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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (Feb. 10, 1928)
Program For Tenth Annual Oregon Newspaper Conference Arranged The program for the tenth annual Oregon Newspaper Conference has been completed. It is here reprinted in full, as it appears in the programs: c-san FRIDAY, FEBRUARY 10 Morning President Ralph R. Cronise, Albany Democrat-Herald, in Chair 9:00 Registration. 9:30 Call to order and announcement of committees. 9:40 “How Much Is a Newspaper Worth? Different Ways of Closely Estimating Newspaper Values.” Earle Richard son, Dallas Itemizer-Observer. Discussion: Fred J. Tooze, E. J. Murray, C. II. Brockhagen, Dean Franklin Folts. 10:45 “Ways of Gaining and Keeping a Hold on the Rural Cir culation.” Alex Gabrielsen, field representative, Clark County Sun, Vancouver, Washington. Discussion: Don Wilson, A. E. Voorhjes, Elbert Bede, E. B. Aldrich, Edgar Meresse, J. R. Griffith, Chester Dimond, E. A. Koen, and others who have experience in this work. 11:40 “The Two Per Cent Discount.” S. S. Smith, Medford Mail Tribune. Discussion, The Agency Side: H. L. St. "Clair, Gresham Outlook. 12:15 A. P. luncheon—Edward F. Nelson, correspondent. U. P. luncheon—Frank II. Bartholomew, manager, Pacific Division. Sigma Delta Chi luncheon for weekly editors—Ray Nash, president. Ad Club luncheon for advertising men, Osborn Hotel— C. W. Reid, president. Theta Sigma Phi luncheon for ladies of party—Ruth New ton, president. Afternoon 2:00 “Present Tendencies in the Free Publicity Situation. Is Any Prospect Emerging of a Satisfactory Solution of the. Problem?” Donald J. Sterling, Oregon Journal. Discus sion: Ira Hyde, Jr., St. Helens Mist; Arne G. Rae, Tilla mook Herald. 3:00 “Working Up Local Advertising.” Earl C. Brownlee, Forest Grove NewS-Times. Discussion: Ralph Kletzing, i Salem Statesman; Roy Blodgett, Tillamook Headlight. j 4:00 Field Agent Plans. Robert W. Sawyer, Eric W. Allen. 4:30 The Harvey W. Scott Editorial Prize Contest. Hal E.1 Hoss, A. C. Gage. 4:45 “Experiences in Developing National Advertising.” E. A. i Brown, Salem Capital Journal. Discussion: Walter P. I * Burn, Bureau of Advertising, A. N. P. A., C. A. Sprague, j Corvallis Gazette-Times; A. W. Stypes, executive-secre tary, Selected Oregon Newspapers, Portland. •' 3:30 to 5:30 Theta Sigma Phi tea at the Woman’s building for ladies of the party. Ruth Newton, president. Evening Erie W. Allen, Toastmaster 6:00 Hotel Oslnnfn, annual liaiunlet"(given by Eugene Chamber of Commence). y ) ' SATURDAY, FEBRUARY 11 ' Morning (Committees meet at breakfast) Executive Committee, State Editorial Association 9:30 “Some Important Readers of Your Papers Whom You! Never Meet,” Mrs. S. 1. Clark, local manager, Allen’s Press Clipping Bureau, Portland. j 10:00 “The Printing of Ads and News in flu1 Oregon Papers as! They Appear to an Old Timer.” David Foulkes, Oregon ian. Questions and discussion of printing problems. 10:45 “The Relationship Between the Newspaper and Trade or Class Paper.” F. C. Felter, Pacific Drug Review. 11:15 “Enterprise and Independence of the Editorial Page in Its Relation to Business Policy.” William Tugman, Eu gene Guard. Discussion: II. L. Gill, Woodburn Indepen dent; Merle Chessman, Astoria Budget. 12 :00 Student luncheon. Reports of committees. Election of officers. Afternoon Section for Dailies Round Tables: Office Systems—Exchange of financial and cost informa tion. Comparative Value of Various Editorial Features in Re lation to Costs. The Pacific Northwest Newspaper Publishers’ Association and the Linotype Problem, Leader. \V. G. Hooker, Spo kane. Policy With Respect to Undesirable and Fly-by-night Advertising. Ways of Utilizing Ad Clubs and Merchants’ Committees. A. W. Metzger, of Albany Ad. Club. Circulation Development. SATURDAY AFTERNOON, - AO Trade and Class Journal Section L Round Tables: Advertising—Foreign representation. Other methods of »' securing business outside of local territory. Circulation—Methods used in securing new business. Does sampling pay? Systems used for handling records. Production—The feasibility of working out an average cost chart. A method of obtaining sufficient information. The good such a chan might be to all members. Weeklies and Printers Overlays—How to make them and how to use them. Arthur Kurtz, Portland. 