Chain Stores
Held Enemies
O f Retailers
Association is Divided In
to Groups to Discuss
Problems
Salem Man Tells How To
Treat Employees
The Oregon Retail Merchants’
association yesterday broke up into
discussion groups for the day. Prac
tical problems were discussed by va
rious merchants of the state.
Emphasizing the need for a
strong organization as a measure
of protection against the chain
stores in the West, F. H. Connelly,
president of the “Pacific Coast Re
tail Grocers’ Association,” of San
Francisco, outlined the plans of
procedure which might be followed
to make the ideal of maintained
re-sale prices work out to the sat
isfaction of the independent gro
cers, at the session held for the gro
cery dealers yesterday in the Com
merce building.
Broader Work Needed
"The chain store is a common
enemy,” he said. “Our future de
pends on ourselves. We must help
each other fight the invaders. Cali
fornia is in a position to take care
of herself. The work needs to be
extended along the whole coast.”
Speaking on the question of price
maintenance at the Tuesday after
noon session of dry goods division
of the Oregon Retail Merchants as
sociation, which met in the Com
merce building, G. H. McMorran,
of Eugene sounded a warning on j
what the chain stores are doing in ;
Canada where they have made ser
ious inroads on the retailers’ trade.
He said the same thing is happen
ing here.
Remedy is Suggested
McMorran suggested as a remedy
that the public be informed con
cerning the chain storefs’ attitude
toward civic improvements, to
whieh he remarked, they did not
contribute a cent. All their pro
fits are sent to New York and
other large cities, according to Mr.
McMorran. He expressed dissatis
faction with the way manufactures
ran up prices on articles that re
tailers had taken the trouble to ad
vertise and make popular, thus in
creasing the demand.
E. E. Sisson, of Salem, address
ing the retailers on “Salespeople
and their Effect on Trade,” said
that when trade was lost to a mer
chant it was nearly always the fault
of the sales force. If the merchant
tries to remedy the situation, he
should select his clerks with care,
taking in no one whom he would
not be willing to meet socially,
Sisson said. He should take time to
talk with his clerks and meet them
on a level footing.
Employees Well Paid
In his store, where he has had
no trouble with his employees, Mr.
Sisson says, he has paid them what
he felt their services were worth,
and advanced them as rapidly as
possible, and aided them to obtain
better jobs when he found that
they were worth more than he
could pay. He says he has organ
ized a sort of club, composed of
himself and his clerks who now go
to dinner at some good eating house
at 6 o’clock, and dine at his ex
pense. They then return, listen to
a social program, given by the em
ployees, and afterwards talk shop.
He thus keeps in touch with them
and secures their enthusiastic sup
port in his business. He says he is
ffcldom troubled with shop-lifting,
but that he believes that a discount
of two per cent should be made in
all stores to cover loss by theft.
Campaign is Explained
At the conclusion of the meeting,
O. F. Tate, secretary of the asso
ciation, explained an advertising
campaign, which was received fav
orably by the members. This cam
paign, which is to be unusual be
cause it is not directed against any
mail order house, or chain store of
any kind, is to set forward the his
tory of the state and show that its
growth is largely the result of the
patriotic efforts of its builders, who
have given their support to its
home industries. The advertise
ment is to be printed once a week
in local newspapers.
Merchants are by no means ex
pert buyers, Greenbaum, of Salem,
who addressed the dry goods divi
sion of the Oregon Retail Mer
chants association Tuesday morning
on “ Wholesale and Retail Relation
ship,” believes.
. Advice Held Good
Many merchants, he said, stumble
into business accidentally, and in
such cases they had best take the
manufacturers’ advice on certain
goods.
The chief grievance of the re
tailer against the jobber and whole
saler, declared Greenbaum, is their
weakness for selling to the con
sumer, in however large quantities.
