Copyright 1957, Bureau or Advertising ot tne American Newspaper Publishers Association, Inc.
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It takes a GIANT
to feed a family of 170,500,000
Getting food to 170,500,000 people in over 49,500,000 U.S. households
is a job of giant proportions. Yet the country's 401,000 grocery retailers,
large and small, do it every day . . . and do it .so effectively and in such
volume, that we are the best fed people on earth.
Your local food store operator's never-ending search for new and better
ways to fill your market basket is one reason why you enjoy the best, the
freshest food possible at the lowest possible price.
It's also the reason why groceiy retailers spend more money in news
papers than in any other advertising medium . . . well over $162,000,000 ,
hi mrr,. They have found that the daily newspaper is the most effective
and efficient way to keep you informed of products and prices.
To satisfy a hunger for news of people, places and products, people buy
over 58,000,000 brand new, freshly made copies of the daily newspaper
every day. Because the newspaper is the natural, logical place for America
to shop, it's the natural, logical place to advertise.
If you have anything to Hell, make sure it's seen. More people will see ifi
in the newspaper than anywhere else.
All business is local... and so are all newspapers.
Pubtithfd in ih intrrrrt nf inr rffrctir wIvtrlMng by
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