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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 6, 1929)
University of Oregon, Eugene ARDEN X. PANGBORN, Editor LAURENCE R. THIELEN, Manager EDITORIAL BOARD W E Hempstead Jr.Assoc. Editor Leonard Hagstrom.Assoc. Editor Arthur Schoeni.Managing Editor Carl Gregory . Donald Johnston Serena Mu-Jb,a ... UPPER NEWS STAFF -.Asst. Manasimt Editor Joe Pittney.:.Aporta Editor .Feature Editor Lavinn Hicks . .Literary Editor Leonard Delano .. Clarence Craw .-.Makeup Editor Jo Stofiel......^Secretary News and Editor Phone 665 Society Editor P. I. P. Editor EDITORIAL STAFF DAY EDITORS: Vinton Hall. Lawrence Mitchclmore Serena Madsen, Carl Gregory. Harry Tonkon ; Mary Klemm and Mary Frances Dilday, assistants. Harry loimon; rwicnm. *>*«• *’•"••' . ,,, . NIGHT EDITORS • Rye Tussinjf cnief; Fred Bechill, Victor Kaufman, Charles Ban Barney Miller, Milrfred Dobbins. Deirney iiiiiicr, i*i huicu 1,1 ■ , • _ ASST NIGHT EDITORS: Julia Currie, John Dodds, Evelyn Hartman, Beatrice Ab Bemiett, Jean Carman, Jo Barry, Ralph Ycrgen, Alycc Cook, Dave lotton, Thornton Shaw, Gracemary Rickman. GENERAL ASSIGNMENT REPORTERS: Margaret Clark, Wilfred Brown, Carol Hurlburt, Audrey Hcr.riksen. SPORTS STAFF: Delbert Addison, Alex Tamkin, Joe Brown, Fred Schultz, Harry Van Dine, Warren Tinker, Harold Fraundorf. REPORTERS: Mary Klemm, Myron Griffin, Maryhelcn Koupal, Cleta .',v^c^.e,?no", Margaret Reid, Alice Gorman. T. Neil Taylor, Willis. Duniway. Loisi Nelson, Dorothy Thomas. Phyllis VanKimmel. David Wilson A.leen Barker. Elise Slhroedcr Osborne Holland, Henry Lhmpec, Merlin Blais, Rex fussing Mack Hall, Helen Cherry. Barney Miller, Bob Guild, Mary Ellen Mason, Ruth Gaunt, Lenore Ely, Ruth Campbell. BUSINESS STAFF WilFam II. Hammond Associate Manager Charles Reed.Advertising Manager . . T,f-1—J rr— Asst. Adv. Manager Georite Weber Jr.Foreign Adv. Manager Richard Horn... Dorothy Ann Warnick- Asst. Foreign Mgr. Phil Hammond.Service Dept. Ruth Creager.-.Secretary-Cashier Margaret Poonnan. Business Office Phone 1896 Harold Kester.Asst. Adv. Manager Ted Hcvitt.Circulation Manager Larry Jackson.Asst. Circulation Mgr. Mgr. Checking Dept. ADVERTISING SALESMEN: Addison Brockman, Lucille Catlin, Kmmajane Rorcr Bernard Clapperton, William Cruikshank, Elaine Henderson, Bob Holmes, Ina Tremblay. Rettv Hagen. Margaret Underwood, Osborne Holland. . OFFICE ASSISTANTS: Harry Hanson, Dorothy Jones. Cleota Cook, Kathryn I erigo, J ulianno Benton, Guy Stoddard, Louise Gurney, Jane Gilbert, Fred Reid. The Oregon Daily Emerald, official publication of the Associated Students of the University of Oregon, Eugene, issued daily except Sunday and Monday, during the college year. Member of the Pacific Inter-collegiate Press. Entered in the post office at Eugene, Oregon, as second class matter. Subscription rates. $2.50 a year. Adver tising rates upyn application. Residence phone, manager, 2799. Jo Stofiel, secretary. Day Editor This Issue— Lawrence Mitchclmore Nipht Editor This Victor Kaufman Asst. Nipht Editors This /esua -Beatrice Bennett Evelyn Hartman Resistance to Advertising One Profitable Result A college education may cost each average individual about $1,000 a year. Hut lie more than makes up his loss by acquiring the .judgement, discretion, inhibition, and foresight to resfst constant appeals of advertising which more gullible, less highly resistant classes are so susceptible to. To evade the pressure of printed salesmanship lias become both a science and an art. Il requires a11 intellectual attitude* of mind, and other scarce qualities. Pick up a newspaper, turn to a magazine, thumb the flv leaves of a popular novel, walk down the street, amble past, a store window, halt at a street corner,—and some form of j advertising stares you in tin* l'aee. Phenomenal resistance is required to combat the commands j and suggestions, -“reach for a Lucky instead ol a sweet, “ask the man who owns one,” “not a cough in a carload.”, “keep that school girl complexion,“ “the well-dressed man” and so on ad-nauseatum to mention only specimens of two categories of slogans, those appealing to taste and style. Advertising has assigned (iargantuan