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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 6, 1929)
University of Oregon, Eugene
ARDEN X. PANGBORN, Editor LAURENCE R. THIELEN, Manager
W E Hempstead Jr.Assoc. Editor Leonard Hagstrom.Assoc. Editor
Arthur Schoeni.Managing Editor
Carl Gregory .
Serena Mu-Jb,a ...
UPPER NEWS STAFF
-.Asst. Manasimt Editor Joe Pittney.:.Aporta Editor
.Feature Editor Lavinn Hicks .
.Literary Editor Leonard Delano ..
Clarence Craw .-.Makeup Editor
News and Editor Phone 665
P. I. P. Editor
DAY EDITORS: Vinton Hall. Lawrence Mitchclmore Serena Madsen, Carl Gregory.
Harry Tonkon ; Mary Klemm and Mary Frances Dilday, assistants.
Harry loimon; rwicnm. *>*«• *’•"••' . ,,, .
NIGHT EDITORS • Rye Tussinjf cnief; Fred Bechill, Victor Kaufman, Charles Ban
Barney Miller, Milrfred Dobbins.
Deirney iiiiiicr, i*i huicu 1,1 ■ , • _
ASST NIGHT EDITORS: Julia Currie, John Dodds, Evelyn Hartman, Beatrice
Ab Bemiett, Jean Carman, Jo Barry, Ralph Ycrgen, Alycc Cook, Dave lotton,
Thornton Shaw, Gracemary Rickman.
GENERAL ASSIGNMENT REPORTERS: Margaret Clark, Wilfred Brown, Carol
Hurlburt, Audrey Hcr.riksen.
SPORTS STAFF: Delbert Addison, Alex Tamkin, Joe Brown, Fred Schultz, Harry
Van Dine, Warren Tinker, Harold Fraundorf.
REPORTERS: Mary Klemm, Myron Griffin, Maryhelcn Koupal, Cleta .',v^c^.e,?no",
Margaret Reid, Alice Gorman. T. Neil Taylor, Willis. Duniway. Loisi Nelson,
Dorothy Thomas. Phyllis VanKimmel. David Wilson A.leen Barker. Elise Slhroedcr
Osborne Holland, Henry Lhmpec, Merlin Blais, Rex fussing Mack Hall, Helen
Cherry. Barney Miller, Bob Guild, Mary Ellen Mason, Ruth Gaunt, Lenore Ely,
WilFam II. Hammond Associate Manager Charles Reed.Advertising Manager
. . T,f-1—J rr— Asst. Adv. Manager
Georite Weber Jr.Foreign Adv. Manager Richard Horn...
Dorothy Ann Warnick- Asst. Foreign Mgr.
Phil Hammond.Service Dept.
Business Office Phone 1896
Harold Kester.Asst. Adv. Manager
Ted Hcvitt.Circulation Manager
Larry Jackson.Asst. Circulation Mgr.
Mgr. Checking Dept.
ADVERTISING SALESMEN: Addison Brockman, Lucille Catlin, Kmmajane Rorcr
Bernard Clapperton, William Cruikshank, Elaine Henderson, Bob Holmes, Ina
Tremblay. Rettv Hagen. Margaret Underwood, Osborne Holland. .
OFFICE ASSISTANTS: Harry Hanson, Dorothy Jones. Cleota Cook, Kathryn I erigo,
J ulianno Benton, Guy Stoddard, Louise Gurney, Jane Gilbert, Fred Reid.
The Oregon Daily Emerald, official publication of the Associated Students of the
University of Oregon, Eugene, issued daily except Sunday and Monday, during the
college year. Member of the Pacific Inter-collegiate Press. Entered in the post office
at Eugene, Oregon, as second class matter. Subscription rates. $2.50 a year. Adver
tising rates upyn application. Residence phone, manager, 2799. Jo Stofiel, secretary.
Day Editor This Issue— Lawrence Mitchclmore
Nipht Editor This Victor Kaufman
Asst. Nipht Editors This /esua -Beatrice Bennett
Resistance to Advertising
One Profitable Result
A college education may cost each average individual
about $1,000 a year. Hut lie more than makes up his loss by
acquiring the .judgement, discretion, inhibition, and foresight
to resfst constant appeals of advertising which more gullible,
less highly resistant classes are so susceptible to.