41 What a Printing Salesman Should Know.” Arthur R. Kirk lmm, Corvallis. Saving Time in the' Small Shop. II. L. St. Clair, Gresham Out look. Discussion: “Credits and Collections.” Elbert Rede, Cottage Grove, and Z. C. Kimball, Independence. “Principles of Plant Layout.’ “George Fetsch, Portland. General discussion on machinery and equipment, especially con sidering such subjects as the Ludlow in a commercial shop, the Yirkotype, how large a shop should be to jus tify ;i platen feeder, an automatic jobber, and kindred subjects. Election of officers of the Pen Franklin Club. Saturday evening the annual Ben Franklin Club banquet at the Anchorage. All newspaper men and printers are invited. 6:00 P. M. BRING YOUR CAR AROUND When trouble of any kind develops in your Ford eonsu t us for a speedy remedy. Whatever the cause, capable Ford mechanics will quickly locate the trouble and make any repairs, adjustments or overhauling required, in line with the Ford standards. JENNINGS & COMPANY Superior Ford Service 715 Oak St. Reasonable Rates—Phone 1677 ■1 I i Editors (Continued from page one) four years or so ago, he has beer j for the most part immersed in jour nalism. He' has written for hotel reservations and is counted on as a sure attendant. At one time he was a reporter on the Eugene Register. Ralph R. Cronise, president of the conference, is an Oregon graduate, class of 1909. He is now co-publish er and manager of the Albany Dem ocrat-Herald. He and W. L. Jack son purchased the Democrat about ten years ago, and about 1925 ef fected consolidation with the Her ald, owned by E. M. Reagan. IMr. Cronise is prominent in Albany civic activities. He is a member of the Oregon chapter of Beta Theta Pi. Frank Loggan, advertising man ager of the Bend Bulletin, was among those who arrived Thursday to get ready for the conference. Frank, who was graduated from the University school of journalism in 192fi, was manager of the Emerald in his senior year. Before going to Bend, he was on the advertising staff of the Portland Telegram. Sev eral of his eo-workers on the Bulle | tin are former fellow-denizens -of j the Oregon journalism “shack.” j II. X. Fowler, (’14) is associate edi ; ter; Phil Brogan (ex-’24), reporter, I and Mary Conn (’26) formerly of ! the Southwestern Oregon Daily ! News, of Marshfield, is assisting Loggan on advertising, spending her free time as society editor. Frank is fraternizing with the Theta Chis while here, being a member of the Oregon chapter. C. II. Broekhagen, new publisher ; of the Portland Telegram, has a roe ; ord of having put several shaky j publications on their feet. Years 1 ago he was advertising manager of the Seattle Post-Intelligencer when : Eric W. Allen, now dean of jour nalism, was courthouse reporter. He is the employer of numerous Oregon i school of journalism people, both in i Portland and in Sacramento, Cal., where he is co-publisher with W. W. i Chapin, of the Union. He and Mr. Chapin have as their city editor in Sacramento an Oregon 1924 gradu ate named Alfred Erickson, who, while in the University of Oregon, had a reputation for covering sports and smoking Camels with equal en thusiasm. Art Rudd reports having had a pleasant visit with him in Sacramento. Mr. Broekhagen is on the program to discuss ways of val SHOWING— Men’s Shoes The new shoes for men are now shown for the first time. BOSTONIANS, ARCH PRESERVERS and EDWARD GREEN’E ENGLISH SHOES make up an assortment of men’s shoes that are. correct. We are interested in your conference, newspaper men, and extend to you a most hearty welcome to Eugene. Spring 1928 Styles in the Bud A small lnil very spicy collection of spring gar ments is already hero—enough to forecast what will be the outstanding style notes for spring. You'll be interested in seeing them. Then should