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About The news-review. (Roseburg, Or.) 1948-1994 | View Entire Issue (July 25, 1949)
12 Th Newi-Review, Roieburg, Ore. Mon., July 25, 1949
Built-in Age Affects Everything From
Three-Color Ice Cream To Brassieres
By HAL BOYLE
NEW YORK. UP) This is the built-in age.
No body any longer wants anything unless it Is also guaranteed
to have at least a couple of other leatures built into it.
This goes for practically everything from brassieres to bookcases,
From three-color ice cream to cigaret boxes that play "Yankee
Doodle" when opened. If it doesn't have that built-in something
extra, it's strictly "twenty-three skiddoo." Even the pigeons turn
up their beaks at popcorn today unless it contains three kinds of
Think I'm kidding? Well, over
In Glasgow they've just developed
a blouse with built-in perfume.
Makes a girl smell sweet in any
flavor she wants ior momns.anu
But this International craze to
build something Into someining
else probably has reached its true
flower in the motor car and
household gadget industries.
An automobile used to be a ve
hicle to Ret you from here to
there. But now cars are gradual
ly taking the place of the old
fashioned home. You can shave In
them, listen to a concert, smoke,
carry on a long distance telephone
conversation with Paris, or push
a button and slice your mother-in-law
in half with an automatic
sliding window. About the only
thing you can't do in them is play
Take what happened to the sim
ple broom. It used to be a
straightforward instrument for
gathering dust out of odd corners.
Then they turned it into a carpet
sweeper. Then it developed into
the vacuum cleaner. And what
won't it do now? It'll paint walls,
wax floors, dry the baby, mani
cure the furniture and shampoo
your rug or your dog or your
In another year it'll serve
meals, fight peddlers, attack
poisonous snakes, and play you
gin rummy for keeps.
Furniture has become so com-
lit IF I
W$- You have a f
m . m
after Juy 25
"of due until
plicated by built-in gadgets that
you can't even tell its function
from an outside look. Soon we'll
have to hang an index on each
piece to know all it is capable oi.
You'll have to approach it by ra
dar. As it is now I always have
a moment of fear when a host
asks me to pull open the door of
a new cabinet in his living room.
I never know whether the thing
will dump a sack of laundry on
the floor, flip out an X-ray pic
ture of my lungs, spray me with
martinis, roll out Into a sofa bed
or just show another television
wrestling match from Chicago.
Yes, it's all confused. Try to
dial a telephone and somebody
complains you're turning off the
air-conditioning unit. Are we liv
ing at peace in a built-in war, or
dwelling at war in a built-in
peace? Call a social engineer. The
Saloon Offers No Escape
The corner saloon no longer of
fers any escape. I met a friend
emerging from one the other
day, and he said with- a dazed
"What a new slot machine
they got in there! I put In
nlckeL And what happened? Why
the darn thing rang up a 10,-000,-
000 score, shot off three roman
candles, weighed me, shined my
shoes, told my fortune, played a
Bing Crosby record and reached
into, my pocKet ior anotner
"Don t go In there, pal. I bare
ly got out alive. If I'd put in a
quarter, the thing would probably
have married me, moved Into my
apartment and set up housekeep
ing." There !s only one way to end
the built-in age. That's to develop
a race with some built-in common
sense. Who really wants a foun
tain pen that will write letters,
brush his teeth, take his passport
photo and for fifty cents extra
has three knife blades and a
bottle opener at one end?
Electrical Trouble Shooting
Motor and Appliance Re
pair Free Pick-Up and Delivery
17 Years Experience
316 E. 2nd Ave. N. Ph. 1095-L
Uses Back Yard
For Her Pulpit
By NEA Service
CLEVELAND (NEA) At an
age when most girls are busy
plavlng with dolls, 11-year-old
Linda Kasslmatis spends her time
playing preacher beiore a sun-
Every Wednesday afternoon for
an hour she gathers her flock of
neighborhood youngsters in her
backyard for a Bible class. More
than 40 children usually attend,
With all the decorum of one
dedicated to the church, she calm'
ly leads them in hymns and tells
"Linda's always played church.
She'd get her dolls together and
preach to them," said her mother.
"Most children don't go to story
hour at church, so I just thought
I'd start one here," Linda ex
Her seriousness in leading her
saulrmlng audience never deserts
her. Her answer to the discipline
proDiem is, "i just start taming
ana tncy Keep quiet.
