4 Th Nawi-keview, Roieburi, Of. Tue.t June 21, 1949
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COEN SUPPLY COMPANY
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let e
"fcuTuBM IT
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Published Daily Except Sunday by th
Newi-Revlew Compony, Inc.
Entaraf "cond elaia m.tltr M.jr I, lSO, al lha Boil .(Hod l
Boaabura:, OragaD, undar set dl March , 1871
CHARLES V. STANTON TB EDWIN L. KNAPP
Editor "ttHvu Manager
Member of the Aesooiated Prees, Oregon Newspaper Publisher!
Association, the Audit Bureau of Circulations
BtsrtltaUd or WE8T-HOI.LIDAY CO., INC.. lflri in New ors, Cbloaia.
' AB 8e.,, Portland. SI. Lola.
.....,nu ..TV. - n..n R Mill i riir IB.M. ill msnthl 14.50.
AT ACT
,f n,h. as.ao. Bv City Carrier Pr rear S10.0D In advance), Ian than
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montha Se.lft. three montha S3.1B.
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PROFIT MOTIVES
By CHARLES V. STANTON
Communists and socialists, some labor leaders and many
politicians are engaged in a systematic campaign to under.
mine public confidence in capitalism and free enterprise.
Every employer is portrayed as a profit-hungry money grab.
ber, exploiting workers, customers and the general public
to put dollars in his pockets.
We wish anyone who might be misled by this type of
propaganda had been with us at the 62nd annual meeting
of the Oregon Newspaper Publishers Association.
We sat through three days of convention and the only
mention of profits as a primary topic came not from the
publishers but from an employee incidentally our own pro
duction superintendent, Ernie Fingerlos, who, because of his
excellent work with The News-Review, was invited to tell
the convention some of his production short cuts. Ernie
talked about cutting production costs as a means of making
more profits.
But the publishers spent three days talking about giving
the public a BETTER PRODUCT. Not how to get more
money out of their newspapers but how to give better serv.
ice, improve readability, add to appearance and do a better
job of news coverage.
Newspaper publishers are well aware that they can make
profits only if they please readers and advertisers. Conse
quently, they endeavor to find ways and means of giving
the best possible product for the lowest price consistent with
the service performed.
That's the free enterprise system.
One of our speakers pointed out how much simpler it
would be if publishers were willing to surrender their
rights of free speech to make profits under a system of
government controls, where the publisher need only serve
as a stooge for the party in political power, giving his sub
scribers and advertisers any service he pleased and collect
ing high profits from an inferior, non-competitive product.
That's the Communistic and Socialistic system.
But our American publishers aren't about to surrender
the right of free speech ; nor are they about to give up at
least without a struggle the free enterprise, competitive
system.
The newspaper industry is studying as never before meth
ods of improving its service and its product. Millions of
dollars are being spent in continuing readership studies in
an effort to learn reading habits. Other millions are spent
in advertising study. Scientists study eye travel, visual
boundaries, effects upon the eye of various type faces. A
determination of the physical factors of vision makes it pos
sible to produce more effective advertising layouts and thus
aid the advertiser in appealing to prospective customers.
Through these studies it also becomes possible to use more
effective and pleasing headlines, makeup, pictures, etc
Naturally, the more pleasing and attractive the product
becomes and the better the service given, the more profits
accrue to the publisher. Consequently the publisher is not
altogether altruistic when he talks about better service, bet
ter appearance, better distribution. He knows it will come
back to him in profits.
Which, however, is to be preferred a publisher conscious
of competition, seeking profits by the best possible service
to readers and advertisers, or a publisher who can reap as
sured profits with an inferior product? The choice lies in the
free enterprise system as compared with the Communistic
or Socialistic program of a subsidized, controlled press re
sponsible only to political leadership.
ALLAr",A7AOP -Ua.
TKESTO" Lysik
t
flllllf Viahnett S. Martin JfjjZD
We hear a few people bemoaning the fact that newspapers
have "monopolies." Few Oregon communities, for instance,
are served by more than one newspaper. Some people seem
to think this takes a newspaper out of competition. But the
reverse is true. A newspaper alone in its field is constantly
fighting competition. Perhaps there is no rival newspaper
in the field, but there soon will be one if the publisher fails
to serve his territory adequately. The publisher knows full
well that the minute he relaxes his productive efficiency
another publisher is going to start looking over his field.
