DR. HORTON TALKS ON
BUSINESS FAILURES
Commerce Head Explains the
Cans of Employes andi Em
ployers Disaster.
"Business Failures" was the subject
of Dr. D. W. Morton’s talk in the Com
merce Building yesterday afternoon in
place of Prof. D. C. Sowers who was
scheduled to speak in Portland for the
Portland Credit Men’s association about
the “History, Theory, Principle, and Use
of Credit.”
Cause* ef Failures Expounded
Doctor Morton's talk was divided into
two main divisions, the causes of the
failure of business men, and the causes
of the failure of employees. Under the
first division there were two subdivisions
first failures due to the men themselves,
and, second, the failure due to outside
conditions beyond the man’s; control.
Fight causes of failures were due to the
men. There were: incompetence (due to
men going into a business without suffi
cient knowledge of the business, inexper
ience, lack of capital (mahy failures are
caused by men not realising the omount of
capital necessajry to carry on business),
unwise credits (granting credit too free
ly), speculation outside of regular busi
ness, neglect of business (due to doubt
ful habits), personal extravagance, and
fraudulent disposition of property. Fail
tires due to outside conditions were caus
ed by three things: specific conditions
(disasters outside of man’s control), fail
ure of people on whom the business man
is dependent (due to poor credit judg
ment), and competition (the business
man should be able to meet this competi
tion and this should not ause his fail
ure).
Letters Show Feutla
From letters received by Doctor Mor
ton from the J. J. Brill Car Works of
Philadelphia, from the Baldwin Locomo
tive Works, from the Chalmers Motor
Car company, and other large employ
ers of men, the reasons for the failure
of employees were found to be: expect
ing too much for nothing, expecting
more of others than the give, dishonesty,
failure to do right, men not adapted to
their work, lack of concentration, en
thusiasm, and hard work, liquor, lack
of ambition, lack of education, and an
cestry.
Statistics from Bradstreet showed the
iouowmg racts:
Total failures, 1881-1915, 338,756; No.
of business firms, 1881-1915, 40,381,053;
Per cent of failures, 1881-1915, .881.
During 1914, the first year of the Eu
ropean war 9:5 out of every 100 firms
in the United States failed. This was an
unusual year, however, due to the war.
Tomorrow night Doctor Morton will
speak to the employes of the Ford
plant in Portland on “The Reasons Why
Employees Fail.”
f FACULTY DOINGS 1
★ -mm---- *
FACULTY BULLETIN
President Campbell reports that Pres
ident Hibhen’s address fit the Civic
league luncheon, January 22, on the
“General Spirit of Democracy and prep
aration for Service” was very well re
ceived. Dr. Hibben’s address at the
banquet Saturday evening was on “Pre
paredness.” Princeton ha3 no military
drill, but classes jn taeties, and the
students go to summer camps For the
drill.
President Campbell has accepted the
invitation of tbs Eugene Commercial
dub to address the members who
gather for luncheon Wednesday, January
26, 1916. He will speak on “Impres
sions of the East.” Luncheon served
from 12 to 12:45, 35 cents.
Dr. E. C. Robbins’ book on “Social
ism” came from the press recently. It
is receiving much favorable comment.
Dr. R. C. Clark has charge of a de
partment in the Oregon Teachers’
Monthly. He presents each month an
artide dealing with “Oregon Govern
mental Affairs.” Dr. B. W. DcBusk is
furnishing the same publication with the
University news for the department,
“The State Schools.” He is anxious to
get aH the items of interest in order
that he may make tTfese pages full of
live news to the teachers of the state.
The last number of the Oregon Voter
devotes four pages to Dr. Barnett’s new
book. The Voter likes the book.
Mr. H. B. Miller addressed the Port
land Principals' association of the city
schools last Saturday at 11 on “Educa
tion for Modern Times.”
Prof. Dyment, Dr. Gilbert, and Mr.
Kilpatrick will be in Portland Saturday,
January 28, representing the University
at the Safety Forum, held under the au
spices of the Public Safety committee of
the Portland chamber of commerce.
The Eugene Commercial dub cele
bration over the completion of the Wil
lamette Pacific railroad will begin at
the club rooms, Thursday, January 27,
1916, at 5 p. m. The time set for the
banquet is 6:30. Plates $1 each. Tick
ets may be ordered through phone 27 or
702.
Friday, January 28, 8 p. m.—Student
recital. Miss Forbes’ students. Yillard
hall. Public invjted.
