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About Oregon daily emerald. (Eugene, Or.) 1920-2012 | View Entire Issue (March 5, 1927)
i Oregon Grads Attend Editors’ Meet Delegates Still Arriving; Press in Every Part Of State Represented George P. Cheney, publisher of the Enterprise Record Chieftain, and George Cheney Jr. drove down from Enterprise, in the beautiful Wallowa country, for the confer- j ence. Mr. Cheney’s son Daniel is a j junior in the school of journalism 1 and a member of the University or chestra. L. D. Gordon, publisher of the Southwestern Oregon Daily News, is up from Marshfield for the con ference. Mr. Gordon has just added to his record as an employer of an all-Oregon staff by engaging Miss Mary Conn, ’26 graduate, as report er to succeed Miss Nettiemae Smith, and Allan Canfield, ex-’28, in place of Pete Laurs, ex-’27, who has re turned to Oregon City to be news editor of the Enterprise. Eugene E. Short, ’24, now with the Oregon City Enterprise, helped _ E. E. Brodie, publisher, and Hal E." Hoss, manager, represent the Enter prise properly at the conference. Mr. Short is employed in the advertis ing department with Byron O. Gar rett, another Oregon graduate, who is .local advertising manager. * * » Arne G. Rae, ’22 graduate, now editor of the Tillamook Herald, is on the campus for the conference, with his eo-publisher, Fred T. Mel linger. During their absence from Tillamook their paper is in charge of Mildred Jean Carr, 1926 Oregon graduate. Mr. and Mrs. Elbert Bede are among those registered for the con ference. Mr. Bede has just finished another term of service as reading clerk of the lower house at Salem. During his absence the Cottage Grove Sentinel, twice-a-week, is looked after by Miss Mary Clerin, Oregon 1925 graduate, who gets the paper out on time and, so Elbert says, as good as ever. Ralph R. Cronise, who was an Oregon student about 13 years ago and is now co-publishc1- of the Al bany Democrat-Herald with W. L. Jackson, is on the campus for the conference. Mr. Cronise is chair man of the advertising committee of the state association. Mr. Jack son ’s daughter, Olga, is a senior in English in the University. When Harris Ellsworth was in the University, he was supposed to be an English major, but he succeeded Jeannette Calkins as manager of the Emerald and has been more or loss journalistic ever since. He is now manager of the Four-L Lum ber News, published in Portland, and he has the figures to show that he’s making the business grow. A. C. Gage, publisher of the An gora Journal, combined attendance at the Conference with a visit with his daughter Leslie, sophomore in journalism. No sooner had Earle Richardson left the University as a graduate in 1920 than he went right into news paper work. Before long he was married and together with Art Steele was running the Clatskanie Chief. Then he stepped out and bought the Elgin Recorder, later taking over the Dallas Observer, which he is now conducting as a live county weekly. He and Mrs. Richardson, who was Miss Elizabeth Stewart of McMinnville, are at the conference. Dean Collins, assistant city edi tor of the Portland Telegram, and Portland’s versifier de luxe, spent part of yesterday afternoon finish ing his paper to be read at the con ference today. * * . J. H. Dellinger, publisher of the Morning Astorian, deserted his paper and his extensive cranberry bogs to come to the conference. Mr. j Dellinger is a prominent Republican, business man, farmer, and editor of the Lower Columbia River district. • • • Lee D. Drake, of the Astoria Eve ning Budget, breaks into print as the first conference delegate to reg ister in the big red book. • • • Although the farthest realm to send delegates to the Editors’ Con ference, San Francisco takes sec ond place in number of representa tives here, Portland, of course, head ing the list. From the southern (Continued on page two) State to Feel Spirit of Old Oregon Soon University Night Is New Feature; to Be Annual Part of Plans Reception, Glee Club, Show to Fill Evening; Important Meeting of All Committee Todav BUILDING for a greater Uni versity, tire 1927 Greater Ore gon committee will complete its last piece of work dnring spring vaca tion when it will present Oregon spirit in programs, to be given be fore the high schools of the state. Outstanding in the spring program is University of Oregon Night to be held at the Broadway theater in Portland. This feature of the pro gram is being initiated this year by Dudley Clark, chairman of the Greater Oregon directorate, and is planned to be an annual affair. Reception to Be at Theater A reception will be held in the theater reception rooms, March 22, in