Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 10, 1928)
Program For Tenth Annual Oregon
Newspaper Conference Arranged
The program for the tenth annual Oregon Newspaper Conference has
been completed. It is here reprinted in full, as it appears in the programs:
FRIDAY, FEBRUARY 10
President Ralph R. Cronise, Albany Democrat-Herald, in Chair
9:30 Call to order and announcement of committees.
9:40 “How Much Is a Newspaper Worth? Different Ways of
Closely Estimating Newspaper Values.” Earle Richard
son, Dallas Itemizer-Observer. Discussion: Fred J. Tooze,
E. J. Murray, C. II. Brockhagen, Dean Franklin Folts.
10:45 “Ways of Gaining and Keeping a Hold on the Rural Cir
culation.” Alex Gabrielsen, field representative, Clark
County Sun, Vancouver, Washington. Discussion: Don
Wilson, A. E. Voorhjes, Elbert Bede, E. B. Aldrich,
Edgar Meresse, J. R. Griffith, Chester Dimond, E. A.
Koen, and others who have experience in this work.
11:40 “The Two Per Cent Discount.” S. S. Smith, Medford
Mail Tribune. Discussion, The Agency Side: H. L. St.
"Clair, Gresham Outlook.
12:15 A. P. luncheon—Edward F. Nelson, correspondent.
U. P. luncheon—Frank II. Bartholomew, manager, Pacific
Sigma Delta Chi luncheon for weekly editors—Ray Nash,
Ad Club luncheon for advertising men, Osborn Hotel—
C. W. Reid, president.
Theta Sigma Phi luncheon for ladies of party—Ruth New
2:00 “Present Tendencies in the Free Publicity Situation. Is
Any Prospect Emerging of a Satisfactory Solution of the.
Problem?” Donald J. Sterling, Oregon Journal. Discus
sion: Ira Hyde, Jr., St. Helens Mist; Arne G. Rae, Tilla
3:00 “Working Up Local Advertising.” Earl C. Brownlee,
Forest Grove NewS-Times. Discussion: Ralph Kletzing, i
Salem Statesman; Roy Blodgett, Tillamook Headlight. j
4:00 Field Agent Plans. Robert W. Sawyer, Eric W. Allen.
4:30 The Harvey W. Scott Editorial Prize Contest. Hal E.1
Hoss, A. C. Gage.
4:45 “Experiences in Developing National Advertising.” E. A. i
Brown, Salem Capital Journal. Discussion: Walter P. I
* Burn, Bureau of Advertising, A. N. P. A., C. A. Sprague, j
Corvallis Gazette-Times; A. W. Stypes, executive-secre
tary, Selected Oregon Newspapers, Portland.
•' 3:30 to 5:30 Theta Sigma Phi tea at the Woman’s building for
ladies of the party. Ruth Newton, president.
Erie W. Allen, Toastmaster
6:00 Hotel Oslnnfn, annual liaiunlet"(given by Eugene Chamber
of Commence). y ) '
SATURDAY, FEBRUARY 11 '
(Committees meet at breakfast) Executive Committee, State
9:30 “Some Important Readers of Your Papers Whom You!
Never Meet,” Mrs. S. 1. Clark, local manager, Allen’s
Press Clipping Bureau, Portland. j
10:00 “The Printing of Ads and News in flu1 Oregon Papers as!
They Appear to an Old Timer.” David Foulkes, Oregon
ian. Questions and discussion of printing problems.
10:45 “The Relationship Between the Newspaper and Trade or
Class Paper.” F. C. Felter, Pacific Drug Review.
11:15 “Enterprise and Independence of the Editorial Page in
Its Relation to Business Policy.” William Tugman, Eu
gene Guard. Discussion: II. L. Gill, Woodburn Indepen
dent; Merle Chessman, Astoria Budget.
12 :00 Student luncheon.
Reports of committees. Election of officers.
Section for Dailies
Office Systems—Exchange of financial and cost informa
Comparative Value of Various Editorial Features in Re
lation to Costs.
