OREGON EMERALD
Published each Tuesday, Thursday
and Saturday of the school year, by
the Associated Students of the Uni
versity of Oregon.
Entered at tne postoffice at Eu
gene as second class matter.
Subscription rates, per year, $1.00.
Single copies, 5c.
STAFF,
Edijtor-in-Cliief.Henry Fowler
Assistant Editor. . .Catharine Carson
Managing Ed ... Clarence Brothertou
News Editor.Earl Blackaby
Assistants.Wallace Eakin, Ruth
Dorris.
City Editor .Jessup Strang
#Sporting Editor.Fred Dunbar
Special Departments.
Special Features ....Bee Hendricks
Exchange .Lamar Tooze
Administration .Roger Aloe
Assistant. Leslie Tooze
Dramatic .Mandell Weiss
Society .Beatrice Lilly
Assistant.Florence 'J hrall
Reporters.
Itay Williams, Elsie Gurney, A;ilton j
Stoddard, Evelyn Harding, Beatrice
Locke, Elmer Martin, Blair Holcomb,
Harold Hamstreet, Edifaon Marshall
Marjorie McGuire, Max lilegard, llert
Lombard.
Iiiisiness Stuff.
Business Manager. . .Marsh Goodwin
Assistant Mgr. ..Anthony Jaureguy
Circulation Mgr.Dean Peterson
Collections.Itoy T. Stephens
Assistant.II. M. Gilfilen
Advertising Mgr.. .Millar McGilclirist
Assistants—Ben Fleischinan, lluvn
Kirkpatrick, Fruuklin Clark.
SATURDAY, JANUARY 17, 1914.
ALMA MATER.
At last the University, acting
through a special committee of those
blessed with musical genius, has la
ken unto Itself an Alma Mater song,
the words of which are published in
this issue. The decision of the com
mittee fills a long felt want, and the
spirit of the song, if lived up to,
should do much to increase the re
spect and reverence the Oregon man
or woman for his college, for the in
stitution which is fitting Its students
for success in after life.
But besides this, the singing of
such a hymn should inspire greater
loyalty to the Alma Mater, should
give being on the part of the students
to the resolution, always to act in iter j
interest, to do no deed that will re-j
fleet discredit on the University.
Tills is the possibility, the result. |
which may grow out of the introduc
tion of such a song, hut II rests on
one condition, the learning and thor-i
ough understanding of this latest i
Oregon composition. Other songs
have been written in tin* past, not of
the same character. It is true, but
nevertheless of a character and spirit
which should endear them to every
student in or oat of college, li lias
been use rtalne l that there is n cer
tain percentage of University men
and women who are m I full. ac
quainted with cither words or music i
of these selections.
Lest the full benefit and Inspira
tion which may he found in the \lma
Muter song should not be gained by
the entire number of students r.t tin
i’lth rsity of Oregon, the Knicrald
strongly advises that the words of the
song he memorized by every man
und woman in the Institution, and
that when the music is supplied that
all those who make the sllghtes pre
tense of being able to carry a tune,
make this also their own.
Mil. Mliltt 11 WT, IT'S I I* TO YOr.
Do you get your share of the busi
ness from the University? If not.
why not? Is it worth while? We
think so. Why?
There are. approximately, S00 stu
dents in the University; $200 is «
very conservative estimate of the
amount spent by each during the
year. This makes at least $2 4 0,000
spent in Eugene by tin* students, Mr.
Merchant. How much of tltis do you
get ?
You say that these students pay
out over half of this for board?
Granted. Who furnishes the grocer
ies? You say your competitor does?
Why? You can’t meet his prices?
Why? He is not in business for his
health, nor for charity. He makes a
profit, or he would not go after the
business. You say your prices are as
low as his? And still you don’t get
the business? Why? Do they know
of this? Surely not, or you would
get your share. Th'e quickest and
least expensive way of letting people
know of this is through advertising.
You say the students don’t read
ads? How do you know? You have
tried it? What did,, you do? cYou
jfljt in a fifty cent ad and ran it
twice? What did you say in that
ad? You told them that you were in
the grocery business, at a certain lo
cation, and that you handled “staple
and fancy groceries?’’
Did you tell them of your low
prices, and good service? No. If
you had sent out a solicitor would
you tell him simply to hand the
house-manager a card, with your
name and place of business on it?