Consequently, he must be constantly alert and keep his ad
vertisers and readers at least reasonably well satisfied with
the service he performs.
Many of our political leaders would like to gain control of
the press. Radicals find the press the chief obstacle to sue
cessful growth and application of their respective isms. Be
cause these people have definite objectives to serve, they
strive constantly to undermine public confidence in the press
and, more particularly, the entire free enterprise system
But we believe the recent meeting of the Oregon Newspaper
Publishers Association ably refutes the idea that a subsi
dized press is to be preferred' to a press based on principles
of free enterprise and open competition.
It takes so little to keep small
children contented and happy,
and thus free the mother for
other things even as she keeps,
automatically, an eye and ear
out for unusual sounds from the
yard. Since a mother I knew al
ways liked to have the other lit
tle folk come to play with her
two, and this plan seemed popu
lar with the other mothers,
something to play with" was re
quired. Snapshots 'are reminders
of a lot of the ideas hit upon that
were easy to make, and cost little
or nothing.
The balancing board was a 2x4
smoothed carefully, painted, and
set lengthwise and on edge about
six Inches above the grass. A
wide short smooth board was also
at hand for a sudden decision to
"teeter-totter." There seemed no
end to the "stunts" and fun that
simple idea gave!
An old ladder two rungs were
missing but the rest were tested
for strength was fastened to the
clothespost. To stop too venture
some youngsters from going dan
gerously high on the ladder, a
pretty windmill whirred continu
ously at the top. Nobody wanted
to spoil that, of course. The acro
batics on that "equipment" were
good fun.
In a remodeling spell, some
steps were left over. They were
put against the house. The per
formances given on that stage!
And also It came In handy on
"follow the leader" and for stunts
in hopping, etc.
Just a feather helped out some
times. "Blow the feather!" They
made up their own games mostly,
and their own rules.
Sometimes a "boat race" was
In order. Walnut-shell boats with
bits of paper for sails, were
blown or fanned across the 13
foot "bird-pool," the owners of
the sailboats sometimes flat on
their tummies, sometimes shriek
ing when the sailboats would be
calm where stepping was for
bidden. After all a pool needs
something growing around It,
too! The pool was made for lilies
and fish but In no time it was
realized that the birds had taken
it over, and a peninsula was built
out where water was an Inch
deep. The fish would swim across
In and out the birds' feet, said
birds keeping right on with their
splashing and wing-shaking. So
it was "the bird pool."
Oh, It takes so little to make
little folks happy. Just Ideas.
The rest follows.
Lind Troupe To
Present Four
Entire Ballets
Building Trades Council
Advocates Six-Hour Day
EUGENE, June 21.-m-A six
hour working day, as a means of
spreading Jobs around, held the
endorsement today of the Oregon
State Building and Construction
Tradrs Council.
The council's convention closed
after a sharp exchange between
two Portland delegates and the
council secretary-treasurer.
The Portlandcrs Clifford Goold
and E. R. Dodds charged that
the council "has no program and
Is doing nothing for the working
man."
"Don't tell me we have no pro
gram," boomed back Secretary
Treasurer Volney P. Martin.
"We're making progress In organ
izing the unorganized and raising
their wages."
The convention voted to con
tinue political education.
Siamese Women Enroll
At Oregon State College
PORTLAND, June 21 Ml
Prachuahchiis Vadhanasevl ami
Prntin Kutranandana have en
rolled In Oregon Slate College.
They are two young Siamese
women who will study nome eco
nomies there, later to carry the
modern teachings hack to their
own country. Thev are among 20
students sent hv the Siamese gov
ernment to this country for
training as teacners.
The second Roseburg appear
ance of the Monica Lind Ballet
Company is scheduled for Wed
nesday, June 22. Curtain time Is
o p.m. I his concert, to be pre
sented In the Senior High School
Auditorium, comes at the end of
a highly successful Northwestern
tour.
Monica Lind Is the courageous
voung lady who was stricken with
Infantile paralysis and fought her
way back to health and to dance
again. Her story Is well known
by most Oregonlans from news
paper accounts.
About three years ago before
polio struck. Miss Llnd was well
known In the eastern United
States and Canada as a beautiful
and talented ballet soloist and
pantomlne artist through her ap
pearance with the great man of
ballet. Leonlde Massine, and In
musical comedy.