proportions during | recent times, although its history began with a hieroglyphic ad j on a hit of papyrus found in ancient Thebes offering a reward for the recovery of a runaway slave. The cost of a page in generally circulated magazines today is often as high as $10,000 per insertion for one issue. William Wrigley has a sign on a sky scraper at Times Square in the heart of New York City eighty feet long and eighteen feet high, with some thing like 1150,000 high powered electric lights illuminating j il at night, hut one of the many “signs of the times.” College students, although they do not respond quite as readily as most of the people, are. regretahle and strange as » it may seen, just those who are manufacturing and produc ing the publicity copy by which the gullihles ingest. It is the well-educated class which panders patronizingly to tin* tastes of their “hopeless inferiors.“ So while college students may not need to he pitied for the readiness with which they res pond to advertising appeals, they are often deserving of the indictment “misappropriation of knowledge.” Is it right to practice what Itanium preached: “Spend! one dollar on your product and nine more on advertising il if you want to he successful?” Watchword of Higher Education: Leisure or Service? Should leisure or service he I tie watchword of higher edu cation,' This is a question upon which the leading teachers throughout the nation have been embattled for several years. Kx president Kliol of Harvard university was the chief, champion of the belief that men and women should he trained, to serve the society which offered them the public educational! advantages. Ilis viewpoint is ruthlessly criticized in the January h'orum,, for his humanitarian concern for the achievement of happiness through extrovert education. Kliot believed that the highest good will come when one “looks out and not in." Hut wherein are the two purposes of education, leisure j and service at variance? Is ii not possible to reconcile them? Admittedly there is some justification for the conviction! that American education develops material efficiency in the arts and sciences and professions to a painfully one sided degree. Americans are usually unable to make good use of their leisure time. If they are gradually educated up to this, while retain ing industrial and commercial supremacy. American people might well he expected also to assume the cultural leadership of the world. Is there a in fundamental objection. anv irreconcilable incompatibility between the two ends of edueation? They can and should h»* combined. The danger as revealed in main educational circles at the present iiiue is that far too main students do not use their material efficiency or their ability! to utilize leisure in an altruistic manner. Thev do not endeavor) to disseminate the advantages of life which they have acquired to a in ot their less fortunate tellows Kxlremc individualism' in America makes us imperialistic, not altruistic. Main for cigners tlijnk we are hypocritical. The only wav to avoid this is to make altruistic use of the knowledge and technique gained through exposure to the scientific attitudes of intellectual and social life. lake the inscription carved In the Buddhist Asoka : “Let all j<*> he m effort Let small and great exert themselves, not only for their own happiness hut for the happiness of others.”! The World in Review; Rattle Cruisers Versus Planes (Continued from Vage One) America’s armament up to pnritx with her potential "foe.” America seems to be preoatin^ lot another "•’r someone and .1. Ramsay tirl.s it is Kurland ami ridicules the idi i, ill the while the I’niteJ States •s | ; i > s > ii^ a 1»i 11 to eonstruet la war eruisers am! an airplane earner. Ho rails the Kellogg peaee part “a mere eolleetiou of words strung on a pious thread/’ and ui^es a courageous discussion of interests! between the U. S. and Groat Britain 1 because bo feels that the two coun tries should never align themselves1 against each other in future wars. cAMfus/; ,, M>RtJM I'! r2n / ^ Wants Harder Regulrements To «lie tditor: Where are these “heavier require ments” wlib/li were sujiposed to fol low alo/ng with the