To evade the pressure of printed salesmanship lias become
both a science and an art. Il requires a11 intellectual attitude*
of mind, and other scarce qualities.
Pick up a newspaper, turn to a magazine, thumb the flv
leaves of a popular novel, walk down the street, amble past,
a store window, halt at a street corner,—and some form of j
advertising stares you in tin* l'aee.
Phenomenal resistance is required to combat the commands j
and suggestions, -“reach for a Lucky instead ol a sweet,
“ask the man who owns one,” “not a cough in a carload.”,
“keep that school girl complexion,“ “the well-dressed man”
and so on ad-nauseatum to mention only specimens of two
categories of slogans, those appealing to taste and style.
Advertising has assigned (iargantuan proportions during |
recent times, although its history began with a hieroglyphic ad j
on a hit of papyrus found in ancient Thebes offering a reward
for the recovery of a runaway slave. The cost of a page in
generally circulated magazines today is often as high as
$10,000 per insertion for one issue. William Wrigley has a
sign on a sky scraper at Times Square in the heart of New
York City eighty feet long and eighteen feet high, with some
thing like 1150,000 high powered electric lights illuminating j
il at night, hut one of the many “signs of the times.”
College students, although they do not respond quite as
readily as most of the people, are. regretahle and strange as
» it may seen, just those who are manufacturing and produc
ing the publicity copy by which the gullihles ingest. It is the
well-educated class which panders patronizingly to tin* tastes
of their “hopeless inferiors.“ So while college students may
not need to he pitied for the readiness with which they res
pond to advertising appeals, they are often deserving of the
indictment “misappropriation of knowledge.”
Is it right to practice what Itanium preached: “Spend!
one dollar on your product and nine more on advertising il
if you want to he successful?”
Watchword of Higher Education:
Leisure or Service?
Should leisure or service he I tie watchword of higher edu
cation,' This is a question upon which the leading teachers
throughout the nation have been embattled for several years.
Kx president Kliol of Harvard university was the chief,
champion of the belief that men and women should he trained,
to serve the society which offered them the public educational!
Ilis viewpoint is ruthlessly criticized in the January h'orum,,
for his humanitarian concern for the achievement of happiness
through extrovert education. Kliot believed that the highest
good will come when one “looks out and not in."
Hut wherein are the two purposes of education, leisure j
and service at variance? Is ii not possible to reconcile them?
Admittedly there is some justification for the conviction!
that American education develops material efficiency in the
arts and sciences and professions to a painfully one sided degree.
Americans are usually unable to make good use of their leisure
time. If they are gradually educated up to this, while retain
ing industrial and commercial supremacy. American people
might well he expected also to assume the cultural leadership
of the world.
Is there a in fundamental objection. anv irreconcilable
incompatibility between the two ends of edueation? They can
and should h»* combined. The danger as revealed in main
educational circles at the present iiiue is that far too main
students do not use their material efficiency or their ability!
to utilize leisure in an altruistic manner. Thev do not endeavor)
to disseminate the advantages of life which they have acquired
to a in ot their less fortunate tellows Kxlremc individualism'
in America makes us imperialistic, not altruistic. Main for
cigners tlijnk we are hypocritical. The only wav to avoid this
is to make altruistic use of the knowledge and technique gained
through exposure to the scientific attitudes of intellectual and
lake the inscription carved In the Buddhist Asoka : “Let
all j<*> he m effort Let small and great exert themselves, not
only for their own happiness hut for the happiness of others.”!
The World in Review; Rattle
Cruisers Versus Planes
(Continued from Vage One)
America’s armament up to pnritx
with her potential "foe.” America
seems to be preoatin^ lot another
"•’r someone and .1. Ramsay
tirl.s it is Kurland ami ridicules the
idi i, ill the while the I’niteJ States
•s | ; i > s > ii^ a 1»i 11 to eonstruet la war
eruisers am! an airplane earner.
Ho rails the Kellogg peaee part
“a mere eolleetiou of words strung
on a pious thread/’ and ui^es a
courageous discussion of interests!
between the U. S. and Groat Britain 1
because bo feels that the two coun
tries should never align themselves1
against each other in future wars.
