Today’s Conference
Program
___* _£___i
Social Program
12:00—Friday Noon Group Luncheons.
2:00—Conducted Tour of University Campus for the
Wives of Visiting Editors. Starts from ladies’
rest room, School of Journalism.
4:00—Tea and Organ Recital, School of Music. Guide
for the ladies will leave the School of Journalism
at 3:45. John Stark Evans at the organ. . j
6 ;30—Convention Banquet, Hotel Osburn. Admission j
gained with tickets granted at registration.
State Editorial Association
FRIDAY MORNING
EDITORIAL ROOM, ^JOURNALISM BUILDING
President Hal Hoss, Oregon City Enterprise, In Chair
9 :30—Call to Order, Minutes, and Roll Call.
9:40—“The Legislature in Action”; Report of Legislative
Committee—Gordon J. Taylor, Molalla Pioneer.
Discussion by E. A. Koen, Oregon City Banner
Courier.
10:10—“The 1925 Convention at Grants Pass”—A. E.
Voorhies, Grants Pass Courier.
10:20—“The Pacific Coast Conference in April”—Joe D.
Thomson, Hood River Glacier.
10:30—“Why Not a Field Secretary?”—General Discus
sion.
v Discussion.
(The following topics have been suggested by
members for general discussion from the floor if
time permits: Legal Rates; Free Publicity).
11:00—Adjourn to Participate in Joint Session.
Pacific Northwest Circulation Managers’
Association
FRIDAY FORENOON
REPORTERS’ ROOM, JOURNALISM BUILDING
President C. H. Breed, Spokane Spokesman-Review, In Chair
9:00—Call to Order and Roll Call.
9:15—Consideration and Approval of Proceedings of Pre
vious Meeting.
Report of Secretary-Treasurer.
Reports of Committees.
Program (see subsequent page).
11:00—Adjourn to Participate in Joint Session.
First General Open Session
FRIDAY MORNING
EDITORIAL ROOM, JOURNALISM BUILDING
Edgar McDaniel, North Bend Harbor, President of Conference, Presiding
11:00—Appointment of Committees.
11:10—“Editorial and Circulation Problems—What Does
the Subscriber Say? How Do We Find Out What
He Needs? What the Circulation Men Have Dis
covered About Newspaper Readers.”—W. D.
Lyness, Tacoma Tribune. ,
Passing of Question Box on Circulation Problems.
12:00—Adjourn for Luncheon. Informal group luncheons
at Anchorage, College Side Inn and Fraternity
Houses.
FRIDAY AFTERNOON
1:45—General Open Session Resumed.
1:45—Discussion by Editors, Led by A. E. Voorhies,
Grants Pass Courier. *
2:15—“Reaching the Reader in the Country Field”—
Earl C. Brownlee, Forest Grove News-Times.
2:40—“Quality Rather Than Quantity Circulation”—
George K. Aiken, Ontario Argus.
3:00—“Circulation Contests—Some Recent Experiences”
—Paul R. Kelty, Eugene Guard.
(Separate meetings. Circulation men remove to reporters*
room on first floor. Trade and Class Journal
Association remains with Conference).
3:20—“A Good School Page as a Circulation Factor”—
Art Steele, Clatskanie Chief.
Discussion by Elbert Bede, Cottage Grove Sen
tinel.
3:40—“The Foreign Advertising Situation”—Ralph E.
Morrison, Western Farmer.
4:00—“Building Your Newspaper’s National Advertis
ing”—Walter Burn, Pacific Coast Manager,
Advertising Bureau, American Newspaper Pub
lishers’ Association.
Passing of Question Box on Advertising Problems
—J. A. Davidson, Portland Oregonian.
Discussion.
Adjourn at 4:30 or 5:00. Period of Committee
Meetings (See page 2 of program).
Chamber of Commerce Banquet
FRIDAY EVENING
HOTEL OSBURN, 6:30 P. M.
Eric W. Allen, Toastmaster
(Speakers Will Be Announced at the Banquet)
Pacific Northwest Circulation Managers’
Association
FRIDAY AFTERNOON, 3:15
REPORTERS’ ROOM, JOURNALISM BUILDING
President C. H. Breed In Chair
The following program will have been begun in the morning session and will
be continued from session to session as time, permits:
“Independent Carriers vs. Salaried Carriers in the Small
Towns. Which Plan Works Best?”—Ellis B. Hall,
Chronicle, Centralia, Wash.
“The Threatened Postal Rate Increase’—F. L. Garrison,
Post-Intelligencer, Seattle, Wash.
“The Value of Serial Stories to Get and Hold Circulation,
and the Best Way to Exploit a New Story.”—E. G.
