Image provided by: University of Oregon Libraries; Eugene, OR
About Oregon emerald. (Eugene, Or.) 1909-1920 | View Entire Issue (March 2, 1915)
BITES TELES CUSS WHERE TO UHREE Portland Newspaper Man Says Daily Is Most Economical Medium for Advertising The fine returns from advertising in newspapers were illustrated by Phil. S. Bates, editor and publisher of the Pacific Northwest, of Portland, Fri day afternoon, in the third of the lec tures in the advertising course given by the Departments of Commerce and Journalism at the State University. Nearly one-half of all the money spent by advertisers in the United States goes to newspapers, according to figures submitted by Mr. Bates, as follows: Total advertising outlay, $566,000, 000, made up of: Newspaper advertis ing, $260,000,000; all other forms, $316,000,000. Under “all other forms” Mr. Bates includes magazine advertis ing, direct mail, circular, bill poster, novelty, electric signs and outdoor ad vertising; demonstration and sample advertising; theater curtains, pro grams, street cars, and various other advertising devices. Mr. Bates, who is publisher of the Pacific Northwest and manager of the Portland Rose Festival, surprised the 100 students with some of his statements concerning newspaper ad vertising. “The city advertiser is obliged to use the daily, for there is no other me dium to take its place,” he said. “He cannot cover his territory by circu lars in a large city, though he may use them to advantage. The daily offers the most economical and the most exclusive medium for reaching his customers. “Trade in the great centers is prac tically limited and the liberal adver tiser gets the most of it. Experience has proved that spasmodic advertis ing in the great dailies is worth not one quarter as much as continuous publicity.” Mr. Bates discussed at length also magazine and trade paper advertis ing. He bespoke accurate circula tion statements and absence of ob jectionable advertising in newspa pers. OREGON TO DEBATE O. A. C. NEXT THURSDAY EVENING Peter Crockatt and Victor Morris will oppose 0. A. C. in a debate here next Thursduy evening, March 4. On the same day Fred Hardesty and Nicholas Jaureguy will go to Cor vallis. “This is Oregon’s first contest with O. A. C. in debate, and a large crowd should turn out,” said Coach Pres cott. “Next year, with the inclusion of Reed College, this will become an annual triangular event.” CLOSING OF STACKS APEALED BY COUNCIL (Continued from page I.) one director. Last year the University of Califor nia Juniors presented the play with unusual success. It was the raciest farce ever seen on the campus, is the w«fy the year book describes the play. The Seniors this year are fortunate in being) ableP to* seleqt a capable cast from the abundagt material available, and everything points to,}viyd achiev ing a similar result on this campus. Many novel and local features will be introduced. Their substance is be ing held0 a secret by the cimmittee. “We will see that everybody who at tends will be more than repaid for time and money,” concluded Hill. Have the Emerald sent home. Ul icir—■■ —.. - "T ' ' " 1 ' " three =«»RBhoW (Continuedfrompagel^. .— -. hriner a team here* \ i away, or to bn g amend The purpose of the the lroent, there^°!*’ ittee in its discre-l I Executive Com . „in'eames possible I tion, to make ce con8titutional tech-1 1 each season. Oregon-Mult-1 Licality has d^^is spring un nomah soccer game th til time foi: baseball and^ altogether. Oregon-Jefferrion. g M not be The Multnomah games Body possible had n0 . ed a $65 guaran unanimously auth d d the gate these amendments onj^^ both men and one for the polls will be | irt Vlllard Hall, and th P ^ M., until 3:00 P.M. and from 1:00 */ . ttee has been The following ee^'^dgeg of elec appointed to ac chairman; Clark! tion: Sam Mmbae , ^ ^ Jerard, Burgard, Bert o - McMurray, I Chocolate Creams and fancy Assorted Caramels made UP to the STANDARD OF OREGANA CANDIES THE 0RE6ANA Tuttle Studio Portrait work our specialty 90S Tkirtssoth Ava. East TAKE WATER POWER C*rraii»>>d*ace Caaraa Pr«p«r«4 bp LhUIii HpSra*Clacfrlc >M<' lallat. Na Atfvaaca faaa WATER POWER CHRONICLE OCTBOVT, MICH. a.,.. Il<|. Quality Portraits Dorris Photo Shop PAaa# 741 Lunches Candies Ice Creams Uictoria Chocolates Don’t forget we have a Special Sale every Friday and Saturday csr . =C Peter Pan Candies Chocolate Creams Bon Bons Taffies Chews Caramels PURE & FRESH Also the largest bag of fresh roast ed peanuts in town for 5 cents. Peter Pan »---( THE RAINBOW Eugene's Palatial Sweet House BOWLING Ladies’ Day Every Vcdaesd’y 6' Bugs’ Dwry Company G#ri*r EifbtD nd Pearl Phene si Call 944 when yon mice yonr Em erald. Developing JfJTD Printing Enlarging _Copying AnscoCamerasoai Films Kodak Supplies Cyko Papers.... Post Cards Portraits 982 Willanutte, Opp. Rex Theatre Phene 53S r Sherwin-Moore Drug Co. Box candies and Toilet Goods First class Prescription Dept. Ninth and Willamette Phone 62 & Pianos and Expert Piano Tuning A. S. DRAPER Official Piano Timor University School of Music 986 Willamette Phone 899 PIERCE BROS, r / ^ y Staple ant Fancy BROCERIES Thoat 246--Cer. 9th tedOtk$t* HAMPTON’S FOR o ■ * Hart Shaffner &Marx CLOTHING i i > i ’. i r K L i> rL.-i -V! Si t / * (. I o \< ON IM: ^\‘ : BURGESS Ol'TKAU I All li.S|\ \. OPTICIANS , • ♦ 1 Will SMI Ilf s| M (.1 M . 0(’l Ov'N Weber £k) Heilbroner Spring Hats Are Here THE old-style Al pine crease and the “telescope” fold have had their day in New York. ★ ★ It is now the semi telescope fold, in the crown — adopted for Weber and Heilbroner soft hats for Spring, because New York men were themselves creas ing their hats that way. ★ ★ Only a slight droop to the brim, different from last year — fin ished with an English box curl. ★ ★ Colors which were developed to harmon ize with the fashionable Spring shades in clothes and haberdash ery. ★ ★ A stiff hat with a slightly tapered crown and a new “neutral” brim, neither flat nor round—the same char acter of smartness as the soft roll English coat and the full cut walking glove. ★ ★ THESE ARE THE HATS OF THE HOUR IN NEW YORK-PRE SENTED AT THE SAME HOUR HERE. Price, $3. . ★ ★ This house has the exclusive agency for Weber and Heilbroner Hats inothis city. Gel Your Partner FORTHE SECOND SENIOR STEPPING PARTY Good Floor Good Music Good Time MEN’S GYM. SATURDAY MARCH 6-8:15 P.M. HENDERSHOTTS ORCHESTRA
