N.Y. Times Prints
Review of Recent
Quiett-Casey Book
‘Principles of Publicity’ is
Discussed in 700 Words
By Press Critic
The April 25 issue of the New
York Times Book Review, which
has just reached the campus, con
tains on page 2 a 700-word review
of “Principles of Publicity,” the
work of Ralph D. Casey, associate
professor of journalism, and Glenn
C. Quictt of New York City. The
New York Times is the second na
tional publication to discuss the vol
ume, the Survey having published a
review last month.
The authors have been informed
that the American Journal of Pub
lic Health will review the book in
the May number.
“Messrs. Quiett and Casey have
set out to define publicity and ex
plain its methods,” writes the New
York Times critic. “They hope their
book, which is based on their experi
ence, will help the professional and
occasional practitioner of publicity
and may serve as a textbook.
“They seem to have succeeded
very well. Social workers, secre
taries of social and commercial
organizations, ministers, teachers
and business men will find in the
book methods of making themselves
heard in the clamor of modern life.
The theatrical press agent who
wants new ways of leaving clothes
by the side of the lake, and the
commercial press agent who wants
new ways of hiding baking powder
advertisements in free hints to
housewives, will have to look else
where, however.
“The authors have no sympathy
with the dissemination of dishonest,
irresponsible and untrue statements.
Legitimate publicity, they say, must
compete as news or features with
other material gathered by report
ers.”
The New York Times occupies a
three-column position at the bottom
of page 2.
The current bulletin of the Ameri
can Association of College News
Bureaus contains a 600-word review
of “Principles of Publicity.”
Millikan
(Continued on page three)
equipped with a $00,000 building
and the million-volt research labor
atory of the Southern California
Edison Company, with its initial
$75,000 equipment, l*r. Millikan has
carried on an extensive research
work.
» Among the text books contributed
bis the Millikan and Gale Physics,
which is at the present time being
used in the high schools of the
country.
Millikan With League of Nations
Dr. Millikan, who is chairman of j
the American Commission of the
committee of intellectual coopera
tion of the League of Nations, is
quoted in the April issue of World’s
Work on narrow nationalism, “Wo
cannot say that as a nation wo are
big enough to stand by ourselves,
that other nations mean absolutely
“Student Prince”
In Eugene On
Tuesday, May 11
Tlu> Messrs. Shubert’s beautiful
aiul elaborate operetta, "The Stu
dent Prince,” which is being her
alded as the one big legitimate pro*
dution of the present era, is coming
to Eugene for a single performance
at the lleilig theater Tuesday, May
11.
“The Student Prince,” is some
thing every playgoer should see, is
the word here. It is a musical pro
duction that combines harmony,
beauty, excellent dancing and com
edy within a space of three hours
and into the formation of the great
est operetta of our day.
"The Student Prince,” is the
story of "Old Heidelberg” made
famous in 1903 by Richard Mans
field and now brought up to date.
It is an opus that has been threo
years in the making, with eaoh
iinit, whether the department of its
score, or the selection of its chorus,
carefully chosen.
Of especial importance is its
large male chorus of CO wh'eli re
ceived such enthusiastic tribute
from the critics. Another feature
is the score by Sigmund Romberg.
These combined with an excellent
east that includes many musical fav
orites, set “The Student Prince” as
the best play of the era.
Seat sale will not open in the box
office at the theater until Monday
but mail orders are now coming in
and arc being filled as fast as pos
sible.
Canoe Paddling to be
Taught to Women
\ NY University girl who wants
to take a two week’s course
in canoeing, without credit, may
do so. Mary Jo Shelly, coach
of this millrace sport, is conduct
ing a voluntary class every Mon
day, Wednesday, and Friday
morning at 8 o’clock. Those de
siring to enter this class may
sign with Miss Kerlee, secretary
to the women’s physical educa
tion school, and then report to
the anchorage at the class hour.
The only requirement is that
the student must be able to swim,
two lengths of the tank in the
women’s gymnasium. The third
section will begin classes Mon
day .morning, May 10; the fourth
division starts practice May 24.
nothing to us. When wo listen to
that kind of talk we are listening
to an appeal to American selfish
ness, American greed, and American
bumptiousness.” The physicist is
known in Pasadena as a man of
public spirit and works, joining
eagerly in community life.
In speaking of the relation of sci
ence to religion, Dr. Millikan has
said, “The purpose of science is to
develop without prejudice or pre
conception of any kind a knowledge
of the facts, the laws and the pro
cesses of nature. The even more
important task of religion is to de
velop the consciences, the ideals, and
the aspirations of mankind. The
scientific and religious sides of life
often come into contact and mutu
ally support each other. Science
without religion obviously may be
come a curse rather than a blessing
to mankind, but science dominated
by the spirit of religion is the key
to progress and the hope of the
future.”