Adams, Telegram, Portland, Ore.
“The Value of Features.”—W. H. Henderson, Statesman,
Salem, Ore.
“How to Overcome the Annual Summer Slump in Sunday
Sales.”—C. H. Breed, Spokesman-Review, Spokane,
Wash.
“Circular Letters and How to Put the Punch in Them.”—
E. P. Hopwood, Oregonian, Portland, Ore.
“Do Bargain Days Pay?”—David H. Smith, Oregon Jour
nal, Portland, Ore.
“What Other Ways Are There to Increase Mail Circulation
in Rural Districts Without the Use of Traveling
Solicitors and Bargain Offers?”—H. P. Lyness, Led
ger, Tacoma, Wash.
“Best Methods of Keeping the Publishers Sold on the
Advantages of Membership in the Pacific Northwest
Circulation Managers’ Association.”—W. D. Lyness,
Tribune, Tacoma, Wash.
‘ ‘ How to Maintain and Keep Mail Circulation 100 Per Cent
Paid in Advance, and Carrier Circulation 100 Per Cent
Monthly, Without the Use of Contests or Premiums.”—
W. A. Scott, Capitol Journal, Salem, Ore.
“How to Build R. F. D. Circulation on Papers Having
Less Than 15,000 Circulation.”—K. P. Sexton, World,
Wenatchee, Wash.
“Education of Agents; also, the Education of Boy Car
riers as to Delivery and Selling Ability.”—H. W. Ely,
News, Portland, Ore.
v.
‘ ‘ Effect of Editorials on the Circulation of a Newspaper. ’ ’
—J. M. Dunning, East Oregonian, Pendleton, Ore.
‘ ‘ The Best Method of Canvass, House to House, in Country
Towns.”—J. F. Howard, Democrat, Albany, Ore.
“Are Temporary Cuts in Circulation Prices Advisable?”
—H. F. Gates, Sun, Vancouver, B. C.
“Does Sampling Pay?”—Eugene Kelty, Guard, Eugene,
Ore.
“How Much Should a Carrier Make on a Subscriber to
Make His Route Profitable?”—H. W. Brooks,
Astorian, Astbria, Ore.
“Developing Boy Promotion.”—Robert S. Adams, Chron
icle, Spokane, Wash.
* ‘ How Best to Bring Collections Up to 100 Per Cent With
out a Strictly Paid-in-Advance Ruling.”—Circulation
Manager, Register, Eugene, Ore.
“The Relationship Between Carrier and Subscriber.”—
M. C. Clark, Republic, Yakima, Wash.
“Best Way to Get Results from Solicitors in Towns and
Country; Form of Letters to be Sent Out.”—Val Le
Roy Comstock, Record, Ellensburg, Wash.
TORONTO UNIVERSITY HAS
MIDGET FRESHMAN BOY
University of Toronto.—This uni
versity boasts of the smallest fresh
man in its history. He is just three
feet, six inches tall.
SATURDAY A. M. CLASSES
CONSIDERED AT OKLAHOMA
Norman, Okla.—Recommendations
before the faculty of the University
of Oklahoma provide for Saturday
morning classes beginning next fall.
Janet Wood Chosen to
Head W. A. A.; Changes
Made in Constitution
(Continued from page one)
urer. Custodian, Reporter and Heads
of Sports may be elected from any
class.
All TV. A. A. members having
earned one thousand points shall
constitute the active membership of
the Order of the "O”. All mem
bers having earned five hundred
points shall constitute the associ
ate members of this organization.
This organization shall act as a
special group to carry out plans re
ferred to it by the Executive Coun
cil of W. A. A.
Sec. 6. Custodian. It shall be
the duty of the custodian to attend
to the care of the trophy cabinet
and to the care and marking of the
Association cups and to see that
cups and other trophies are ready
and at hand for presentation on
Field Day; to place posters and
notify members of meetings.
Sec. 4. There shall be a publi
cation committee, the chairman of
which shall be appointed by the
President. The Publication—The
Hand Book—shall be published
within one month previous to the
Rex Shine Parlor
The Only Place to Get
your Shoes Shined
fCLASSIFIED ADSl
<s>--<&
WILL THE PARTY who found
the powder blue overcoat in the
library cloak room Tuesday even
ing between 7:00 and 9:00 p. m.
please return the same to the Emer
ald office. 2 F & S
LOST—Strand of pearls, night of
frosh glee. Finder kindly return to
Emerald office. 13-14
DESIRABLE ROOM — Furnace
heated, with sleeping porch, for two
college women,, 427 13th Ave. E.