connection with the glee club con cert, which will be given at the Broadway, March 22, 23, and 24. A program consisting of numbers by the quartet, skits, and short talks by members of the faculty, students, and alumni will feature the reception. Refreshments will be served. President Hall, Captain Mc Ewan, Hugh Biggs, and other prom inent persons connected with the University will be present, and the opportunity will bq afforded pros pective Oregon students of the Port land high schools to become ac quainted with University folk and the spirit of the University. Special Program Planned The Broadway is presenting a pro gram of special attraction for the three evenings that the glee club is to appear. “Nobody's Widow,” star ring Leatrice .Toy, will be the mo tion picture. A thirty minute con cert by the glee club will follow, featuring ballads that are favorites among old-timers. Classical music, will also have a place, and the quar tet, consisting of George Wardner, John Stark Evans, Frank Rorer, and Ted Larsen, is working out some snappy songs and a skit. These three concerts will come as the cul minating point of the glee club tour which will be conducted during the vacation. One of the best of Fan chon and Marco’s presentations will complete the program. “Mr. Wu and the Feast of Lanterns” is the name of the number and a Chinese jazz band should add to its success. uancing to Feature An opportunity for dancing will be afforded immediately after the reception. Those desiring to see the show should go to the eight o’clock performance, as the reception is scheduled to begin about ten o ’clock} according to Clark. A meeting of the entire committee is called for four o’clock today in Villard hall, and the following mem bers of the directorate are requested to notify all members of their com mittees of the necessity of their attendance: Committee to Meet District 1, Nellie Carroll; district 2, George Hill; district 3, Don Mc Cook; district 4, Edith Dodge; dis trict 5, Nick Carter; district fl, Ronald Sellers; district 7, Paul Slet ton; district 8, Don Beelar; district 9, Jack Hempstead; district 10, Cliff Kuhn; district 11, Herbert Socolof sky; district 12, George Mimnaugh. Dudley Clark, as chairman of the Greater Oregon work, desires to make it especially imperative that members of the committee be pres ent at the meeting today, and co operate to the utmost in this last piece of important work which is to be put forward by the 1927 com mittee. Nash Honor Guest at Printing Breakfast Dr. John Henry Nash, patron of fine printing at the University, was the guest at breakfast this morn ing of Robert C. Hall, manager of the University Press, and the ad vanced typography class. Dean Erie W. Allen, of the school of journal ism, was present. The students are working on the late President P. L. Campbell’s monograph on education, “Educa tion and the State’’ under Dr. Nash’s supervision. They are: Lew is Beeson, Genevieve Morgan, Cal vin Horn, Milton George, and Ray Nash. Symphony Orchestra Conductor I Willem Van Hoogstraten, noted conductor of the Portland Symphony Orchestra, which will he heard in concert here Monday night. Edith Dodge Named Head Of Committee Women’s League Drive for Fine Arts Building Will Begin The appointment of Edith Dodge as general chairman of the Women’s League spring drive to raise money for the proposed Fine Arts building was announced yes terday by Kathryn Ulrich, presi dent of Women’s League. Helen Webster will be assistant chairman and Gladys Steiger, chairman for Portland. The drive will take in all parts of the state and will be conducted during spring vacation. The same plan was carried out Christmas va cation, and the money turned in from giving benefits amounted to nearly four hundred dollars. A girl has been appointed from each town the drive includes, to act as chairman there. She may choose her own committee among students on the campus from that particular place and if she plans to give a dance, it would be a good idea to ask men to help, says Miss Dodge. The following are the .committee j chairmen: Albany, Betty Beam; As toria, Clover Burlingame; Bandon, Dorothy Belle Endicott; Coquille, Maxine Paulson; Cottage Grove, Marian White; Dallas, Barbara Chapman; Enterprise, Myra Jordan: (Continued an page three) Specialty Talent Expected En Masse For Saturday Tryout Already a large number have turned in their names signifying in tentions to take part in the tryouts Saturday afternoon for the Junior Musical Bevue which, this year, will take the place of the antiquated vod-vil idea of past years. Satur day tryouts, which will be for spe cialty talent, will be under the di rection of Billy