IN. S. KIRKPATRICK TALKS
TO CLASSESON CAMPUS
Topic Value of Newspaper as
Advertising Medium
EXAMPLE CITED IN SPEECH
Speaker Former President of
Portland Ad Club
The value of the newspaper as an
advertising medium was emphasized in
a lively advertising discussion by W.
8. Kirkpatrick, formerly president of
the Portland ad club and one of the
leading experts in the advertising field
in the northwest, yesterday morning.
Mr. Kirkpatrick addressed Profes
sor W. F. G. Thacher’s class in adver
tising and Dean Eric Allen’s class in
publishing at the 9 o’clock hour, filling
every minute with some vita! fact con
cerning his subject.
“Advertising is largely responsible
for the rapid advance in industry and
civilization generally,” he said, ex
plaining that it was through advertis
ing that people are taught the use of
new machinery and labor savers.
Using the recent Olympic grain
products advertising campaign as an
example, the speaker showed how a
product with little distribution can be
pushed into the limelight through the
medium of a rapid-fire campaign.
“After 30 years of trying to sell a good
product on its quality only, new life
was instilled into the trade by com
pletely overturning all previous meth
ods of obtaining sales,” Mr. Kirk
patrick declared. “After the new ad
vertising campaign had been started,
business increased 300 per cent in 13
months,” he stated.
Speaking on advertising theory, the
speaker avowed that although about
80 per cent of advertising is wasted,
that the 20 per cent which is efficient
more tiian paid for a well conducted
campaign
He urged his student hearers to set
their aim high and to strive for a big
prize in the field of advertising. He
emphasized particularly the value of
sectional advertising and pointed out
instances where national advertisers
spend a largo part of their “publicity
fund” for concentrated campaigns.
COL LEADER TO SPEAK
(Continued from page one)
are football, field hockey, cricket, ten
nis, swimming, riding, boxing. There
are many others, but they are of minor
importance. The Austrlnian is not in
terested in track, as that loads to spe
CLASSIFIED ADS
Minimum charge, 1 time. 26c ; 2 times,
46c: 6 times, ft. Must be limited to •
lines, over this limit, 6c per line. Phone
951. or leave copy with Business office of
Kmkkai.I), in University Press. Payment in
advance. Oflics hoars, 1 to 4 p. m.
FOR SALE—Our homo tit 1340 Mill
St. Modern place, conveniently locat
ed. Specially priced if taken at once.
For full particulars call afternoons
from 3 to 5. Mtb. L. L. Lewis.
167-M23C
LOST A Moore fountain pen with
gold cap and ring, in the Oregon build
,i«g yesterday morning. Finder please
motifv Hertha Ilavs at Hendricks hall.
171-M17
LOST Siring of pearl beads, Is'
tween campus and Oregon Electric,
Sunday afternoon. Flume 1317. He
ward. 168 Ml7-tt
LOST - Fair of horn rimmed glasses
on 13th or 13th St., about three block;
from the University. Howard. Fhom
1307. 169-M1741
FOR SALE (h.od canoe, $30. Uni
vorsitv ltakerv, 14th and Mill.
170 Mis ;
LOST A gold fountain pen on blacl
ribbon. Call 947. 105 M17 .
cialization. Football as played in Aus-I
tralia is the open type of rugby foot
ball. Soccer is played by many.
Starting Same Scheme Here
“The surf bathing of the Australians
is wonderful to watch. They have well
developed muscles, and their carriage
is graceful.
“Here at Oregon we are now starting
this same scheme of development. In
addition to all the advantages we have
ourselves, we have the things the Aus
tralians possess, good bodies. If we
can adopt that system of education
here, we will be a great country.
“The Australians are an aggressive,
virile people. There are no extremes
of climate there, no animals or natives
to contend with, but still they have de
veloped into a wonderful race, due to
this great system of exercise.”
MR. BARRETT TALKS
(Continued from page one)
He will arrive in Eugene at 1:20 and
will be shown about the campus during
the early part of the afternoon. After
wards he will speak to a special meet
ing of the student chamber of com
merce of the school of business admin
istration. He will be a guest at dinner
at Friendly hall, to which some of the
faculty members of departments in
terested in Mr. Barrett’s work, will
be hosts.
