V
CRQSLAND SPEAKS
ON PROOFREADING
Four Sets of Proofs Used
in Making of Tests
REST PERIOD IMPORTANT
Children Often Accurate in
Finding Mistakes
k H. R. Crosland, professor of psy
chology at the University, told the
editors of the state at the opening
meeting of the conference yester
day morning, that proofreaders did
not appear to improve in efficiency
as the result of practice and that
the kinship between the amount of
time consumed in reading a galley
proof and the number of errors
found was very slight. These con
clusions were arrived at by Profes
sor Crosland as the result of two
years’ scientific investigation and
study of the causes of errors in
proofreading.
In opening his address, ProfessoT
Crosland pointed out that the eye
is subject to illusions and that even
though a person may look directly
at an object, all the facts in connec
tion with it will not necessarily be
registered on his mind. Also words
which are familiar will often ap
pear to be spelled correctly to the
eader when they are not.
Subjects Include Professors
The tests were conducted with
five groups of individuals as sub
jects, journalism faculty members,
psychology faculty members, typog
raphers, journalism students and
psychology students. Four sets of
proofs were used, each to be read
with a different purpose in view.
The first group was to be read with
the idea of obtaining accuracy, the
second for speed, the third for
meaning, while the last, which con
tained a relatively small number of
errors, about 30 to the galley, was
to be read in five minutes. If the
reader finished in less than five
minutes he was to return to the be
ginning and continue reading until
he had used up the allotted time.
The average number of errors in
the other galleys was 100.
From these tests it was also
demonstrated that more errors were
not corrected in the proof which
was read two or more times where
there was no rest period interven
ing. Also the results indicated that
there was a poor correlation be
tween the time spent in. reading a
galley and the number of mistakes
found. That those who had experi
ence reading proof were inclined to
take more time than was necessary.
Children Are Accurate
Professor Crosland stated that
Tclassified ads"
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| 45c; 3 times, 60c; 1 week. $1.20. Must
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I 6c per line. Phone 951, or leave copy
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For Rent—Room and board for
two ladies—also board for one.
Phone 1666-J, or call 973 Hilyard.
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Lost—Brown Chinese box purse,
made of native grass with alligator
flap. Finder please call 941-L.
F 15-16.
Be a Newspaper Correspondent—
With the Heacock Plan and earn
a good income while learning; we
.show you how; begin actual work
at once; all or pare time; experi
ence unnecessary; no canvassing;
send for particulars. Newswriters
Training Bureau, Buffalo, N. Y.
F-1245
? PROGRAM FOR TODAY FOR SIXTH T
i ANNUAL NEWSPAPER CONVENTION |
o----<>
SATURDAY MORNING
8:30—
University of Oregon Advertising Club Breakfast, Anchorage.
9:30—
“How to Get More Foreign Advertising”-—\V. J. Hofmann.
Report of Committee—E. M. Reagan.
General Discussion—S. R. Winch, George Putnam. W. F. G. Thacher.
10:30
Local Advertising. “How I Raised Rates and What Came of It”—
George Lansing Hurd.
Discussion. ,
“Some Devices That Have Worked Well"—Ralph R. Cronise. .
11:30—
“The Country Newspaper—Looking Forward”—Arthur W. Priaulx.
11:50—
Report of Nominations Committee. ,
Election of Officers. <
12:15— ;
■University Luncheon, Hendricks Hall.. Prof. George Turnbull, toast
master. . '
Salutatory—The Newly Elected President of the Conference.
“As the Student Sees It”—Arthur Rudd, senior in journalism and 1
editor of the Daily Emerald. '
“Where We Are Headed”—President P. L. Campbell.
SATURDAY AFTERNOON <
Publishing and printing problems in the smaller shop. (Joint session
with Willamette Valley Ben Franklin Club)
2:15— 1
■“The Ben Franklin and the Country Publisher”—N. D. Elliott. <
Discussion.
2:45— l
“How Can Job Work in the One-Man Shop be Made Profitable ?”— i
A. L. Mallery.
Discussion. * ^
3:15— 1
-“A Complete and Efficient System of Accounts and Forms for a Small 1
Shop Where the Publisher Is Without Training as a Bookkeeper.” ‘
Elbert Bede will exhibit and describe a system that has borne the test ]
of experience.
Discussion. <
3:45— <
“Printing Office Equipment and Production”—Arthur W. Lawrence. 5
4:15— j
“Getting and Training Country Correspondents”—Thomas Nelson.
4:45—
-“What Country Newspapers, Inc., Is Doing”—W. Arthur Steele. <
5:00— I
“Honest Work, Good Work and Service”—Edgar McDaniel. i
6:00—
-Club Banquet at College Side Inn.
Tentative Program for Trade and Class
' Journalism Section
SATURDAY MORNING
9:30—
-“Constructive Aims for the Trade and Class Journal Session”—A. C.
Gage.
10:15—
“Successful Methods of Obtaining Foreign Advertising for the Trade
and Class Journal”—Fred S. Young.
11:00—
•“Postal Service for Trade Publications”—Curtis L. Beach.
11 iSO
Annual business meeting and adoption of the constitution.
there was evidence to show that
12-year-old children were sometimes
as accurate in detecting mistakes
in printed matter as adults. In re
gard to the kinds of errors found
more easily there was no difference
between the different classes of
readers.
By dividing the column into four
horizontal sections, it was deter
mined that there is a higher per
centage of errors remaining in the
division on the right after the proof
has been read. This was thought
to be caused by the tendency of the
eye to jump from a line to the one
below without taking in all of the
letters on the extreme right. It was
also found that the lower half of
the page was more likely to contain
errrs which would not be seen than
the upper half.
