Oregon Frosh
Ready To Meet
Orange Rooks
Leslie’s Basketeers To
Journey to Corvallis
For Return Fracas
STARTING LINEUPS
Frosh Rooks
Homer .F.Mack
Lillie .F. Ballard
Eberhart .t...C. McLeod
Olinger .G. Dragei
Calkins ,.G.Anderson
Tonight at 7 o’clock in the Aggie
gym the Oregon ducklings will meet
the Beaver rooks in the most criti
cal tilt so far engaged in under the
mentorship of Spike Leslie, fresh
man hoop coneh.
Coaeh Leslie is entering his third
season at the head of the freshman
basketball fortunes. In his first
year, 1020, his freshman squad won
the series from the rooks, three
games to one. Milligan, McCormick,
Ridings, Chastain, Hurnmelt, Eber
hart, and Epps, the present nucleus
of Billy Reinhart's varsity five,
were among the infant performers
that won this series from the Ag
gies.
Last year, 1027, there was a
dearth in the frosh eaging ability
which turned out to Leslie, and his
squad lost this second series, four
games straight, to the Aggie young
sters.
Rook-Frosh Teams Even
Now in his 1928 season with the
freshman hoopers he has seen them
start the third rook series with a
one point defeat on the home floor,
27 to 20.
As a summary his cagers have
taken ohe series and dropped one to
the rooks. Tonight’s yearling tus
sle, if lost by the ducklings, means
the end of any possibility of win
ning the third series and making
the standing 2 to 1 for the fresh
men. By loosing this game and
winning the remaining two, the best
the frosh could do would bo to tie
the results.
As in tlie game last week, the
freshmen are coneeded an equal
chance with the rooks of bringing
in a win tonight. Leslie believes
his proteges have shown some im
provement during the past week of
practice. Jerry Lillie and Cliff
Horner are expected to rate the
■opening assignments ns forwards.
Gene Eberliart has been working
hard to retain his post at tip-off
and is expected to start there. Paul
Walgrcn and Ed Dvorak may both
get a shot at jumping from the cen
ter ring, however, before the tete
a-tete with the rooks is over in ease
Gene begins to slip.
Frosh Leave at 4
ITarokl Olinger and Windsor
Calkins will start at guard’. Calkins
is starting by virtue of the show
ing he made in the last rook' game
and his progress during the week
past.
“Woody” Archer, Alf Makinen,
and Edwin Stoddard will stand a
good chance of getting a comeback
whack at the rooks on stomping
grounds before the game is over.
Coach Leslie has 30 to 35 yearling
bnsketeers turning out to him
nightly. How many men will make
the trip has not been definitely de
cided. The frosh leave this after
noon about 4 o’clock via the bus
for Corvallis.
Summary of games played in past
two frosh-rook series:
1026— Frosh, 30; Rook, 20.
Frosh, 33; Rook, 21.
Frosh, 20; Rook, 31.
Frosh, 41; Rook, 21.
1027— Frosh, 11; Rook, 23.
Frosh, 16; Rook, 26.
Frosh, 21; Rook, 23.
Frosh, 22; Rook, 27.
1928—Frosh, 26; Rook, 27.
Editors
(Continued from page one)
today. In complexion they l'ango
from “take-a-bath-week” crazes to
theatrical and automotive news.
“Newspapers have scrambled their
own eggs,” Mr. Sterling said, “and
it is up to them to unscramble
them.”
The running of free handouts,
whether or not they contain an iota
of news was flayed bv the speak
er. He said that advertising agencies
used to go in for the dissemination
of only advertising to newspapers',
but when they began to see free
space given to others they fell in
line and sent out “space grabbers”
of their own.
Free Publicity Questioned
Mr. Sterling, in his paper, ques
tioned the value of free publicity.
“The public reads publicity,” he
said, “but the buying urge comes
from advertisements. ”
The greatest underground publi
city grabbers are the baseball play
ers, the prize fighters and fife stock
marketers, he stated.
Will Hays’ work in eradicating
the hokum from movie pubilieity
came in for praise from the speaker.
Where formerly the publicity agent
sent out practically any sort of copy,
row he must stick to the truth, or
Mr. Hays’ system of checking up
on it will spot him and -Mr. Agent
hunts a new job.
.Editors should fight shy of too
rank publicity, he said, but they
should keep an eye open on the
day’s mail for real news.
In summing up his talk, Mr. Ster
ling recognized that:
1. Editors weigh all material for
its news value.
2. That they respect their readers’
confidence, and
3. That they retain a sense of
humor.
Brownlee Humorous
With Buster Keaton’s ability to
keep a straight face and Will Rog
ers ’ gift of dry humor, Earl C.
Brownlee of the Forest Grove News
Times expounded his findings in the
local advertising field and kept the
newspaper conference in successive
laughs for over half an hour.
"Do your level best to make ev
ery piece of copy do it best for the
advertiser,” advised Mr. Brownlee,
“for if he thinks that he is losing
and you are getting rich he will
quit liis advertising and buy oil
stock. Ninety per cent of the work
ing up of local advertising can be
done by .just writing good advertis
ing for everybody that comes along,
from cradles to tombstones.”'
