Advertising Need Felt by Lumber Trade Business Ad Students’ Questionnaire Yields Interesting Results Competition of Substitutes Slashes Lumber Safes National advertising by tlic lum ber business is necessary before it 'f can be hoped l'or increased sales in Dean Faville I'ompiumuii wir.n substitute build ing materials. Tliis fact is the result of a re search on flic ad vertising methods of the building material concerns throughout the United States re cently completed by the University of Oregon school of business ad ministration, superintended by David E. Faville, dean of that department. The research was conducted at tlm request of Botsford-Oonstan tine company of Portland, an ad 4. vertising concern. Detailed questionnaires were sent to 1 lie secretaries of all large build ing material companies in the United States. A large percentage of these were returned, and all con tained valuable information. The research shows that the lum ber companies have allowed the concerns who manufacture substi tute building materials to adver tise so exclusively and extensively that they have cut in heavily on lumber sales. Gypsum, cork, iron, and copper companies have been spending large sums on national advertising. Lum ber dealers have been very slow to use advertising which is direct to the consumer. ft was found that the most com mon type of sales promotion used by the building material products companies is cooperation in the con struction of model homes. In every section of the country, substitute building material com panies are pushing advertising schemes in cooperation with the Homo Modernizing bureau, and tbe . Home Owners’ service, two national ^ model home agencies. Of the total amount spynt on ad vertising by building material dealers, the report shows that 00 per cent is spent in national ad vertising. Nino per cent is spent in field work, 10 per cent oil lit erature and booklets, and the bal ance in administration and press agent, work. A letter from the Botsford Con stantino company of Portland, ex pressed satisfaction at the manner in which the research was carried out, and complimented the business administration department on its efficiency. Wcbfoot Team Jumps Notch in Standings (Continued from Vagc One) g'J field goals and three free throws for 17. Jean Kbcrhart, the lanky pivot, man of the Wcbfoots, scored L’t! points in the two games in which he participated and llorner rang up It’. lu the southern division Califor nia seems "to have the title sewed up with six wins and no defeats, with Stanford an oulstide possibility to tie things up. The Cardinals have won four and lost one. The crucial game will bo played in Palo Altu Saturday with the Redshirts am the Bears clash. Scores of the leading Oregon ami Oregon Stato players in conference games to date: Fg Ft Ti: Gordon Ridings, Or. 23 9 5" Rod Ballard, O. S. C. 22 3 4i Scott Milligan, Or. 13 7 3; Frank Wascker, O. S. C. .. 9 (3 21 Don McCormick, Or. 9 0 2-1 Jean Ebcrhart, Or. 9 3 22 Ralph Callahan, O. S. C... G 5 li Joe Bally, Or. 7 2 It Dave Epps, Or. 3 6 1C Ray Edwards, Or. G 0 12 Cliff Iforner, Or. 5 2 12 James Torson, O. S. C. .... 4 3 11 Eugene O’Bryan, O. S. C. 5 1 H Frank Patterson, O. S. C. 4 2 10 Buck Grayson, O. S. C. .. 4 2 10 Roy Hughes, Or. 4 0 8 ‘Craig’s Wife’ to Be Presented by Drama Students Play to Be Produced in March; Mrs. Seybolt to Announce Cast Later “‘Craig’s Wife’ is the most in teresting play that has been written for some time,” said Mrs. Ottilic T. Seybolt, head of the drama de partment, in speaking of the play to be put mi by the Guild Hall players some time this term. “It comprises the character sketch of a woman and is undoubtedly an ex ceptional piece of writing.” George E. Kelly, the author, is an American who has become out standing. “Show Off” and “Daisy Muviie” arc two others of his very successful plays. “Craig’s Wife” ran for several profitable seasons in New York, and on the road with Clirystal Herne as the leading lady. In 1923 the piav was awarded the Pulitzer prize of $1 OOP given an nually for the most outstanding play written by an American, pro duced in New York and best repre senting the educational value and power of the stage in raising the standard of good morals, good taste and good manners.