Program For Tenth Annual Oregon Newspaper Conference Arranged The program for the tenth annual Oregon Newspaper Conference has been completed. It is here reprinted in full, as it appears in the programs: c-san FRIDAY, FEBRUARY 10 Morning President Ralph R. Cronise, Albany Democrat-Herald, in Chair 9:00 Registration. 9:30 Call to order and announcement of committees. 9:40 “How Much Is a Newspaper Worth? Different Ways of Closely Estimating Newspaper Values.” Earle Richard son, Dallas Itemizer-Observer. Discussion: Fred J. Tooze, E. J. Murray, C. II. Brockhagen, Dean Franklin Folts. 10:45 “Ways of Gaining and Keeping a Hold on the Rural Cir culation.” Alex Gabrielsen, field representative, Clark County Sun, Vancouver, Washington. Discussion: Don Wilson, A. E. Voorhjes, Elbert Bede, E. B. Aldrich, Edgar Meresse, J. R. Griffith, Chester Dimond, E. A. Koen, and others who have experience in this work. 11:40 “The Two Per Cent Discount.” S. S. Smith, Medford Mail Tribune. Discussion, The Agency Side: H. L. St. "Clair, Gresham Outlook. 12:15 A. P. luncheon—Edward F. Nelson, correspondent. U. P. luncheon—Frank II. Bartholomew, manager, Pacific Division. Sigma Delta Chi luncheon for weekly editors—Ray Nash, president. Ad Club luncheon for advertising men, Osborn Hotel— C. W. Reid, president. Theta Sigma Phi luncheon for ladies of party—Ruth New ton, president. Afternoon 2:00 “Present Tendencies in the Free Publicity Situation. Is Any Prospect Emerging of a Satisfactory Solution of the. Problem?” Donald J. Sterling, Oregon Journal. Discus sion: Ira Hyde, Jr., St. Helens Mist; Arne G. Rae, Tilla mook Herald. 3:00 “Working Up Local Advertising.” Earl C. Brownlee, Forest Grove NewS-Times. Discussion: Ralph Kletzing, i Salem Statesman; Roy Blodgett, Tillamook Headlight. j 4:00 Field Agent Plans. Robert W. Sawyer, Eric W. Allen. 4:30 The Harvey W. Scott Editorial Prize Contest. Hal E.1 Hoss, A. C. Gage. 4:45 “Experiences in Developing National Advertising.” E. A. i Brown, Salem Capital Journal. Discussion: Walter P. I * Burn, Bureau of Advertising, A. N. P. A., C. A. Sprague, j Corvallis Gazette-Times; A. W. Stypes, executive-secre tary, Selected Oregon Newspapers, Portland. •' 3:30 to 5:30 Theta Sigma Phi tea at the Woman’s building for ladies of the party. Ruth Newton, president. Evening Erie W. Allen, Toastmaster 6:00 Hotel Oslnnfn, annual liaiunlet"(given by Eugene Chamber of Commence). y ) ' SATURDAY, FEBRUARY 11 ' Morning (Committees meet at breakfast) Executive Committee, State Editorial Association 9:30 “Some Important Readers of Your Papers Whom You! Never Meet,” Mrs. S. 1. Clark, local manager, Allen’s Press Clipping Bureau, Portland. j 10:00 “The Printing of Ads and News in flu1 Oregon Papers as! They Appear to an Old Timer.” David Foulkes, Oregon ian. Questions and discussion of printing problems. 10:45 “The Relationship Between the Newspaper and Trade or Class Paper.” F. C. Felter, Pacific Drug Review. 11:15 “Enterprise and Independence of the Editorial Page in Its Relation to Business Policy.” William Tugman, Eu gene Guard. Discussion: II. L. Gill, Woodburn Indepen dent; Merle Chessman, Astoria Budget. 12 :00 Student luncheon. Reports of committees. Election of officers. Afternoon Section for Dailies Round Tables: Office Systems—Exchange of financial and cost informa tion. Comparative Value of Various Editorial Features in Re lation to Costs. The Pacific Northwest Newspaper Publishers’ Association and the Linotype Problem, Leader. \V. G. Hooker, Spo kane. Policy With Respect to Undesirable and Fly-by-night Advertising. Ways of Utilizing Ad Clubs and Merchants’ Committees. A. W. Metzger, of Albany Ad. Club. Circulation Development. SATURDAY AFTERNOON, - AO Trade and Class Journal Section L Round Tables: Advertising—Foreign representation. Other methods of »' securing business outside of local territory. Circulation—Methods used in securing new business. Does sampling pay? Systems used for handling records. Production—The feasibility of working out an average cost chart. A method of obtaining sufficient information. The good such a chan might be to all members. Weeklies and Printers Overlays—How to make them and how to use them. Arthur Kurtz, Portland. 