Solo by Burne, Duet by Moore
and Morgan, and Sextette
Well Received
The first concert and dance of the
season given by the University band at
the Eugene armory, Friday evening,
was well attended by University and
town folks. The band, under the direc
tion of Albert Perfect, of the school of
music, showed up to advantage and
handled the difficult numbers with a
great deal of skill.
The two numbers on the concert pro
gram which received most hearty re
sponse from the audience were a clari
net solo, “Two Little Bullfinches,” by
Balfe, which was played by Norman
Byrne and “Sextette from Lucia di
Lammermoor, ” by Donizetti, played by
Morris Morgan, Ruel Moore, Earl Voor
liies, Robert Hays, Robert C. Hall and
F. N. McAlister.
The duet by French Moore and Mor
ris Morgan, “Titl’s Serenade,” was
especially well rendered and received
a very he&rty ovation. “Royal Ann,”
a characteristic number composed by
Mr. Perfect, added a great deal of life
to the evening’s entertainment. The
concert ended with a group of Oregon
songs, which have been arranged by
Mr. Perfect.
The dance was held immediately af
ter the concert and was well patronized.
Earl Voorhies, manager of the band,
reported that about $75 was cleared by
tbe organization.
ENGINEER COMING BACK
William Skidmore, Still in France
Plans to Reenter University
Still on the job and rather a monot
onous job is the news of William Ralph
Skidmore a student in the University
in 1915 who is now on duty with the
20th Engineers Forestors in France. He
has been in France 13 months and is
still there working roads.
Skidmore enlisted in December, 1917
with the engineers and was stationed
at Vancouver, Washington for some
time, going from there to the Ameri
can University at Washington, D. C.
and then overseas.
Of his experiences he says that they
consist mostly of felling timber, driv
ing teams, hauling logs, ties and wood.
One thing he is glad to have missed
is convoy on the Tuscania, on which he
was to (have sailed but because of a
slight ailment was taken to a hospital
and sent on a later ship.
Skidmore plans to return to the
University at some future date.
SEAMAN MISSES MILL RACE
Expects to Receive Discharge Soon,
Will Enter College in Fall
To have an address of ‘ ‘ Mill Race,
University of Oregon” after next Oc
tober is the ambition of Wesley A.
Seaman, ex-’21, who is now an ensign
in the naval reserve force at Pelham
Bay, New York. This is news con
tained in the questionnaire he has
returned to Emma Wootton Hall, sec
retary of military records at the
University.
Seaman enlisted in the naval reserve
in July, 1918 at San Francisco and was
stationed at Mare Island, California,
for four months. En route to Pelham
Bay he was taken ill with the influenza
Y and was sick in Reno, Nevada for two
•months. After some training at Pel
ham Bay he was sent to study at tliq'
graduate school at Princeton Univer
sity.
Seaman received his commission in
March, 1919, and is now chief Petty
Officer to the Paymaster, U. S. N.
R. F. He expects his discharge very
soon ami plans to reenter the Univer
sity with the opening of the fall term.
He is a member of Beta Theta Pi.
PRACTICE LUNCHEON GIVEN
Miss Tingle is Guest of Food and
Nutrition Class
The food and nutrition class of the
home economics department was hos
tess at a practice luncheon on Thursday
at which Miss Lilian Tingle was a
guest. The girls who prepared and
served the luncheon were Blanche Wil
son, Agnes Driscoll, Rena Hales and
Vera Henderson.
The girls in the food preparation
classes are making cakes this week,
Miss Tingle says.
In the sewing classes conducted by
Miss Antionette Shumway, the patrio
tic amf*sympathetic spirit prevails and
the girls are making garments for the
French orphans.
EDITORS UNCORK
FLOW OF WIT AT
EVENING BANQUET
(Continued from Page One)
had the co-operation of all the officers
and men of the division. Much of the
information given by the doughboys in
good faith, however, he pointed out,
was vague and indefinite as to geo
graphy and identity and time of events,
and inaccurate in the spelling of names.
