OREGON EMERALD
Published each Tuesday, Thursday
and Saturday of the school year, by
the Associated Students of the Uni
versity of Oregon.
Entered at tfie postoffice at Eu
gene as second class matter.
Subscription rates, per year,°$1.00.
Single copies, 6c. .
o
STAFF.
Editor-In-Chief.Henry Fowler
Assistant Editor. . .Catharine Carson
Managing Ed. . .Clarence Brothertoii
News Editor.Earl Blackaby
Assistants, . . . .Wallace Eakln, Ruth
Dorris.
City Editor .Jessup Strang
Sporting Editor.Fred Dunbar
Special Departments.
Special Features ....Lee Hendricks
Exchange .Lamar Tooze
Administration .Roger Moe
Assistant. Leslie Tooze
Dramatic .Mandell Weiss
Society .Beatrice Lilly
Assistant.Florence Thrall
Iteportcra.
Kay Williams, Elsie Gurney, Milton
Stoddard, Evelyn Harding, Beatrice
Locke, Elmer Martin, Blair Holcomb
Harold Hamstreet, Edison Marshall
Marjorie McGuire, Max Kiegard, Bert
Lombard.
lillsilieNN Stuff.
Mites* Manager. . . Marsh Goodwin
-siiiani Mgr. ..Anthony Jauregu.'
iii'u lit ion Mgr.Dean Peterson
Collectioni.Hoy T. Stephens
Assistant.H. M. Gilfilen
Advertising Mgr.. .Millar McOllchrlst
Assistants- Ben Fleischman, Huith
Kirkpatrick, Franklin Clark.
THURSDAY, FEBRUARY 12, 1014.
i:mi:k\m> ads.
Wo ai'o constantly receiving com
plaints front our advertisers that, they
do not get results front their ads in
the Ktneraltk They say that you do
not read the ads. Is this true? If
you don't reuil the ads, why don't
you? We don't want to tell you
where you shall trade, but we do
want to show you that If you don’t
read our ads, you are losers, flnan
nattclally.
hast month several of our adver
tisers put on elearauce sajos, and
advertised them In the Emerald.
One of the mere hunts said that he
did not do as much business with the
University students during the sale
as he did before, although he was
selling Ills goods at a discount of
about 25 per cent. Can you see
where there is money In reading our
ads?
A very large proportion of our
students are working their way
through school. Now w'ould It or
would it not pay them to watch our
ails, and profit by the saving which
they could make thereby?
If you do not need to economize,
you should at least help those who
help you. It is a well known fact
that most papers are run on the rev
enue derived from the advertising.
The subscription money Is counted
as profit. The Eugene merchants,
then support the Emerald. Why not
make the money which they Invest
(for money spent for advertising Is
an investment) bring them returns.
Is it fair to ask them to dig Up their
perfectly good money merely to sup
ply the students of the University
with a paper? Hardly.
The* merchant of today regards
money spent for advertising as a
part of tne expense of selling his
goods. H< knows that he may sell
at lower prices than his competitors,
bjut if he does.not lot the public, who
must In1 depended upon to supply the
profit through their purchases at his
store, know of his low prices,
they will not buy of him, because I
they have seen his competitor’s
name before them so much that they
naturally suppose that his competitor
is the man who sells the goods, and
that Is the place to buy. The mer
chants of Eugene art' not exceptions
to the rule. They are ready to spend
all kinds of money with us, if they
can see that It Is a paying proposi
tion. It is up to you students to
make Emerald advertising a paying
proposition, j
SCHOOLS OP THE EAST AND
THE WEST.
In an editorial, telien from the of
ficial student publication at the Uni
versity of Chicago, “The Daily Ma
roon,’’ the complaint is voiced that
blind following of student custom,
and unreasoning loyalty to student
activities are too much in vogue.
This criticism could hardly be made
of the under-graduate attitude at
Oregon', where new customs are in
augurated at least twice a year, and
where good, healthy “crabs ’ are
more the rule than otherwise.
And incidentally, the 50 odd per
cent of male students who 'work their
way tnrough college at the Universi
ty of Oregon might be surprised if
they were suddenly dropped into such
an atmosphere of aloofness and self
rated superiority which the Maroon
states is peculiar to the made-to-or
der college man.
The Maroon’s comment follows:
“One of the characteristic er^
rors in the average student’s point of
view about stud'ent artivities is the
impression that we must boost any
thing and everything that bears the
name, student activity. If anyone
started some activity, and invokes
the ‘Chicago spirit,’ we must take
hold, forsooth, and boost, regardless
of our opinion as to the worth of
the move, lest we be called traitor
to Chicago, etc. And if anyone dares
criticise a move of this sort—High
Treason! Les Majeste! Just why?
There is no reason why anyone
should let himself become involved
m the four-year feadmill of student
activities unless he wishes. If he
does not want to exchange the spon
taneous joy of life for the ’work
habit,’ which student activities teach,
there is no reason why he should be
accused of treachery of lack of spirit.
