Beautiful Building
HORIZONTAL 59 Parasitic
1.4 Depleted
disease
famous
VERTICAL
1 Biblical city
2 Interstice
3 Black
4 Heavy
hammer
5 It is in ,
India
6 Laughter
sound
landmark
t Indistinct
12 Exist
13 Yawning
14 War god
15 Bypass
17 Wild ass
1 Month (ab.)
20 Winglike part
21 Hebrew tribe
22 Note well
(ab.)
23 Chemical
suffix
24 Not (prefix)
25 Knocks
28 Step
7 Footless
8 Russian river 29
9 Excavate
10 Peaceful
11 It is made of
white
16 Diphthong
30 Musical note
31 Hebrew deity
32 Plural suffix '
33 Preposition
34 It was built by
Jahan
36 It was i
for his favorite
wife
39 Preposition
40 Medical suffix
41 Correlative of
either
42 Cereal grain
45 Container
48 Ocean vessel
(ab.)
49 Greek letter
51 Homes
53 Chill
54 Mountain spur
56 United
57 Moisture
58 Its builder was
a
emperor
' 2 P I M P H" I1 a I I9 ' I I11'
2 3 a
lF H51 t
p h M I P55
3 Sf gg 5f
g n j-sr
55 1 35
I I I I I I I I I I
FUNNY BUSINESS
"Car to comment?"
BLONDIE
LI L ABNER
??-THEAE ARE INSPECTORS
AHEAD, SEARCHING ALL CARS
FOP. UAMNUL SUTUS.'
ITS T-TOO L-LATSk 1
TURN BjACK.'
I "iipiilip I
- CHGWOOH WHAT DO VOL)
TWINK OF GETTING SOME NEW
( DPAPES FOR THE LIVING ROOM?
WE NEED THEM BADLY
FRECKLES AND HIS FRIENDS
TUATUBO DREAMED UP TO PQOMOTG'
CAvenoNS per shop.'
we won't osh ms
CHECK )W6 TbLD MM
Twe FISM WAS A ,
PHONY SO WHATS
ALLEY OOP
REV.??
l &,irf?,7 MACHINED lT5 TVtAT APPA' HOW DD
i V; ALLEY BACX OP THE SPANE H? HUBT
nwr to Prevtouo Punt
iirvTAi r.
mm
MB
rs
QIAINlKl
18 One
26 Entreaty
27 Window part
r.i
43 Biblical naml
44 Hawaiian food
45 Island off .
Sumatra
46 Cain's brothel
Singing voice
34 Impassive
47 Proceed
35 Roman satirist 50 Seagull
37 Italian cape 52 Dung beetle
38 Crop out 55 For example
42 Arctic gulf (ab.)
I INQUIRED ABOUT
THE Df?APES--WE CAN
HAVE THEM N
THREE COLORS-,
WOULP
LIKE GREEN?
By Hershberger
njiwiiii'1'
3 HAS-, A, A ROCKp ) 1 I I'LL SQUOIT tT ANVHCMf) I Ll'iji7 SACK GAVE A M
f '' I I ' - - - y t T r-r-t ; . i i r ewwi. ...a-m -
TP Hwt ThI le Them Calun&
J MATTER Lf9 T lJ
MODEST MAIDENS
Tntaut IvM 11
The 60INS LIABLE to seta
6ET TO EUROPE UT ITS ONLY
FROM NINE TO FIVE
I got your message about an
to see my right away ,
h MUM3LED
SCATHING
ABOUT WCK-
con p.ri'
uml 5-21
iPflll'v py -wMIIP
PHONED THEM DRAPES APE fl OJcOrLTED
PPAPESWILL2OvOU TALKING A80JTTHESE
i A f YiX'vE SOT M. 1 why; he SEEMS ,vn
f ao 5N HEY WHATS 50METHIN5 M M
I EOX TASSEP DCTNfi I THAT FRESH- J
a hurt OSka
little bough Befoce we
HMF f ARE THlS WAV J .
By Jo Fischer
hour ago that you wanted
. . Was it important?
By Chic Young
By Al Capp
By Merrill Blosser
HAMLIN
By V. T.
Writer Quifs Dreaming Of Great
American Novel
By HAL BOYLE
NEW YORK-()-Myron Mahler
worked bis way through college
acting as a rountjr (air barker for
a trained mule act. He also sold
horoscopes, corn cures and hair
curlers.
