Death, Taxes And Junk Mail
Like Death And Taxes. Junk Mail Is Inevitable
If ' I '
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SAN QUENTIN Prison parolee Grant Edward Anderson
loses his composure and sobs openly in the bedroom of the
wealthy widow he is accused of totally beating. Anderson
was returned to Santa Monica, Calif, from Seattle, Wash.,
and was taken to the Judge Samuel Crawford home for o
re-enactment of the crime. Anderson is flanked by police
officers. Mrs. Charlotte Crawford on July 23 was beaten
and strangled by an intruder. (UPI Telephoto)
Goldwater To Decide By January
If Hell Ssek 1964 Nomination
WASHINGTON (UPI) Sen.
Barry Goldwater said today he
will decide by January if he will
be a candidate for the 1964 Re
publican presidential nomination.
The Arizona Republican said
"I'm playing this thing by ear
day by day. I wouldn't want to
say 'yes' or 'no' now, because I
think it's much too early."
Now considered along with New
York Gov. Nelson Rockefeller as
a leading candidate for the nom
ination, Goldwater said he would
not run for the Senate if he de
cided to seek the presidential
candidacy.
During a copyrighted interview
with "U.S. News & World Re
port," Goldwater said that any
candidate for the GOP nomina
tion would have to enter primary
races to convince fellow Republi
cans he could get votes. The first
primary will be held in January
in New Hampshire.
Claims An Asset
Goldwater said he had one as
set over others who might want
the nomination the GOP con
tacts and connections he made
while traveling the country as
Republican senatorial campaign
committee chairman.
"It's an asset that almost any
other candidate would have to
develop," he said. "And you don't
develop a million miles and a
thousand speeches just over
night." Asked why . Rockefeller had
March Planners
Warn Against
Use Of Violence
WASHINGTON (UPI) Leaders
of Wednesday's civil rights
march on Washington warned
participants today against pro
voking violence and disorder
from "evil persons . . . deter
mined to smear this march and
discredit the cause of equality."
"We call for self-discipline so
that no one in our ranks, how
ever enthusiastic, shall be the
spark for disorder," they said.
"In a neighborhood dispute,
, there may be stunts, rough words
and even hot insults; but when
a whole people speaks to its gov
ernment, . the dialogue and the
action must be on a level reflect
ing the worth of that people and
the responsibility of that govern
ment." Federal and local authorities
worked on last-minute details of
an elaborate, .military-like logisti
cal plan to provide needed food,
water, shelter, medical care and
police protection for the more
than 100,000 marchers expected
here.
More than 10.000 local police
and firemen, federal troops, Na
tional Guardsmen and deputies
will be on hand to keep the
peace, though local officials and
march leaders said they do not
expect any violence.
The demonstration's organizers
are providing 1,500 civilian pa
rade marshals, most of them re
cruited in New York City.
The House and Senate will be
in session Wednesday, but prob
ably will be debating emergency
legislation to avert a nationwide
railroad strike, rather than civil
rights. At least 43 members of
Congress are expected to attend
the rally at the Lincoln Memorial.
been so critical of him in a re
cent statement concerning the
"radical rights" and its influence
in the Republican party, the An
zona conservative said he had no
explanation, but that he consid
ered the New York governor still
his friend, "even though I had
no advance warning" of the
statement.
Hasn't Seen Rockefeller
Goldwater said he had not seen
Rockefeller since the critical
statement had been issued "and
I don't expect to."
Regardless of who the GOP
candidate is in 1964, Goldwater
said his major problem would be
in winning votes In large cities,
especially in the East. Since 1948,
an increasing number of South
erners have voted for Republi
cans which, he said, added to the
Middle West from Pennsylvania
to the Rocky Mountains, could
help elect a Republican president.
Goldwater said a Republican
could win without carrying Cali
fornia and New York, the two
most populated states. Without
them, however, he said a candi
date would have to win majori
ties in Texas, Illinois, Ohio, In
diana, seven of the Southern
states and the mountain states.