This led inevitably to a great deal of
confusion, which required great pains
and much time on Mr. Dyment's part to
straighten out. Mr. Dyment worked,
he reported, sometimes in the front
trenches, sometimes in the hospitals be
hind the lines, in gathering his informa
tion. He will not be entirely through
with the details of this work for sev
eral years, he said, but he is getting
his reward in the letters of gratitude
he receives daily from the mothers of
the men to whom he has sent the ac
counts of how their sons died, relating
sometimes their last words.
Edgar B. Piper, editor of the Ore
gonian, in which Mr. Dyment’s history
of the 91st is now running, compliment
ed Mr. Dyment highly on the accurate,
tender and sympathetic way in which
the work was done.
Co Ed Jolts Scribes
Miss Erma Zimmerman, of Eugene,
member of the senior class in editing,
handed out a few jolts to the editors
on the sombre solemnity of many of
the papers of the state, in which she
said she often looked in vain for a
single bright line. Mentioning some
of the editors and papers by name,
Miss Zimmerman told of her habit of
starting in, on the Oregonian, at the
bottom of the column and reading up,
thereby catching the bright paragraphs
before she tackled the heavy editorials.
The speaker here became involved in a
witty little colloquy with Mr. Piper,
editor of the Oregonian, who was sit
ting near her. Like all the other
speakers, Miss Zimmerman illustrated
her points with good stories.
Short addresses were made by El
bert Bede, of Cottage Grove and Lloyd
Riches, of Oregon City, rounding out
the evening’s program. Mrs. Ingalls
was called on and responded briefly,
saying that her husband had told all
the family stories, leaving nothing for
her to say. .
Social Bureau in Charge
The banquet was given under the
direction of the social bureau of the
Chamber of Commerce, headed by J.
C. Price.
A pleasing feature of the evening
was the playing of two selections by
the University band, directed by Pro
fessor Albert Perfect. The band later
was host to the visiting editors and
their wives at the concert and dance
given in the armory.
SERVICE AND BUSINESS
METHODS EMPHASIZED
IN ADVERTISING SESSION
The opening session Friday after
noon, after general introductions and
an inspection of the new composing
room of the University s.chool of jour
nalism, began with the discussion of
advertising and is relation to the news
paper. C. E. Ingalls, editor of the
Corvallis Gazette-Times, who is presi
dent of the Oregon State Editorial
Association and the Willamette Valley
Editorial Association, presided and in
troduced the speakers.
Lloyd Riches, of Oregon iCty, secre
tary of the association, spoke on na
tional advertising and the part that
the country newspapers*can play in it.
Never before, in his opinion, has the
country newspaper been in such favor
with the great advertising agencies.
He said also that the papers were
largely responsible for putting over
the liberty loans, which shows the
power of the papers, and he urged that
the papers take advantage of. the great
■opportunity.
Th# newspaper's main drawbalk,
emphasized by Mr. Riches, was the lack
of a standard rate card. Very few of
the country papers have them in spite
of the fact that the advertising
agencies are always asking for them.
This, Mr. Riches said, causes the papers
the loss of much business.
Cooperation with Merchants
He also urged the editors to promote
local cooperation in advertising with
the national agencies, and illustrated
his point by experiences he had had
when he got local merchants to put in
window displays at the same time the
ads of the large concerns were run
ning. His final point was to empha
size the fact that the editors need not
expect pay for advertising unless they
send in bills. He illustrated this lack
of systenj by pointing out that in one
large advertising account handled
through the state association, fourteen
papers of the state had not sent in bills
for advertising run last September and
October, though repeatedly urged to do
so.
C. S. Morton, editor of the St. Helens
Mist, gave an interesting account of
his transition from “lumber jack’’ to
editor and related experiences of the
apologetic editor who asks for “a few
dollars ’ worth of advertising just to
help out. ’ ’
Lacking in Backbone”
‘ ‘ They didn’t impress me as having
much spunk,” he added. If the editor
will make his customers feel that they
have something good in their ads then
the customers will take enough interest
to find out that that ad pays, was his
idea. He declared that there is no
such thing as failure if the newspaper
man goes after the business.
Fred A. Woelflen, until recently a
captain in the 13th United States in
fantry, who has lately bought into the
| Bend Bulletin, was the next speaker.
