TWO
ROSEBURG NEWS-REVIEW, ROSEBURG, OREGON, WEDNESDAY, JULY 20, 1938.
lOF
Railway's Advent Silenced
Early Day Plans, Says
Gardiner Resident.
'THE FAST FLYING FIVE" ACCLAIMED IN NEW YORK CITY
Tho luVu of tirovMiiK naviga
tion on the Unipiui iiv: is no
now thing litit u f;u't im old an
whtlo habitation hi tit is v;i!ley.
(Muled M. M. Mclvtu f Canlhier
whim hi' viBilOfl In lto.iet)ur; last
week. Hifl father, he raid, once
comlut-tod the siac" .station ut
Cunyonvltlo. Kilter, in 1S7o, thv
Mclvln family moved to (iurdinor.
Tho l rip required lour days.-
When the senior .Mnlvm v:a
county clerk, ho worked with Iho
(ate Iliugor Hermann and A. W.
Heed In their of fur's to attract at
teiition to tho navigation .osn.blll
ties ol1 thn Unipuuu. They were
Hiiocenriful In ettinK hoth an
OreKou leKlHlalure und u coi.f,'ien-
fiionul appropriation for hniirovliiK
tho river. The port of I'liipoua
wuh then nervinn territory as far
norlh as llaiTh.huri; and an tai
H( j u Hi as the California lino and
the mining selllementH in north
urn California, from tho head of
navigation at Seottsijui
Hut tho extension ol tli.i ra'l
road through the county killed off
inlercKt In . navf nation, Aimviii
nointed out. bo that until only re
cord! v thero has heen liltlo
thoimht of activity alojiK that Una
Until recently M. M. Melvin has
operated tho city water uervlco
at (iardtner.
Tho Gardiner reiddent also told
of tho iniprovoimmt to tlto harbor
at Iho mouth or tho river, ueciar
iuir It would bijou ho one o iho
llncHl and doepest harbors on the
Pacific coast.
h 11. ' 1 d 4 ' 1 A 1 ! MY d J H f Nwf
tAmtmrlfft-tM'imt iitim Afiiit i r- ruin VtftVif-ffl It ... y S n lunf r-tXAsJi
ST
MADISON, Wis., July 1!. AI)
l'-iMloral JikIko 1'iitrlek T. Stono
today miHtnlllod tho conviction of
17 or IB (lercnduntH found KUllly
limt Jiiiumry of it conmilracy 10
I'hIho (Hid fix nildwr-Hteill gasoline
pricoB In Willi und lltilli. Ilu fined
IIiohu (IcrundanlB 12 (oinrmniii.i
and flvo executives (( lolul of
SGii.ooo.
Tho judgn dlBinlBHi'd Iho clinmim
H to III olhor oxMcillivoH (did on"
c.oi'iiiinitlmi und found Unit Iho
I oliid 1 uin K dol'elidKlitil lTi ol'llchdn
lull throe flrniB wore, entitled to
u new trlill liecliiwu thuy hud Ixiell
linked to tho alleged coiiHiiriu:y
only by clrcuiiiHtiiutlul evidence.
Wlllliim J. Donovan, of Now
York, 'chief of del'oiiiic coiiumiI,
iinnciuiu'oil uflor tho ruling he
would iiiioul to tho U. S. district
court of (ipiinln (it Chicago on lie-
ii.-ttr or thoBo rinoii.
AmoliK Iho indlvldiuil defend
lllltK, wIiobo convictions Hlund, Ib
Cliill'leB 10. Anioll, New York, vice
IM'OBldenl of tho Socnny Wiicutlnl
Oil coinnniiy, llllcRed by tho kov
orninent lo lmvu been llio "nuistcr
mind" of the conspiracy.
DEATH TAKES WIFE
OF MAYORS SON
(lU'INDAM-;, Ore.. July 2d.--Mayor
and Mrs. U 1- llurd left
suddenly Krlthty eveuinn f(r Stay
ton where ihey woro called by Hie
death of their son's wife, Mrs. 1-.
h. Ilurd Jr.
Kalbryn Helen ITurd. 27, wife of
laiclus li. llurd Jr.. died suddenly
IYiday after the birtii of their
second child. June Haides her
liushaud. she leaves as survivors
two children, Sheila Ann and Rich
ard Lawrence; her parents. Mr.
and Mrs. K. .1. Slruntz of I'oitlatid:
, a sister. Sister Kalhryu Ann of
Holy Names, IMaryhurst.
Itcqulcm maris was held at St.
Stephens church in I'nrllnml, Mon
day, with concluding services and
inlernieut at Mt. CaSny.
SON IS BORN TO
MRS. ROOSEVELT, JR.
