Mayor Baker gave her a rather un
certain look, and then shook her
hand* heartily. ‘‘I remember you
well,” he said.
Mayor Baker told the students
who surrounded him that lie had
arrived from Portland just iu time
for tile assembly, and that lie was
driving hack at one. “I’m sorry t
haven’t tim'd to be interviewed," he
consoled the eporters. “You can
say anything ..bout me you want to
though—as long as you don’t in
volve me.” Then he gave a big
laugh. Everyone else laughed too,
though they didn’t quite know what
it was about.
Everything was upset then by the
(Continued on Page Four)
i