Names Campaign Issues
Issues in the 1964 campaign, he
said, would be foreign policy,
"the general growth of commu
nism and our seeming inability
to stop it . . . the slowness of
the economy, and fiscal irrespon
sibility." On other issues, Goldwater said
he:
Wanted more information on
the political advantages over the
military disadvantages of the nu
clear test ban treaty.
Opposed a tax cut without a
cut in expenditures; but urged a
complete overhaul of the tax
code.
Advocated a blockade of
Cuba, the training of Cuban ex
iles and recognition of one Cuban
government in exile as policies
to overthrow Premier Fidel
Castro.
Increased U.S. private invest
ment abroad and a curtailment
of the foreign aid program with
its application to projects only
"where we can gain ' an advan
tage over the Russians."
WASHINGTON (UPI) The
most popular fellow in the whole
United States is named "occu
pant." He gets a steady stream
of mail, most of which he quick
ly conveys without opening to the
waste basket.
This is what many enbittered
persons call "junk mail. The
U. S. Post Office Department pre
fers to call it "bulk mail" and
can advance several valid reasons
why it is a good thing for the
country.
Eighteen billion pieces of this
third class mail flow into the mail
boxes of Americans each year
and a good bit of its does not
even have their name in the ad
dress. It simply is addressed to
"occupant."
Most Americans are resigned to
their fate and do nothing
about the: things stuffed into
their mail boxes, but occasional
ly a bold spirit revolts and takes
up arms against the government.
Such a one is Mrs. Robert L.
Richard of Palo Alto, Calif., a
sort of Joan of Arc who organized
a crusade against "junk mail" by
collecting 100 pounds of it and
shipping it to the Post Office De
partment here in Washington.
"It all started with a begging
letter I received," she said. "It
came all the way from Alabama
to Palo Alto. It contained a letter,
a return envelope and two pieces
of literature. It was from an or
ganization I'd never heard of and
I would never dream of contribu
ting to it." I
Mrs. Richard invited her neigh
bors to help and they responded
by filling up her clothes basket,
her garbage can, several cardbord
cartons and a large box. Off went
the "junk mail" to Washington
where it landed with a dull thud.
Nothing happened. Mrs. Richard
is still getting "junk mail and
will continue to do so. Like death
and taxes, it is inevitable.
The Post Office Department
takes in $94 million a year in
third class mail revenue. It
charges 2 58 cents a piece and
next year the cost will go up to
ZVi cents. It probably could go
much higher without discouraging i pany, for instance, may blanket
the people who send out bulk mail. Uhe country with third-class mail
The whole thing has become firm
ly built into the structure of the
American economy and its re
moval would result in chaos and
probably a sizeable number of
bankruptcies.
It works this way: There are
firms such as R. L. Polk & Co.,
which keeps lists of persons by
classification automobile own
ers, pet lovers, fishermen, golfers,
chefs, do- it - yourself carpenters,
motorcycle riders and anything
else you care to name. Say a
manufacturer of fishing rods
comes up with a new product.
He goes to R. L. Polk and Co.,
and rents their fisherman list and
subsequently the advertising mat
ter goes forward. In this case the
third class mail is addressed to
persons by name. But a soap corn-
addressed only to "occupant.'
The size of a mailing by a busi
ness concern can very widely. A
firm selling bull dozers may send
out only 5,000 letters. candy
manufacturer may send out 60
million. And what about the re
sponse? Many charitable and non
profit organizations use third
class mail and they get the high
est ratio of responses, sometimes
as much as 75 per cent. Business
firms which enclose coupons to
be returned have achieved results
as high as 20 per cent. But al
most every user of third class
mail considers it is a worth while
investment if five per cent of the
people respond in some fashion.
The Post Office Department, of
course, is strictly under the con
trol of Congress which decides
how much money shall be ap
propriated each year. And Con
gress itself is a great lover of
bulk mail because its members
can flood constituents with letters
at no personal cost.