VIllI.AnKtd'lllA, July lit.-
(AP) A son was born today lo
Mrs. Kin nk tin U. Itousevelt Jr..
wife of the third son of the presi
dent. Thn baby, wekhium slinhtty
morn than seven pounds, was born
nl the Pennsylvania hospital. Mis.
UooKovell, the former Klhel Mil
I'ont, was hrouuht there yesterday
by her husband.
The boy is the eighth Kiandchild
of President Keo.-'evelt.
With Mm whole world acclaiming their epochal flight around the ylobe, Howard Hughes and bis "beat crew In tho world" could only
'3inlle and droop wearily as they posed for "just one more picture" before retiring to a well-earned rest. The photo above was made in
Iho (Ireenwlcb Village lionie of drover Wbalen, president of Hie New York World's Fair, for which the Hughes plane was christened, after
which tho heroic flyers ipid struggled away from the crowd ut Floyd Dennett Field, New York, where they brought down their ship. Read
ing left to rihl- they are Lieut. Thomas Thurlnw. co idlol : Kd ward Lund, flight engineer; Howard Hughes, Kit-hard Stoddart, radio en
gineer, and Hurry P. M. Connor, navigator. ,
riciuro at nut (MiowH now n (oyni wcicoiue American style looks.
I'aiiKled llekor-laiw dancle.i from BkyncniiierB, confetti and torn-un telo-
liliono hookK rain a paper ntorm down on tho utrcotB, iilioloKniplicrs
iji'hid away, men mill alxud, the crowd j-oIIm itself lioarne. Thu hcoiio
you see at left Is a small sample of wim! Howard IIiikIiub (Indlcaled
by arrow) and Ills doiiBhly crew encountered as they rodo up iiroad-
way.
FORMER RESIDENT
OF DRAIN IS DEAD
lUt.MW July lo .Messrs. Way.
IUn and John lledrb-k ami .Mrs.
Myra lleililck wmt to Ashland
Saturday morning to attend the
funeral nf the former's lather.
Win. Hedrlck. who tiled Thursday
afternoon. He was born near
hialu of pioneer parents, his wi
dow and four children, two sons
and two daughters survive, also
three brother.t. denize. Matt and
Iteu Hedrlck, all of Drain.
SWIM-
DANCE
Enjoy your fav
orite recreation
RICHARDSON
SPRINGS
BUTTG CO.
CALIF.
TaU Highway nE lo Chico S
than P..d Hiahw.flo sur door -5
m
Thtro It luch varitty of rvcrfational
eppertunitits htr thai, no matter what
you prtf.tr, you can't b dippo!ntd.
Accommodationi to fit ry budgtti
Fin Modern Hell, MoUl SUtoing Coltiflt
and tltit(i MoutVaplng (.otUgti.
THa Famoua Miniral Watari ara Frta
WOOD
AND AW
Be a wise bird, and don't delay
ordering your loll winter's
wood supply. You'll B.we now
or you'll pay more later!
Crcon Slab, 'I'. per cord ... .00
Green Slab, 16", per cord .... 3.00
Delivered in City
INVESTIGATE OUR "PAY AS
YOU BURN" TIME PAYMENT
PLAN FOR YOUR WINTER
SUPI-'i-Y CF WOOD,
TELEPHONE 282
ROSEBURG
LUMBER CO.
1'OHTi.AXn, July 1!,.AI')
Hod Norwood losU his watch near
ly a year uro while picnicking on
the Sandy river. He picnicked ut
the name spot Sunday and u mem.
her of the roup found the night
ly ru.sty. Ion;? niisslnj; timepiece.
ETIlVfE
Travel while
you sleep!
I.cavc in the cviuini;. Ncxi
morning ynu'rc in Portland,
refreshed ami re.nly for work
or pleasure, after a pood
night's slcep.You'11 save n lot
of time. H.ul fares arc low.
For example:
TO PORTLAND
1st Chjs l'.uc J5.96 $8.35
Lower Denh 2.2S 4.50
(It Mini.-) u!inR.i
In Coaches 3.98 6.4S
THE SCHEDULE
Leaves Koehurj( U:3Ha.m.
Arrives Eugene.. 3'2i.m.
Atmes Portland 8:OOa.m.
Similar Sert iit returning ,
Tor detailed information on
train stheilule, just phone:
Southern Pacific
J. E. CLARK, Aflent.
Phune 11,
BRITE BROTHERS
ftelliKent CheHapeako sotter doR,
RECEIVE REPRIEVE' er from drowning in a Klamath
I luko by swliuming to hlK side and
SACHA.MKNTO, July 19. (AP) o(fii-iiiK his tall as a tow-line, died
John II. end Coke T. Brlte, con-1 today from ooiooned meat, thrown
vlctud of killiliK a civilian and two In tho yard of his master, W. H.
