4 The Newi-Review, Roseburg, Ore. Thur., Nov. 10, 1949
Toy Makers Foresee Record
Christmas Sales But Dollar
Volume May Disclose Slump
By SAM DAWSON
NEW YORK UP) Santa Claus Is set to put a $300 million
bite on dad lor toys this Christmas. There are a record number
of children to unwrap the presents, and a record number ot fathers
to buy the toys and help them wear out.
The shops will offer more low
er-priced toys, but plenty of lux
ury priced ones, too. American
toy manufacturers think they'll
top last year's unit sales vol
ume, but that slightly lowered
prices may keep the dollar sales
volume down to last year's $300
million. Santa Claus may be pe
nalized a few yards in commu-
hit by strikes or lay-offs. But for
the country as a whole, there
should be as many, or more, fond
fiarents, uncles and aunts, try
ng out the toys on store count
ers, and buying.
They'll have a wide choice. Al
most every problem currently
agitating parents Is echoed In the
nities where incomes have been designs for new playthings. For
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PRIZE POSTER Herbert Matter, New York photographer, looks
at his poster, which won him $1000 in a New York contest spon
sored by the Museum of Modern Art and the National Foundation
for Infantile Paralysis. The poster, which won first prize, is a
photo-montage. Matter used his own son, who recovered from
polio, as one of the models.
instance, department store toy
counters now set up for the sales
rush, are showing more toys pre
sumably powered by atomic en
ergy and Jet propulsion.
Or, if father has been worried
about the housing slutatlon, may
be he'll buy one of the new pre
fabricated toy houses.
If he's all steamed up about
the tug-of-war between coal and
oil, with its overtones of strikes
and prices, and the labor dis-
?utes involved in changing over
rom steam locomotives to die
sels perhaps he'll be interested
to note that electric train sets
show more diesel-type locomo
tives this year than steam.
And among the new games is
one in which the object is to find
parking space for the family car.
Many persons no longer consider
this search funny, but the game
is said to be absorbing and serves
to let the youngster see what
lie's In for.
The farm Influence, now that
crop surpluses and food prices
are so to the fore in even a toy
maker's mind, Is strong in the
electric train department. For in
stance, you can buy your future
4-H club member a cattle car
with ramps that toy cattle will
walk up and down.
The magnet h plentiful, too.
There's a magnetic farm, with
little pigs led unerringly to the
source of their dinner by mag
nets, cows that are milked mag
netically, and a rabbit with a
magnetic nose to which a carrot
clings.
The trend to lower priced toys
shows up In the Christmas cata
logs of mail order houses. Both
Sears Roebuck and Montgomery
Ward feature the cheaper play
thing. Mongtomery Ward lists
twice as many toys under $1 as
last year. All together, its cata
log shows 12 percent more toys
this year. Sears has more Christ
mas lighting fixtures for sale,
with fancier and more brilliant
effects.
Most stores placed their orders
before Nov. 1, but some are re
ported reordering and In a few
items,' especially some of the
most popular of the new dolls,
are having to wait for delivery.
The effect of the steel strike,
however, Is generally minimized
in the trade. Foreseeing it, most
manufacturers laid in enough
stocks last summer.
Dolhs are a chief standby, as
always.
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Forced Grading
Of Meat Opposed
By Wool Growers
rUKlLANV, NOV. 1U. Uf)
Oregon's wool growers oppose
any compulsory grading of meat
by city, state or leaerai agencies.
Their convention voted unani
mously ye&ieiuay iui a i louiuuuii
aimed specifically at a Portland
city plan to compel gracing oi an
meats. It included, however, op
position to compclsory grading by
any agency.
Delegates said they favored
voluntary grading such as the
federal grading plan. The grow
ers argued that "grading actually
means degrading because most of
Oregon's meat animals are mar
keted grass fat." They explained
that only 2 to 3 per cent of Ore
gon animals grade A or AA. The
other carcasses are Just as nu
tritious, they said.
On other issues, the growers
opposed a Columbia Valley ad
ministration, daylight saving
time and the Hoover report pro
posal touching on grazing land
administration. The government
reorganization recommendations
of the former president's commit
tee suggested transfer of the fed
eral grazing service from the de
department of agriculture.
MAYOR ELECT50
COTTAGE GROVE, Nov. 10.
UP) The city council here
elected Frank Doleman, 46, a
councilman, as mayor last night.
Doleman succeeds Warren A.
Edwards and will serve until Jan.
1. 1951. Edwards resigned be
cause of 111 health.
The new mayor operates a bak
ery here.
' ! CiMm'kj 1 . 'T If
(NBA Tetephoto)
RECUPERATING Out of bed for the first time since his recent
accident, U. S. Supreme Court Justice William O. Douglas works on
bis book in his room at St. Elizabeth Hospital in Yakima, Wash.
Justice Douglas was seriously injured Oct. 2 when his horse threw
him while be was riding in the Cascade Mountains near Yakima.
MAN AND GIRL HELD
State police arrested red Mo-
doff, 22, of Eugene here Tues
day, on a warrant from Lane
county charging contributing to
the delinquency of a minor. They
were also holding a girl, the Ju
venile, said police.
News-Review Classified Ads
bring best results. Phone 100.
C Jpeeou I j
CARS RECENTLY
WRECKED
'39
41
37
'40
39
'38
2-'37
'40
41
39
3'41
40
2-'0
Studebaker 4-Door
Ford 2-Ton Pickup
Bulck Coupe
Ford 4-Door
LaSalle 4-Door
Ford Coupe
Nashi
Chrysler 4-Door
Chevrolet 2-Door
Nash 4-Door
Chevrolet 5-Pass.
Plymouth 5 Pass.
Ford 2-Doors
And many more older
model cars.
Doyle's Sales
And Service
Hlway 99 at Garden Valley
Phone 611
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