This is known as "franking
and it is unnecessary to describe
the contents of mail from con
gressmen because everybody has
had experience with it, especially
in the weeks leading up to an
election. In return for the privi
lege of franking mail, Congress
votes a lump sum each year to
the Post Office. That makes it
unnecessary for the individual
congressman to stand up and be
counted as to how many pieces
of mail he is dumping on the
voters.
Is there any way to get your
name off mailing lists? Apparent
ly not without considerable in
convenience to yourself. Maxwell . Who's Who in America, Com
Sackheim of Clearwater, Fla.,
was advised by the St. Peters
burg, Fla., Post Office to write
to the mailers and ask them to
eliminate his name.
In his reply, Sackheim gave the
Post office Department both bar
rels: "You reveal a shocking ignor
ance of modern business sales
methods. To remove my name
from mailing lists I would have
to:
"Cancel my subscription to
Time Magazine, Fortune, Forbes,
Reader's Digest, Saturday Even
ing Post, Advertising Age, Amer
ican Home, Better Homes & Gar
dens, the Flower Grower and a
dozen other publications.
"Order my name removed from
merce & ndustry, Rotary Club!9f
Clearwater, the Chamber of Com- -
merce, Poor's Director of Direc
tors, Free and Accepted Masons,
Mecca Temple, East Bay Country
Club, YMCA, The Red Cross, the
Cancer Fund, the Clearwater City
Directory and the telephone aV'
rectory, American Express credit '
card, Standard Oil credit card.,!
several financial institutions and
banks, the Book of the Month..
Club, the Literary Guild and the "
Columbia Record Club." " " "
In case you are wondering how"
your name gets on mailing lists
Sackheim has provided the an
swer. r,H ,.
Tomorrow: Detectives of the U.S. r
Mail The War Against For,..
nography. '
Mort., Aug. 26, 1963 The News-Review, Roseburg, Ore.' 5'
FIRST-OF-THE-WEEK
RADIATION BLAMED
WASHINGTON (UPI) - The
Public Health Service reported
Sunday that radiation apparently
caused a high rate of fatal lung
cancer cases among uranium
miners in seven western states.
The service said a 12-year
study in Arizona, Colorado, New
Mexico, Montana, South Dakota,
Wyoming and Utah showed 11
cancer deaths among 768 urani
um miners who worked under
ground for five years or more.
This is 10 times the normal lung
cancer death rate.
Polo Ground
Civil Rights
Rally Flops
By United Press International
A civil rights rally at New
York's Polo Grounds flipped Sun
day, but Negroes opened a small
crack in one of the Deep South'!
more formidable racial barriers.
Negroes attended religious ser
vices at two white churches at
Plaquemine, La., but were turned
away at two others. Plaquemine
has been the scene of numerous
racial arrests.
Only 2,002 persons paid $2 each
to get into the New York base
ball park which seats about 50,
00. A crowd of about 30,00 had
been expected to attend the rally
to raise funds and stir up en
thusiasm for Wednesday's civil
rights march on Washington.
Sponsors, who invested $40,000
to stage the rally, said it was
"a tremendous loss." Most of the
principal speakers scheduled to
address the rally failed to ap
pear. About 50 Negroes staged a sing
ing march at High Point, N. C,
in a continuing protest against
the town segregation polices. Fif
teen demonstrators were arrested
while picketing a High Point the
ater Saturday night.
Racial developments elsewhere
in the nation during the weekend:
Nashville, Tenn: The head of
the Roman Catholic Church in
Tennessee urged church members
to do away with racial discrim
ination by meeting with Negroes
and talking "openly and calmly
about our mutual hopes and
problems."
Atlanta :The Georgia Federation
of Young Republicans condemned
the planned Negro mass march
on Washington as "unwise and
detrimental to the nation's inter
est." Atlanta: The trial of 17 persons
arrested in integration demonstra
tions for violating Georgia's anti
tresspass law was scheduled to
begin today.
Brunswick, Ga.: Glynn County
School Superintendent R. E. Hood
said 17 Negroes have applied for
transfer from a local Negro high
school to the formerly all-white
Glynn Academy here.
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