With the regaining of her
health she formed her own tour
ing company and set about the
task of popularizing ballet In the
smaller cities of Northwestern
United Stales. She has appeared
In many cilics that never had the
opportunity of seeing a ballet
performance In their own com
munities. Monica Lind has been respon
sible for starling many North
western youths on a ' dancing
career.
The Roseburg concert wll pre
sent four full length ballets. Miss
Llnd dances the leading roles In
three of them. Her roles range
from modern to jazz to classic.
She Is ably supported by her
partner. Joel nenway, and a
troupe of 12 dancers.
Miss Llnd Is appearing tonight
at Oakland. The queen of Doug
las County Timber Pava celebra
tion at Sutherlln and her escorts
are to be guests of honor, and the
queen will present Miss Lind with
flowers.
Bible School Dated At
Church In Reedsport
Trustees and Elders of the Reeds
port Community Church held
their monthly meeting In the
church parlors Thursday night.
Present for the meeting were
Rev. George Mortensen, Mr. and
Mrs. Albert Burling, Mrs. Walter
Keating. Mrs. Tom Llllebo, Ed
Sealiloom, W. A. Burdick, Frank
L. Taylor, James R. Slmms, Jack
Flug and S. S. Smiley.
Rev. Mr. Iviortensen announced
his plans to attend the Young
People's Conference at Fir Point,
near Glendale. The dates of the
vacation Bible school were an
nounced as from July 18 to 29.
Fourth Red Defendant Is
Jailed Until Trial Ends
NEW YORK. June 21. P)
Gilbert Green, Illinois Slate Com
munist chairman, was remanded
to Jail Monday for the balance of
the conspiracy trial of 11 top Red
leaders. He was the fourth de
fendant to be Jailech In less than
three weeks.
Green, who has been a defense
witness for the past several davs.
had argued off and on with Fed
eral Judge Harold R. Medina
throughout most of the day.
Finally Green said:
"I thought you were going to
give us a chance to prove our
case."
Judse Medina Interrupted
sharply:
"Mr. Green, vou are hereby re
manded for t lie balance of" the
trial."
Top Rodeo Purse
Posted By Posse,
Not Elks Lodge
Purse of $500 for the all-round
championship of the Douglas
County Sheriff's Posse Rodeo was
not contributed by the Roseburg
Elks Lodge, as reported Monday,
but by members of the Sheriff's
Posse.
Bruce Carter, secretary of the
Sheriff's Posse, said that in previ
ous years the Elks have donated
the top championship purse, but
this year they did not do so.
Because the list of prizes ap
proved for the local show by the
Rodeo Cowboys Association in
cluded the $500 purse, and it was
so advertised In professional cow
boy magazines, members of the
Sheriff's Posse decided to put It
up themselves, Carter explained.
Carter said that Tater Decker,
who won the all-round champion
ship this year, had driven here
from his home at Roswell, N. M.,
Just to participate in the local
Rodeo and to "win the purse."
A number of the cowboys here
left immediately after the'show
for Calgary, Canada, where they
plan to enter the forthcoming
Calgary Stampede, said Carter.
The Christensen Bros., stock con
tractors, will stage a Rodeo next
week at Eureka, Calif.
Cranberry Venture At
Reedsport Is Profitable
Mark Wildgrube, pioneer cran
berry raiser of the Reedsport
Area., says that his bog located
on Highway 101 between Reeds
port and Winchester Bay prom
ises to produce a bumper crop
this season, the first season It has
been in full production.
When Wildgrube, a logger, de
cided to experiment with raising
cranberries locally, he was given
many reasons why it "just
wouldn't work," but none of them
sSunded convincing. He proceeded
to prepare the logged off swamp
land as rapidly as he could, and
the results have more than vin
dicated his judgment. Others have
followed his lead since that time.
Walt Brittell, Rt. 1, Roseburg,
announced today he Is initiating
a complete bookkeeping and ac-,
counting service for small bust- j
nesses. i
A resident of Roseburg for one '
year, Brittell is a graduate of j
Hastings College at Hastings,
Neb., and formerly was manager
of the credit department of the ;
Seattle branch, Federal Reserve
Bank of San Francisco. He also
was manager of the U. S. Treas
ury record department at the
same bank. Brittell served as an
officer aboard U. S. Navy air
craft carriers during the recent
war.
Brittell resides with his wife
and three children at their home
at 1664 E. 2nd Ave. S., where he
will make his office. He is a
member of the Roseburg Junior
Chamber of Commerce.