Most certainly not! You would give
him a list of the new stock you had
just received, and make a list of at
tractive prices on that stock. Unless
you did that you would expect no re
sults. It was left to you. Have you
given advertising a fair trial?
It was said at the beginning of
this argument, Mr. Grocer, that ad
vertising was the cheaper way. And
llm can be proved.
Iiow much would you have to pay
that solicitor? About three dollars
per day. Eighteen dollars per week.
How much advertising space would
that pay for? Fifteen dollars per
week would pay for a half pa'e in
every issue of the Emerald. You
have the space to say what you want
to say, and It will reach all the stu
dents. Will your solicitor do that?
How about you, Mr. Clothing Mer
chant? Do you get your share of
that $240,000? if not, why not?
You say you have the goods, and the
prices are O. K., but you don't get
the business you should? Why? The
students buy their clothes in Port
land? Why? Are prices lower in
Portland than in Eugene? Compare
them and see. You will find that the
opposite is true. Then why don’t
you get the business? You say you
can’t afford to advertise strongly
enough to get the business? But you
can. Bet’s see. How many suits
have you got to sell to pay for a 30
ineh ad, which costs you $3.00. One
$25 suit nets you at least $5. All
right, you are $2 to the good. What?
You have reduced your profit by
more than half? On that one suit,
granted. But what else happens.
Thai student wvlio bought that suit
will come back if he is astisfled, and
he will bring others with him. It' he
Is not satisfied, it’s your fault. Not
ours.
How about It, Mr. Eugene Mer
chant? Is not Emerald advertising
a paying propi sltlon?
ALiii:.\i»v \ rrsTOM.
"Who makes the laws?” is the
quest Ion asked by a writer to t tie
hlmerald. lie goes on to intimate
that the members of the “Order of
the 'O' ” have taken this function
iilion themselves, citing as an exam
ple the statement made previous to
last night's game, concerning the
seating of rooters at the basketball
contests.
if the "O'aier of tile 'O’ ” bad foist
ed this idea on the men and women
of the I'nlverslty. this criticism
would, indeed, lie most pertinent.
lHit the fact is that the custom of
having a separate rooters' section at
indoor nthloitt events v as inaugur
ated last year, so that if the "O" men
have seemed to dictate in the* matter
they were in reality only suggesting
tlie continuance of a custom, when
other interest: at college had given
no evidence that the existence of
such a custom was even remembered.
WHO MAKES THE LAWS?
Editor of the Emeraid:
Having read the art.cle In Thurs
day’s edition of the Emerald head
ed, ‘ All Men Downstairs at Basket
Ball Games,” the question presents
itself rather strongly aso to, “Who
makes the laws here at Oregon?”
The reply comes, “Why the Order of
j the O—” then tailed on as an after
thquglft, “and the Seniors.”
As a matter of fact are nof most
of these co-operating Seniors also
members of the Order of the O? In
plain terms those who have won their
letter at Oregon are telling us what
we can do and 'what we must do, "at
the peril of severe reprimand.”
There are some of us who can not
be athletes. We wish that we could,
but we can't. However, none the less,
we are studt nts at Oregon, and we
have at heai t the interests of the
University just as much as the ath-_
letes. Why 1 ot give us a tiny bit of
share in saying what we can and
must do?
The new move of having the men
Bit downstair; and the women above,
this article informs us, is to insure
rooting at th ■ games. Last winter
at some of the contests there was
noise enough to drown even the ref
eree's whistle. Quite enough, any one
will admit, to loyally back up a Uni
versity team. Rooters were congre
gated down slairs at one end of the
gym, but during the exciting mo
ments their rooting was entirely
drowned out by the noise from the
balcony. Wh t more could one ask?
How can there oe more spirit shown?
This was whole sou led, spontaneous
response to the efforts of our team,
There rwas .no n;eed of organized
rooting. On the foot ball field it is
different. Out of doors rooting, to
carry, must be systematized, but
inside it is superflous and becomes
clearly a mechanical response.
If these ru es are to bind the en
tire student body, why not give every
one a chance at making them? Why
should we be dictated to by the ath
letes of the University? We support
and we honor them, but we crave
a hand in our own government.
Respectfully,
' A SENIOR.
TOO GREAT LANGUAGE REQUIRE
ME NTH.