If student activities want support of
students, they should bid for it by
offering some return the students
want. And if the student does not
care to accept their offering—whose
business is it but his own? There is
nothing sacred about student activi
ties, nothing which should make men
halt and hold their criticism, nothing
which should be accorded the sup
port of everyone.
Another pet delusion of unthink
ing male students is this—the edu
cational process of college is a sort
of mill, into which they drop in their
Freshman year, through which they
(are ground, being planed, trimmed,
sand-papered and polished, for four
years, and from which they are
dropped into a hopper—the world
stamped ‘Standard-College Product,’
w'th a market-value superior to that
they could have commanded had they
not already been through the mill.
In plain terms, college education is
supposed, per se, to add a definite
increment to the student’s earning
power. ‘That is no place for a col
lege man,' Is the proud refusal which
meets the proposition of starting in
a minor position. This is the atti
tude that makes many competent
business men wild-eyed when college
education is mentioned. The truth
of the matter is, that no amount of
education (except in a professional
course) in itself adds fine cent, to the
earning power of anyone. Anyone
who is in college with that hope is
wasting time. The educational ma
terial must he absorbed and treated
with a liberal application of brain
work on the part of the individual,
and must be backed up with person
ality, common sense, and apprecia
tion of values, before it Is worth any*
tiling in the business world.”
6,000 BLUE BOOKS SOLD
KstlmaU'd 5,000,000 Wort Is Wort*
Written in Kvaintuatinns.
Approximately 5,000,000 words
were written by the students of the
University of Oregon during the
mid-year examinations. Statistics
from the registrar's office show that
50- students took the examinations.
Allowing t'fcvo blue-books to each stu
dent and 1,200 words to the book,
the number of words would be about
4.000. 000.0
Reports from the College Hook
Store show that of the 7.500 blue
books on hand. 0.000 were sold to
students. Figuring 100 words to the
page and 12 pages to the book, the
number of words would amount to
7.000. 000.
1'he professors read on an average
from 75 to 100 books, counting one j
book to the student. The examina
tions this year were two hours long
Instead of the three hours of two I
.'ears ago. so that the average length
of the examinations x\as greatly de-'
creased.
SOCIETY
By Beatrice Lilly
The Freshmen are preparing for
the glee on Saturday evening with
their usual zest and interest, and
the dance promises to be one of the
most unique events of the year.
Original decorations will be used and
the eighth dance will be a surprise,
with some special feature. The pat
ronesses for the evening will be
President and Mrs. P. L. Campbell,
Professor and Mrs J. F. Bovard,
Professor and Mrs. O. F. Stafford,
Dr. and Mrs. Edmundson, Mr. and
Mrs. Hugo Bezdek, Dr. and Mfs.
John Straub, Dr. Bertha Stuart, and
Miss Ruth M. Guppy.
Vera Redman io visiting at the
Delta Delta Delta House.
The wedding Of Gladys Graybill,
16, to Mr. Daniel Hobert took place
on Saturday, February 7, at the
home of the bride’s sister, In Nampa,
Idaho. After a short trip Mr. and
Mrs. Hobart will make their home
in Nampa. Mrs. Hobart is a mem
ber of the Kappa Kappa Gamma So
rority at Eugene.
Delta Gamma entertained Infor
mally with a dance on Monday even
ing.
Hazel Ralston, who is a Delta
Delta Delta from the University of
California, is registering in college
this semester.
Chi Omega announces
Taylor as a new pledge.
Constance
The Dormitory Club entertained
with an Informal dance on Saturday
evening.
D?lta Tau Delta were hosts at an
Informal 'dance on Saturday evening.
Helen Holbrook Is visiting in Eu
gene.
Hazel Tooze is spending the week
at the Omega House.
Sigma Nu entertained with a dance
at the Shack on Saturday evening.
* •
Alpha Tau Omega entertained
with an informal dance in Saturday
evening.
Ben Dorris entertained with a
dance at the Phi Gamma Delta
House, in honor of Kappa Alpha The
ta, on Saturday evening. The dec
orations were in cedar and gold, the
sonority colors. The programs were
small basketballs, with pictures of
the basketball team.
Chi Omega held initiation on Mon
day afternoon and evening for the
following pledges: Miss Florence
Johnson, Miss Lois Ladd, of Port
land; Miss Eulalie Crosby, of The
Dalles; Miss Flora Simons, Albany;
Miss Ina Cochran, Medford; Miss
Mildred and Miss Merna Brown,
The initiation ceremony was follow
ed by a banquet in the tea room of
the Hotel Osburn.
*
*
Miss Agnes McLaughlin, of Port
land, is visiting at the Chi Omega
house.
*
*
Miss Nellie Hemenway, of Cottage
Grove, came up to attend the Chi
Omega Initiation Monday of this
week.
