CASE SPEAKS OE
PUBLICITY VALUE
Special Magazine Articles
Declared Convincing
LAND SALES REPORTED
Democracy Declared First
Success Requisite
The value of state publicity
through special articles in maga
zines of wide circulation was em
phasized by Robert Case, editor of
“Oregon Business,” the state cham
ber of commerce publication. Ar
ticles stressing the scenic possibili
ties were cited in the February is
sue of “Field and Stream,” in
“Durant Standard,” and the April
issue of “The World Traveler,”
which ran a story on the Columbia j
highway under the title, “The
Road of Falling Waters.”
“It is hard to make an appraisal
of such a typo of information,”
said Mr. Case. He declared that
articles were more convincing than
other typos of advertising, and in
duce the reader to Bond for further
information in the shape of book
lets.
“Every major section of Oregon
has one thing in which it is su
preme,” Mr. Case said. He urged
that the secretaries in each town
gather material and especially
„ photographs for the use of the state
chamber. Four requirements were
specified for good publicity: it
must attract attention, create in
terest, cite proof, and create the
desire to see the thing itself.
Ide Makes Report
A report of the work of the
land settlement department was
made by W. G. Ide, of the Portland
chamber of commerce and chairman
of the board. Fully $1,000 has been
available for use by the board for
the last eight months, and a sys
tom of classified advertising begun.
Between 1,500 and 1,800 replies
have already been received, 104
families have been brought to Ore
gon, and 60 men have arrived,
though they have not yet sent for
their families. Thirty-six salos of
land have been made—793 acres at
about $450,000. Mr. Ido said that
tho special inducements to come to
Oregon were tho homomaking possi
bilities, the climate, education
facilities and agricultural suprem
acy. Working with tho real estate
men, and cooperation with the rail
roads was advised.
Railroad Gathers Data
“The Boutliorn Pacific has in
structed its local agontB to state
tho names of poople who may ship
goods during the month, and tho
placos from which they come,” ho
said.
Financing tho local organizations
was tho problem discussed by E. L.
Turroll, of the Portland chamber,
head of the membership campaign
work.
“Every community requires dif
ferent handling,” said Mr. Turroll.
Democracy was declared tho first
requisite.. In gaining members and
keeping them active, he said that
tho members must be made to real
ize the function of the chambers
of commerce It has a decided rea
son for existence in assimilating
hyphenated Americans and in im
proving civic conditions.
* A. S. Dudley, manager of the
state chamber, and presiding
chairman at the afternoon mooting,
gave a talk on marketing to close
tho session before dinner. He re
ferred especially to tho work done
by R. H. Kipp, manager of tho mar
keting department fund. “Oregon
Development Under Way, an ar
ticle in the April number of “Ore
gon Business,” was used by Mr.
Dudley to refer tho secretaries to
work accomplished
PLEDGING ANNOUNCEMENT
Kappa Delta Phi announces the
pledging of Bert K. Surry, of Port
land.
Columbia New
Process Records
Since Ma Is Playing Mali
Jongg; Why Should l Weep
About One Sweetie.
“No” Means “Yes”; Nine
o’Cloek Sal — Silver Slipper
Orchestra.
Maybe; Heartaches—Leo F
Neisman and his orchestra.
Eileen ; Are You Lonely!
Hot Papa; It Won’t He Long
—Clare Smith and Her Jazz
Band.
Morris Music House
912 Will. Just south of 9th
I -
“Order of O’’ to Use Paddles
With Renewed Vigor
Punishment on Library Steps to
Last Until Junior Week-end
Every Friday morning from now
until Junior Week-end, the hefty
swats of the Order of the O will
chastise rule-breaking frosh on the
library steps. The punishment
meted out will be severe because
of the partial letting up on the
library steps program for the last
two weeks.
Vigilant and all-seeing eyes will
be on the lookout during the re
mainder of the term for freshmen
offenders. That emerald headpiece
must be worn. That “hello” must
be said and those manly spirits
must not overflow—in other words,
do not be too cocky.
In order to save the Order o’
the O trouble at the weekly ses
sion, all offenders are requested to
bring their own paddles—not a
paddle made out of shingle wood,
but a good, trusty blade that can
be swung with vigor.
The following are asked to re
port at 11:00 this morning on the
library steps:
Leo Turtledove, Arthur Carlow,
Lowell Johnston, Donald Gidley,
Ted Wagenblast, Eobert Boggs,
Jerry Winters, Lynn Forrest, Ted
Greenberg, Johnny Simpson, Joyce
Albert, Sylvester Wingard, Bow
land Parker, Don Templeton, Carl
Bobberson, Phil Swank and Paul
Byfuss.
SEEDS OF UNION IDEA
ARE SOWN LAST NIGHT
(Continued from page one)
builded character and moulded
personality.”
Haddon Eockliey explained the
enormity of the Student Union
forces. He showed how its net
work is extending down through all
the classes to reach every man and
woman, and to make him a pro
ponent of this idea.
Audience Applauds Farrell
Douglas Farrell evoked cheers
from his audience as he forecast
the frame of mind to which the
campus would bo altered. As he
told the soliciting people what was
expected of them and what they
could do in service to the campaign
and to themselves, they applauded
and grew excited as he knocked
down the opposition, and acclaimed
victory for the Student Union
movement.
He recited what is to happen
from the minute the “kick-off”
signal is given until the last sub
scription is pledged. He exhorted
the workers to over-ride any and
all objections to the move, and re
minded them that they are the in
dividuals highly privileged from
now on.
Get the Classified Ad habit.
DEDICATION CEREMONY
TO BE HELD THIS WEEK
'Circuit Rider’ Is Given by
Eugene Man
Dedication of “The Circuit
Rider,” Alexander Phimister Proc
tor’s statue, is to take place in
the Salem capitol grounds on Sat
urday, April 19, when the state will
formally accept the gift from the
donor, Robert A. Booth, of Eugene.