granting of major letters to distinctly minor sports a few days ago? T understand no change has taken place in the requirements which a swimmer or golfer must go through to get a major letter, despite promises of the swimmer on the student council and other interested parties. Tim majority of the campus who never expect to get letters don’t care one way or the other, lint those who arc interested in sports and their troubles kept their collective mouths shut when this revolutionary measure passed the student and exe cutive councils because they under stood there was to be very high re quirements made so that a dub couldn’t win a letter for a few min utes training and work just like a battle-scarred footballist gets after three months on the sawdust field. But those new rulings haven’t materialized yet. How about ’em? Maybe T am a bit previous, but T hope the Oregon student body does not make a double concession to the golf and water polo athletes and leave the matter where any dub can annex himself a sweater. —F. J. C ONCERNING DOGS To the editor: It was several years ago I toil T wrote the subjoined communication to the Emerald, but it was deemed a title premature and I was advised to withhold it. Today’s editorial brought it back to mv mind and T was somewhat surprised to discover it in a mass of MS material. Yesterday morning, in a moment of aberration, T struck a dog as lie was nosing his way through the crowd in the corridor of Oregon hall. Bike Ajax after he had but chered his sheep, 1 immediately sens ed the ungentleness of my art, and could apologize to the dog now if I knew where to find him. Tt, is not enough to sav that I struck hard er than was my intention—I am ashamed to have struck at all, for I am a lover of dogs and would keenly resent such an act on the part of anyone else. Having tried since then to diag nose my conduct, 1 think it was an outburst of my repugnance over too nnirh dog, of meeting so constantly I with dog where he does not belong, in fact, of being overrun with dog. A dog in his place is a treasure and ! worthy of alt Hie love that Hums- i amts of generations have returned to him—hut to surrender the whole' landscape to him is more fhau de cency warrants. It is to the dis credit of a city of Eugene ’s size I that no ordinance prevents the run ning of dogs at large. If is for- | giveahle, in a fraternity, to wish to 1 own a mascot, whoso personality con tributes so largely to* the hoiiiinoss [ of the circle but when eaninity is! thereby multiplied and Hie campus] obessed, it is evident that, some res- ■ friction should tie employed. V. 8. DUNN. Dr. Sears Speaks on 'The Bacteriophage At the Sigma Ni meeting held in : Heady hall recently, Dr. It. ,]. Nears presented a paper on “The Bacteriophage.” In j| troutoil of Hie possibility of lliis being used as a I real incut for disease. It has already been used, to some extent, in the treatment of dysentery, but its full possibilities have not yet been realized. Alter Ur. Nears’ address, an in formal discussion was held. I tie next meeting of Nigma \i will tie held at (Virvnllis on Eriduv, February S. — ——- ' | Tour Pledges Initiated Into Alpha kappa Psi l our pledges of Alpha Kappa I’si, •ni*n s national professional business1 fraternity, were initiated into the1 organizations Sunday, February L\ The initiates were Clarem-e \ »'ii 1, Harper Harnard. Norwald Nelson, and William KutherforH. Speakers at the dinner held later in the regents* diningroom of the men *s new dormitorx were Holmes ' Baldridge* ex president of the Okla homa i liapter, and Speneer Collins, ileput\ eoum ilor for the national. Classified LOST Men’s tight colored gloves, in old library on Sunday, (’lease call Shaw at L‘9t>8, or leave at university depot. 