Its not really tnat simple. A
couple of the older children - act
as monitors and her parents stand
by to shake a finger at the too
active. Linda's father, a cook, is
unemployed because of illness.
in iront oi ner on a little
bench, she keeps her briefcase
with church papers, Bible and
bookmarks with religious pictures
or texts. She gives the bookmarks
to members of the congregation
for good attendance or lor bring
ine new members.
Every service ends with the dis
tribution of religious literature
and a "treat," a cold drink and
cookies. Linda's church and some
of the neighbors help her with
Oregon Beans Swapped At
Boston For Baked Mess
BOSTON, July 25. P This
olo stronghold oi the caked bean
today was given a case of Oregon
beans that have yet to see the
Young Denny Frank flew here
with the uncooked offering as the
representative of the Santiam
Bean festival of Stayton, Ore.
Louis J. Brems, for Mayor Cur
ley, welcomed the boy and gave
him as a return gift a pot of Bos
ton baked beans.
The Santiam ambassador wore
his "Jack-of-the-beanstalk" cos
tume, green Robin Hood jacket
and leggings and a red cap.
He took oil irom tne west coast
Thursday after a farewell from
Oregdn Gov. Douglas McKay,
Stayton Mayor Clifford Likes, and
Salem Mayor K. L.. tustrom.
Flowing Fishline Used
To Rescue Small Boy
COLUMBUS, O., July 25. (JPy
Fred Byas whipped his fishline in
to the swift-flowing Scioto river
vesterdav. snanoed William Miller
around the foot and reeled the
floundering eight-year-old boy to
Afterwards, the 32-year-old rail
road brakeman ccmplalned:
"That's the trouble with fishing
here. The kids always come
around to ruin my fishing."
HIGH IH QUALITY-LOW IN PRICE
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planning headaches and
rush trips to the store or
locker plant. Makes Instant
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an abundant supp'y of gar
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fruits, choice meats and
poultry with original good-
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favorite dishes In quantities,
even complete meals for
serving months later.
13 cu. leet
18 cu. feet
24 cu. feet
9 cu. feet
Harold and Mildred Horn
324 N. Jackson
Remedy For Britain's Thin Purse
Is Effective Period Of Selling
By PETER EDSON
NEA Washington Correspondent
WASHINGTON Understanding of Britain's economic crisis
may have been terribly muddled up by too much gobbledygook.
When financial experts get to spouting about trade balances, sterling
convertibility, drawing rights, devaluation of currency and bilateral
vs. multilateral trade agreements, they are talking way over the
heads of most of the taxpaying customers.
These problems are of course
very real. The fact that U.S.
Treasury Secretary John Snyder
has gone to Europe to look Into
them, the fact that his British
counterpart. Sir Stafford Cripps,
is coming to the United States in
September to talk about them
some more, attest to the serious
ness of it all. There would be
much less confusion if their pub
lic statements were not couched
in such stratospheric language.
Leaving out all of the statistics
and trying to reduce this situa
tion to its simplest possible
terms, the British crisis may be
described as notning more tnan
a Job of selling.
The United States is a nation
where everything is sold by su
per-salesmen irom razor
blades, brushes and vacuum
cleaners, to automobiles, insur
ance, skyscrapers and the Brook
lyn bridge. So anything express
ed in salesman's language ought
to be understandable.
Must Expand Sales
Over the long haul, the only
solution to the British problem
is that the British must expand
their sales to the United States
and Canada the so-called dollar
area. It is from this area that the
British have to buy many of the
things that they need most prin-
cipaiiy wheat, meat, fats and oils
and other foodstuffs.
Up to three months ago, the
British seemed to be doing all
right at this business. Marshall
Plan aid, American scarcities
and American high prices were
contributing factors. When Am
erican prices began to decline
and sales began to fall off the
British were in a bad way.
In this situation the British gov
ernment was forced to do what
many American business firms
were forced to do. They cut back
on the amount of supplies they
bought, even though they needed
The problem which the British
now face Is to provide some kind
of incentive for British manufac
turers to get out and sell more of
their goods In the American mar
ket. British manufacturers natur
ally prefer to sell in British em
pire areas where the pound ster
ling is the basic currency. In this
area the British salesmen have a
protected market that amounts
to a virtual monopoly. In this
area they don't have to buck Am
erican competition and American
Stubbornness Is Taboo
The Marshall Plan has some
times been severely criticized on
the grounds that all it was ac
complishing was the build-up of
British industry which would be
competitive to American manu
facturers and would take jobs
away from American working
men. But British sales to the
United States in many fields
need not be at all competitive.
American wage rates are now
at such levels that the manufac
ture of landicrafts in this coun
try has practically ceased. There
is a market for these things in
the United States for fine tex
tiles, laces, high grade chinaware
and cutlery. But it will take con
siderable initiative on the part of
the British to meet the demands
of the American market.