GOG0RZA
iMILIO DE
In every city in the United States
where music has taken its proper place,
a De Gogona recital has become a dis
tinct institution. It is an event eagerly
looked forward to by the general public
and the deepest students of music alike, |
Every true artist whether he or ehe is
a singer, instrumentalist or painter, has
a message which, given under proper con
ditions, is bound to be uplifting and en
nobling. When the number of individuals
proclaiming themselves artists, is con
sidered, it is no source of wonder that the
general public can call to mind the names
of very few who have attained that high
est place in the artistic world to whieh
real genius entitles them.
Artist Possesses Versatility.
It is in the recital field that the truly
great artist shows his versatility, there
by
of
brou
com
Gogi
place i
A
chord
“Ilis
such
as o
It is
brat
richr
trol
ter,
light
is e
ses a
i|ialcing an appeal to a great number
eraons to each of whom there is
kht a personal note. It is this ac
jlishment that has made Emilio De
rza’s position in the concert world, a
of unique distinction,
well known critic struck the right
when he said of Gogorza's singing:
is a voice of such golden beauty,
splendid calibre, such superb quality
ke hears seldom twice in a life time.
thrilling, vibrant without undue vi
iou, full to a degree, rich with rare
ess and under the most perfect con
conceivable. It holds tears and laugh
youth and age, melancholy and de
its range of the human emotions
omplete and it plays upon ones sen
s upon the strings of a golden harp.”
Y. M. HERALDS ADVENT
OF BIG MINSTREL SHOW
Two weeks before Junior week-end
is the date which has been chosen foi
the Y. M. C. A. minstrel show. This was
announced at the cabinet meeting last
night.
The show will be held outdoors in a big
tent or fenced in by stretches of canvas
probably on the lower campus near Thir
teenth and Kincaid streets. Beside the
main show to which one general admis
sion will be charged there will be sever
al side attractions a la Barnum and
Bailey.
It is planned to make the event an
all Eugene affair, not merely a Univer
sity engagement. To do this an extensive
advertising campaign is to be perfected
under the direction of Floyd Westerfield
who is also chief of the general prepar
ation committee.
EUTAXIANS ELECT FOR
SECOND SEMESTER
Eutaxian met Tuesday evening and of
ficers were elected for the coming sem
ester.
Nellie Cox, president.
Ruth Lawrence, vice-president,
Mary Alice Hill, secretary.
Alva Wilson, treasurer.
Miriam Page, sergeant-at-arms.
This is the last meeting to be held be
fore the new semester
To wear dress suits in the debate be
tween the Univeristy of Montana and the
University of California was the main
stipulation of a two year contract be
tween the two cshools.
“R
A
EX
” MAGNATE PROPOSES
L-UNIVERSITY TAG DAY
A,
theai
meml|)i
Febr
Day.
fice
the v,
will
admits:
other
H. McDonald, manager of the Rex
re, has proposed to Ray Goodrich, a
er of the hoard of regents, that
lary 23 be called University Tag
He offers to turn half the box of
•eceipts over to the University for
onxan's building, if the student body
Cooperate with him. The price of
sion would be the same as bn any
night.
WILL SIMPLIFY SPELLING.
Alb,
ferenp'
of s
confer
uni
shorty
ary
wordi|i
catio
sion
ing
indict
spellii
any College is the first of the con
e colleges to adopt the program
mpliffication recommended at the
enco at McMinnville to the individ
c^lleges. This implies the use of the
r of any forms which have diction
acceptance, the use of the twelve
recommended by the National Edu
Aal Association, and the permis
to students to use simplified spell
:n all written work, where such use
tes an intelligent and consistent
g habit.
SIK
Ea
ricult|i]
recor
perfe
the
five
sums
made
Kean
Berry
PERFECT RIFLE SCORES.
st Lansing, Mich., Jan. 21—The Ag
iral College rifle team made a new
today when six members shot
t scores for 1000 points against
United States Naval Academy. Only
men can be counted in the final
ary under the rules. Those who
perfect scores of 200 each were
Berridge, Pennington, Harmon,
and Patch.
Eautern basektball: Princeton, 24, Col
umbia, 12; Navy, 40, St. Johns, 19.
6 CONTRIBUTE TO LIBRARY:
Pamphlets. Law Books, Newspaper File*
Among 1915 Gifts.
Following nr** some of the gifts re
ceived by the University library dur
ing the year 1915:
From Mr. Webster Kincaid, two files
of the Oregon State Journal, the paper
published by his father from 1S64 to
1909.
From Mrs. Clark B. Colby, of Wash
ington, D. C. 95 books and several pam
phlets, including publications on woman's
suffrage, temperance, and miscellaneous,
literature and 16 volumes of the Wom
en’s Tribune, published in Washington,
D. C.
From the Lawyer's Cooperative So
ciety, of Rochester, N. Y., a set of Ruling
Case Law: nine volumes.