you care to be one of the first with the latest again tli is season, you may choose a Frock, a Coat or Bon net with new quirks. (Sj3XBjLLrnaviKrmxTjrQK& ; uing a newspaper. He has had'much experience at valuing them. When Donald J. Sterling came to the conference two years ago he was listed among the bachelors. Last year, when he arrived, he was mar ried. This year he is the father of a son. Mr. Stirling is managing editor of the Oregon Journal, Port land. « * • George Aiken, publisher of the Ontario Argus, is a former presi dent of the conference. Mr. Aiken I sends along word that he is to bo on hand. Besides publishing a bang up pamper, George knows all the Scotch stories; and any banquet speaker who is “stuck” for a story might do worse than look him up. * * * Robert W. Sawyer, former presi dent of the conference, who divides his time between his Bend Bulletin and his duties as a member of the state highway commission, is already here. This year Mr. Sawyer is pres-. jdc-nt of the Oregon Editorial asso ciation, with which the conference is affiliated. * * « Edward F. Nelson, in charge of th4 Associated Press office in Portland, is keeping up his record for regular attendance by lining up for this year’s conference. Dr. P. O. Riley, editor of the Hub bard Enterprise, has a reputation as a speaker which won him a place on the Friday night banquet pro gram. This will be Dr. Riley’s first newspaper conference. Mr. and Mrs. Elbert Bede will be 'along this morning from Cottage Grove. Mary Clerin (Oregon ’25) and Dale Hawkins and whoever else is left will run the Cottage Grove Sentinel during Elbert's absence. Elbert is coming with a new line of banter to direct at Mr. Hal E. Hoss, private secretary to Governor Pat terson, who directed the Oregon City Enterprise while E. E. Brodie was ' was in Siam. Mr. Hoss, newspaper reports say, is expected to be pres ; cut. * * * F. C. Fetter, publisher of the Pa cific Drug Review, lias the unusual record of being on the trade journal section program two years in suc cession. * * * The hotel reservation list doesn't contain the name of E. E. Brodie, publisher of the Oregon City En terprise, who employs a considerable number of former Oregon students, including Alone Phillips, Barney Garrett, Pete Laurs, Eugene (Bunk) (Continued on page five) Classified Ads LOST—Black onyx Beta Crest ring. Finder please return to “Swede” Westergren, Beta Theta Pi. Call 550. Reward. OUR FIRST SALE Since we have been in busi ness here and we hope our last one. Read this great free offer for FRIDAY and SATURDAY. FRIDAY and SATURDAY With your unrestricted choice of any Fashion Park or Adler, Collegian Men’s and young men’s SUITS Lot One Men’s and Young Men’s up-to the-minute New Suits. Choice of our entire stock... See every wanted popular fabric as well as the more conservative blues, growns and grays. Every Adler Collegian and Fashion Park suit in the store included up to $35 values, the original tag on each suit—take any one you want for only $22.75, with no charge for alterations, and you get your choice of any Fine Hat in the store absolutely FREE with each' and every one of these suits sold here all day Friday and Saturday. | n|. Twn Atld tlie same Free Offer holds I W(J g00<i ^th this Feature Group of the Sale. Here you get these same famous makes to pick and choose any one or more suits from. Regular $37.50, $40 and $42.50 values, and when we say value we mean the lowest cash price for which this clothing is ever sold —but here you are, while they last Friday and Saturday, for only $28.75, and your choioe of our beautiful stock of Men’s Hats. Come early for first choice. Lot Three Our top grades, fin est and highest pric ed in the store — beautiful imported and domestic fabrics of pure virgin wool made up by the most famous quality and style makers in the U. S. Honest and un beatable Values reg ularly sold at $55.00 the suit. Hake any one you want, a wide range to choose from in snappy or conser vative modfcls with design and cloth weaves that stand out supreme in any company. The sale price for your choice is only $36.75 with no charge for altera tions and you get this—• Kj Unprecented Offer Regardless of all these drastic price cuts—Take your pick of absolutely any hat in thte store. FREE. The Reason You Will Find Below But first let us take this occasion to thank our friends and customers —the people of Eugene and'vicinity and the students of U. of 0.