C. H. MACKINTOSH SPENDS
CROWDED DAY ON CAMPUS
President o f Advertising
Clubs Entertained
STRANDBORG GUEST ALSO
Visitor Explains “Neosho”
Plan to Business Men
Charles Henry Mackintosh, president
of the Associated Advertising Clubs of
the World, spent a crowded day on the
campus yesterday. Every minute of his
visit was filled.
His day was started by breakfast
with the University Advertising Club at
the Osburn Hotel. W. P. Htranborg,
regional vice president of the A. A. C.
W. and president of the Portland Ad
Club, accompanied him. Fifteen mem
bers of the campus Ad Club and Prof.
W. F. G. Thatcher acted as hosts.
Following his morning appearance Mr.
Mackintosh spoke at the assembly. From
there he went directly to the rooms of
the Chamber of Commerce where a Busi
ness Man’s lunch was served. To the
assembled audience of serious minded
business men he explained the ‘ ‘ Neosho
plan” for breaking the buyers’ strike.
His direct forceful manner appealed to
the merchants and as a result a good
number Btayed after lunch to confer
with him on the advisability of forming
an Ad club among the business men of
town.
Later in the afternoon President
Mackintosh spoke to the advertising stu
dents of the university on the technique
of advertising campaigns. His direct
and forceful manner of speaking en
abled him to put over the points lie
wished to leave with the audience.
He said that in order to successfully!
udvertise any article one must build
advertisements in the article itsolf.
By this he meant that improve
ments and special features aro nec
essary before unything can bo suc
cessfully advertised on the national
market. In order to do this he said
that it is necessary to look at the thing
to be sold from the view point of the
customer.
The next task was to build advertis
ing into the container. This can be
accomplished by special features and by
producing a design unlike any other on
the market.
The last task consists of helping the
dealer to sell the finished product. This
part of the job has until now gone
relatively undeveloped and the speaker
said it was his opinion that this dealer
help is a most important part of the
whole field of advertising.
HIGH HAS NEW RULES
Students With Low Grades Barred
From Activities and Offices
No student in the University high
school may take part in any student
activity or hold any student office who
has failed in more than one subject
or whose general average for the pre
vious six weeks is not 0 or better,
according to regulations recently adopt
ed. The first five letters of the alpha
bet are used in the grading system
For graduation the student must pre
sent three units in English, two in fore
ign language, and one each in history,
mathematics, and science. In addi
tion to this five more of ttie fifteen
necessary units must be presented In
some of these five brunches.
Any student receiving T) or E in any
subject for two successive six week
terms is dropped from that subject.
Tf be has been dropped from one half
or more of his work he is dismissed
from school.
SECOND JURY DAY FLANNED
Another jury day will be held for
the school of architecture and allied
arts on Monday. December 12, when
some of ttie prominent art critics in
th<‘ state wilt be here to judge the
work of ttie students. All the depart
meats of the school will have a part
in the day’s program for which det'i
nito plans have not yet been announced.
Rend has Christmas Cards,
Phone
339
Mattresses to order
Any size or kind at
Factory Prices
O’Brien's
Mattress- Fpholsteriug
Company
391 E. 8th Ave.
Eugene, Oregon
Doughnut Basketball
Standing of the
Team
Phi Gamma Delta .
Kappa Sigma .
Sigma Alpha Epsilon ....
Alpha Tau Omega .
Delta Tau Delta .
Kappa Theta Chi ..
Oregon Club No. 2 .
Bachelordon .
Oregon Club No. 1 .
Phi Delta Theta ..
Sigma Chi .
Beta Theta PI .
Sigma Nu .
Chi Psi ..
Friendly Hall .
Phi Sigma PI ..
Delta Theta Phi ..
Teams
W L
9 0
6 2
6 3
6 3
5 3
Perc.
1.000
.875
.775
.750
.667
.667
.625
.500
.500
.444
.444
.300
.286
.250
.122
.111
.000
Results of last nights games:
Sigma Alpha Epsilon 26, Bachelor
i don 22 (5 minutes overtime)
Fiji 14, Delta Tau Delta 11.
Phi Delta Theta 14, Kappa Theta Chi
21.
Games for tonight are:
Sigma Nn vs. Oregon Club No. 2,
4 o ’clock.
Beta vs. Sigma Chi, 4:45 o’clock.
I Phi Sigma Pi vs. Chi Psi, 5:15
o ’clock.
RETURN OF HUGO BEZDEK
WILL BRING MEMORIES
(Contianed from page one)
big Hank McKinney at the direction
of the team forcibly ejected him from
the dressing room. But history shows
that Oregon won the game by two
touchdowns, both scored in the last
quarter.
