Oregon daily emerald. (Eugene, Or.) 1920-2012, February 07, 1929, Page 3, Image 3

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Need Felt by
Lumber Trade
Business Ad Students’
Questionnaire Yields
Interesting Results
Competition of Substitutes
Slashes Lumber Safes
National advertising by tlic lum
ber business is necessary before it
'f can be hoped l'or increased sales in
Dean Faville
I'ompiumuii wir.n
substitute build
ing materials.
Tliis fact is the
result of a re
search on flic ad
vertising methods
of the building
material concerns
throughout the
United States re
cently completed
by the University
of Oregon school
of business ad
ministration, superintended by
David E. Faville, dean of that
The research was conducted at
tlm request of Botsford-Oonstan
tine company of Portland, an ad
4. vertising concern.
Detailed questionnaires were sent
to 1 lie secretaries of all large build
ing material companies in the
United States. A large percentage
of these were returned, and all con
tained valuable information.
The research shows that the lum
ber companies have allowed the
concerns who manufacture substi
tute building materials to adver
tise so exclusively and extensively
that they have cut in heavily on
lumber sales.
Gypsum, cork, iron, and copper
companies have been spending large
sums on national advertising. Lum
ber dealers have been very slow to
use advertising which is direct to
the consumer.
ft was found that the most com
mon type of sales promotion used
by the building material products
companies is cooperation in the con
struction of model homes.
In every section of the country,
substitute building material com
panies are pushing advertising
schemes in cooperation with the
Homo Modernizing bureau, and tbe
. Home Owners’ service, two national
^ model home agencies.
Of the total amount spynt on ad
vertising by building material
dealers, the report shows that 00
per cent is spent in national ad
vertising. Nino per cent is spent
in field work, 10 per cent oil lit
erature and booklets, and the bal
ance in administration and press
agent, work.
A letter from the Botsford Con
stantino company of Portland, ex
pressed satisfaction at the manner
in which the research was carried
out, and complimented the business
administration department on its
Wcbfoot Team Jumps
Notch in Standings
(Continued from Vagc One)
g'J field goals and three free throws
for 17. Jean Kbcrhart, the lanky
pivot, man of the Wcbfoots, scored
L’t! points in the two games in which
he participated and llorner rang up
lu the southern division Califor
nia seems "to have the title sewed up
with six wins and no defeats, with
Stanford an oulstide possibility to
tie things up. The Cardinals have
won four and lost one. The crucial
game will bo played in Palo Altu
Saturday with the Redshirts am
the Bears clash.
Scores of the leading Oregon ami
Oregon Stato players in conference
games to date:
Fg Ft Ti:
Gordon Ridings, Or. 23 9 5"
Rod Ballard, O. S. C. 22 3 4i
Scott Milligan, Or. 13 7 3;
Frank Wascker, O. S. C. .. 9 (3 21
Don McCormick, Or. 9 0 2-1
Jean Ebcrhart, Or. 9 3 22
Ralph Callahan, O. S. C... G 5 li
Joe Bally, Or. 7 2 It
Dave Epps, Or. 3 6 1C
Ray Edwards, Or. G 0 12
Cliff Iforner, Or. 5 2 12
James Torson, O. S. C. .... 4 3 11
Eugene O’Bryan, O. S. C. 5 1 H
Frank Patterson, O. S. C. 4 2 10
Buck Grayson, O. S. C. .. 4 2 10
Roy Hughes, Or. 4 0 8
‘Craig’s Wife’ to
Be Presented by
Drama Students
Play to Be Produced in
March; Mrs. Seybolt to
Announce Cast Later
“‘Craig’s Wife’ is the most in
teresting play that has been written
for some time,” said Mrs. Ottilic
T. Seybolt, head of the drama de
partment, in speaking of the play
to be put mi by the Guild Hall
players some time this term. “It
comprises the character sketch of a
woman and is undoubtedly an ex
ceptional piece of writing.”
George E. Kelly, the author, is
an American who has become out
standing. “Show Off” and “Daisy
Muviie” arc two others of his very
successful plays. “Craig’s Wife”
ran for several profitable seasons in
New York, and on the road with
Clirystal Herne as the leading lady.
In 1923 the piav was awarded the
Pulitzer prize of $1 OOP given an
nually for the most outstanding
play written by an American, pro
duced in New York and best repre
senting the educational value and
power of the stage in raising the
standard of good morals, good taste
and good manners.- The Theatre
club, a dramatic society in New
York, also voted “Craig's Wife”
the best play of 1923 and awarded
George Kelly its prize which is
a gold medal.
I 111 vl » l
Jill- JMu(V I o ill
subject is a woman’s selfishness, its
effect upon her husband and their
friends and its final, almost tragic
results. Mrs. Craig considered the
spotlessness of her house more im
portant than the comfort of anyone
in it. “The Outlook” in its criti
cism of the play said, “She is one
of those fanatical housewives fa
miliar to all of us, who would pre
fer to see her husband smoke in
hell than in the drawing room.”
The play is a comedy but a thought
ful comedy with a central character
developed by the playwright.