The Pacific Northwest Newspaper Publishers’ Association
and the Linotype Problem, Leader. \V. G. Hooker, Spo
Policy With Respect to Undesirable and Fly-by-night
Advertising. Ways of Utilizing Ad Clubs and Merchants’
Committees. A. W. Metzger, of Albany Ad. Club.
SATURDAY AFTERNOON, - AO
Trade and Class Journal Section
L Round Tables:
Advertising—Foreign representation. Other methods of
»' securing business outside of local territory.
Circulation—Methods used in securing new business. Does
sampling pay? Systems used for handling records.
Production—The feasibility of working out an average
cost chart. A method of obtaining sufficient information.
The good such a chan might be to all members.
Weeklies and Printers
Overlays—How to make them and how to use them. Arthur Kurtz,
41 What a Printing Salesman Should Know.” Arthur R. Kirk
Saving Time in the' Small Shop. II. L. St. Clair, Gresham Out
Discussion: “Credits and Collections.” Elbert Rede, Cottage
Grove, and Z. C. Kimball, Independence.
“Principles of Plant Layout.’ “George Fetsch, Portland.
General discussion on machinery and equipment, especially con
sidering such subjects as the Ludlow in a commercial
shop, the Yirkotype, how large a shop should be to jus
tify ;i platen feeder, an automatic jobber, and kindred
Election of officers of the Pen Franklin Club.
Saturday evening the annual Ben Franklin Club banquet at the
Anchorage. All newspaper men and printers are invited.
6:00 P. M.
BRING YOUR CAR AROUND
When trouble of any kind develops in your Ford eonsu t
us for a speedy remedy. Whatever the cause, capable
Ford mechanics will quickly locate the trouble and make
any repairs, adjustments or overhauling required, in
line with the Ford standards.
JENNINGS & COMPANY
Superior Ford Service
715 Oak St.
Reasonable Rates—Phone 1677
(Continued from page one)
four years or so ago, he has beer
j for the most part immersed in jour
nalism. He' has written for hotel
reservations and is counted on as a
sure attendant. At one time he was
a reporter on the Eugene Register.
Ralph R. Cronise, president of the
conference, is an Oregon graduate,
class of 1909. He is now co-publish
er and manager of the Albany Dem
ocrat-Herald. He and W. L. Jack
son purchased the Democrat about
ten years ago, and about 1925 ef
fected consolidation with the Her
ald, owned by E. M. Reagan. IMr.
Cronise is prominent in Albany civic
activities. He is a member of the
Oregon chapter of Beta Theta Pi.
Frank Loggan, advertising man
ager of the Bend Bulletin, was
among those who arrived Thursday
to get ready for the conference.
Frank, who was graduated from the
University school of journalism in
192fi, was manager of the Emerald
in his senior year. Before going to
Bend, he was on the advertising
staff of the Portland Telegram. Sev
eral of his eo-workers on the Bulle
| tin are former fellow-denizens -of
j the Oregon journalism “shack.”
j II. X. Fowler, (’14) is associate edi
; ter; Phil Brogan (ex-’24), reporter,
I and Mary Conn (’26) formerly of
! the Southwestern Oregon Daily
! News, of Marshfield, is assisting
Loggan on advertising, spending her
free time as society editor. Frank
is fraternizing with the Theta Chis
while here, being a member of the
C. II. Broekhagen, new publisher
; of the Portland Telegram, has a roe
; ord of having put several shaky
j publications on their feet. Years
1 ago he was advertising manager of
the Seattle Post-Intelligencer when
: Eric W. Allen, now dean of jour
nalism, was courthouse reporter. He
is the employer of numerous Oregon
i school of journalism people, both in
i Portland and in Sacramento, Cal.,
where he is co-publisher with W. W.
i Chapin, of the Union. He and Mr.
Chapin have as their city editor in
Sacramento an Oregon 1924 gradu
ate named Alfred Erickson, who,
while in the University of Oregon,
had a reputation for covering sports
and smoking Camels with equal en
thusiasm. Art Rudd reports having
had a pleasant visit with him in
Sacramento. Mr. Broekhagen is on
the program to discuss ways of val
The new shoes for men are now shown for the first time.