"A good part of your job is to
write advertising,” Mr. Brownlee
asserted. "Good advertising copy
help more than soliciting.
The ^'iehl of the dodger and* the
circular was discussed by the speak
er. lie said that the only way to
conjbat the evil of the handbill and
the mailed advertising is to make
the coverage of the newspaper more
complete. The discussion was lead
by Ralph Klot/.ing, Salem States
man, who heartily agreed with Mr.
Brownlee.
. Premiums Cheapening
The use of premiums for purposes
of increasing circulation cheapens a
paper, was the conviction that Mr.
Alex Gabrielsen, field representative
of the Clark County Sun, Vancouver,
Washington, expressed in his short
talk.
The topic on Which Mr. Gabrielsen
spoke was: “Ways of Gaining and
Keeping a Hold on Rural Circula
tion.” If a paper cannot gain a cir
culation without resorting to the
“premium method” he believed it
had better close up and its owner
hunt for some new line of business.
Tiio best metnoa or stimulating
and adding to your subscription list
is by direct solicitation, thinks Mr.
Oabrielsen, who has had an excep
tional amount of experience in all
these different types of circulation
builders.
Holding circulation in rural dis
tricts after it' is onpe built up re
quires that the type of paper put
oqt be interesting, full of local news,
and bo of some tangible value to
the farmer reader, the speaker de
clared.
Wilson Gives Viewpoint
In the discussion that followed,
Mr. Don Wilson referring to the
field of the weekly paper gave three
salient points lie held to be of prime
importance in building up a paper
in rural districts. First he cited
the personal element. Know yqur
readers, he said, visit them, be in
terested in what they say and do.
Another belief of Mr. Wilson is
that the weekly should stick to its
field and leavo national and outside
news for daily papers. He said that
each of his townspeople and rural
folk have at least one.daily or out
side paper in their home dealing
with the affairs of the world, so
he makes it his policy to keep en
tirely within the local field.
In closing his talk Mr. Wilson
voiced his disapproval of circula
tion contests of all types. A. E.
Voorhies of the Grants Pass Cour
ier, seconded Mr. Wilson’s senti
ments in regard , to those “high
powered” contests where cars, pian
os, phonographs, etc., were given
away.
Social Swim Resumed
After Inactive Period
The Friday night social swim was
resumed last night after a period
ol nearly a month. Ever since their
inception a year or so ago the Fri
day night “swims” have been very
popular. Last term it was not ne
cessary to advertise them.
Because of various other affairs
on tlie same night, npid 11011-arrival
of new swimming suits the social
swims have not been held for the
Inst four Fridays. A small number
took advantage of the swimming
privilege last night. Those in charge
expect a larger number next week
when the “swim” is advertised.
ROXIE HART
; Says:
Sex appeal. 1 haven't any.
But 1 get there just the
same.
» O *
ART STUDENTS
Linoleum Blocks, Inks,
Bronze, Etc.
Eugene
Printing Co.
Guard Bldg.—1047 Will.
Krazy
Konference
Kracks
By BILL SCHULZE
When we showed up at the copy
desk last night, out of -breath but
with a fistful of notes, the day
editor said, “Say, is the banquet
just over, or did you get but two
hours ago?”
Which reminds us of the krack
pulled during the morning session
yesterday, when some one piped up:
“Wight this just be added before
we pass on-1 (“Out” would
have been better.—Ed. note.)
“I’ve worked on big dailies and
weeklies right on down the line—!”
was the excuse of one who had
descended to the level of the State
Editorial Association conference.
Here’s another we saved:
“Personally, I would like to eat
dinner with every farmer in my
territory,” (Ed. note—Rumor has
it that he did eat five on one day.)
Selling subscriptions between meals,
as it were.
Some of the men seemed yester
day afternoon to have misunder
stood the invitation for the women
to attend the tea given by the Theta
Sigma Phis. We notice they left
when they started signing up. the
supporters of the field agent plan.
We wonder when Bean Allen, ef
ficient toastmaster at the banquet,
found a chance to eat. He was kept
so busy riding herd on notables for
the affair that he missed every
thing but the nuts.
Some of the seniors in the school
of journalism wished last night that
there were as many loose jobs pres
ent as there were loose tongues.
Everybody loosened up for a good
time.
Frank Branch Riley was heard
to reveal that he “came back by
(the) rail all the way from Ireland.”
But he arrived at the banquet just
in time to avoid missing the sea
food cocktail. While we are on
the subject we might as well give
the* devil his due. Frank pulled a
new one on us when he penciled the
notes for his address on the table
cloth. Frank did not speak on the
table cloth, but he occupied the
speaker’s chair very well—that is,
he stood on it.
Burt Brown Barker confesses
that he first had a school pointed
out to him with the aid of his
mother’s switch. Now he conics to
Oregon at the request of our puis
sant Proxy Hall, who, incidentally,
was once a perspiring young de
batef under his tutelage at Chicago
University.