- The Theatre club, a dramatic society in New York, also voted “Craig's Wife” the best play of 1923 and awarded George Kelly its prize which is a gold medal. I 111 vl » l Jill- JMu(V I o ill subject is a woman’s selfishness, its effect upon her husband and their friends and its final, almost tragic results. Mrs. Craig considered the spotlessness of her house more im portant than the comfort of anyone in it. “The Outlook” in its criti cism of the play said, “She is one of those fanatical housewives fa miliar to all of us, who would pre fer to see her husband smoke in hell than in the drawing room.” The play is a comedy but a thought ful comedy with a central character developed by the playwright. Dean E. F. Lawrence Gets Appointment on Planning Commission Dean Ellis E. Lawrence, of the school of architecture and allied arts, was Recently appointed on the city of Portland planning commis sion. The Portland planning com mission evolved out of the war housing commission soon after the war. Dean Lawrence served on the first commission two years and then i resigned, so his recent appointment ! is really a reappointment. The planning commission is organized to advise the city council. They pass on all plats and on city additions before they are legalized. The com mission also conditfts hearings con cerning changes of the zoning law. The planning commission at present is concerned with locating the new St. John bridge and widening ot Portland streets. * On St. Valentines g Day. if “Sweets to the Sweet j„. said with :i package of “Fogs.” Hay it, with Whit uun’s ami t’ago ON THE BALCONY 1026 Willamette ‘ . _ . I i A Sleepy Head ! And a Westclpx Al^rm Simply don’t jibe l iny Tim, $2.50 Buby Ben DeLuxe, $3.75 Big Ben, $3.75! ;iinl colors 1o blend in the room scheme—old rose, blue and green. “WATC11 THIS WINDOWS” • U niversity Pharmacy The Students’ Drug Store Senior Dauce Anticipated an Great Success Committee Is Entht|siastic About Plans for Animal Ball; to Be Held Feb* 23 j Now that the Fiosli Glop is a ; tiling come and gone, the seniors j are priming themselves with much i dignity and pride for the Senior : Ball, The night is February 23, the j place, the Woman's building, the i dress, formal. “The dance, as usual,” said j“Kun” Sergeant, assistant chairman I of the event, “will be ‘the’ social | event of the year. Throughout, the ! past two or three weeks everyone has been working on the small de | tails that must be completed before [the final push.” Larry Shaw, general chairman, looked merely tired when ques tioned, and said, “I’m all talked put. All I can say is that 1 am per fectly satisfied that it will be the biggest success imaginable. Just wait and see.” Jones, McElroy Jubilant Jaek Jones and Kurt McKIroy, in charge of the music, were the en thusiastic committeemen. “After experimenting around,” Jones said, “and considering all the .great orchestras of I’ortland, Cor viillis, Ciilifoniiii, and the East, we decided ill favor of ‘ye elite Varsity I Vagabonds. ’ They will no doubt surpass their performance at the frosh struggle, considering the dig nity of the class of ’119.” McElroy looked wise. "You ain’t heard nothin’ yet.” As for the decorations, Carl lleil born is as silent as decoration chair men usually are. Plenty of Color Forecast "Colors,” he promised mysterious ly, “and plenty of them. Things are going to be a lot different from the black-and-white French atmos phere of last year. "Another new idea will be that the orchestra, instead of being on the side of the hull, as before, will be on a platform built out from the stage at the west section of the hall.” The programs, according to llcil horu, will be ill the same colors as the decorations, bearing tlie same motif. Spring Football Set To Start on Monday Spring football practice begins at Oregon next Alondav, according to an announcement issued by Captain ,I,dm .1. Me Ewan, coach, Wednes day. All candidates for next year’s i team will be on hand along with a j number of 1998 freshman stars. . McEwnn has outlined a program which will include intensive drill ELECTRICAL REPAIRING Call us wlit'ii in electrical trouble, Ranges, vacuum cleaners, beaters, curling irons, percolators, etc. BAILEY ELECTRIC CO. 040 Willamette Flume 234 Hey! Wc can make the old buggy run like the Governor’s ear. Let us tune it up W1LLYS GARAGE 8tli at Pearl Towing, Oiling, Greasing, General Repair afpi|fl(iaparaiiaiaiHiraranan3ngrnii?aBaiaw[igi?a|pi[iaiia[iiiJn![BlglBMBlBMBlBJBJBJBlBfBlBlBElglBlBMBig When you think of laundry Think of “NEWT” Newt does not have any but ton manglers or shirt tail rippers. If you are not entirely satis fied with the work done bring it back. 1 i i-' id Newt will solve your laundry problems. Only expert help hired. Domestic Laundry Phone 252 ■ id if P !■’ E E I'1 | I'' E E E l« If! 10 [? E -r-3 upon fundamentals. If the Oregon team can be whipped through the preliminary training in the spring period more time can be devoted to the formation of plays and develop* ment of an attack when the soason opens next September. Approxi mately seventy-five men are ex* peeted to turn out Monday. j Right Now It’s Tuxedos Keep in step with | the other | fellow | and get yours now. Regulars Shorts and Slims $25 to $37.50 tit DeNeffes if® McDonald Tliealio .1 vUlj-V. ii Freedom— without boisterousness is characteristic oj the Peter Pali. You can plant your pin over the heart of a charming co-ed or settle down for a "bull fest” with utmost privacy in our booths. PETER PAN l entil mid Willamette