“The Circuit Rider,” a solitary
figure reading the gospel as his
horse slowly walks, is, in the words
of the inscription, “Presented to
the state of Oregon in reverent and
grateful remembrance of Robert
Booth, pioneer minister of the Ore
gon country, by his son, Robert A.
Booth, commemorating the labors
and achievements of the ministers
of the gospel, who as circuit riders
became the friends, counselors and
evangels to the pioneers on every
American frontier.”
An extensive program has been
prepared for the occasion, at which
time a number of the state’s most
prominent citizens will speak. The
unveiling of the statue will be done
by the four grandsons of Mr. Booth'.
*
There's No Better
Advertisement!
There can be no better
advertisement than a
pleased customer. Ac
cordingly, there can be no
greater incentive for
storekeeping than the
maintenance of a service
to people which is favor
ably remembered long
after the day’s shopping
is completed.
That’s the kind of serv
ice we unfailingly aim to
give.
This Store was created
and has been established
upon the broad principle
of the same square treat
ment alike to all always.
It is this practice that
gives 100 cents’ worth of
value in goods for every
dollar spent here.
Miss Mary Carolyn Davies,
author of the prize poem, “The Cir
cuit Rider,” will be presented at
the exercises. Miss Margaret
Skavlan, a junior in the Univer
sity, won second prize in this con
test.
Alexander Phimister Proctor', the
sculptor of the statue, will also be
present for the occasion. Mr.
Proctor is familiar to University
students as the sculptor of the
“Pioneer.”
WOMEN OF CALIFORNIA
OPPOSE BAN ON SMOKING
University of Washington—Uni
versity of Califcrnia girls opposed
a resolution banning smoking open
ly by co-eds between classes at the
convention of delegates from 30
western colleges meeting at Tuc
son, Arizona, last week. The Cali
fornia women raised the objection,
when smoking was under discus
sion, that such an action would
bind no one, and would be given
too much publicity by newspapers.
Campus smoking was put under a
ban in spite of opposition from the
California delegation.
"
Fresh Strawberries
Strawberry Shortcake
Fresh Strawberry Sundaes
* # #
Cool, Refreshing
Fountain Specials
# * #
Delicious Food,
Piping Hot from the
Kitchen
* # *
You’ll always find
the gahg here
SUNDAY DINNER
The
Mid-Nite Sons
Chinese Decorations
A
NIGHT IN
PEKIN
Chinese Songs
Chinese Features
Ye
Co’legiate
Grille
Chinese Music
Music by Ray
Graham’s Collegians
I
SATURDAY
For tables, call the
Campa Shoppe, 229B
i
fhon« 87
Ut Romance eftU
Languorous Nile
LAST DAY TODAY
Tomorrow “North of Nevada”
"SCARAMOUCHE"
BLUE BELL
ICE CREAM
The name which is the synonym for the
best in Ice Cream. It is the ideal dessert
for the warm days. Sold in brick or bulk.
For the big Easter Sunday dinner Blue
Bell Ice Cream makes an important part of
the menu. When you think of Ice Cream
—think BLUE BELL.
Eugene Farmers Creamery
568 Olive Phone 638
PRIZE OFFERED FOR
BEST ONE ACT PUY
University Undergraduates
Eligible to Compete
For the purpose of fostering
keener interest in the writing of
one act plays, Milton Hocky and
Howard J, Green, -producers for
high class vaudeville theaters, are
offering a prizei in addition to
royalty for the best playlet sub
mitted to them.
The conditions are that the au
thor must be an undergraduate of
an American university, that the
skit should be written with prac
tical vaudeville production in
mind, and that the subject matter,
and presentation be novel.
Two hundred and fifty dollars is
offered, production is guaranteed,
and the. writer will receive $50
fdr every week that the playlet
appears.
It is hoped that this offer will
encourage college men and women
to write one act plays and if this
project is successful, the men of
fering the prize would like to make
the Intercollegiate Prize Playlet
Contest, an annual event.
JUNIOR GIRLS ABE CLASS
VOLLEYBALL CHAMPIONS
The junior girls won the class
volleyball championship of the year
last night by defeating the senior
team. Members of the victorious
squad were Merle Oliver, Dorothy
Akin, Viona Pyritz, Charlotte La
Tourrette, Helen Campbell, Leola
Craig and Golda Boone, substitute.
Rose LaVogue Beauty Shop
Shampooing, marcelling,
scalp treatments and hair
goods made to order.
$60 in a Day
STUDENTS
Chamberlain earned thi$, you can
do the same selling JIFFY
EMERGENCY MUD CHAINS—
during your vacation.
Every automobile owner is a
prospect.
You don’t have to jack or pry
your car to put them on. A
woman or child can do it.
THEY ARE NEW AND SELL
ON SIGHT.
Sample chain and sales kit $1.30.
Write
Jiffy Auto Chain Corp.
Manufacturers, Woolworth Bldg.
Watertown, New York
ANTONIO MORENO
with
Jacequelin LOGAN and Walter HIERS
in a mile a minute thriller
YOU MUST SEE THIS ONE
TODAY and SATURDAY
SOAR FROM START TO FIMISH
NEAL BURNS
The CASTLE
Continuous Performances Every Day
'ANDY LIONS
fie
TSducmtiaruU
LECTURE
on Christian Science
by John C. L;ithrop,C. S. B.
of BROOKLINE, MASSACHUSETTS
(Member of the Board of Lectureship of the Mother Church,
The First Church of Christian Scientist, in Boston, Mass.)
ARMORY
TONIGHT
at 8 o’Clock
The Public Is Cordially Invited