BOSTONIANS, ARCH PRESERVERS and EDWARD
GREEN’E ENGLISH SHOES make up an assortment
of men’s shoes that are. correct.
We are interested in your conference, newspaper
men, and extend to you a most hearty welcome to
in the Bud
A small lnil very spicy collection of spring gar
ments is already hero—enough to forecast what will
be the outstanding style notes for spring.
You'll be interested in seeing them. Then should
you care to be one of the first with the latest again
tli is season, you may choose a Frock, a Coat or Bon
net with new quirks.
uing a newspaper. He has had'much
experience at valuing them.
When Donald J. Sterling came to
the conference two years ago he was
listed among the bachelors. Last
year, when he arrived, he was mar
ried. This year he is the father of
a son. Mr. Stirling is managing
editor of the Oregon Journal, Port
« * •
George Aiken, publisher of the
Ontario Argus, is a former presi
dent of the conference. Mr. Aiken
I sends along word that he is to bo
on hand. Besides publishing a bang
up pamper, George knows all the
Scotch stories; and any banquet
speaker who is “stuck” for a story
might do worse than look him up.
* * *
Robert W. Sawyer, former presi
dent of the conference, who divides
his time between his Bend Bulletin
and his duties as a member of the
state highway commission, is already
here. This year Mr. Sawyer is pres-.
jdc-nt of the Oregon Editorial asso
ciation, with which the conference
* * «
Edward F. Nelson, in charge of th4
Associated Press office in Portland,
is keeping up his record for regular
attendance by lining up for this
Dr. P. O. Riley, editor of the Hub
bard Enterprise, has a reputation
as a speaker which won him a place
on the Friday night banquet pro
gram. This will be Dr. Riley’s first
Mr. and Mrs. Elbert Bede will be
'along this morning from Cottage
Grove. Mary Clerin (Oregon ’25)
and Dale Hawkins and whoever else
is left will run the Cottage Grove
Sentinel during Elbert's absence.
Elbert is coming with a new line of
banter to direct at Mr. Hal E. Hoss,
private secretary to Governor Pat
terson, who directed the Oregon City
Enterprise while E. E. Brodie was
' was in Siam. Mr. Hoss, newspaper
reports say, is expected to be pres
* * *
F. C. Fetter, publisher of the Pa
cific Drug Review, lias the unusual
record of being on the trade journal
section program two years in suc
* * *
The hotel reservation list doesn't
contain the name of E. E. Brodie,
publisher of the Oregon City En
terprise, who employs a considerable
number of former Oregon students,
including Alone Phillips, Barney
Garrett, Pete Laurs, Eugene (Bunk)
(Continued on page five)
LOST—Black onyx Beta Crest ring.
Finder please return to “Swede”
Westergren, Beta Theta Pi. Call
OUR FIRST SALE
Since we have been in busi
ness here and we hope our
last one. Read this great
free offer for FRIDAY and
FRIDAY and SATURDAY
With your unrestricted choice of any
Fashion Park or Adler, Collegian Men’s
and young men’s
Men’s and Young Men’s up-to
the-minute New Suits. Choice of
our entire stock... See every wanted popular
fabric as well as the more conservative blues,
growns and grays. Every Adler Collegian and
Fashion Park suit in the store included up to
$35 values, the original tag on each suit—take
any one you want for only $22.75, with no charge
for alterations, and you get your choice of any
Fine Hat in the store absolutely FREE with
each' and every one of these suits sold here all
day Friday and Saturday.
| n|. Twn Atld tlie same Free Offer holds
I W(J g00<i ^th this Feature Group of
the Sale. Here you get these same famous
makes to pick and choose any one or more suits
from. Regular $37.50, $40 and $42.50 values,
and when we say value we mean the lowest
cash price for which this clothing is ever sold
—but here you are, while they last Friday and
Saturday, for only $28.75, and your choioe of our
beautiful stock of Men’s Hats. Come early for
Our top grades, fin
est and highest pric
ed in the store —
and domestic fabrics
of pure virgin wool
made up by the most
famous quality and
style makers in the
U. S. Honest and un
beatable Values reg
ularly sold at $55.00
the suit. Hake any
one you want, a wide
range to choose from
in snappy or conser
vative modfcls with
design and cloth
weaves that stand
out supreme in any
company. The sale
price for your choice
is only $36.75 with
no charge for altera
tions and you get
Regardless of all
these drastic price
cuts—Take your pick
of absolutely any hat
in thte store. FREE.