41 What a Printing Salesman Should Know.” Arthur R. Kirk lmm, Corvallis. Saving Time in the' Small Shop. II. L. St. Clair, Gresham Out look. Discussion: “Credits and Collections.” Elbert Rede, Cottage Grove, and Z. C. Kimball, Independence. “Principles of Plant Layout.’ “George Fetsch, Portland. General discussion on machinery and equipment, especially con sidering such subjects as the Ludlow in a commercial shop, the Yirkotype, how large a shop should be to jus tify ;i platen feeder, an automatic jobber, and kindred subjects. Election of officers of the Pen Franklin Club. Saturday evening the annual Ben Franklin Club banquet at the Anchorage. All newspaper men and printers are invited. 6:00 P. M. BRING YOUR CAR AROUND When trouble of any kind develops in your Ford eonsu t us for a speedy remedy. Whatever the cause, capable Ford mechanics will quickly locate the trouble and make any repairs, adjustments or overhauling required, in line with the Ford standards. JENNINGS & COMPANY Superior Ford Service 715 Oak St. Reasonable Rates—Phone 1677 ■1 I i Editors (Continued from page one) four years or so ago, he has beer j for the most part immersed in jour nalism. He' has written for hotel reservations and is counted on as a sure attendant. At one time he was a reporter on the Eugene Register. Ralph R. Cronise, president of the conference, is an Oregon graduate, class of 1909. He is now co-publish er and manager of the Albany Dem ocrat-Herald. He and W. L. Jack son purchased the Democrat about ten years ago, and about 1925 ef fected consolidation with the Her ald, owned by E. M. Reagan. IMr. Cronise is prominent in Albany civic activities. He is a member of the Oregon chapter of Beta Theta Pi. Frank Loggan, advertising man ager of the Bend Bulletin, was among those who arrived Thursday to get ready for the conference. Frank, who was graduated from the University school of journalism in 192fi, was manager of the Emerald in his senior year. Before going to Bend, he was on the advertising staff of the Portland Telegram. Sev eral of his eo-workers on the Bulle | tin are former fellow-denizens -of j the Oregon journalism “shack.” j II. X. Fowler, (’14) is associate edi ; ter; Phil Brogan (ex-’24), reporter, I and Mary Conn (’26) formerly of ! the Southwestern Oregon Daily ! News, of Marshfield, is assisting Loggan on advertising, spending her free time as society editor. Frank is fraternizing with the Theta Chis while here, being a member of the Oregon chapter. C. II. Broekhagen, new publisher ; of the Portland Telegram, has a roe ; ord of having put several shaky j publications on their feet. Years 1 ago he was advertising manager of the Seattle Post-Intelligencer when : Eric W. Allen, now dean of jour nalism, was courthouse reporter. He is the employer of numerous Oregon i school of journalism people, both in i Portland and in Sacramento, Cal., where he is co-publisher with W. W. i Chapin, of the Union. He and Mr. Chapin have as their city editor in Sacramento an Oregon 1924 gradu ate named Alfred Erickson, who, while in the University of Oregon, had a reputation for covering sports and smoking Camels with equal en thusiasm. Art Rudd reports having had a pleasant visit with him in Sacramento. Mr. Broekhagen is on the program to discuss ways of val