• • •
It is Bezdek’s ability to learn from
his mistakes that makes him stand
forth today as one of the great coaches
of the country. lie is possessed of
the ability to get the utmost out of his
players, for ho knows just how to work
on the emotions of the men under him.
And Bezdek is a university man, full
of ideas on all subjects. L. H. Greg
ory says of him in a recent Oregonian,
“Bez doesn’t handle his players with
gloved hands. He treats thorn rough
but not too rough. He plays on their
feelings and their pride and their am
bition as few men can do. He studies
them until he knows them and once
ho knows a man Bezdek has that man’s
number for ever after. Bozdek is to
day one of the four great coaches of
the TTnitod States if not the greatest
of them all. One reason that he is
so great is that he has learned from
every mistake that he has ever made.
It is an imposing record that the
Nittany Lions under Bezdek’s coach
ing have behind them. They have come
through one of the hardest schedules
that a team could have and have come
through it without a defeat. Two tie
games wore played, in the one with
Harvard which resulted in a 21-21 score
Penn State spotted the Crimson two
touchdowns in the first quarter and
then in the last period came up from
behind with the tieing touchdown.
Decisive defeats were administered to !
the following teams by Bezdek’s prote i
gies: Lebanon Valley, Gettysburg, I
North Carolina State, Leheigh, Georgia
Tech, Carnegie Tech, and Navy. Tie
games were played with Pitt. 0-0, and
with Harvard.
Penn State will probably snow the ,
Sundodgers under Saturday, at least
they should win by a decisive score.
Undoubtedly it will do Bezdek’s heart
good to take the Sundodgers in their
own bailiwick, for although Gil Dobie
is no longer directing the destinies of
the northern school, it was Washington i
that was Oregon’s great rival in the
days of the Bezdek regime.
BOXING AND WRESTLING
MATCHES TO BEGIN SOON
Hard Training Necessary for
Participants in Series
With the preliminaries of the dough
nut boxing and wrestling matches less
than six weeks away, the men from
the organizations are turning out very
poorly for these sports. Considerable
training is essential for both of these
events and, according to Gerald Barnes,
of the physical education department,
the matches will be a complete fizzle
unless the participants do some good,
hard training.
It is probable, if the matches turn
out all right, that the finals will be
held in the armory and will consist of
seven boxing and seven wrestling
matches. The boxing matches will be
three two-minute rounds each and the
wrestling matches three five-minute
falls. The divisions will be made ac
cording to the weights which are 115,
125, 135, 145, 158, 175, and unlimited.
It is not expected that each organiza
tion will enter a man in each weight
but they may do so if they wish.
The men who have passed the physi
cil ability tests may take this work
for their physical education credit, but
any university man is eligible and up
perclassmen are especially urged to
turn out for the events.
Anyone who wishes instruction in
these sports will find either Pete Jen
sen or Charley Dawson in the gymnas
ium every afternoon.
DURNO WILL SELECT
ALL-STAR DOUGHNUT
BASKET BALL TEAM
—
(Continued from page one)
proposed tour, some difficulty is being
experienced in arranging a satisfactory
schedule. At present one definite date
has been arranged with the North Paci
fic Dental college of Portland.
Varsity to be Picked
Varsity material is being picked from
the doughnut teams. About 15 men
have been choosen to receive special
instruction. Later this number will be
cut to 10. Bolder says that if the
Christmas tour is not made the dough
nut games will be dispensed with after
next week, in order to give varsity
players a chance to use the floor. How
ever if the proposed tour is carried
through the varsity will be able to get
into shape for the conference gafnes
during the Christmas vacation.
Until the football team returns from
Honolulu about the second week in
January Hunk Latham, and Chapman
will not be here to take part in basket
ball games. This leaves Marc Latham,
Francis Beller and Billy Beinhart the
CLASSIFIED ADS
Minimum charge, 1 tim«, 26c; 2 times,
4ic; 6 times, $1. Must be limited t* 6
lines, over this limit, 6c per line. Phone
961, or leave copy with Business office of
Kmbralii, in University Press. Payment in
advance. Office hours, 1 to 4 p. m.
LOST—Will person who took light
bulbs from Garrett Lewis on the night
of the bonfire please return same to
W. J. Allard. tf.-N29.
FOB RENT—Good room, furnace
heated. Women only. 427 13th Ave
nue East. Phone 1294-J. tf.-N30.
LOST—Three keys, a Yale and lock
er key in Woman’s gym No. 148. Call
Alpha Phi. 41-D2.
JUST OPEN—Ys Gown Shop. Dress
making, remodeling, and ready-to-wear
garments. Corner 9th and Willamette,
over Gage Millinery.
Tn Th * F tf.