But all the while he dreamed of
writing the great American novel.
Today, at 36, Myron Mahler is a
success. He writes singing com
mercials (or the radio. This talent
(or turning out musical jingles has
helped make him vice-president of
an advertising agency.
And who is worrying about the
great American novel? Not Mah
ler. He is content to have been a
pioneer in a bold new art (orm that
has swept the United States like
virus "X."
Permeated Life
Jingles have permeated the life
usoness
HOUSI MOV1NO
House raising, moving. 305 . 2nd
Ave. 5. Ph. II S-L.
RADIO SERVICING
Hansen's Radio Service. Sutherlln.
Radio Doctors. Phone 4910. Free
pickup and delivery.
PLUMB I NO
Joe M. Johnson, plumbing and repair.
426 W. Douglas St. Ph. 3H9-J.
Ace Plumbing Co., 915 Gardtn Vol
ley Kd. Bus. phone SJU-R-3 Res.
phon U"9-R-3.
Kler-Crooch Plumbing Co. 31 o Mill.
Phon. 1242-R.
Harris P'.umblng & Heating Co., SOS
South Stephens. Ph. 1280.
Coen Supply Co. Phone 121.
Terp's Plumbing. Phone 1579.
HEATING
R. Rltimon Heating Co., hot water
and steam, on ourners. iuo
Brown. Phone 1066-J.
WASHING MACHINI SERVICI
Washing Machine Service, Rusty's Ap
pliance Repoir, 310 N. JacKson.
Ph. 1003-R.
J. E. Newberry's Washing Machine
Service, 102 W Commercial Ave
nue. Phone 1015-R.
ELECTRICIANS
Ace EUtrlc. P' vie 1478-L
DuFresne Electric. Ph. 104.
FLOOR COVERING
f. J, W. Floor Covering, 327 S. Steph
ens. Phone no-K.
Philip M. Durnam, 566 W. Oak.
Phone 1 336-J.
Floors Laid. Sanded and Finished. Don
Carlson. Ph. 102-R-3.
Floors Sanded and Finished. Leslie
Pfaft. Ph. 1373-R.
FIRI EXTINGUISHER SERVICI
Fire Equipment Co., 220 N. Main.
Glenn H. tayior. pn.
ROSEBURG PAVING CO.
1 Asphalt Paving
Custom Bloding
Office: 634 S. Main
TlDhon so-H rre EitlmMts
"Bill Lassiter
R. G. LAMBETH
PtManlinl anil Commercial
Construction and Remodeling
Any in iod.
Melrose Rt. e 91-1
Phone 1444-R
CONSTRUCTION
TODD BUILDING CO.
904 S. Stephens Ph. 1730
UMPQUA CABINET SHOP
Custom mode
Counters, Shelves, Fixtures,
Kitchen Cobincts
Phone 1567-L
2040 N. Stephens Roseburg, Ore.
See HAROLD COX Far
Membership and Insurance
AcrMt from Indian Theotre
Aeeve Phillips Office Supply
Ph. 132I-R
DESBIENS & SCHAFER
GENERAL CEMENT
CONTRACTORS
All Ptpm Cement Work
Sldtwftlkt, Driveways, Floor
rhon 42-R-l Phone lM-R-t
ESTIMATES GIVES
Box SIS - Rt 3
Patio and foundatlona
ELECTROLUX
Sales, Service & Supplies
L. V. Butcher
Ph. 1204-LX
WELL DRILLING
6" one I" hole..
All Work Guerenteed
Reaseneble Rotes
Earl Praschern, Melrose
Cleveland Hill R4.
Rt. 1, let II
Composes Jingles
of America in the last IS years,"
said Mahler, a slender, intense
man with scholarly air. "Today
there are literally thousands of
them on the radio and television.
"The singing commercial is be
coming the great American (oik
music. Children now sing them
as U they were popular songs."
They become so accustomed to
them that some children's digestive
apparatua is thrown out of gear if
their favorite jingle is suddenly
removed from their environment
When a program time is switched,
desperate mothers write in asking
to buy a phonograph disc of a jin
gle, explaining:
"Our Johnny refuses to eat his
cereal since you changed your pro
gram hour."