IH.'iicu ofl'lcars In Siskiyou county, t (Hoinie) Fluhrer, owner of a BtriilK
r'-celved a reprieve front Governor of southern Orefion bakeries.
Frank .MurrliKii yesterday. A reward of $2S0 has heell posted
The action changed the execution j for the arrest and conviction of the
date from July 22 to September 23. poisoner.
1 lie Kovernor said the advisory
pardon board asked for additional
time to consider, the application
fur commutation of the death sen
tence to llfo imprisonment.
The state supremo court recom
mended commutation.
JOHN M. THRONE RESIGNS
CREDIT ASSN. POSITION
SALKM, Ore., July 1!). John M.
Throne, secretary-treasurer of the
Willamette Production Credit as
sociation, hns resiKlled that posi
tion according to an announcement
DOG' LIFE SAVER ' I 8ent 10 stockholders by C. II. Full-
fr"riiii nr nAicmi i onwlder, president. Mr. Throne
VH-1UV1 Ur CUloUIN 1 has not announced his plans for
the future but has Indicated that
MEDI-'OKD, July ig.(AP) !,e will contlnuo to make his. homo
"Kipp," a valuable and hltlily in- in Salem.
HOME, July 19. (AP) ViiKlnio
(layda, autliurltatlvo fascist editor,
suid today that American Jews to
gether with those of France, Great
Britain and Kr.ssia were respon
sible for the fascist race policy.
This policy, announced July 14,
declared Italians are Aryans and
that Jews do not belong to the Ital
ian race. Despite resemblances be
tween this policy and nazl Aryan
Ism, Ciayda denied Italy's doctrine
was Influenced by Germany.
Gayda's comment in tne news
paper Giornale d'ltalla said:
"In the Brim battle for conquest
of empire, as today for the defense
of Its great fascist conquests and
its civil honor and Great values of
European civilization, Italy finds
Itself ever confronted by anti-Italian
and anti-European activities of
the Jewry of the great press of two
worlds, of the great banks which
dominate even statesmen and poli
ticians .
"The history of this battle does
not involve Germany, but It involves
Instead France, Great Britain, the
United States and Soviet Russia."
Informed circles saw a possibility
that the fascist race doctrine soon
might pass from the academic to
the practical stase with the adop
tion of laws restricting marriage be
tween ItaliunB and Jews.
INGHAM MILL AT
GLENDALE REOPENS
filjENDALE, Ore., July 20. The
entire plant of the Ingham Luin
her company resumed operations
Monday morning, after n three
City Electric
124 W. Cass St. Phone 233
weeks' shut down. Due to the In
ability of logging operations, whh b
resumed last week, to continue on
account of current forest fires, It
is Indefinite how long the plant
will operate, according to C, V.
Ingham, president and manager of
the company, who states that suf
ficient logs for a few days only
are on hand, and unless the ban
is lifted soon, the plant will un
doubtedly have to cease opera
tions again.
The plant was shut down July 1
due to general market conditions;
however, the planing mill and ship
ping department was busy filling
orders on hand. This was the
first shut down the present, man
agement has been forced to make
since commencing operations in
July, 1933, except for the time
necessary to rebuild after their
disastrous fire August 20 of last
year.
o
DR. SHOEMAKER IS
SPEAKER ON MEXICO
An Interesting talk on his re
cent trip Into Mexico was given
by Or. B. R. ShoemakeV before the
Roseburg Klwanis club at its re
gular Tuesday luncheon meeting.
It was the second travel talk given
by the speaker, who previously
had told of conditions encountered
in eastern states.
EYESIGHT DAMAGED
IN MILL ACCIDENT
GLENDALE, Ore., July fO. P.
J. Miller, mill wrlght for tho Iiik
ham Lumber company Is in lue
Josephine General hospital at
Grants Pass under the care of Dr.
W. W. Inkrote, eye specialist.
While pouring hot babbit into boxes
ut the mill plant, panicles of Iho
hot metal splashed Into his rlaht
eye, severely Injuring the eyeball,
and It is yet undetermined wheth
er or not he will lose his sisht in
that eye. Dr. A. J. Fawcelt gave
iirst aid, but had to take him to
the hospital for further treatment.
QUICK,POSITIVE RELIEF for
HEMORRHOIDS'"1"
For 26 yein we have iuc
ceti fully treated thousand
f people for the ail menu
we apicialize ia. Rectal
and Colon and Stomach ail
menu completely done away
with without a hoipital
Ancra tl an. Na confinement.
No loaa of time from your work. CHI
er write for FREE Booklet today.
Dr. C.J. DEAN CLINIC
Physician and Surgeon
M.S. Cor. E. Burnaide and Grand Are.