The story is told of one British
firm that for years had made
bone-handled cutlery its top style
line. .Before the war it sold good
quantities in America. Some of
the retail outlets after the war
advised the manufacturer that
the demand now was for silver
handled cutlery. The manufactur
er refused to change from his
traditional patterns. So he lost
the business.- That kind of stub-
in 12-16 end 24 in. lengths
OLD GROWTH FlR
' By MRS. JAMES COMBS
The small daughter of Mr.
and Mrs. Bert Golgert was run
over by a hay wagon and was
taken to the hospital. It was ,
found she suffered from a bro--ken
collar bone and broken
Mr. and Mrs. Ed Erickson of
Issaquah, Wash., visited at the
home of Mr. Erickson's sister
and brother-in-law, Mr. and Mrs.
Carl Moodie. Mr. Erickson is the
superintendent of the school at
Mr. and Mrs. Les. Whiteman
of Glenwood, Ore., were also vis
itors at the Moodie home.
Mrs. Raybelle of South Bend,
Wash., is visiting at the home oi
her daughter, Mrs. Alvi Bartley.
Arthur and Roberta Ferrier
and Daisy Doyle of Arago visited
at the home of Robert Martin-
dale on Sunday.
Mrs. Jannet McCann of Brock-
way visited at the home of Mr.
and Mrs. Ted Wiley.
Mrs. Carl Moodie will attend
the home coming school picnic
born resistance to modern sales
methods doesn t help the British
position a bit.
The other side of this argument
is that unless U.S. imports of
British and European products
are stepped up, the American
taxpayer faces the prospect of
having to keep on financing for
eign aid indefinitely, through the
Marshall Plan or its successor.
The way to get Europe off the
American neck is to help mane;
it self-supporting. ,
To 'Write Right'
In Letters To VA
Veterans finding it necessary to
correspond with the Veterans Ad
ministration are urged by the VA
to "write right" in order to get
Because VA files contain mil
lions of records of veterans and
their dependents, letters contain
ing insufficient information are
almost impossible to match with
the correct file and answer.
Just as an example one VA
regional office in the Pacific
Northwest has 2500 Johnsons,
2100 Smiths, 1200 Jones and 1500
.' ndersons. A large number of
them have common first names,
such as John, Charles, Donald,
William, James and Carl.
Complicating the task is the
heavy volume of letters which
the VA receives. The agency's an
nual volume of incoming mail
runs well over one hundred mil
lion pieces of correspondence.
inereiore, tne VA says, it is Im
portant that each veteran identi
fy himself fully when writing to
the VA. He should include his
full name, service number, com
plete address and C-number, if
one was assigned, or N-number,
if the letter concerns National
Service Life Insurance.
Veterans should not write to I
Stock Car Hurtles Into
Crowd, Injuring 1 1
WESTBORO, Mass., July 25.
UP) A "stock" car went out of
control and hurtled into a crowd,
injuring 11, during a race at
Westboro stadium Friday night
The car, driven by Peter Read,
30, of M a r b 1 e h e a d, plunged
through a guard rail, went over
a nine-foot fire mesh and landed
in a section of wooden bleachers.
None of the injured was re
ported seriously hurt at Memor
ial hospital in Worcester. Read
escaped with a rib Injury.
EUGENE, July 25. & Wind
whipped flames raced over 40
acres of brushland Friday after
noon near Elmira but caused
small damage in an area that
District Warden Ray Oglesby of
the Western Lane Fire Patrol
said was a proposed sub-division
the VA in Washington. D. C. the
VA also warned. Instead, they
should write to the nearest VA
regional office in their state. In
surance inquiries from veterans
living in the Pacific Northwest
should be addressed to the Insur
ance Service, VA "Mstrict Office,
Exchange Building, Seattle 4,
IVECOT COLD FEET ALL THETIME.1
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drive to get there?
Well, pick up your phone and get your
For not far away is a Buick dealer with a
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fun you're going to find hard to believe.
For Dynaflow makes the going as much
fun as being there. Travel time is no longer
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Gearshifting is something you forget about
traffic a mere matter of manipulating
the gas-treadle and brake.
Even back-seat passengers feel a brand
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harshness of direct gear drive.
So you end the day finding you've come
farther and feel fresher. Far from being
just "another transmission," you find that
Dynaflow is a whole new way of driving
a delightful way much too
good to miss. 1
But go see for yourself!
That Buick dealer is ready to
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prompt delivery ready to
take your order this very day.
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