The retail merchant is entitled to
a legitimate profit on such orders,
and especially in the case of state
institutions, for, as one merchant
said amidst a roar of laughing ap
proval, “Why should we give these
state institutions discounts'? They
don’t discount our taxes,”
Prof. A. B. Stillman, who ad
dressed the meeting on selling dry
goods on an installment basis, ad
vised that periods of time be ar
ranged so the credit period would
not extend longer than the average
open account. This, he estimated,
is approximately 60 days.
Today and Thursday
MATT MOORE AND DOROTHY DEVORE
in
‘His Majesty, Bunker Bean'
also
JIMMIE PURCELL’S
SEVEN PIECE BAND
Today Only at 8:45
and
Bobbie Warner
Clog Dancer
Both Nights
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that makes it a master
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ADULTS—20c
COLONIAL THEATRE
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Helen Park, ex-’26, who has been
working in Portland, is visiting
Mrs. Eyler Brown this week. Miss
Park, a major of the drama depart
ment, was one of the stars of the
Guild Hall plays last year.
Heljcn Pollock, of Salem, is a
week-end visitor on the campus.
Miss Pollock attended the Univer
sity of Oregon for two years, but
for the past two terms she has been
taking work at Willamette Univer
sity. She plans to return to the
campus next spring term to con
tinue her work in the English de
partment. While on the campus,
Miss Pollock is a guest at Susan
Campbell hall.
Einlelia Burrel, ’25, and Clifford
Knodell, ’25, were married Decem
ber 30 in Hollywood, Calif., at the
Burrel residence. Mr. Knodell is a
member of Sigma Alpha Epsilon.
They will make their home in
Davis, Calif., where Mr. Knodell is
connected with the sales department j
of the Standard Oil company.
Dean Alfred Powers, of the Ex-1
.tension Division, has moved to
Portland, where he will have his
headquarters. Mrs. Powers and
their son, John Alfred, left for
Portland this morning.
Mrs. Dean Walker, who has been I
visiting in Honolulu since the first
of December, returned to Eugene
Wednesday evening. She was ac
companied on her - trip 'by her
mother, Mrs. O. I. Peterson of As
toria.
Dean H. D. Sheldon, of the school
of education, who has been ill at
his home for the past week, has re
sumed his duties. Prof. P. L. Stet
son, of the school of education, is
ill, and will not be able to meet his
classes before next week and pos
sibly later. His classes are con
ducted by his graduate assistants.
Principal R. U. Moore, and Prof.
Means, of the science department
of University high school, went to
Roseburg Friday night to judge the
debate between Roseburg and Eu
gene high school. The decision was
2-1 in favor of the latter. The vic
tory gave to the Eugene high school
the title of leading high school de
baters of this district.
/ Prof. Homier Rainey and Prof.
Harl Douglass, of the school Of edu
cation, have made definite plans for
the summer. Dr. Rainey will teach
at the University of Texas, and
Prof. Douglass has accepted a posi
tion as instructor in the secondary
education department of Stanford
University, where he has taught for
the past three summers.
Miss Katherine Slade, secretary
of the Appointment Bureau is in
Corvallis this week-end visiting
Miss May Workinger, appointment
secretary at O. A. C. Miss Work
inger was here on business at the
Appointment Bureau about three
weeks ago.
Romance invaded thp art depart
ment of the University in tho last
few days, and two wedding an
nouncements are the refeult. Oleta
(Pat) Sullivan, a senior in the Eng
lish department, and Reginald Stew
art, ex-’28 of the University, were
married Saturday, February 13, at
Corvallis. Miss Vera Hansen, in
structor in the art department and
graduate of the University of Cali
fornia, Southern branch, in 1925,
was married to John McGlnty of
Eugene, Tuesday, February 9, at
Eugene.
Mrs. Stewart will continue her
school work, and retain her posi
tion as secretary to Dean Lawrence
of the school of art and architec
ture. Mr. Stewart is a member of
the “Oregon Aggravators.”