11 .VO LUST At Irosli Glee, a rtainoxtoue j slipper buckle. Kinder please re turn to Anno Brivkucll at lieu I drivk’s hall. j DUCK SCUD KEEP A SHARP LOOK-OUT| FOR SOME STARTLING AND j GOOD NEWS WE ARE AGOUTI TO RELEASE AT THE TOP OF I THIS COLUMN. TODAY’S PUTRID PUN * “gauze” * * I can’t take you to the * * show, gauze I ain’t got no * * money. * Dear Cook, J overheard u co-ed saying that she didn’t like the line of smokers on 13th street at the cross walks. .Said she objected to using football tactics in breaking through the line. How’ll we smokers defend ourselves if they plunge through the line? ZEB. Dear Zeb, If there is a co-ed on the campus who can break through those stone wall lines, Cap McEwan says he wants to meet her. He says he has seen “Speed” Burnell, Johnny Kitz miller, Bobbie Robinson and some of the rest of the boys try for ten minutes and then give up. THE COOK. i * * *• THERE ARE OTHERS— Rip Van Winkle tottered home after his 20-year absence: “Well, my dear, did you finally get regis tered for the courses you ■want?” asked his wife.—Alberta Gateway. WE TAKE THIS MEANS OF NOTIFYING THE U. OF O. AD MINISTRATION THAT OUK SYS TEM OF REGISTRATION IS BE ING COPIED. Something should be done to pro tect our exclusive rights to it. It would be a deed of kindness toward other schools! TODAY’S DUMPING LIMERICK There was a young dame in the “ libe” Jabbering with “femmes” of her t ribe, While the Phi Betes in study, With anger turned ruddy, As they wisdom essayed to imbibe. FRED FRAT: “Say there, Venus, where’s my pin?” SOR. SUE: “Arc you blind? It’s right there on my garter.” PLEDGING ANNOUNCEMENT Sigma N>i and S. A. E. announce the pledging of “Gay Farce.” Yes. and although it isn’t official, we hear that “Ga.y Farce” didn't lose any time after the show in ask ing to he released. DEAR AUNT DUCKLIE, After reading “Valpone” we think that Dr. Ernst ought to get j his M.D. (More Discretion). Yours, T. & A. Dear T. iV A.. 1 am doing an darndest to get a hold of "Valpoiu1” and as soon as 1 do. I’ll toll you whether or not 1 agree with you. Frankly, it just makes me sick to think that I didn’t take a course from Dr. Ernst this year. It’s inv last year too. AUNT DUCKLIE. Bagpipes ami Kilties, the Scotch ! fraternity, couldn’t afford to buy a new punatrope so they have moved on the hillside where there is an echo. AT LAST WE HAVE POSITIVE PROOF THAT THERE ARE AT LEAST THREE PERSONS ON THIS CAMPUS WHO READ “DUCK SOUP.” We ran an article saying that Ruth Creager was the only girl on the campus, to our knowledge, who could get into the show at children’s prices. She writes in today that already three men have called her up and asked her to go to the show. TODAY, FROM SCOTLAND Then, there’s the Scotch guy who fixes his hair with a brush because he doesn’t want to part with his comb. PLEASE TOSS ALL CIGAR ETTE STUBS TO THE -RIGHT. THE COOK THEATtRSJ MCDONALD “The Patriot,” with Kmi 1 Jahnings, Florence Vidor and Kiel Hamilton. Also, Johnny Marvin in “Strumming •the Hines Away,,r a special Vitaphone act. COLONIAL —(ledge Bancroft in “The Dragnet,” an underworld drama. Also “Campus Cuties” and Aesop’s Fables. »• ■BEX—Father Kalston in “The Sawdust Paradise.” Also, “The Quiet Worker,” a Christie comedy. HEILIG—The Taylor Players in “The Family Upstairs.” Huskies and Cougars To Play for Two Titles WASH I XU TON S T A T F ('OL LECF, I’ullman, Jan. JO—Two titles will likely be at stake when the State college and the. University of Washington meet on the hardwood court this coming month. Early in dications are that the Husky and Cougar will be fighting for both the state and northwest champion ship in their coming two-gauie series. As a result of games over last week-end, Washington State and the University of Washington remain the only undefeated teams in the northern division of the Pacific coast conference. Idaho and Oregon State victories Wednesday night knotted the«re two schools for the next position in the standings, while Oregon and Montana hold down the cellar berth. Coach Jack Uriel’s eagers meet Washington at Pullman February S and at Seattle February IS. Law Croup Initiated [Sew Members Sunday Ten new members were initiated | into Phi Delta Phi, honorary legal fraternity, at the Lane county court | house Sunday afternoon. Those in itiated are: Lester Johnson, Otto Bowman, lfonald llubbs, Fred Pevel, William Berg, Fred Finsley, John Haldeman, Belaud Shaw. Franz j Wagner, and Merrill Swenson. Judge Harris, Judge Skipworth, Judge Potter, Professor Kosson, and I Mr. Cavil and Mr. spencer of the French Pastry The kind that satisfies the most exact ing college appetite. We