I'! r2n / ^
Wants Harder Regulrements
To «lie tditor:
Where are these “heavier require
ments” wlib/li were sujiposed to fol
low alo/ng with the granting of
major letters to distinctly minor
sports a few days ago? T understand
no change has taken place in the
requirements which a swimmer or
golfer must go through to get a
major letter, despite promises of the
swimmer on the student council and
other interested parties.
Tim majority of the campus who
never expect to get letters don’t
care one way or the other, lint those
who arc interested in sports and
their troubles kept their collective
mouths shut when this revolutionary
measure passed the student and exe
cutive councils because they under
stood there was to be very high re
quirements made so that a dub
couldn’t win a letter for a few min
utes training and work just like a
battle-scarred footballist gets after
three months on the sawdust field.
But those new rulings haven’t
materialized yet. How about ’em?
Maybe T am a bit previous, but T
hope the Oregon student body does
not make a double concession to the
golf and water polo athletes and
leave the matter where any dub
can annex himself a sweater.
C ONCERNING DOGS
To the editor:
It was several years ago I toil T
wrote the subjoined communication
to the Emerald, but it was deemed
a title premature and I was advised
to withhold it. Today’s editorial
brought it back to mv mind and T
was somewhat surprised to discover
it in a mass of MS material.
Yesterday morning, in a moment
of aberration, T struck a dog as lie
was nosing his way through the
crowd in the corridor of Oregon
hall. Bike Ajax after he had but
chered his sheep, 1 immediately sens
ed the ungentleness of my art, and
could apologize to the dog now if
I knew where to find him. Tt, is
not enough to sav that I struck hard
er than was my intention—I am
ashamed to have struck at all, for I
am a lover of dogs and would keenly
resent such an act on the part of
Having tried since then to diag
nose my conduct, 1 think it was an
outburst of my repugnance over too
nnirh dog, of meeting so constantly I
with dog where he does not belong,
in fact, of being overrun with dog.
A dog in his place is a treasure and !
worthy of alt Hie love that Hums- i
amts of generations have returned
to him—hut to surrender the whole'
landscape to him is more fhau de
cency warrants. It is to the dis
credit of a city of Eugene ’s size I
that no ordinance prevents the run
ning of dogs at large. If is for- |
giveahle, in a fraternity, to wish to 1
own a mascot, whoso personality con
tributes so largely to* the hoiiiinoss [
of the circle but when eaninity is!
thereby multiplied and Hie campus]
obessed, it is evident that, some res- ■
friction should tie employed.
V. 8. DUNN.
Dr. Sears Speaks on
At the Sigma Ni meeting held in :
Heady hall recently, Dr. It. ,].
Nears presented a paper on “The
Bacteriophage.” In j| troutoil
of Hie possibility of lliis being used
as a I real incut for disease. It has
already been used, to some extent,
in the treatment of dysentery, but
its full possibilities have not yet
Alter Ur. Nears’ address, an in
formal discussion was held.
I tie next meeting of Nigma \i
will tie held at (Virvnllis on Eriduv,
— ——- ' |
Tour Pledges Initiated
Into Alpha kappa Psi
l our pledges of Alpha Kappa I’si,
•ni*n s national professional business1
fraternity, were initiated into the1
organizations Sunday, February L\
The initiates were Clarem-e \ »'ii 1,
Harper Harnard. Norwald Nelson,
and William KutherforH.
Speakers at the dinner held later
in the regents* diningroom of the
men *s new dormitorx were Holmes '
Baldridge* ex president of the Okla
homa i liapter, and Speneer Collins,
ileput\ eoum ilor for the national.
LOST Men’s tight colored gloves,
in old library on Sunday, (’lease
call Shaw at L‘9t>8, or leave at
university depot. 11 .VO
LUST At Irosli Glee, a rtainoxtoue j
slipper buckle. Kinder please re
turn to Anno Brivkucll at lieu I
drivk’s hall. j
KEEP A SHARP LOOK-OUT|
FOR SOME STARTLING AND j
GOOD NEWS WE ARE AGOUTI
TO RELEASE AT THE TOP OF I
TODAY’S PUTRID PUN
* “gauze” *
* I can’t take you to the *
* show, gauze I ain’t got no *
* money. *
J overheard u co-ed saying that
she didn’t like the line of smokers
on 13th street at the cross walks.
.Said she objected to using football
tactics in breaking through the line.
How’ll we smokers defend ourselves
if they plunge through the line?