Phi Delta Theta entertained at
dinner Wednesday evening the fol
lowing guests: Mrs. Cuyler, Rose
Sieler, Marjorie Cogswell, Marion
Reed, Mildred Broughton and Mil
dred Rorer.
Ersel Kay, of Salem, is visiting at
the Sigma Nu house for a few days.
The Sigma Nu fraternity enter
tained informally with a dancing
1 party at the Shack, Saturday night.
Professor and Mrs. Graham Mitchell
chaperoned the affair.
Ted Holmes, ex-’13, is visiting at
the Kappa Sigma house.
I
Spring
Foot
Wear
Critical and exacting dressers find
in Burden & Graham’s Footwear
for men and women the com
plete fulfillment of all
their requirements
BURDEN &
GRAHAM
828 Willamette
Street—Eugene
Sophomore
and
Styleplus
o
Suits anh Overcoats Ready to Wear.
Kuppenheimer Spring Samples for Made-to-Meas
ure Suits Just Arrived
Knox and Mallory Hats
ROBERTS BROTHERS
toggery
'J" will do your op
tical work some
time—-why not now
EXAMINATIONS FREE!
DR. J. O. WATTS,
Optometrist
BRODERS BROS.
Wholesale and Retail Dealers In
FRESH MEATS
CORNED MEATS
SMOKED MEATS
Eugene, Ore.
Phone 40
J<*4 East Ninth St.
Phona ta
PIERCE BROS.
STAPLE AND FANCY
GROCERIES
L. D. PIERCE, Eugene, Oregon.
1 Guaranteed
Products
—There is no line in J
which quality is more
essential than in
drugs and pharma
ceuticals. A little
slip in the quality of
your clothes doesn’t
much matter, but 4
when your health is j
at stake nothing that f
isn’t absolutely all |
right should be con- j
sidered. I
—We will guarantee
every preparation we
sell. In the
line we offer you ab- -
solutely pure prepara
tions at the very low
i est prices; and every
“SANTOX” prepara
tion is sold with an
ironclad guarantee. If
37ou aren’t satisfied
i bring back the empty
bottle and we’ll re
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—Everything in our
store is up to the re
nowned LINN stand
! ard of quality.
Willamette St.
Eugene
FINEST COFFEE
Rich Flavored Coffee
Highly Flavored Tea
The Freshest in Town
ADAMS TEA COMPANY
Registered Opfometrists
Factory on Premises
Eye Specialists
Exclusive Opticians
881 Willamette Street
Phone 362
L. M. TRAVIS
ATTOitNEY-AT-LAW
Ovsr Eugeni Loan A Savings Bank
Yerington & Allen
PRESCRIPTION DRUatiSTS
Phont 232
S6 Ninth Ava. East
GOODYEAR WELT
SHOE REPAIRING
JIM THE SHOE DOCTOR
C. B. Willoughby. F. L. Nor too.
WILLOUGHBY
& NORTON
DENTISTS.
Room 404 Cookorlir.e & Wothorhoo bltfg.
DRS. COMINGS, SOUTH
WORTH Sc BEARDSLEY
Off lea Suite 410-415 Ceekerline 4 Walfc
erbee BI4«.
Office hour*—10-12 a. m., 2-5 p. ■».
Phene 90.
Office Phone 552.
Res. Phans 61 i - It
DR. C. M. HARRIS
DENTIST
Cockerline & Wetherbee RWg.
ith and Willamettes Sts. Eagan*, Sr.
Dr. C. B. Marks, M. D.
Eye, Ear, Note and Threat
GLASSES CORRECTLY FITTKB
Cockerline and Fraley Bld|.
Phone Conneetion
Drs. Kuykendall
Office Over Lean & Savings Bank
Phenes: Ret., 965; Office, 6S4
OFFICE HOURS 2 TO t
Ride by Night
OREGON
C1ECTRN
RAUUKV
Travel Right
IIUWCTTtftOiml
Sleeping ears on the Portland-Eugene Flier, leaving North Bank Station
daily, 11:45 p. in., and Eugene 12:01 a. m., provide the acme of travel
comfort. Berths $1.50 and $1.25.
Buffet Dining Service on Parlor Car
On No. 13, leaving Portland 4 :40 p. m., and No. 10, leaving Eugene 7 :30 a.m.
0 O
Train Service When You Want It
and Where You Want It.
Oregon Electric Fliers, at convenient hours, convey you from front steps to
makingeSh0 d °f Ret&il Distriet of the Valley Cities and the Metropolis,
Shopping Trips a Pleasure
Reduced Saturdayto-Monday Round Trip Fares
From
Eugene to
rortland .$4.S0
Sal*«« .$2.80
E. Independence .$2.55
Harrisburg .75c
Albany .$1.75
Woodburn .$3.50
Hillsboro .$5.10
Forest Grove.$5.30
Through Tickets East
I can arrange your Eastern trip U guarantee satisfaction. Through tick
1s>o . baggage cheeked, reservations made and itineraries prepared.
H. R. KNIGHT, Agent, Eugene, Oregon.