Before we forget it, girls—Mr.
Barker LIKES to write letters.
Bean Allen walloped the big brass
Rotary club .bell with a heavy
gavel. As the clamor died away in
the slightly diluted smoke from the
miriad editorial cigars, pay Nash
was seen looking for the fire.
But the best one we heard was
Try Our Delicious
TOASTED SANDWICHES
MAMMY’S CABIN
1 mi. South on Highway
Phono 2770
. . Last Day . .
GLORIA.
SWANSON
-amatJUL' . II II ■■>!■■■■■■■■■—
‘The Love of Sunya’
On the Stage—
BURTON’S COED
HARMONIZERS
Matinee 2 p. in.
th.'it choice bit of scripture a la
P. O. Riley:
“Except as the Lord helpeth the
Advertiser, the Publisher shall labor
in vain!”
Track
[ (Continued from page one)
1 i:41 3-5. At the first appearance
1 on the inside track, Beal, Delta Tau,.
| was in second place, but the next
: time they came inside he was third,
j and Robert Hill, Independent, had
moved up to second. Then Beal
! dropped out with four laps to go,
and the two brothers fought the
rest of the way for first place. 'C.
Hill, however, had a little too much
I sprint left, and drew away to a safe
lead on the last turn. Winters, Sig
ma Chi, was running smoothly, and
finished a close third to R. Hill.
The* first heat of the 45 yard high
hurdles was run in (5:1. Kelly, Beta,
and Prendergast, S. A. E., qualified
for the finals.
In the second heat, Crawford, A. !
T. ()., broke the tape in 0 seconds;
Moeller finished half a second later
to qualify for the last heat.
Crawford Wins in Hurdles
Jumping the gun on two starts,
the'four finalists in the high hur
dles were successful at the third
trial, and Crawford won the sprint
in 0:1. It was almost a dead heat
between lie and Kelly, Beta, who I
was given second. Moeller and
Prendergast finished third and
fourth, respectively.
Standard, Sigma Nu, and varsity
quarter-miler, led the field all the
way in the 440, and finished easily,
A comedy romantic hit with
the fair Bebe hitting on all
Oasis.
-and
On the Stage—
George
McMurphey
and his
KOLLEGE
KNIGHTS
—in—:
“AEABY”
With Arabian Dancer
—also—
LUPINO LANE COMEDY
FRANK NEWS
COMING
MONDAY
For 3 Days
flipping one second off the former
record. He was closely pressed by
And®rson, Fiji, who came iu second,
but drew away to a’comfortable lead
on the last lap. Pearson, Kappa
Sig, was third and Baker. A. B. C.
fourth. Time :55 1-5.
High Jump Brings Tie
Heed, S. A„ E., and McCulloc-k,
A. T. O., tied for first place in the
liigh jump, botli failing to clear
the bar at 6 feet 1 inch. A1 Boyden,
Kappa Sig, who placed second, went
out on three trials at 5-9. The two
leaders were nip and tuck at 5-11,
Heed clearing it on his first trial,
and MeCullock crossing the bar on
his third. At the higher figure, both
men came very close to making the
jump but just another fraction of
an inch in height was needed.
r
i
WARNING!
Last Day
, It’s Thrilling—Different
with
EDMUND LOWE
and great ca«t
also
COMEDY NEWS
REX MUSIC—REX PRICES
Continuous 1 to 11
The
FIRST AUTO
Coming Monday
Spanish Club Holds
First Regular Meet
The newly organized Spanish club
held its first meeting Thursday even
ing in Hendricks Hall, with about
forty members present.
• The principal feature of the even
ing’s entertainment was the pre
sentation of twTo Spanish plays, “La
Borrachita,” (The Little Drunkard)
and "La Morena,” by members of
the club. Miss Elizabeth Schoen
berg dasieed a tango, and Mrs. Paul
son presented several light Spanish
songs. .
The name of the. club is yet a
secret, according to Miss Pailline
Venable, president to£ the club. It
will probably be anreounced atj the
next meeting.
Offices—831 Miner Building, East Broadway Street
Work hard and play hard if you will, but don’t be
hard on your eyes.
cDl Summit Wlfloodu
,.optometp;st ^/evesiGHT spec ial
Suite 831 Miner Building1 Telephone 362
The Best Valentine
A Living Token
Flowers Will Please
Her Most
Your St. Valentine’s Day date will be twice as enjoyable
if you give her a box of flowers, or one of our special
Valentine corsages.
University Florist
Starts
MONDAY
A joy ride of romance—<*
thrills and good old-fash
ioned laughter.
-*4 .
BARNEY OLDFIELD
PATSY RUTH MILLER
An epic of America’s greatest joy—
the “horseless icari'iage”—it’s got
everything, from the first chug to
the first girl to walk home.
and
“MOOSE COUNTY”
More Fun!
ZURCHER at the WURLITZER
in musical settings
REX PRICES
The Best for the Rex Guest