DOUGHNUT SALE ADDS $25
TO PHI THETA KAPPA FUND
Approximately 720 doughnuts
were sold yesterday in the Com
merce building by the members of
Phi Theta Kappa, women’s honorary
commerce fraternity. The sale,
conducted throughout a greater part
of the day, resulted in a profit of
$25, which will be applied on the
IlllUMIUlWIIIMUUHlIllWiuui
1 TODAY
I LAST
I DAY
I GLENN HUNTER . t> I'T'”
and HI CjKl I
CLARA BOW A Picture of Courage
STARTING MONDAY
ii
TO SEE
Gloria HANSON
SIDNEY OLCOTT
PRODUCTION
The CASTLE
Continuous Performances Every Day
Where Prices
Never Raise
Phi Theta Kappa scholarship of
$50 given each spring to the upper
class woman who has made the best
record in the business administra
tion school throughout the year.
FROSH HAVE TWO WINS
ON SOUTHERN TRIP
(Continued From Page One.)
was the outstanding player for the
preppers.
The summary:
Frosh (34) Roseburg (21)
Westergren (10) . .F ..(8) Burr
Westerman (9). . F . (3) Irwin
Flynn (10).C .(10) Singleton
Kiminki (2).G . Perren
Reinhart (2).G . Rapp
Okerberg.S
Chiles (1).S
Get the Classified Ad habit.
m’ JOHNSON SINGS
III BENEFIT RECITAL
Tenor’s Program Pleases
Guild Hall Audience
Bv Josephine Rice
Arthur Johnson, tenor, was en
liusiastieally received last night
vhen ho sang at Guild hall, at the
fortnightly Scholarship Benefit con
ert. His was a light but well-bal
inced program, consisting of num
bers from Italian, Gennan, French,
md American composers.
The program opened with a group
■f Italian songs, including the fa
nous “Caro Mio Bon,” by Guispeppe
liordani. Of the following group
if German songs, Jensen’s “Lelm
leine Wang” was especially well
lone. The exquisite harmonies of
lugo Wolf's “Vergorgenlieit” were
roll done though somewhat hampered
iv a lack of fire in the accompani
ment.
One of the most beautiful songs on
he entire program was “Si Mes
’ers Avient Ailes” by Reynaldo
L’Heure Exquise.” by Peldowski,
lahn. The rare harmonies of
nchanted the audience.
Mr. Johnson closed his program
rith a remarkable group of songs,
’he first, “The Devil’s Love Song,”
>y Hallett Gilberte, is a weird, wild
ong. Mr. Johnson adequately por
rayed this screaming devil, ending
he song with some very powerful
iigh notes. This was followed by
Evening Song,” by the same com
ioser.
The program opened wit ha group t
liabolical song was forgotten in this !
lelicate .little ballad, ending with a
oft, lingering high note. “I Know
i Trail,” by Ralph Cox, was the last
lumber on the program.
Mr. Johnson was assisted by R.
Tonight Mr. Johnson will sing at
lharlyle Goffreire, pianist.
Juild hall. His program will include
nany excellent songs from Tosti,
Puccini, Greig, Pearl Curran, and
other song writers of equal merit.
TWENTY-NINE FROSH DUE
AT HAYWARD FIELD TODAY
The following freshmen will re
port to Doug Farrell for the regular
Saturday morning campus work at
Hayward field this morning at nine !
o’clock: Lowell Hall, Reuben Ham-|
mer, Jack Hampton, Harold Har
den, Robert Hart, John Hartman, j
Wallace Hayden, Carrol Hays,
Charles Heck, Roy Heck, Arthur
Hedger, Carl Hodman, Sam Herrick,
Harry Hemmiugs, Tom Hines,
Lowell Hoblitt, Harold Houser,
Harold Hannicutt, Chester Irelnu,
Bill James, Don Jeffries, Alvin
Johnson, Carl Johnson, James John
son, Eugene Jones, Henry Jones,
Bob Jones, Bill Kidwell and Hor
ace Kilham.
Starting
MOND AY
il WAN SON
"THE
HUMMING
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OQammountffictutf
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The CASTLE
Patronize
Emerald
Advertisers
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Campa
Shoppe
1
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The GROCETERIA
The Home of Good Goods
Two Phones, 1686, 267
48 Ninth Avenue East
We Appreciate—
the constant and steadily increasing patronage
of a large number of students.
We Realize—
that there are a great many who are support
ing themselves in school and it is our purpose
to serve good substantial foods at the lowest
possible prices.
The Lunch Box welcomes you to try our food
and service.
Carter’s Lunch Box
niiiiaiaiiaiiiinniiiHiHiiumiiiiaiiiiiniiiiBiiilayiiiHiiniiinalieiaiainiiinHiiin
I
■
|j Fashion Park Clothiers
;s 825 Willamette St.
__
early as usual showing
the unusual in Schoble
spring hats
$6.00
if you accuse us of rushing the season, we’ll turn
around and say to you - - - “how did you win your
wife-or how did you get your position?”
by being just a little ahead of the other fellow.
yes, we could have waited until March, just as
Radio could have waited until 1934 - - - but why
wait to tune in on the new tunes the bands are
playing ?
300 new spring hats here today.
see them and there will be only 299 tomorrow.
green merrell Co.
men’s wear
“one of Eugene’s best stores”
Valet Auto Strop
and
Durham Duplex Safety Razors
Regular Price $1.00, Special for Limited Time Only,
60c
Allen’s Drug Store
86 E. 9th Street
BETTER GRADES
with no extra studying
Type
Your
Papers
Buy Your
Own
Typewriter
I
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As a special inducement, we will for a short time offer our high-grade Diamond Rings,
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Two Features in Diamond Ring3,$50, $100.
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DIAMOND MERCHANT AND JEWELER