Dean E. F. Lawrence
Gets Appointment on
Planning Commission
Dean Ellis E. Lawrence, of the
school of architecture and allied
arts, was Recently appointed on the
city of Portland planning commis
sion. The Portland planning com
mission evolved out of the war
housing commission soon after the
Dean Lawrence served on the
first commission two years and then
i resigned, so his recent appointment
! is really a reappointment. The
planning commission is organized to
advise the city council. They pass
on all plats and on city additions
before they are legalized. The com
mission also conditfts hearings con
cerning changes of the zoning law.
The planning commission at present
is concerned with locating the new
St. John bridge and widening ot
Portland streets.
* On St. Valentines
g Day.
if “Sweets to the Sweet
j„. said with :i package of “Fogs.” Hay it, with Whit
uun’s ami t’ago <k Shaw’s lino candies. Wo pack and mail
to any addvosd.
870 Willamette Phone 28
Business School
Has Plans Ready
For Its New Hop
Addiug Machine Workers
Promise Torrid Affair
| For Friday at 9 o’Clock
1 All committees working on tlie
business administration student
i body dunce scheduled for February
jS in the Woman’s building, have
I reported that their plans are com
! plcte, according to Bill Rutherford,
general chairman of the directorate.
Patrons and patronesses who have
j been invited are as follows: Mr.
and Mrs. O- K. Burrell, Mr. and
Mrs. Arthur B. Stillman, Mr. and
Mrs. A. J. Johnston, Mr. and Mrs.
J. 11. Bond, and Dean David li
j Carl Rodgers, chairman of tho
i music committee, reports that he
has secured the Chestnut Kernclls,
a. six-piece orchestra from tho O.
! S. C. campus. The Kernels have a
reputation for producing red hot
music, Rodgers state's, and it was
only l),t engaging them a month in
advance that he could get thorn to
come to Eugene.
“Tho floor of the Woman’s build
ing will be smooth and slick. It will
' be in as good shape for dancing as
j any floor in town,” said Frank
Hallin, chairman of the committee
for preparing tiff floor, and clcuu
i ing up afterwards.
Roma. \V liisunnt, chairman of tlio
refreshments committee, promises
lots of sparkling cold punch, and
a good supply of cups to drink it
' with.
Ticket sales have progressed fa
vorably according to Grace Griggs,
chairman of the committee in
charge. A ticket booth was open
I from 9 to 5 in the lower floor of
| the Commerce building yesterday,
I and the chairman reported that the
limited number of tickets to bo sold,
i were almost gone. Tickets may be
j obtained today from the library in
the Commerce building, or from the
following representatives. Grace
j Griggs, . Roma Whisnant, Harvey
| Robertson, Ralph Gever, Delbert
Richmond, and Margaret Barratt.
The dance is scheduled for Friday
j February 8, at 9:00 in tlie Woman’s
; building. Admission is 75c a couple
I and all business administration ma
jors are invited.
Dr. Lesch, “Hard-boiled”
Sergeant, Trades Kiss.
(Continued .Jrom Page One)
interviewed and thyt the reporter
was being most diplomatic.
The reporter drew him out; once
more. She told him she was writ
ing a war story; that she didn’t
know anything about war, and that
she wanted her hero to win the
eroix do guerre just as he had.
So Mr. Lesch told his most excit
ing experience, and ho looked up
“if T could only have run a little
faster and hadn’t slipped and fallen,
I woubln’t. have been hurt,” he
showed a gashed sear across his
“I had gone out with the infan
try and taken my pistol. T looked
this way and that to see if there
were any Germans I could shoot.
Wo had just chased them out of
tliat district; so 1 soon stopped
“Suddenly one jumped light up
iu front of we. I shot all my bul
lets at him, and throw my gun at
him. Then I turned and ran, but
T slipped. Ife came at me with
his bayouetjt That \s how I got
this,” he stretched put his arm. One
eyebrow went up. “Then he died.”
When the reporter had gone to
interview Mr. Lcsch, she had had
her shoes shined. She had cleaned
her finger nails, put her makeup
on straight as she knew how, and
her hat at a rakish angle.
"Mr. Leach leaned forward. Ho
scanned the reporter's face. “You
have,” he said," a smudge on your
chin,” The reporter rubbed madly,
even though ijh.o knew she hadn’t.
Mr. Lesclt smiled.
Because of that smile, this story
is coming out.
He was the next to the youngest
iu a family of nine. He earned his
first nickel selling buttermilk to
Beatrice, whom be loved.
He was out to make money. The
first person he met was Beatrice.
Only the day before a jealous rival
had thrashed him for being in love
wiilijQ.*S HUE damsel. I didn’t love
her then, Mr. Lcsch explained, “blit
I thought that as long as I bad been
whipped for it, I might as well.
“I asked her if sue wouldn’t like
to have some buttermilk. She went
and got a nickel from her mother.
1 didn’t want to take it,” Mr. Lcsch
Both ho and Beal rice were little
country children, out oil a farm in
Illinois. Beatrice now has six chil
graduate of Heidelberg university.