CUP AWARD CONSIDERED
Final Session^ Held by Committee on
Gerlinger Trophy
The last meeting of the committee
in charge of the award of the Gerlinger
Cup, to the best all-around junior
woman on the campus this year, was
held yesterday afternoon to make the
final decision of the winner. The cup
will be presented during the intermis
sion at the Junior Prom, May 20.
The members of the committee are
Miss Elizabeth Fox, dean of women;
Mrs. W. F. Jewett, Mrs. A. C. Dixon,
Mrs. F. M. Wilkins, Ella Rawlings,
president of Women’s League; Dr.
John Straub, dean of men, and Lyle
Bartholomew, president of the A. S.
U. O.
TRAINED WORKERS NEEDED
(Continued from page one)
work along the particular lines desired
with an insight into the big fields.
Another aim of the school is to make
the cultural foundation of the student
as well developed as is possible, so
that there will be no narrow minded
specialists. “With this,” Dr. Bovard
said, “is the desire to give them a thor
ough training in the fundamentals of
health and the laws of health, so that
PHOTOS
We guarantee our work.
TOLLMAN STUDIO
734 Willamette Phone 770
PICNICKERS!
What about those eats for your pic
nics this week-end.
E ATS !
How about some nice buns and
weinies—or anything else in the picnic
line?
We are now prepared to supply you
with everything to eat.
USE THE PHONE
The Table Supply Co.
L. D. Pierce, Proprietor
Ninth and Oak Phone 246
I
Don’t Forget Your Kodak
YOU TAKE ’EM
WE’LL PRINT ’EM
Baker-Button
The Kodak Shop
Corner I Oth and Willamette
Ralph E. Williams Hires Orientals
While Hundreds of Ex-Service Men Need Work
President of Disabled Veterans’ Auxiliary Scores Williams
Mrs. Ueorge R. Williams.'
president of the Disabled Net
cruns' auxiliary, addressed a
letter to Ralph R. Williams,
republieau national eommittee
man, Thursday night, demand
ing an explanation of why lie
employes Oriental labor in his
hop yards at a time when many
ex serviee men are jobless.
Williams is one of the larg
est hop dealers in Oregon.
Mrs. Williams’ letter fol
lows :
mSARl.ED YKTKR \NS*
A1XILIARY
Portland. Or.. May 11. 19-0.!
Mr. Ralph K. Williams,
till Hoard of Trade iiuilding,
Portland, Oregon.
Dear Sir: Positive evidenee
having eome to my knowledge
that you employ oriental labor
iii your hop yards, while hun
livds of umMuployed war vet
erans and other American citi
zens are vainly seeking work, i
l have felt it my duty as presi
dent of the Disabled Veterans'
Auxiliary to inquire your rea
sons for this attitude.
Controlling, as you do, the
stock in several banks and
ranking as one of Portland’s
wealthy men, there would ap
pear to be no financial reason
why you should not employ at
a reasonable wage your fellow
American citizens who need
work to support themselves
and dependents, and exclude
all oriental labor.
One feature that has im
pressed itself forcibly upon my
attention is the fact that the
example set by yon is one that
may influence other employers.
Von are not merely a private
citizen. You are the republican
national committeeman and,
as such, the head of the party
organization in this state and
you therefore owe it to the re
publicans of Oregon to furnish
by your own conduct a correct
example for other employers to
follow.
1 have no racial prejudice
ajraiust orientals. 1 simply feel
that the unemployment problem
since the armistice has become
so acute that our own American
folk should be taken care of to
the entire exclusion of oriental
labor. You are a wealthy man
and can easily afford to employ
American help at proper wastes.
Yours very truly,
MKS. UKO. L. WILLIAMS,
President, Disabled Veterans’
Auxiliary.
VOTE FOR FITHIAN FOR NATIONAL COMMITTEEMAN
Paid Advertisement by K. \Y. Van Horn, Overseas Veteran.
they will stand for hte best standards
and be a force for better health in the
community, and have health programs
and all those little things that can be
done by intelligent people who act in- i
telligently.”
Is our goal, not only in
delivery service and other
forms of service, but in the
goods we put on the market.
Do you want to share in
this?
Underwood &
Ryan
100 .
. _ ..
per Cent
Efficient
Neighborhood Grocers
13th at Patterson
VARSITY BARBER SHOP
Service Our Aim.
_
Next to Oregana
One Good Turn
Deserves Another
We are always open to die students’
trade and we will bend every effort
to make your activity a success.
Hotel Osburn
SMOKER
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