The Reason You Will
But first let us take this occasion
to thank our friends and customers
—the people of Eugene and'vicinity
and the students of U. of 0.—for
their good will and continued patron
age. Like you, we do not believe
in sales and their sensationalism. A
store like ours must build its trade
on nationally known quality, main
taining “year round” values that
the attractive to discriminating and
fastidious buyers—people who are
rarely attracted by so-called sales
bargains. We feature up-to-the
minute authentic styles plus first
class store service and our money
back guarantee rounds out our pol
Good merchandising demands that
little if any stock be carried over
from one season to another—it’s
in the buying—but we arc not in
fallible (for the first time) we are
’way too heavily stocked in all de
partments and with the new Spring
stocks coming in daily, we are
forced to unload. This fact and
conditions beyond our control hav
ing forced a sale upon us—we will
make it a real sale and a never-to
be forgotten event for our patrons.
—EAGAN & BOWMAN.
With Your Pick of
Any Fine Hat in
Friday and Saturday
Our regular hats, a wonderful con
tract line huilt on $7 and $8 specifi
cations to undersell competition, are
priced at $5 and $6. All the' new
colors as well as staples in both
snap brims and roll edge models,
all sizes, and with each and every
hat sold here all day Friday and
Saturday, help yourselt to a beauti
ful New Silk Tie. No restrictions.
“Allen A” and "Chalmers'’ famous
makes in seasonable weights. Choice
of these fine Union Suits; values to
The popular "Grad" line. Gotham
shirts and running pants, all sizes,
while they last—
Smart New Athletic Underwear,
genuine N. E. Full Back and other
well known quality brands. Values
to $1.50, go at—
Smartly Talorcd Golf and Sport
No reserve, come here and help your
self pick and choose from our best
grades. This is your chance to stock
up. No values under $6, and many
$8 and $10. Your store-wide choice
of our entire stock. While they last—
Positively all original price tickets and manufacturer’s labels
remain undisturbed—so that you can see the real mark-downs, as
the sale prices are attached on separate tickets.
No padding for this sale—no cheap merchandise brought in_you
get our entire and exclusive high grade stock of men’s and young
men’s furnishings, hats and clothing at huge reductions. This holds
good all daylong on Friday and Saturday.
All sizes—all models—
to start the Sale Friday
We are leaders in Eu
gene for smart new Silk
Ties. Keg. at a dollar—
for this sale take your
pick of our entire dollar
Beautiful creations of
silk. New patterns -all
strictly hand tailored
neckwear. Your choice
of our entire regular
$1.50 line for—
All our fine stock in a
wide range to choose
from. To $8.00 value—
The Finest Stock in
Eugene Goes on Sale
and E. & W.
All colors, fancy
or plain, in the
finest of shirting
attached and neck
band style)!. The
greatest shirt val
ue we have ever
Values of $2 and
§2.25, snappy new
shirts in plain or
fancy weaves. All
sizes and styles
Friday and Satur
Reg. S3.50 and 34 values. All sizes
Your store-wide choice—silks, mixtures,
imp. Broadcloths—beautiful new pat
terns. All over 34.50 and 35.00 values
SO. All sizes and styles—
KEN'S FINE HOSE
We specialize in a top grade at all
times for $50. Now for this sale you
take your pick of the stock, all sizes.
Fancy mixtures and plain dress hose—
3 pair for a dollar, or the pair, only—
Any Pull-over V-neck Sweater
in the Store
Real values up to 38.50 and 310 each.
All sizes in the lot. While they last—