Complete bookkeeping and tax
record service is now becoming
too involved for the owners of
small businesses to keep accur
ate records, efficiently, Brittell
stated. His services, offered on
a part-time basis, will be "advan
tageous" for businesses that can
not afford full-time accountants.
No Confirmation Of
Stalin 'Heart Attack'
WASHINGTON, June 21 UP)
If Soviet Premier Stalin has
suffered a heart attack, the State
Department has heard nothing
about it from the embassy in
Moscow.
A Department spokesman said
this Monday in commenting on
a published report (Drew Pear
son), that the Embassy had ad
vised that Stalin recently suf
fered such an attack and that it
was his third in the last two
years.
Lincoln White, the Depart
ment's press officer, told report
ers that the Embassy at no time
has reported that Stalin has had
a heart attack. He noted that
former Ambassador Walter
Bedell Smith said recently that
the last time he saw Stalin sev
eral months ago he appeared to
be In excellent health.
Bonk With
A Douglas County Institution
Home Ownad Homt Oparated
Member Federal
Depoitt Iniuranot Corp.
Douglas County State Bank:
Here's one important ingredient
in this restaurant's iru
success recipe! x
Besides being smart, color
ful and eye-appealing
floors of Tile-Tex Aiphab
Tile offer these worthwhile
advantages for restaurants.
They're easy to keep clean. Spilled foods or stains
wipe i Iwith no effort. Tilt-Tex is comfortable under
foot. Doesn't begin (o show wear even when trampled
on by whole armies of patrons. Many colors, patterns
and accessories available to keep pace- with your
decorative tastes. Tile-Tex is laid tile by tile for easy
Iterations at low cost. Call today for mote information.
(Individualized Floors of Beautllity)
221 W. Oak
, ' Phone 341
You can't afford
NOT to have com
plete bookkeeping
service.
Reasonable Rates for
Small or Large Firms
Accounting Bookkeeping
f Tax Records
WALT BRITTELL
PHONE
Phone 826-R-3
WOOD BROS. COMBINE
Rugged Construction
Variable Cylinder Speed
See this machine before you buy
UMPQUA TRACTOR CO.
125 S. Pine
Phone 614-J
Holy Ghost Revivals
To Be Held At Oakland
Series of old-time Holy Ghost
Revival meetings are to be held
in a tent at the east end of the
City Park at Oakland, starting
Wednesday. The meetings are to
be conducted by Evangelist Elmer
William Brown.
As a "lumber jack preacher
from the ranks of labor. ' Brown
announced he will preach the
"old-time Gospel of the Kingdom
of Heaven in its fullness." Meet
ings will be every night except
Saturday at 7:30, and Sunday at
2:30 and 7:30 p. m.
The public is welcome at every
meeting.
The first recorded strike In
the United States occurred In
17S6 when Philadelphia printers
walked out demanding a S6 week
ly wage.
Portland's License
Fee Program It Eased
PORTLAND, June 21.(pv
Portland businessmen won some
relief yesterday from the city's
new license fee program.
The city council listened to the
business appeals, then voted to
consider as taxable sales onlv
those which go to customers in
Portland.
Some businessmen asked a fur
ther chance to free from gross
sales tax those goods Intended for
eventual use upstate.
The News-Review classified adi
bring best results. Phone 100.
Bakery Drivers' Strike
Threat Still Poised
PORTLAND, June 21. OF)
The possibility of no bread on
their butter faced Portlandcrs to
day. the bakery drivers' union re
ceived backing from the State
Federation of Labor's Executive
Board in a plan to strike Wednes
day If wage settlements are not
leached.
Representatives of 20 bakeries
and the .union conferred with
Federal Conciliator Lee Kotkin
Monday but reached no agree
ment. They called another meet
ing for today. The drivers want
$75 a week Instead of $70.
Film To Show Women How
To Note Cancer Signs
WASHINGTON June 21 -P
The American Cancer Society
will make a 10-minute movie to
show women how to watch out
for signs of cancer of the breast.
The National Cancer Institute
said It has given the Socletv a
grant to finance the animated
color film. It is to be designed
for howlng to wnmen'i clubs
and other -organizations.
Promise yourself:
To make all your friends feel that there is some
thing in them.
Roseburg Funeral Home
"The Chapel of the Roses"
Oak and Kane Street Roseburg, Oregon
Funerals Tel. 600 Ambulance Service
L. L.
POWERS
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