1962, Bureau of Advertising, ANPA
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.hopping...
...She Saw It in the Daily Newspaper
Consumers with needs to de filled and money to spend shop the
ads in their daily newspaper even though they may not be searching
for a specific item.
A current research study reveals that four out of five read
ers like to look at newspaper ads as a regular part of their daily
reading. This same study shows that consumers rated newspapers
ahead of all other major measured media for advertising that can
be depended upon for information that is factual, useful, ami tells
where they can buy the products advertised. And they know they
can clip the ad and take it right along as a handy buyer's reference
when they do go out shopping.
Advertising, national and local, in the daily newspaper is
always ready to help the buying consumer make his purchase when
ever he decides, "now is the time I want to buy." It's always ready
because almost nine out of ten families get a newspaper in their
homes every day. Advertising is seen and read because the latest
survey results available show that S9,567,000 adults and 9,456,000
teen-agers read a newspaper on an average weekday.
'"The Daily St icawh t And Its Reading Public," Audits and Sanrys Co., inc.
Printed in the interest of more efTccU ;e advertising by
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