From the Alexander Hamilton Insti
tute, N. Y.. one set of Modern Business:
two volumes.
From Rev. Edward Day, Eugene, the
American Journal of Theology: volumes
one to nine.
From Mrs. I. P. Hewitt, Eugene, 12
volumes of Rhetoric text books.
At the request of Mr. Allen Eaton, 22
books were lent to the Art Room of the
Oregon building at; the Panama Pacific
International Exhibition. These were
books on Oregon and written by Oregon
men.
CUES
eohoTune zahl
Time to pack that trunk!
In my search for local color, I eked
from good authority that the Fiji hoys
always make up when going to an elite
evening affair. S’tru?.
I might write a little poem about ex
am-cram-sham-jam. etc., etc., but I’m
afraid I should end with an imprecation.
In my peregrinations I came across
Neil Morfitt chanting “Just Before the
Battle, Mother,” with that far-away look
in his eyes.
X-RAYS SHORTER THAN X-AMS
If X-rays and “X-ams” are in any way
rein ted to each other, it eertainly is not
in length, according to Owen Whallon
and Milton Miller, who under the direc
tion of Drs. Boyton and Caswell, of the
physics department,, have just succeeded
in measuring the length of these in
finitely short waves. According to the
boys, an X-ray is <bne ten-thousandth of
that of an ordinary light wave, or in
round numbers six times ten to the mi
nus eighth power centimeteis, which is
the scientific way of saying two-billionths
of an inch, and this result agrees to a
“t” with the latest measurements. This
work is considered no mean task, as
it is hardly two years since the work was
first undertaken atad accomplished by
Dr. Bragg, an eminent English physicist.
Prof. F. S. Dunn will deliver the
commencement address at the Eu
gene high school Friday evening, Jan
uary 28. He has'chosen as his sub
ject "The Pasquino,” a statue in
Rome.
Notebook
and
Filler
Headquarters
SCHWARZSGHILD’S
BOOK STORE
Second Semester
University School of Music
Courses in Piano, Voice, Violin, Band Instruments, Harmony,
History of Music, Public School Music, Chorus Conducting,
Band Conducting, Composition, Arranging for band, etc. etc.
Eleven Competent Instructors «.•
Trained by the best Teachers in This
Country and Abroad.
Frequent Recitals by Students and Artists.
Enroll at Beginning of Term.
Telephone or tail on RALPH H. LYMAN
, Dean.
PR ESSNOTES :
The Savoy theatre has been successful
in booking “The Battlecry of Pence,” a
photoplay dealing with preparedness, or
a call to arms against war. The iplay is
of eight reels and is featuring Mr Chas.
Rickman and Miss Louise Beaudet. The
play will be shown early in February.
“THE LITTLE SCHOOLMAS
TER SAYS.”
There’s a lot of satisfaction in
being satisfied. You don't have
to worry about quality or f abric
or character of workmanship if
ED. V. PRICE & CO.
are your tailors, and these are
the essentials of complete satis
faction. Let us take your meas
ure.
The Haberdasher
Exclusive Local Agents
713 Willamette St. :
FRIDAY AND SATURDAY
“Pennington’s
Choice”
i
A story of the Canadian north
west presenting
BEVERLY BAYNE
FRANCIS X. BUSHMAN
JAMES J. JEFFRIESf
Supported by an all star 1 cast.
- i
MONDAY AND TUESDAY
“The Beloved
Vagabond”
With beautiful pictures done in
color
Savoy Theatre
THE
RAINBOW
We are now making our own
candy. Try our Mexican
chews and other fresh dipped
nuts. High grade chocolates
and pan goods.
LUNCHES
THE CLUB
Popular Resort
Bowling
Billiards
Smokes
Sporting Dope
—Meet Me There—
8th and Willamette
Men’s
English Lace
Shoes
in Tan and Black
$3.50
$4.00
$5.00
Why Pay More
Yoran’s Shoe Store
The Store That Sells
GOOD SHOES
Monarch Cafeteria
and Delecatessen
My own home-made pies,
cakes, doughnuts, and chess
cakes. Special orders given
special attention.
Phone 952
The Right
Model for
You............^
Men and Young men with de
cided ideas about the kind of clothes
they want should visit our store.
We do not confine our showing
to one or two models, but show you
models in extreme, conservative and
middle of the road styleB, for young
men, older men, stout men and slim
men.
Suits or Overcoats
*15, *18. *20, *25, *30
HOLEPROOF HOSIERY
Roberts
Bros.
“The Home of Kuppenheimer”
COPVHIOHT 1#IS.
VNI HO4J0C or KUWHMBHM
"■I -~.J_ _—as
SEND THE EMERALD HOME
i