O’Bryant, in tho Guild theater from 1 to 5 p. m. Al though the character and chorus try outs for the Revue will not be held until the first week of spring quar ter, the judges will keep in mind all talent appearing today whether their acts are selected or not. Those not chosen will probably be given leading parts in the Bevue, there fore a large turnout is expected to morrow. Don McCook, business manager for the revue, announces that al though much more money will be expended on this year’s show than on previous ones, the admission prices will be the same. Members of this year’s show will be given a spe cial block of seats for their use. Almost a hundred persons will take part in this year’s production. Kittye Sartain, dancing director, and Constance Roth, costume direc tor, have arranged with a San Fran cisco firm to obtain many of the costumes to be used in the produc tion. Famed Players To Be Heard in Concert Monday Portland Symphony Group Declared One of Best Six in America Ono year ago Josef Lheviane^ eminent artist, said, “Willem van Hoogstraten will make the Port land Symphony Orchestra one of the very finest in the country—I would say one of the best half dozen in America.” Today his statement was vindi cated by John Stark Evans, of the University of Oregon music school, who said: “The-Portland Symphony Orchestra is, without question, one of the best six in America. Mr. vau Hoogstraten is equal to any con ductor in this country, and there are very few who are his peers any where.” The Portland Symphony' Orches tra, Willem van Hoogstraten, con ductor, will be presented in concert by the A. S. U. O. Monday night, March 7. The concert will be given in McArthur court, in order that there will be available room for everyone. This is the third guest attraction on the music series. No admission will be charged to those holding student body cards or sea son tickets. “Mr. van Hoogstraten has brought the orchestra to a high degree of excellency, for he is not only a great conductor, but he has men under him who are very fine music ians. The orchestra plays with fine intonation, and Mr. van Hoogstraten gets what he pleases at the moment,” said Mr. Evans. Ischaikosky's Symphony No. 6 (“Pathetique”) will be the prin cipal work offered. This is consid ered one of the composer’s greatest achievements, if not the greatest. In this work he has set the Slavonic “temperament” to music. “The Flight of the Bumble Bee,” by Kimsky-Korsakov, has also been included. This piece was recently given in Portland and proved so popular with the audience, that it was repeated at a following con cert. It is taken from the opera “Tsar Sultan.” The concert will start promptly at 8:15. The program is as follows: Beethoven .“Egmont” Overture Tschaikowsky, Symphony “Pathet Tschaikowsky . .Symphony “Pathetique” Intermission Mozart ....“Fine Kleine Nachmusic” Moussorgsky . .“Night on a Bald Mountain” Bimsky-Korsakoff .. .“Flight of the Bumble Bee.” Wagner .“Tanhauser” Overture Thespians to Honor Last Year Girls Today The Thespians, freshman honorary society, will entertain their sister Thespians of last year at the College Side Inn today from till 5 o’clock. Bridge and dancing will be the di versions of the afternoon. Light re freshments will be served. State Editors Talk of News And Business Style Book Report Given; Uniform Technical Usage Is Aim Value of Advertising Subject of W. P. Burn Field Agent for Papers Urged by Read c types of news, occupied the first day's session of the Oregon State Editorial association, which was held in the Journalism building yes terday. Mimeographed copies of a part of the style book being worked out for the association were distributed bv C. J. McIntosh, of the O. A. C. department of industrial journalism, who gave the report of the commit tee. He indicated that there would bo no attempt to influence the style of individual writers on the papers, but an effort would be made to se cure uniformity in the technical as pects of writing. The value of advertising cam paigns was pointed out by Walter P. Burn, manager of the Pacific Coast Bureau, American Newspaper Publishers’ association, in his talk on the “Development of National Newspaper Advertising.” Mount Talks on Fraud There are three kinds of fraudu lent advertising which a paper may be asked to carry, said Robert M. Mount, manager of the Better Bus iness Bureau, Advertising club of Portland, in his talk on “Fraudulent Advertising; Some Bad Accounts to Look Out. For.” These are the ob viously fraudulent, such as ads which offer cures for diseases re quiring expert medical attention; the doubtful type, such as a puzzle scheme so simple that anyone can work