If there is a co-ed on the campus
who can break through those stone
wall lines, Cap McEwan says he
wants to meet her. He says he has
seen “Speed” Burnell, Johnny Kitz
miller, Bobbie Robinson and some
of the rest of the boys try for ten
minutes and then give up.
i * * *•
THERE ARE OTHERS—
Rip Van Winkle tottered home
after his 20-year absence: “Well,
my dear, did you finally get regis
tered for the courses you ■want?”
asked his wife.—Alberta Gateway.
WE TAKE THIS MEANS OF
NOTIFYING THE U. OF O. AD
MINISTRATION THAT OUK SYS
TEM OF REGISTRATION IS BE
Something should be done to pro
tect our exclusive rights to it. It
would be a deed of kindness toward
TODAY’S DUMPING LIMERICK
There was a young dame in the
Jabbering with “femmes” of her
While the Phi Betes in study,
With anger turned ruddy,
As they wisdom essayed to imbibe.
FRED FRAT: “Say there, Venus,
where’s my pin?”
SOR. SUE: “Arc you blind? It’s
right there on my garter.”
Sigma N>i and S. A. E. announce
the pledging of “Gay Farce.”
Yes. and although it isn’t official,
we hear that “Ga.y Farce” didn't
lose any time after the show in ask
ing to he released.
DEAR AUNT DUCKLIE,
After reading “Valpone” we
think that Dr. Ernst ought to get j
his M.D. (More Discretion).
T. & A.
Dear T. iV A..
1 am doing an darndest to get a
hold of "Valpoiu1” and as soon as
1 do. I’ll toll you whether or not
1 agree with you. Frankly, it just
makes me sick to think that I didn’t
take a course from Dr. Ernst this
year. It’s inv last year too.
Bagpipes ami Kilties, the Scotch !
fraternity, couldn’t afford to buy
a new punatrope so they have moved
on the hillside where there is an
AT LAST WE HAVE POSITIVE
PROOF THAT THERE ARE AT
LEAST THREE PERSONS ON
THIS CAMPUS WHO READ
We ran an article saying that
Ruth Creager was the only girl on
the campus, to our knowledge, who
could get into the show at children’s
prices. She writes in today that
already three men have called her
up and asked her to go to the show.
TODAY, FROM SCOTLAND
Then, there’s the Scotch guy who
fixes his hair with a brush because
he doesn’t want to part with his
PLEASE TOSS ALL CIGAR
ETTE STUBS TO THE -RIGHT.
MCDONALD “The Patriot,”
with Kmi 1 Jahnings, Florence Vidor
and Kiel Hamilton. Also, Johnny
Marvin in “Strumming •the Hines
Away,,r a special Vitaphone act.
COLONIAL —(ledge Bancroft in
“The Dragnet,” an underworld
drama. Also “Campus Cuties” and
Aesop’s Fables. »•
■BEX—Father Kalston in “The
Sawdust Paradise.” Also, “The
Quiet Worker,” a Christie comedy.
HEILIG—The Taylor Players in
“The Family Upstairs.”
Huskies and Cougars
To Play for Two Titles
WASH I XU TON S T A T F ('OL
LECF, I’ullman, Jan. JO—Two titles
will likely be at stake when the
State college and the. University of
Washington meet on the hardwood
court this coming month. Early in
dications are that the Husky and
Cougar will be fighting for both
the state and northwest champion
ship in their coming two-gauie
As a result of games over last
week-end, Washington State and the
University of Washington remain
the only undefeated teams in the
northern division of the Pacific
coast conference. Idaho and Oregon
State victories Wednesday night
knotted the«re two schools for the
next position in the standings, while
Oregon and Montana hold down the
Coach Jack Uriel’s eagers meet
Washington at Pullman February S
and at Seattle February IS.
Law Croup Initiated
[Sew Members Sunday
Ten new members were initiated |
into Phi Delta Phi, honorary legal
fraternity, at the Lane county court |
house Sunday afternoon. Those in
itiated are: Lester Johnson, Otto
Bowman, lfonald llubbs, Fred Pevel,
William Berg, Fred Finsley, John
Haldeman, Belaud Shaw. Franz j
Wagner, and Merrill Swenson.