The Eugene Packing Company
Incorporated.
We Patronize Home Industries.
FRESH AND CURED MEATS
Phone 38 675 Willamette St.
Successors to the Wing Market.
It Was Midnight
Two figures were scurrying along the deserted street. At
last one broke the awful silence.. “Rill,” he said. “I'm so
hungry l can’t go on”! Unhesitatingly the other answered,
“Draco up boy, l know where we can get the best fried pota
toes with lots of gravy and a tender, juicy steak with all the
fixings. ” They hurried on for a block and Rill said in a cheer
ful tone, “Here we are.” as they turned into the
Imperial Lunch
OPEN ALL NIGHT
only last year veterans about which
to build the team. Andre will be eligi
ble to play next term. Others who look
like good prospects are, Couch, Burnett,
Altstock, Rockhey, Clerin, Beaver, Mc
Millan, Goar and Chapman.
The number of conference games Ore
gon will play will be decided at the
meeting to be held in Portland on Fri- ;
day and Saturday of next week.
BAIRD PRESENTS MEDALS
Emblems Given for R. O. T. C. Work
At Camp Lewis Last Summer
Major Baird presented seven Uni
versity men who won distinction as
marksmen, sharpshooters and expert
riflemen at the student R. O. T. C. en
: eampment at Camp Lewis last summer,
with United States government medals
at drill on Wednesday.
Those receiving medals were: Cadet
Major Emerald F. Sloan, expert rifle
men; cadet 1st Lieutenant Arvin A.
Burnett, expert rifleman; Cadet Cap
tain Roscoe D. Roberts, sharpshooter;
Cadet 1st Lieutenant William S. Hop
kins, marksman; Cadet 1st Lieuten
ant George H. Houck, marksman; Ca
det Second Lieutenant Paul R. Mc
Culloch, marksman; and Cadet Captain
jJohn Gamble, Jr. who graduated last
June, marksman.
A silver loving cup has been offered
to the winning company in the R. O.
T. C. rifle competition which will be
held from December 5 to December 17.
The man with the individual high
score will receive a Gillette safety ra
i zor. The University rifle team re
j centlv lost to the University of Cali
fornia by a score of 190.2 to 174.
MILLER FUNERAL ATTENDED
President P. L. Campbell, Dr. George 1
Rebec, dean of the graduate school, E. !
C. Robbins, dean of the school of busi
| ness administration, Earl Kilpatrick,
director of the extension division, and
W. K. Newell, superintendent of prop
erties and grounds, left on the Shasta
Wednesday afternoon for Portland, to 1
attend the funeral of Henry B. Miller, i
I prominent educator and director of the
University school of commerce, 1914- j
IS, which was held yesterday morning.
College Neckties
BIG SALE
$1. Ties marked
down to 69c
They’re Nifty!
They’re Patriotic!
HAMPTON’S
(jet in,.
u touch vith.
f your f
better self
.by becomm
: ' ACQUAintrd
vvitlo
b1- i lovers
IF you become acquainted
with the beautiful nature of
flowers you will again call
hack the ideals of long ago
when the practical necessi
ties of everyday life were
occasionally lost sight of in
the unalloyed happiness of
being alive. In this garden
spot you will find the flow
ers you favor.
Every event is an occasion
L L for flowers L L
Jniie>rsi/y9forist
j UDhereyouJv'ndtiiePiou/erj
9909fi/yard SY:
t - - - 05-4
Fresh Doughnuts Every Day
Prepared by the
W. R. Donut Co.
of Portland
HILTIBRAND’S GROCERY
_Across from The Kappa Sigs_
When You Eat
DOWNTOWN
Come to the GROTTO
The food is well cooked and strictly clean.
GROTTO
712 Willamette Street
-BOOTS
For College men and women
Well made, rugged and rea
sonably priced. Designed
to fit the requirement of Stu
dent life.
Rubber boots if you prefer
them.
828 Willamette St 828
Oregon Electric
Train Service
Resumed
Railway passenger and freight train move
ments have been resumed between all points
on the Oregon Electric Railway. Passengers
and freight are now being transported on usual
train schedule.
Oregon Electric Railway
H. R. KNIGHT. Agents
Hankerchief, Linen,
in colors 67c eacl
Heather Wool Hose, Semi fashioned,
wide ribbed $2.50, pair.
Schafer Bros.
Toilet Requisites and Aids to
Beauty
Our Drug Section offers all the popular toiletries and
aids to daintiness at a saving in price.
Woodworths, Fiancee, Garden Fragrance and Karess
are sold in Lugene exclusively at this store.
We also carry Djer Kiss, Melba, Maris, Pomp ian
riser, etc. ’