Science Service Comment#
The Science Service, edited under
the auspices of the National Re
search Council at Washington, T). C.,
in recognition of the importance of
T)r. Millikan’s latest discovery, says,
“The Millikan rays and the forces
behind them may easily be one of
the few universal fundamental laws
or facts and may be in the same
class with gravitation.”
Visitors from Portland and Cor
vallis are expected to be hero dur
ing Dr. Millikan’s visit for the pur
pose of meeting him and hearing him
lecture. Students and faculty who
wish to attend the special luncheon
which will be hold this noon at the
Osborn Hotel must call Hr. A. E.
Caswell at 590, before 10 o’clock
this morning. The cover charge will
be fifty cents. Hr. Caswell espe
cially urges students interested in
science to meet Hr. Millikan.
Hr. Harry B. Yoeom, president of
Sigma Xi and a graduate of Oberlin
College, will introduce the speaker
at the address tonight.
Special music for the assembly
will be furnished by the combined (
University glee clubs singing, “Land
of Hope and Glory,” by Elgar.
Send the Emerald TTnme
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1
FRIDAY NIGHT «
May 14 I
i
s KanHMi ■aiiiBiniiiiiiariiie'./ii
Noted Scientist
To Handle Work
In Psychology
Dr. Madison Bentley of
Illinois on Campus
[ This Summer
“The University of Oregon sum
mer session is fortunate in secur
ing Dr. Madison Bentley to teach
courses in psychology,” says Prof.
F. L. Stetson, director of summer
school.
Dr. Bentley is at present head of
the psychology department at Illi
nois. He is also president of the
American Psychology Association.
He is particularly known because of
his writing'. Among his writings
are articles in psychological and
scientific journals. Dr. Bentley
edited the Psychological Index, and
is at present editing the Journal of
Experimental Psychology!
Dr. Bentley is a member of Phi
Beta Kappa and Sigma Xi, and a
fellow in the American Association
for the Advancement of Science. Hb
will offer several courses of great
interest to students of psychology.
Among these will be an upper-divi
sion course called a general survey
of the field of psychology, and a
graduate course, the main trends of
psychology in the last quarter cen
Cruelty to
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IrS REALLY too much to
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tie that it carry the whole
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"Vital V" of your costume
looking neat and fresh and
presentable.
Think of facing the world
day after day—its wind and
weather, its sun and showers
—and keeping up a cheerful
front! No chance to relax
long enough to let the wrin
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Man, it doesn’t pay! Ties
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BLANCHE
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tury. He also will have a graduate
seminar.
Dr. E. S. Conklin, head of the de
partment of psychology, who will
also teach at the campus summer
session, knows Dr. Bentley person
ally, and says that he has a charm
ing personality, is an excellent
scholar and an inspiring teacher.
Dr. Conklin will give courses in
general psychology, and he an
nounces that there will be a begin
ners’ laboratory for students who
have not yet completed their labor
atory requirement.
Dr. Howard R. Taylor, of the local
faculty, will have charge of the psy
chology department at the Portland
session. He will offer a course in
elementary psychology and one on
the psychology of learning.
SUBSCRIBE FOK THE EMERALD
Professor Thacher
Shows More Sales
Needed, in Article
“They've Got to Spend More,” is
the title of an article by W. F. G.
Thacher, professor in the school of
journalism, published in the May
number of Western Advertising.
Mr. Thacher gives a brief review
of industrial and economic condi
tions of our times, pointing out
that by improvements in manufac
turing and distributing methods,
there is a constantly increasing out
put of goods. He gives as the chief
problem, finding an outlet for this
increase in productivity.
The illustration of a shoe factory
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is used to show that by the intro
duction of a labor saving machine,
a 10 per cent increase in producti
vity is gained. The various effects
such an increase might have are
considered.
The application of this to the use
of advertising is to show that there
must be a constant program of edu
cation and persuasion in order that
consumption may keep abreast of
the constantly increasing produc
tion, according to the article.
The conclusion is that after all
the text isn’t far from right, only
that people must learn to want
more goods and must find ways and
means of paying for them.
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TONIGHT
THE ORIGINAL INDIAN
JAZZ REVUE
With Chief Howling Wolf and Princess Lillian
U Willie—DUNLY & MERRILL—Bessie
■ — in —
I “SO LONG BROADWAY”
| GRACIE MOY
■ “CHINESE SONGBIRD”
captain h. c. McIntyre
World’s Greatest Rifle Shot
— And —
Rose McIntyre, the human target
An artistic exhibition of sensational marksmanship
Charles—MAXON & MORRIS—Jessie
— in —
“A MIRTHFUL ODDITY”
Oregonian “DANGEROUS CURVES BEHIND” TOPICS
REVIEW A. iiiack ssennett Comedy OF DAY
HEILIG CONCERT ORCHESTRA
CHARLES RUNYAN, Conductor, Playing
OVERTURE TO THE OPERA “IL GUARANG” By A. C. GOMEZ
3
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