Mr. Leseh himself got liis master’s
degree from tlie University of Illi
nois (wlicrc it is so void, lie says,
that your underwear itches) and
his doctor’s degree from Princeton.
“I worked my way through col
lege,” Mr. Leseli was looking ser
ious,” and didn't date much.” (Evi
dently he is making up for lost
His schooling, however, was brok
en up by a military career. lie
went to Mexico with the army when
he was only 16. After that he went
to West Point for six months, but
because of a physical disability, was
forced to stop.
When lie went to France, he start
ed in _as a sergeant—lie says that
he was hard-boiled, just like the
ones in the movies.
He still qualifies for the term
“hard-boiled,” if his chin tells true;
and lie has a diabolical smile.
Aeronautics Courses
Approved by Faculty
(Continued from Togo One)
Seattle; K. W. Wells, observer of
United States weather bureau, Port
land; and Manager Hall of the
Medford airport.
The committee submitted a report
to the faculty detailing its investi
gations. Kegarding the matter of
technical instruments, it was point
ed out that the university probably
will be unable to buy many of these,
and help mav be sought from the
| Guggenheim foundation, the goveru
i ment, or airplane manufacturers.
Phone 221
Miner Bldg.
Eugene, Oregon
February Sale
‘. Fine Linens and Textiles
Lamps and Shades
Pottery and Br^ssware
Pictures and Prints
Costume Jewelry
1026 Willamette
‘ . _ . I
A Sleepy Head !
And a Westclpx Al^rm
Simply don’t jibe
l iny Tim, $2.50
Buby Ben DeLuxe, $3.75
Big Ben, $3.75!
;iinl colors 1o blend in the room scheme—old rose,
blue and green.
U niversity Pharmacy
The Students’ Drug Store
Senior Dauce
Anticipated an
Great Success
Committee Is Entht|siastic
About Plans for Animal
Ball; to Be Held Feb* 23
j Now that the Fiosli Glop is a
; tiling come and gone, the seniors
j are priming themselves with much
i dignity and pride for the Senior
: Ball, The night is February 23, the
j place, the Woman's building, the
i dress, formal.
“The dance, as usual,” said
j“Kun” Sergeant, assistant chairman
I of the event, “will be ‘the’ social
| event of the year. Throughout, the
! past two or three weeks everyone
has been working on the small de
| tails that must be completed before
[the final push.”
Larry Shaw, general chairman,
looked merely tired when ques
tioned, and said, “I’m all talked
put. All I can say is that 1 am per
fectly satisfied that it will be the
biggest success imaginable. Just
wait and see.”
Jones, McElroy Jubilant
Jaek Jones and Kurt McKIroy, in
charge of the music, were the en
thusiastic committeemen.
“After experimenting around,”
Jones said, “and considering all the
.great orchestras of I’ortland, Cor
viillis, Ciilifoniiii, and the East, we
decided ill favor of ‘ye elite Varsity
I Vagabonds. ’ They will no doubt
surpass their performance at the
frosh struggle, considering the dig
nity of the class of ’119.”
McElroy looked wise. "You ain’t
heard nothin’ yet.”
As for the decorations, Carl lleil
born is as silent as decoration chair
men usually are.
Plenty of Color Forecast
"Colors,” he promised mysterious
ly, “and plenty of them. Things are
going to be a lot different from
the black-and-white French atmos
phere of last year.
"Another new idea will be that
the orchestra, instead of being on
the side of the hull, as before, will
be on a platform built out from the
stage at the west section of the
The programs, according to llcil
horu, will be ill the same colors as
the decorations, bearing tlie same
Spring Football Set
To Start on Monday
Spring football practice begins at
Oregon next Alondav, according to
an announcement issued by Captain
,I,dm .1. Me Ewan, coach, Wednes
day. All candidates for next year’s
i team will be on hand along with a
j number of 1998 freshman stars. .
McEwnn has outlined a program
which will include intensive drill
Call us wlit'ii in electrical trouble, Ranges, vacuum
cleaners, beaters, curling irons, percolators, etc.
040 Willamette
Flume 234
Wc can make the old buggy run like the Governor’s ear.
Let us tune it up
8tli at Pearl Towing, Oiling, Greasing, General Repair
When you think of laundry
Think of “NEWT”
Newt does not have any but
ton manglers or shirt tail rippers.
If you are not entirely satis
fied with the work done bring it
Newt will solve your laundry
problems. Only expert help hired.
Domestic Laundry
Phone 252
upon fundamentals. If the Oregon
team can be whipped through the
preliminary training in the spring
period more time can be devoted to
the formation of plays and develop*
ment of an attack when the soason
opens next September. Approxi
mately seventy-five men are ex*
peeted to turn out Monday.
j Right
Keep in
step with
| the other
| fellow
| and get
yours now.
$25 to $37.50
if® McDonald Tliealio .1 vUlj-V.
without boisterousness is characteristic oj the Peter Pali.
You can plant your pin over the heart of a charming
co-ed or settle down for a "bull fest” with utmost privacy
in our booths.
l entil mid Willamette