Telephone EAit 3918 Portland, Oreto
A Few Minutes to Shopping
and Theatres-Easy Parking
SUTTER AT B0UBH
You will be delighted to live at Iho
beautiful new Broadmoor . . com
pletely equipped for solid comfort;
service unsurpassed. Rooms and
suites richly appointed, all with bath
and shower. Delicious home-cooked
meals) elegant dining room. Dinners
from 65c. A European ... American.
TRANSIENT: $2 SINGLE, $3 DOUBLE
I D1 XVm UiUV-UMJ
6 "!
The Story of OD and AD
and the 2 STORES
OD and AD wanted to go into business
for themselves. They decided to open
retail stores. But they had different ideas
as to how they should get customers.
This is the story of what happened.
How OD and AI) Opened their Stores
VA
OD believed that the way to get cus
tomers was to sell at low prices, and that
the way to sell at low prices was to keep
his expenses down. So he spent as little
as possible in fixing up his store. He said
lie was not going to "waste" money on
'.'trick lighting' and a "fancy front." He
bought large quantities of a jew lines of
merchandise, because that way he got
them cheaper.
Then he put an assortment of his
goods into the windows, but because he
had done so little to make his store at
tractive, jr.o people noticed that it was
a new store, and Jav came in to buy.
AD decided that the first thing he must do
was to innkc his store attractive to customers.
So he had it painted throughout in cheerful
colors. He completely changed the windows
and front:, and lie put in fixtures that flooded
the whole store with light.
He chose merchandise well-known by name
to the public, and bought smaller quantities
of many lines, thus giving customers a greater
selection. He arranged his stock in the store
to make shopping convenient, lie put in win
dow displays of his most interesting merchan
diseand changed them frequently.
Because his windows and his store were so
attractive, many people stopped to look, and
enough people came in to buy so that AD's
goods sold quickly and he was soon ordering
more of many items.
How OD and AD went after Customers
.rWUh-...TBTK n
OD soon found that he could not get
the customers he needed from those who
passed by his store. So he had circulars
printed and hired boys to distribute
them from house to house. Sometimes
they put them under the door or into the
mail box but often they threw them on
the porch or into the yard, and many
were blown away. Also, OD found it was
a slow and costly way to tell his story, as
in a whole day a boy could cover only a
few hundred homes.
01) was disappointed to find that after
all (his work and expense, only a few
more people came to his store.
AD decided that the more people he could
tell about his merchandise, the more people
would conic to his store. So he put advertise
ments Into newspapers read hy many thou
sands of people every day. He knew that peo
ple were eager to get their newspapers to read
the news. Therefore, his advertising was more
likely to be seen in a paper people wanted to
read. Also, the newspapers were delivered all
over the city as soon as they were printed.
AD found that the more he advertised, the
more people came to his store and the more
goods he sold and the less it cost him to handle
each sale. So he passed on the greater part of
these savings in lower prices and better values
to all his customers.
How OD Failed and AD Succeeded
OD found that so few people came to
hi store, lh.it bis giMiils moved very
slnwly. lie could buy very little new
slock because hii money was tied up.
So lie decided to have a clearance sale,
lie h.ul big signs painted for the front
of his store. He bad circulars printed and
sent boys oit to put them into parked
cars and distribute them at homes. But
the people who came saw so little they
wanted that his sale was a failure. At
last, he disposed of all his remaining
stock to an out-of-town bargain store at
less than half what he had paid for it.
OD had had a very unhappy experi
ence, but because he had never adver
tised in the newspapers, few people in all
the city ever knew that his store had
opened or that it had closed.
I A
AD found that with more and more people
now coming to his store, his stocks moved very
iiickly. As a result, he was constantly able to
have fresh, new merchandise for his customers.
He concluded tint since people bought news
papers to read the nt-.es, he should (ell them,
the nr-us about his merchandise and his store.
As a result, AD's advertisements were read as
eagerly as any other part of the newspaper.
Soon every one in town knew that AD had
the newest things.
AD did not make exaggerated statements in
his advertising. He just made the truth interest
v.e Repeatedly AD had to enlarge his store,
and employ more people to take care of his
increasing business. And, although his expenses
were now very much greater, Iw sold so much
merchandise and turned his sfxks so rapidly
that his store was very successful and was
known l.ir and wide for the values it gave its
customers.
AO Tells OD How Advertising Serves the Store and Its Customers
Oni; day OD came to AD and applied for a po
sition. He asked AD Iiow lie had luiilt such a
line Iuisuh'ss and obtained so many customers.
AY) said, "Kirst, liy making the store an
attractive and conv enient place to shop.
"Second, hy having the kind of merchandise
our customers want.
'hjllt these are not ciiflirinnr u-irhnf A
to tell the people about them. So we continu
ously publish interesting, informative, truthful
news about our sen-ice and our merchandise.
And we tell it in fhe way that reaches the larg
est possible number of people quickly-through
newspaper advertising."