"This reaction amazes even us
a little," said Mahler with con-
PLASTERING
BUNDY & SUTTON
FREE ESTIMATES
PH. 1798
Far All Plumbing Needs
and Emergency Colli
Day Phene 1297-R
Ev.ntngi end Nights
Phene I4S9-R
Excavating
Road 3uilding
' Shale Rock
Immediate Delivery.
Cerry-Alls Tractor Shovels
Rulldosert.
Hour or. Contract
200 S. Pine Ph. 14J4-J
LEE M0RTENSEN, INC.
Ed T. Miller
Well Drilling
Rt. 2, Box 380
Garden Valley Rrtd
Phone 441-R-3
Roseburg
CONTRACT PAINTING
Home
Decoratir.g
Paper
hanging PAINHN4
AH
' DECOOM1NO 1
icoOTMCioesi
AMERICA. J
JACK PRESTON
504 S. Stephens Ph. 62 6-Y
Carl P. Tallon
Excavating Contractor
Shale rock for Immediate
delivery.
Shovel, Trucks, Bulldozer,
Patrol Blade, Back Hoe,
For Hire.
Roads built and rocked by
hour or contract.
2340 N. Stephens Ph. 499-R-4
ruinnny i decokaiino
IcoNimciORS
loniraciors amertca
Commercial and Home
Decorating
All Work Guaranteed
Douglas Paint & Hard 'are Co,
906 S. Stephens Phone 964-J
HARGIS ELECTRIC
Specialists
Radle, Refrigeration, Household
Appliance Service.
20 Yean Experience
All Work Guaranteed
111 I Cess St. Phone 944
HENRY H. MILLER
Eeerelln ft Reed lulldlne
Contractor
1409 Willow St.
Phone 1101 -J
We sell shale bar run, river
rock and river loam.
Mill ponds cleaned and dredged.
Shovel, Bulldozer, Air
Compressor, Crane, Drooline,
Dump Trucks by hour or
contract, "ree estimates.
furniture 4 Rug Cleaning
Upholstering
Restyling, Remodeling, Repairs
lip Covers.
Dependable Maintenance Service
for Office & Residence.
House Cleaning, Renovating,
Window Cleaning
EXPERT FURNITURE
CLEANERS
119 J Umeeue Ph. 910-T
Free Pltkas oe Istimotes
Sa., May 27, 1950 The Ntwi-RevUw, RoMburg, Ore. IS
siderable satisfaction. .
Seme Complain
Some adults complain singirtg
commercial cause them indiges
tion, too, but for a different rea
son, and even kindle vague homi
cidal impulses.
"At a party people come up to
me sometime and sav, 'I'd like to
kill you," " laughed Mahler. "But
they are usually just joking. Often
they ask me to til down at a piano
and play ny jingles for them."
Two radio stations in the Metro
politan area ban singing commer
cials entirely, but Mahler (eels they
are going against the trend.
"Frankly, I think jingles are
here to stay," he said. "I don't
believe there is any danger of
their being used to death. Surveys
shew that many people regard
them as the least objectionable
kind of radio advertising. And noth
ing gives a produce recognition
AUTHORIZED
Guerenteed Appllenc Repelre
MAYTAG
&
N0RGE
Sales and Service
Bergh's Appliance
Narra, MayUf Appliance
Hetnlllen Clatbai Drr'ra
ISOi tenth Stephens
arvlcini All Makea Wftihart
Mane Ml Retetmrf. Oraraa
SHALE RIVER LOAM
Dc'lvtred
Shove Is Tra xeova tor- Et u I Idoz tr
Drag line) nckhoeCron
Compressr -Trucks
Loqginq Roads Built and Rocked.
Mill Pondi Cleaned Basements
Dug.
Rdntal or Contract
S. M. Critei Company
P. O. Box 952
Office East 2nd Ave. South
Phone 1346-J
Residence Phone 930-R-2
Tool Rentajs -
Floor Sanders, Edgers, Belt & Disc
Zanders, Concrete Mixers, Power
Trowels, Concrete vibrators. Wheel
Barrows, Lighting Plants, Point Spray
Outfits, Skilsaws, Drills, Air Compres
sors, Jack Hammers and Hydraulic
Jacks. Call us. We may. have lust
what you need.
Osbun Electric & Equip. Co.