have a new trench Pastry artist—Alfred Kleiner formerly with the Hazelwood in Portland who is ready to serve your every need. The price as well as the quality is sure to please you. SPECIAL PRICES FOR LARGE ORDERS THE RAINBOW Phone 52 8J0 Willamette faculty officiated at the iuitiatiou ceremony. Thirty-two active members and alumni were present at the banquet, which was held iu the Chinese room of the Osburne hotel following the ceremony. Judge Harris was the principal speaker of the evening. Lester Johnson spoke for the neo phytes. William Adams acted as toastmaster. Annual Conference For Y. M. C. A. Men Will Meet This June Work has just begun on the plans for the annual Y. M. C'. A. confer ence to be held at Seabeck, Wash ington, Ibis June, according to Don Campbell, who is making arrange ments for the University of Ore gon’s share in the meet. Jim Sharp, president of the Y. M. C. A. at O. S. C. and chairman of the Seabeck conference, has asked for suggestions from last year’s delegates from Oregon to aid him in formulating the program. With the help of young people’s church societies, a list of prospective Oregon delegates is being compiled. --—-—r Graduate Student Gets Position at Arsenal Chester Jones, who three years ago was a graduate student iu chemis try, has just now attained a posi tion at the Edgewood Arsenal near Washington D. C., according to Pro fessor O. F. Stafford, head of the chemistry department, who recently received a letter from Mr. Jones. This arsenal is the center of the government’s experimental work in connection with the manufacture of war materials. Since Mr. Jones left the Oregon campus, he has been an instructor of chemistry at the Spokane high school. Annual W.A.A. Election Coining February 26 Annual election of W. A. A. offic ers will be held Tuesday, February -<i. The final result will be an nounced at a banquet to be held Thursday the L’8th. Nominations for president are: Mahalah Kurtz, and Naomi Mosh berger; vice-president, Nellie Mc Donald, and Alta. Bennett; secre tary, Marjorie Goff, and Edna Dun bar; treasurer, Margaret Cummings, and Margaret Hurley; custodian, Virginia Mynard, and Orpha Ager. Election booth will be just inside the library door and polls open from 8 to b o’clock. , CAMPUS ‘BUJLLEII^U Open meeting sponsored by Alpha Kappa Delta, sociological frater nity, Thursday evening at 8:00 o'clock in Alumni hall. Dr. Par sons will speak. Pi Lambda Theta luncheon, Thurs day at the Anchorage. The Congress, public speaking club, will meet this evening at 7:30 at the College Hide. Discussion sub ject: Insanity defense for murder. enter-fraternity council meets Thurs day at 5:00 p. m., at 110 Johnson hall. Kwamas meet tonight at 7:30. Important business meeting of Sigma Delta Pi will be held this even ing at 7:30 in the Chi Delta house. Y. W. C. A. choir will meet today at the Bungalow at 4 o’clock. Everyone please be present. Cosmopolitan Club will hear Wal ter E. Hempstead tell of students in other lands. Y hut at 8 p. m. tonight. The Ambler Yesterday we saw: GEORGE DUKE wearing a fem inine chain oa his wrist to keep a promise . . . JOHNNIE SHELLEY sneaking into Survey class . . . HIL ARY DUNLAP wrinkling his manly brow . . . IRIS ROADMAN writing feverishly on an exam . . . ADDI SON BROCKMAN wandering lose with a perturbed, expression . . . HELEN BAILY looking for a “Bus” from Montana . . „ BOB ALLEN begging an old friend’s pardon . . . PAULINE ANDERSON being sar castic . . . PETER PROCTOR on a cross country hike to the A. T. O. mansion . . . MARJORIE SEil’LE wearing a new wrap. Oregon Wins Opening Game of Home Stand, Ridings Leads (Continued, from page one) scored more than halt of Montana’s total. The Wcbfoofs play the Oregon State Beavers again next Saturday on McArthur court, and then take on Washington State, Idaho, and Washington in the final games of the season. If the Oregon team can maintain the fast style of bas betball it is now playing, it is prob able that there will be. some upsets among the leaders of the northern division of the Pacific coast con ference. ■ i VH, \ jhe will remember VH "'/j P[A\ University Florist Flowers wired anywhere you wish 598 13th Ave. E. Phone 654