it, but which offers prizes of no value; and the typo that cannot 'be detected from copy, which is the hardest to handle. The devel opment of a newspaper man’s “sec ond sense” is necessary for the de tection of this kind of copy. Public Opinion No Myth “This thing public opinion is no myth,” said Mr. Mount. If editors accept fraudulent advertising, the result is a growing dissatisfaction in the minds of the readers with the paper and with advertising in gen eral. The newspaper, he said, is no longer a medium in which anything can be advertised, as long as the space is paid for. OMMITTEE reports, discussions of advertising and the various I Confidence and service were em phasized as the main points in sell ing’ advertising by Harris Ellsworth, of the Four-L Lumber News, in his talk on “What the Local Advertiser Needs to Know About Your Paper.” “An ad salesman must keep his cli ents at a high point of confidence,” he said. Service Important In the way of service, Mr. Ells worth advised ad salesmen to put suggestions on paper and let the advertiser see what he is getting. Advertising has to be regarded as a staple commodity, he said. It has to be sold, and if it is economic ally sound, it will stay sold, and help you to sell more. Regional Agent Wanted That the organization of news papers in this state in order to sup port the office of a field agent is a necessity, is the belief of Ben II. Read, regional secretary of tho Western Division of the National Editorial Association, and executive secretary of Southern California Association. Mr. Read declared that a news paper is the show window of a town, the vital force in the community, if it is properly conducted. Bede and Hoss Talk In the first meeting of the after noon, Elbert Bede, editor of the Cottage Grove Sentinel, talked for ten minutes on what the Editorial association had done in the last session of the legislature, mostly in the nature of clarifying the laws. Hal E. noss, secretary to Governor Isaac, L. Patterson, spoke briefly about the work in the legislature. Foreign Advertising “If the advertiser wants to reach the people in small towns, he must use the local newspaper,” said Lu cien P. Arant, manager of the Baker Herald. He spoke on “Working up (Continued im page two) Editors Hear From Six Groups in Quick Time T TIIE editors’ banquet at -*• *-the Osburn last night the keynote was “make it snappy.” The affair, contrary to all pre cedent, actually started on time; and the chicken followed the soup with unprecedented prompt ness. The speeches were all to be short, since everyone—having no idea what the basketball game was to bo like—was eager to get out and see it. So when Dean Eric W. Allen, who was the toastmaster, an nounced that the heads of six important journalistic organiza tions were present, and would be heard from, 277 persons groaned inwardly. Ho proceeded to name the 'organizations deliberately. There were present, it appeared, a director of the International Press Foundation, a vice-presi dent of the National Editorial association, the president of the Pacific Slope Newspaper confer ence, the secretary of the State Editorial association, a director of the Willamette Valley Ben Franklin club, and the secretary of tho Clackamas County Pub lishers’ association. All these or ganizations, he thought, really should be heard from, each through its authorized represen tative. So he introduced a repre sentative of each—and Hal Hoss, of the Oregon City Enterprise, stood up; he was all of them, with more journalistic offices than anyone else in all creation. And the secretary of an ax-wield ing governor besides. Hoss told a few good stories and pulled a new one on Elbert Bede by referring to Elbert’s children as his “string of little Bedes.” Valuable Ming Vase Presented By E. E. Brodie Beautiful Example of Rare Work Bought In Far East A Chinese red lacquer vase, about live feet in height and beautifully carved in many intricate designs and figures, was presented to the University by E. E. Brodie, publish er and editor of the Morning Enter prise, Oregon City, and delivered at the school of journalism by him yesterday. The vase, dating from the time of the Ming Dynasty, was made in Fuchow and is one of the very few in existence at the present time. This art disappeared because the rare pieces took many, many years to make and few people knew how. The vases were made for members of the royal family and are symbolic of their rule. At the time of the Revolution in 1!)12, the pieces fell into the hands of dealers, Mr. Brodie explained, and with much effort and expense he was able to purchase the piece which he has just given to the Uni versity. lie procured