847 S. Stephens Phone 1108-R
CEMENT CONTRACTING
ED FUCHS
AH frvti of ronereto work tnd
flntihlnf. Threo ytiiri loctllr
In bvilneit
Frt EitlmilM
Ph. lUildenct 1418-1
DARBY AND FOSTER
Euvarlng Contractors
Shale rock for Immediote
delivery.'
Shovels, draollne, trucks, bulldoxers,
compressors for hire by contract
or hour.
Phone for free estlmotes.
Forest Service Rood, west of
Londls Iron Works.
Phones 1152-R or 7o3-J
H. T. REBER
Buildinq Contractor
Alao e.mtnt St stucco. Lsrse or
.mill lob. Free tlmat.s.
MELROSE t SHENANDOAH
Phone 102-R-3
Get Those PROPANE AND
BUTANE bottles refilled at the
Myers Oil Co.
Hlohway 99 and Garden Volley
Rood.
Also Heaters, Hot Plates and
Supplies,
Nelson & Pyle
Woodworking Co.
Windows, Sash, and Frames
Will end Meshnr Phone 1142-J
Shale Rock
IMMEDIATE DELIVERY
Shovel in et ell times.
Harry Smith
Ph. 1760-R-1
"Individualized Floors
of Beautility."
I.Uie Lln.lr.ra
sV Crpllnc s Rubber Tile
i Aiprt.lt Til. V rormlce Tops
V.n.tl.n Blind.
FREI ISTIMATES
FLOOR COVERING
222 W. Oak Phone 341
PDirectoiry
value quicker than good jingle."
Jingle writing has become a pro
fession, and number of people
make more out of them than the
average author does from a novel.
Pay Range Varies
"The pay for a successful jingle
may range anywhere from $50 to
several thousand dollars," said
Mahler. "Two men who wrote a
jingle about a toft drink are sup
posed to have made $23,000, plu
royalties, from it."
He himself got into the business
by accident. One of hia ad firm's
clients wanted a singing commer
cial. None of the jingles submitted
by professional writers suited him.
"I thought I could do better
myself," he said, "so that night
I went home and composd one.
It was accepted, and it's been on
the radio ever since for six
years."
PRINTING
PROMPT, EFFICIENT
DEPENDABLE SERVICE '
ROSEBURG PRINTING CO.
Corner Cass and Sheridan
Phone 943
INLAID LINOLEUM
Sales and Installation of all
types of floor covering.
F & W Floor Covering Co.
Ph. 1478-R 327 S. Stephens
Tile baths, i Sowers, cour.:er tope,
store fronts, etc. Beoutlful colors, last
ing service not a substitute. Chrome
bound shower doors, slldina tub doors.
non-sllp, ceramic floors. Residential
and Industrial Installations.
P. O. Box 1281 Ph. 1604-J-5
yron Powell
M -iraq - litnerel Electric
HEATING
TrlTAr'c Heating and
OXei i v,Mt Metal Works
314 W. Cess Phone 1S41
THE KIRBY COMPANY
OF ROSEBURG
113 West 1st Ave., North
Phene 450-J , ,
SALES & SERVICE
AIR-WAY SANITIZOR
SALES SERVICI .
94 S. Jackson
New Ph. 1795-J, or 930-J-4
Roseburg Division
TRUCKS FOR RENT
You Drive Move Yourself
Save V ong or Sk -t
Trips
Bee Hive Truck Rental
736 S. Stephens Phone I43-J
Beaver Transport
Lumber and Heavy Hauling
Ph. 1793-J or 1166-J
FURNACES
Roseburg Sheet Metal
Veur I mmmav Dealer
Ph. 41 lennOX t23 N. Jeckse
Hatcher Construction Co.
All Types of Construction
Remodel and Repair Jobt
Nothing Down
Free Estimates
1S30 Hill St. Phone 1408-R
TRUCKS FOR RENT
You drive or we drive
Call 1538
Adair'i Parking Lot
Main and Washington
Flegel Transfer &
Storage Co.
SHALE ROCK
Fill Dirt Top Sell
LORAN O'NEAL
Rood Construction and
Gntral Contractor
Bulldozer, Shovel, Dump Trucks.
Drilling Equipment.
Phone 50-R-2
1941 Itacoe) Wy
J, -