Mr. Woelfl&i is an advocate of the
system of going straight to the mer
I chant, investigating his stock and
writing a good live advertisement.
‘‘Just now, when the government is
urging the merchants to get out and
yell about what they have to sell, I
have decided to give them a chance
to yell,” he said. He intends to give
the merchants the best of service. He
is also planning a buy-at-home cam
paign for his town, the idea inspired
by the sight of three truckloads of
mail order catalogs coming into the
town, and expects to put over a big
advertising drive with the help of the
town merchants.
Keeping Up Bates
W. B. Mason, of Klamath Falls, told j
of his rate of 40 cents as opposed to
the previous estimate of 20 and the en
couragement of the American Press for
that rate. They wrote him to ‘ ‘ stick
to it.”
Frank Jenkins, president of the
Eugene Register, gave his opinion of
the rate as deciding what your service
was worth to the merchants and then
sticking to it. His idea was to in
crease the circulation of the paper, give
more service and then charge for it.
‘‘The nut to crack,” he added, ‘‘is
the man wTho says advertising doesn’t
pay. ’ ’
He also suggested a plan where by a
corporation of publishers could be
formed to purchase paper in larger
quantities in order to save on this
article.
Preparing Good Copy
Professor W. F. G. Thacher, in fol
lowing Mr. Jenkins, agreed with him
that preparing good copy -was an es
sential point. He warned writers of
advertisements against the “smart”
ad, the one which uses the superlative
to the extreme and uses catchy phrases
to advertise the advertisement and not
the article. He illustrated his point
with the example* of “Sunny Jim,”
who failed because the advertising idea
was advertised and not the breakfast
food.
He explained that he taught his class
in advertising to get away from the
idea that they were trying to write
advertisements and to imagine that
they were talking directly to prospec
tive buyers. This would avoid mnay
mistakes, he said.
Other points he mentioned as es
sentials in writing the copy -were a
thorough knowledge of the article and
the knowing how to see the other
fellow’s viewpoint. Then one can see
how the reader is going to look at it,
he said.
Roosevelt Highway Boosted
Mr. Ingalls, in the chair, then called
on B. F. Jones, of Newport, secretary
Distinctiveness in dress
does not come in bulk
No one would think of comparing oysters from a can with oysters on the half shell
fresh from the ocean. Personal elothes-satisfaction lies in individuality, not plu
rality. Our Chicago tailors,
make individual suits correctly for the individual-—that is one reason why they are
the personal tailors for vastly more men in America than any other custom tailor
ing establishment.
We have the honor of being exclusive dealers in Kugene for the kind of clothes
that invite the question
* % wt. «rr im«
The Haberdasher
MEN’S OUTFITTERS
Paul Willoughby
W. Polders
of the Roosevelt Highway association.
Mr. Jones is not a newspaper man but
lias handled considerable advertising
for the highway. He explained the
great need of the highway and urged
the help of evcryono in raising funds
for the proposition. He declared the
new project would not only help tho
coast counties but would help the whole
state.
Danger
Lurks in cheap, “self-fitted”
spectacles. A full realization
of this may come too late to
repair the damage done, and
the comfort of perfect vision
may never again be realized.
IF YOU NEED GLASSES
Get the best. They are cheapest in the end. At the same time,
you can learn the nature of your trouble and how to safeguard
your eyes in future. We have brightened the outlook for many.
Let us make your eyes glad
Sherman W. Moody
I Bring your
Prescriptions
Here
EYE SIGHT SPECIALIST
AND OPTICIAN
881 Willamette Street
Factory
on
Premises
We’re there with a BANG!
We have some fine looking pictures
Also all kinds of
WALL PAPER, PAINT, PAINT BRUSHES
Drop in
Ludford Paint Store
The Depot Lunch Room
WHERE U. OF 0. STUDENTS GO TO
GET A
Home Cooked Pastries
MEAL
Good Coffee
Take This Hint
When Ordering for a
Dance, Dinner or Party
Always give the Eugene Farmers Creamery a chance.
You’ll Never Regret it
Eugene Farmers Creamery
“The Home of Blue Bell Ice Cream”