To the Editor:
The generally admitted injustice
done to certain students because of
the two language requirements for
graduation in the College of Liter
ature, Science and the Arts, and the
recent faculty action which simpli
fies the bookkeeping of the Univer
sity language entrance requirements,
incidentally lessening the hardship of
the language requirement for new
students, gives the writer his mo
tives for writing this article.
It is not the intention of this arti
cle in any way to try to minimize
cither the practical or educational
value of foreign languages, but rath
er to show that their enforced study
in many install\s does a serious in
justice to tile student.
Let us first endeavor to find out,
what is the resut of such a sweep
ing language requirement; a require
m lit which insists that those to
whom Providence is loss kind and
who do not have a real linguistic
ability, pursue 'he policy of doubt
ful discipline. Recent interviews with
several members of the faculty and
stuihnts confirm tlie above state
ment. There is '..iso a concensus of
opinion that, there are many stu
dents entering the University who
have reached a mature age, and are
by nature really unfitted to master
tile .etaiis of a language and might
unvote their time to something which
would bring them greater advantage.
Professor A. F. Kuersetner. of the
The COLLEGE PEOPLES Store
FOR STYLE QUAL!T) € ECONOMY
There’s a Chance to Save
Money if You Come
Here Soon !
For instance:
A Lot of Nobby
Overcoats to sell at
$9.75
C, Oh no! They are NOT a tot a of bad lookers or “has wasers’’. Not by
any means. We jusl happened to get around lo a good deal and picked up
about twenly-four that we can sell at this price and nof lose any thing either.
Also you can save Five Dollars to Ten Dollars. We could describe them but
we would rather you’d see them. Now don’t hesitate ! “ARE YOU ON ? ”
University of Indiana, says exper
ience has taught him that every year
„ut of 200 students, there are only
four or five vho are able to do real
efficient work in language.
Doubtless, the strongest reason for
the language requirement lies in the
generally accepted doctrine—at least
accepted by language professors—of
"modern and ancient languages as a
college discipline.” It is doubtful
whether or not the educator can
make a strong stand on this doctrine,
it is also a serious question whether
or not a similar discipline could not
be obtained by studying some phase
of science. Leading educators are
abandoning the exaggerated value
which scholasticism has placed upon
languages and liiey are pioneering a
movement to give greater freedom in
the study of languages.
It would probably be a waste of
time to speculate upon the value <?f
language requirements from a theo
retical standpoint, but practice has
shown its deficiency. Doss not every
instructor ana upperclassman Know
students who find it utterly impossi
ble to make a passing grade in some
language and as a result are simply
shoved through their classes to meet
the requirement? Language in
structors admit that a student, who
taking no interest in language and
having a natural inability for it, has
to go through a choking process and j
is wasting valuable time. Of course
it cannot be denied that for certain
students foreign languages are ex
actly the proper subjects to take.
Now1, if the above conditions exists
in the University and, as the recent
faculty action indicates, it also ex- ‘
ists in the high schools to a certain
extent, what can he suggested as a
remedy? An alternative can at least
be suggested .or the contention that
all students should study languages
because, they are a study of the
great heritages %ve have received
from me pt-.su. That is, for all sta
dents who exhibit a real inability to
do language work with ease and pro
fit to be required to take a specified
number of courses in the study of the
history, the institutions, and perhaps
the literature of !he pnst.
OTTO W. HE1DER.
J. E. Shelton, for two years man
aging editor of the Eugene Daily
Guard, has severed his connection
with that paper.
“Every dog has his day.” Eat ’em
hot at Obak's.
A fraternity jeweler was recently
arrested at the University of Michi
gan for larceny.
Professor H. K. Benson of the Uni
versity of Washington has written a
book on chemistry.
Peerless Mazda
For Your Study Lamp
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Sleeping care on the Portlnud-Eugene Flier, leaving North Bank Station
daily, 11:4;> p. m., and Eugene 12 :01 a. m., the the latest words for comfort.
Berts $1.50 and $1.25.
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On No. 13, leaving Portland 4 :40 p. m., and No. 10, leaving Eugene 7 :30 a.m.
Train Service When You Want It
and Where You Want It.
Oregon Electric Fliers, at convenient hours, convey you from front steps to
the threshold of the Retail District of the Valley Cities and the Metropolis,
making
Shopping Trips a Pleasure
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From Eueene to
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Through Tickets Sold to All Points East and North
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