Mils. McGinty will continue her
work at the university. Her hus
band has purchased the oil station
at Fifth and Blair streets.
Psychology
(Continued from page one)
the most men attaining high suc
cess in law are those who made
high grades in law subjects at col
lege. The same is true of the peo
ple listed in “Who’s Who;” if they
are not Phi Beta Kappas, they at
least made high grades in the sub
jects related to the business in
which they succeeded.”
The time of day in which the
tests are taken makes no differ
ence in the score, Mr. Taylor de
clares. Freshmen taking the tests
in the afternoon rated just as high
as those in the morning sections.
He says, however, if a person is
tested all day, he will naturally be
worn out in the afternoon,, because
of fatigue. However, if a student
has not been at a high mental ten
sion all morning, he will rate the
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The PETER PAN
same in the afternoon as he would
have, had he taken the test in the
morning. E. L. Thorndike, of Co
lumbia University, piled up so much
evidence on this score, that, Mr.
Taylor believes, there has been lit
tle question about it since.
“When you consider all tho meth
ods of judging a person,” Mr. Tay
lor says, “the fairest is by psycho
logical tests. The tests cover a
wide field, and show up mental ca
pacities as well as previous infor
mation.
“Most prejudice and fear of the
fairness of the tests,” ho continued,
“is due to two factors. Peoplo do
not understand the condition^ un
der which tho tests are given, and
do not understand that the testfc
are not intended to include all one’s
learning. The second reason is
that people do not appreciate that
these tests are relative, and not ab
solute. That is, no one is expected
to answer every question. We^iave
found by watching the progress of
people who had previously taken
our tests, that we have been much
more accurate in our judgment than
high school grades are, or someone’s
critical, observational judgment of
that person.
“Intelligence tests are more fair
than the writing of essays to deter
mine intelligence. A student may
Everyone knows that a
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I not bo able to juggle words clever
ly and yet be may have a brilliant
mind. Whenever anyone comes to
us to express a fear of the fairness
of the tests, we can easily show
that the manufacturers of the tests
have taken everything into consid
eration while preparing them.”
“Mr. Taylor is not radical at
all,” says Dr. Edmund S. Conklin,
head of the psychology department.
“He is not merely a mental tester,
but is very well trained in psycho
logy, and so has a critical back
ground. Ho sees the defects of the
mental test as well as the good, and
he judges the results accordingly.
“Mr. Taylor has had experience
doing this sort of work at Stanford
under Dr. L. M. Terman, who is one
of the foremost authorities on men
tal testing,” Dr. Conklin continued.
“At Stanford, as you probably
don’t know, all students who plan
on entering the university must
first take the psychological test to
determine if they aro mentally
equipped for higher education.”
The University of Oregon is
working with the National Research
Council, which is established on the
commonwealth fund, and is there
fore using the group of intelligence
tests sponsored by the Council. In
this way, all the information be
longing to the Council or to all in
structors working under them, is at
the disposal of the University. Con
versely, Mr. Taylor sends in reports
of his discoveries or conclusions in
the event that they might make the
data on the tests more nearly com
plete.
LEMON O BARBER
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Phone 666—992 Willamette St., Eugene, Ore.
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Never
has progress
seemed so swift
GRANDMOTHER’S girlhood would seem pathetically
poor in comforts to us today. She never knew the con
venience of electrically done housework; of time saved
in cooking; of swift trips through th'e country by motor;
of the world’s best music in her home, out of the air.
A generation has changed the lives, comforts and habits
of the world.
Tomorrow—new conveniences, new comforts will swiftly
find their way into our lives.
The advertisements will herald their coming. Today a
manufacturer will announce a new and better product.
Tomorrow a million men and women will use it as an
old friend.
An advertisement breaks down the barrier of distance
and tells to all the world—in a day’s time—the best and
newest things the world has devised.
People who keep abreast with progress read the ad
vertisements.
Advertising is a herald of better things