Judge Harris, Judge Skipworth,
Judge Potter, Professor Kosson, and I
Mr. Cavil and Mr. spencer of the
The kind that satisfies the most exact
ing college appetite. We have a new
trench Pastry artist—Alfred Kleiner
formerly with the Hazelwood in
Portland who is ready to serve your
every need. The price as well as the
quality is sure to please you.
SPECIAL PRICES FOR LARGE ORDERS
faculty officiated at the iuitiatiou
Thirty-two active members and
alumni were present at the banquet,
which was held iu the Chinese room
of the Osburne hotel following the
ceremony. Judge Harris was the
principal speaker of the evening.
Lester Johnson spoke for the neo
phytes. William Adams acted as
For Y. M. C. A. Men
Will Meet This June
Work has just begun on the plans
for the annual Y. M. C'. A. confer
ence to be held at Seabeck, Wash
ington, Ibis June, according to Don
Campbell, who is making arrange
ments for the University of Ore
gon’s share in the meet.
Jim Sharp, president of the Y. M.
C. A. at O. S. C. and chairman of
the Seabeck conference, has asked
for suggestions from last year’s
delegates from Oregon to aid him
in formulating the program.
With the help of young people’s
church societies, a list of prospective
Oregon delegates is being compiled.
Graduate Student Gets
Position at Arsenal
Chester Jones, who three years ago
was a graduate student iu chemis
try, has just now attained a posi
tion at the Edgewood Arsenal near
Washington D. C., according to Pro
fessor O. F. Stafford, head of the
chemistry department, who recently
received a letter from Mr. Jones.
This arsenal is the center of the
government’s experimental work in
connection with the manufacture of
Since Mr. Jones left the Oregon
campus, he has been an instructor
of chemistry at the Spokane high
Annual W.A.A. Election
Coining February 26
Annual election of W. A. A. offic
ers will be held Tuesday, February
-<i. The final result will be an
nounced at a banquet to be held
Thursday the L’8th.
Nominations for president are:
Mahalah Kurtz, and Naomi Mosh
berger; vice-president, Nellie Mc
Donald, and Alta. Bennett; secre
tary, Marjorie Goff, and Edna Dun
bar; treasurer, Margaret Cummings,
and Margaret Hurley; custodian,
Virginia Mynard, and Orpha Ager.
Election booth will be just inside
the library door and polls open
from 8 to b o’clock.
Open meeting sponsored by Alpha
Kappa Delta, sociological frater
nity, Thursday evening at 8:00
o'clock in Alumni hall. Dr. Par
sons will speak.
Pi Lambda Theta luncheon, Thurs
day at the Anchorage.
The Congress, public speaking club,
will meet this evening at 7:30 at
the College Hide. Discussion sub
ject: Insanity defense for murder.
enter-fraternity council meets Thurs
day at 5:00 p. m., at 110 Johnson
Kwamas meet tonight at 7:30.
Important business meeting of Sigma
Delta Pi will be held this even
ing at 7:30 in the Chi Delta house.
Y. W. C. A. choir will meet today
at the Bungalow at 4 o’clock.
Everyone please be present.
Cosmopolitan Club will hear Wal
ter E. Hempstead tell of students
in other lands. Y hut at 8 p. m.
Yesterday we saw:
GEORGE DUKE wearing a fem
inine chain oa his wrist to keep a
promise . . . JOHNNIE SHELLEY
sneaking into Survey class . . . HIL
ARY DUNLAP wrinkling his manly
brow . . . IRIS ROADMAN writing
feverishly on an exam . . . ADDI
SON BROCKMAN wandering lose
with a perturbed, expression . . .
HELEN BAILY looking for a “Bus”
from Montana . . „ BOB ALLEN
begging an old friend’s pardon . . .
PAULINE ANDERSON being sar
castic . . . PETER PROCTOR on a
cross country hike to the A. T. O.
mansion . . . MARJORIE SEil’LE
wearing a new wrap.
Oregon Wins Opening Game
of Home Stand, Ridings Leads
(Continued, from page one)
scored more than halt of Montana’s
The Wcbfoofs play the Oregon
State Beavers again next Saturday
on McArthur court, and then take
on Washington State, Idaho, and
Washington in the final games of
the season. If the Oregon team
can maintain the fast style of bas
betball it is now playing, it is prob
able that there will be. some upsets
among the leaders of the northern
division of the Pacific coast con
anywhere you wish
598 13th Ave. E. Phone 654