—for their good will and continued patron age. Like you, we do not believe in sales and their sensationalism. A store like ours must build its trade on nationally known quality, main taining “year round” values that the attractive to discriminating and fastidious buyers—people who are rarely attracted by so-called sales bargains. We feature up-to-the minute authentic styles plus first class store service and our money back guarantee rounds out our pol icy. Good merchandising demands that little if any stock be carried over from one season to another—it’s in the buying—but we arc not in fallible (for the first time) we are ’way too heavily stocked in all de partments and with the new Spring stocks coming in daily, we are forced to unload. This fact and conditions beyond our control hav ing forced a sale upon us—we will make it a real sale and a never-to be forgotten event for our patrons. —EAGAN & BOWMAN. With Your Pick of Any Fine Hat in This Store Friday and Saturday Our regular hats, a wonderful con tract line huilt on $7 and $8 specifi cations to undersell competition, are priced at $5 and $6. All the' new colors as well as staples in both snap brims and roll edge models, all sizes, and with each and every hat sold here all day Friday and Saturday, help yourselt to a beauti ful New Silk Tie. No restrictions. UNDERWEAR “Allen A” and "Chalmers'’ famous makes in seasonable weights. Choice of these fine Union Suits; values to $2.50— $1.30 The popular "Grad" line. Gotham shirts and running pants, all sizes, while they last— 60c Smart New Athletic Underwear, genuine N. E. Full Back and other well known quality brands. Values to $1.50, go at— 90c Smartly Talorcd Golf and Sport KNICKERS No reserve, come here and help your self pick and choose from our best grades. This is your chance to stock up. No values under $6, and many $8 and $10. Your store-wide choice of our entire stock. While they last— $4.95 Positively all original price tickets and manufacturer’s labels remain undisturbed—so that you can see the real mark-downs, as the sale prices are attached on separate tickets. No padding for this sale—no cheap merchandise brought in_you get our entire and exclusive high grade stock of men’s and young men’s furnishings, hats and clothing at huge reductions. This holds good all daylong on Friday and Saturday. Overcoats All sizes—all models— to start the Sale Friday and Saturday. $19.75 New Silk NECKWEAR We are leaders in Eu gene for smart new Silk Ties. Keg. at a dollar— for this sale take your pick of our entire dollar stock at— 65c Beautiful creations of silk. New patterns -all strictly hand tailored neckwear. Your choice of our entire regular $1.50 line for— 95c BATH ROBES All our fine stock in a wide range to choose from. To $8.00 value— $5.75 Ragan and Bowman 825 Willamette Shirts The Finest Stock in Eugene Goes on Sale Cluett, Arrow and E. & W. All colors, fancy or plain, in the finest of shirting materials. Collar attached and neck band style)!. The greatest shirt val ue we have ever offered at— 95c Values of $2 and §2.25, snappy new shirts in plain or fancy weaves. All sizes and styles Friday and Satur day— ' $1.35 Reg. S3.50 and 34 values. All sizes and styles— $2.65 Your store-wide choice—silks, mixtures, imp. Broadcloths—beautiful new pat terns. All over 34.50 and 35.00 values SO. All sizes and styles— $3.45 KEN'S FINE HOSE We specialize in a top grade at all times for $50. Now for this sale you take your pick of the stock, all sizes. Fancy mixtures and plain dress hose— 3 pair for a dollar, or the pair, only— 35c Any Pull-over V-neck Sweater in the Store Real values up to 38.50 and 310 each. All sizes in the lot. While they last— Each— $3.50