SHOWING— Men’s Shoes The new shoes for men are now shown for the first time. BOSTONIANS, ARCH PRESERVERS and EDWARD GREEN’E ENGLISH SHOES make up an assortment of men’s shoes that are. correct. We are interested in your conference, newspaper men, and extend to you a most hearty welcome to Eugene. Spring 1928 Styles in the Bud A small lnil very spicy collection of spring gar ments is already hero—enough to forecast what will be the outstanding style notes for spring. You'll be interested in seeing them. Then should you care to be one of the first with the latest again tli is season, you may choose a Frock, a Coat or Bon net with new quirks. (Sj3XBjLLrnaviKrmxTjrQK& ; uing a newspaper. He has had'much experience at valuing them. When Donald J. Sterling came to the conference two years ago he was listed among the bachelors. Last year, when he arrived, he was mar ried. This year he is the father of a son. Mr. Stirling is managing editor of the Oregon Journal, Port land. « * • George Aiken, publisher of the Ontario Argus, is a former presi dent of the conference. Mr. Aiken I sends along word that he is to bo on hand. Besides publishing a bang up pamper, George knows all the Scotch stories; and any banquet speaker who is “stuck” for a story might do worse than look him up. * * * Robert W. Sawyer, former presi dent of the conference, who divides his time between his Bend Bulletin and his duties as a member of the state highway commission, is already here. This year Mr. Sawyer is pres-. jdc-nt of the Oregon Editorial asso ciation, with which the conference is affiliated. * * « Edward F. Nelson, in charge of th4 Associated Press office in Portland, is keeping up his record for regular attendance by lining up for this year’s conference. Dr. P. O. Riley, editor of the Hub bard Enterprise, has a reputation as a speaker which won him a place on the Friday night banquet pro gram. This will be Dr. Riley’s first newspaper conference. Mr. and Mrs. Elbert Bede will be 'along this morning from Cottage Grove. Mary Clerin (Oregon ’25) and Dale Hawkins and whoever else is left will run the Cottage Grove Sentinel during Elbert's absence. Elbert is coming with a new line of banter to direct at Mr. Hal E. Hoss, private secretary to Governor Pat terson, who directed the Oregon City Enterprise while E. E. Brodie was ' was in Siam. Mr. Hoss, newspaper reports say, is expected to be pres ; cut. * * * F. C. Fetter, publisher of the Pa cific Drug Review, lias the unusual record of being on the trade journal section program two years in suc cession. * * * The hotel reservation list doesn't contain the name of E. E. Brodie, publisher of the Oregon City En terprise, who employs a considerable number of former Oregon students, including Alone Phillips, Barney Garrett, Pete Laurs, Eugene (Bunk) (Continued on page five) Classified Ads LOST—Black onyx Beta Crest ring. Finder please return to “Swede” Westergren, Beta Theta Pi. Call 550. Reward. OUR FIRST SALE Since we have been in busi ness here and we hope our last one. Read this great free offer for FRIDAY and SATURDAY. FRIDAY and SATURDAY With your unrestricted choice of any Fashion Park or Adler, Collegian Men’s and young men’s SUITS Lot One Men’s and Young Men’s up-to the-minute New Suits. Choice of our entire stock... See every wanted popular fabric as well as the more conservative blues, growns and grays. Every Adler Collegian and Fashion Park suit in the store included up to $35 values, the original tag on each suit—take any one you want for only $22.75, with no charge for alterations, and you get your choice of any Fine Hat in the store absolutely FREE with each' and every one of these suits sold here all day Friday and Saturday. | n|. Twn Atld tlie same Free Offer holds I W(J g00