the specimen of art from a Chinese dealer who had two vases and two screens to match. He had some difficulty in persuading the dealer to give him only one piece, but after a long time he was able to do so. Realizing from his own knowledge that the piece was too valuable to keep in his own home but was fitted to be a museum piece, Mr. Brodie decided to give it to the University. It will be placed with the other exhibitions in the Murray Warner collection of Oriental art. Vesper Program to Be Secret Until Sunday A program that is creating as much interest among musical circles on the campus by its secrecy as if all the numbers to be included in the afternoon’s services had been announced, will be given tomorrow at vespers, at 4:30 in the school of music auditorium. John Stark Evans lias consented to give several organ selections but has withheld the names of the compositions with the view that Sunday offers better in spiration in deciding on them than Saturday. Robert McKnight, baritone, and a senior in the school of music who has had charge of the music at the Unitarian church for several years and who is prominent in the glee club and musical circles, will sing Riddle’s “The Lord Is My Shep herd.” Oregon Five Defeated Bv Golden Bears California Takes Fourth Conference Flag by 33 to 21 Victory Swede Ends Career In Blaze of Glory Ridings 011 Bench With Injured Foot Line-up: California (S3) (21) Oregon Watson (7) f (4) Gunther R. Dougery (6) f (1) Epps Corbin (10) c (2) Okerberg J. Dougery (4) g (5) Milligan Dixon (2) g (9) Westergren Substitutions: California, Tripp, 4; Butts, Fechter, Dean. Oregon, McCormick. Referee, Tom Fitzpatrick. Um pire, Bill Mulligan. By IIOYT BARNETT THE California Golden Bears clawed and chased the Univer sity of Oregon webfooted basketeers around for forty hectic minutes in I McArthur court 1 last night, and 1 ended the eve- j ning’s entertain- ’ ment by tucking \ the Pacific Coast conference flag into the old trophy bag by the I strain of 33 to 21. This was the ■ second gamo of the championship Westergren series, the first having been won by the visiting hoopsters 35 to 29 Thursday night. The playing of “Swede” We-ster gren, diminutive Oregon guard, was one of tho outstanding features of last night’s tilt. He not only check ed his man and broke up the oppos ition’s plays but he hawked the ball all over the court and gathered nine counters for his team. In spite of the fact that as soon as he got with in average scoring range he was swamped by husky six footery, be slipped away and started several Oregon rallies by looping the pill through the hemp-draped circle. Ridings on ±iencli Tlie Webfoots started the fracas with a combination on- the floor that has rarely seen service to gether. Cord Ridings, Oregon for ward, was adorning the bench with a pair of crutches at his feet, and Dave Epps was forced into service for the lirst time since the Washing ton State game played at Pullman. R. Dougery, who is fifty per cent of the Dougery brothers combination on tho Golden Bear’s quintet, start ed the scoring in the first minute and a half of play when he swished tho hemp from a difficult angle. Epps Makes a Point Dave Epps did his beat to even the count as he approached the Santa Claus line after Watson trip ped him. His efTort brought the count to 2 to 1. This, however, was the nearest that Oregon came to overcoming California’s lead. Watson, blue and gold forward, soon goaled the spheroid for two more points, and then the other half of the Dougery combination started paying dividends. His heave was followed by one by Corbin that brought the count up to 8 to 1. At this stage of the riot Oker berg showed a flash of his old form as he took careful aim from the center of the floor and dropped the ovel through the ring without touch ing a hair. This and the shot made by Westergren in the last half wa3 the prettiest exhibition of long range sharp shooting seen on the floor last night. The blue and gold warriors then retaliated when Watson and Dixon each converted from the Santa Claus line on sins committed by Epps and Westergren. Rally Nipped An embryonic rally was started by Oregon when Milligan took a pass from Gunther and looped the pill without breaking his stridtt. Milligan, who was all hopped up and rarin’ to go, mixed it with the doughty Dixon, and Fitzpatrick chastised the pair with a double foul. Milligan finned the oval bas ketward, but it provokingly rolled around the edge, tottered for a sec ond and toppled outside. Dixen, however, stepped up to the Santa Claus line and sank his putt just before the gun ended the half. At this juncture the Webfoot basket (Continued on page th .<ey