Phone 1294-J. 2
HEATED SOUTH ROOM in re
turn for woman students services.
Nine blocks from campus. 1584 Al
der St. 11-12
FOUND—On 12th St., one pair of
horned rimmed glasses. Phone 700.
M-12
FOR SALE—Dress suit, size 35,
with vest. In excellent condition.
Call 1006. M 10-14
WANTED—Four girls for room
and board at 1310 East 13th St.,
two blocks^ from library. Call
941-L.M 10-14
TYPING WANTED by experi
enced stenographer. Term papers,
short stories, or manuscripts of any
kind. Paper furnished. Phone
1700, Miss Oldham. M 10-14
BOARD AND ROOM—Accommo
dations for three girls at the Watt,
one block from the campus. Apply
at 818 E. 15th Ave. M-ll-14
BOARD AND ROOM for men,
907 Hilyard St., Telephone 797-L.
11-12-13-14
PATRONIZE
EMERALD ADVERTISERS
A GOOD SIGN
TO GO BUY
UNEEDA PRESSING
CLUB
Washes - rinses « blues »
dries -
all in the same tub
EVERY step of the wash
’ ing done in one tank!
Washing, rinsing, bluing —
even drying — without once
being bothered with a wringer.
The Savage Washer and
Dryer is as practical as if you
had planned it yourself. It’s
so easy to use.
' Put your clothes into the
spinner and push the button.
They’re carried through the
soapy water again and. again,
with a perfect cleansing action.
Then a slight shift, and the
spinner is up above the water
line where it spins the clothes
dry.
There’s nothing to get out of
order. Nothing to puzzle or con
fuse you.
When you’re down town just
come in and see how easily and
quickly the Savage Washer and
Dryer does all the hardest work
of washday.
SAVAGE
WASHER.and DRYER.
Sigwart Electric Co.
933 Willamette Phone 718
NEW
SHOW
TODAY
A HEART
THRILLING
DRAMA OF
ROMANCE
AND SEA
FARING
ADVENTURE
:J!ic Wonder'0 oak
'The
LIGHTHOUSE
r v
DAVIS
FAZEN DA
WmlBUSTERieOtUilU
■'T>;RHC70b »>
NEAL ST. CLAIR
CHRISTIE “GREAT GUNS”
COMEDY with Bobby Vernon
Home of the Big Wurlitzer
opening of school each fall.
All awards made under the point
system must be approved by the
Executive Council.
NOTICE!
SAM SOBLE and His
“BOZO” Orchestra
Friday and Sunday
from 6 to 8 p. m.
Qr ©rnunc @Ijoppe
ERNEST SEUTE, Prop.
• 778 Willamette Street
Phone
158
CALL A
Black & White Cab
WHY PAY MORE?
U. OF O.
TAXICAB CO.
Welcome, Oregon Newspaper Visitors!
New—Novelty Cuff
Gloves, Pair $1.25
FOR THE DISCRIMINATING MISS
—There are typical of the spring season. They’ve come,
been seen and decidedly conquered La Mode’s fancy.
Does its constructive bit toward making the spring 1925
wardrobe more interesting.
—Trim, smart accessories,
these soft chamoisuede
gloves. The gauntlets,
with new variations—new
petal and French cuffs.
WOMEN’S
High-Grade Silk Umbrellas
Take a Special Price
In a Regular (
Way to $9.90 <
$6.89
—Beautiful silk umbrellas which constitute broken lots
and color assortments, however all new stock. A good
selection of pretty handles.
—As Spring enters, so come new wool Flannels—as gay
with color, as sunshiny, and as welcome. Mostly you’ll
want these lovely flannels for dresses—but you can use
them for Ensemble Suits too—
AMERICAN BEAUTY, JADE, WHITE,
TURQUOISE, POWDER, WHIRLPOOL,
PERUVIAN BROWN ARE COLORS THAT
OFFICIALLY 1 LEAD THIS SEASON
—S,<^ft, beautifully woven, does not shrink, flannels of
quality.
Imported French Flannels
Play a Leading Role
IN THE FASHIONING
OF MILADY’S WARDROBE
$2.25
Oh Boy!
Look Who’s Here—
Genuine Mexican Dishes
Enchilades Del Heavo
Enchiledes Del Maize
Tortico Del Maize
Chicken Tamales
Texas Tamales (Hot)
Chile Con Came
Chile Mack
Spanish Chicken Pies
Frijoles
“AND YES”
Chinese Chicken Noodles
Chinese Pork Noodles
_All Above Dishes Made in Our Kitchen
IMPERIAL LUNCH
727 WILLAMETTE STREET