ROSEBURG NEWS-REVIEW. ROSEBURG, OREGON, TUESDAY. APRIL 27, 1937.
FIVE
THE OREGON MUTUAL FIRE INSURANCE CO
Hat Stood the Test of Time and Conflagration
It waa organized in 1894 to provide low cost fire insurance
to the people of Oregon. It now operatea In seven
western atatea Oregon, Washington, California, Utah,
Idaho, Wyoming and Colorado. Savings of 20 to 30 per
cent have been made for Ita patrons in 1936. Ask for rates
and service No obligation.
Umpqua Savings and Loan Assn. Is operated in this office
147 N. Jackson DOUGLAS ABSTRACT CO.
INSURANCE SAVINGS AND LOAN ABSTRACTS
We Write
Automobile
Insurance
Phone 87
Hunt's INDIAN Theatre
Starts Sunday
"SEVENTH HEAVEN"
Starring James Stewart Simone Simon
Complete Service for Milk Products
Of All Kinds Supplied Roseburg by .
The Umpqua Dairy Milk and Cream
"Stillicious" a health drink providing yeast vitamin in
palatable form Grade "A" perfectly pasteurized
milk "Umpqua Brand" butter is most delicious
Raw Grade "A" milk for babies.
By R. KENNETH EVANS
What is recognized for being one of the best equipped
dairies, handling a wide diversified class of milk products, in
Southern Oregon, is the Umpqua Dairy Milk and Cream com
pany of Roseburg with a source of supply, from the best
dairy farms in Douglas county. It was January I, 1 933,
that O. J. Feldkamp and H. V. Sullivan established this dairy
and started its operation. Since that time both men have de
voted their energies to the building of a business which would
not only gain recognition for its success by filling a demand for
a much needed food product, but, also maintain a market for
milk and cream produced on farms in Douglas county. A re
cent addition to the .various classifications of milk ' products
handled by the firm is "Stillicousi" containing yeast vitamin
"B" which is a delicious health drink.
The liitroduutioii ot this product
UMPQUA FEEDS
TAKE THE GAMBLE OUT OF
TURKEY RAISING
You Can See For-Yourself
Our plant is open for your Inspection at any time. Our formulas for feeds have been
tried and tested in scientific laboratories and for years have produced top market birds
in Douglas County.
Douglas County Flour Mills
Roseburg, Oregon
ROSEBURG MOTOR CO.
BUICK
PONTIAC
Most popular new cars in their field. Bring the best used car
trade-ins.
i
A demonstration in one of our Used Cars will convince you of their quality
FRIENDSHIP
If it is every necessary for you to assist a bereaved friend in
making funeral arrangements, you will do it willingly. Assure
yourself of competent service at reasonable prices call upon us
at any time.
24-HOUR AMBULANCE SERVICE
For Further Details Telephone 112
Douglas Funeral Home
HARRY C. STEARNS, Director
201 South Pine St.
Sensational Values
at
HANSEN MOTOR CO.
Guaranteed &KC Used Cars
The finest line of Used Cars l n Douglas County on display. .
ALL MAKES, ALL MODELS PRICED TO SELL
You Can Buy a New Home
for as Little as $25 a Month
Including Taxes and Insurance.
COEN LUMBER CO.
PHONE 121
along wltn Urmia "A" uurfectly
pasteurized milk, "Uiiiiuiua Dranu'
butter, enulo "A" raw milk for ba
bies, vuriuly ot ice cream, butter
milk mid coUiige chouse gives tins
dairy, milk products wuicu will
moot every acieiuirie requirement
tor properly) balanced fouda.
A Delicious Food
Customers ot this plant have
learned that V.'.ey cau get Stilli
cious chocolate from their Umpqua
Uuirymiwl in tho safe assurunce
that the dairy bus protected and
safeguarded tlioir health by proc
cssinu Stillicious Chocolate milk
lu the proper iiiuiiner under super
vised sanitary -conditions, ueiunne
Stillicious Yeast Vitamin H Choco
late drink lias the name plainly
printed on the bottle cap wltn
tlieye words: "contains 30 Sherman
units of vitamin H and tl . . . per
quart." It is the blending of three
perfect foods Including inilU. man's
first food requirement, chocolate
the world's most popular flavor
and yeast vitamins a and G, aclt
litiwledged as essontlal to physical
and mental well-helng.
One of tho Hist moves, when this
dairy was touaded, wus tho making
ot the selection of the farms anu
herds of cuttle for tne milk prod
ucts to be handled. Tnere are eight
of these farms in IJouglas county
having more than 100 mule cows
wllicii are frequently tested mid
milk from them is recognized lor
Its safety because of the way they
are fed and the strictly sanitary
conditions which aro maintained
arouml the farms.
Tho Umpqua Dulry, unlike many
of the dairies operating lu urogon,
manufactures a high grade butter
product which totals approximately
b.oou pounds monthly and the lo
cal residents ot Uoseburg and
Jjouglas county aro first supplied
with tills delicious product and
the surplus shipped Into Fortlund
and San Francisco for disposition.
This butter Is manufactured in a
500 pound churn after the cream
is perfectly pasteurized and han
dled in the immaculate butter
room whoro it is prepared for the
market.
Good Line of Customers
There nre more than -125 homeB
In Roseburg that are patrolis of
this dulry for milk and milk prod
ucts. These customers have learn
ed that perfectly pasteurized milk
is a superior grade of food with
out Its food value or flavor" being
affected by tho pasteurizing proc
ess. In connection with pasteuriza
tion, several years ago Louis Pas
teur, a French scientist, discovered
the method ot killing bactorlu In
all liquids by houUm; them to a
certain degree and suddenly cool
ing tho liquids. 'Tho Umpqua Dairy
ha3 installed equipment for this
purpose and all milk, ice cream,
butter and Stillicious Chocolate
Milk Is perfectly pasteurized.
The I'mpqua Hairy bus added
importance to its business through
the reproHontiillon of I'alist cheese.
This is a nationally known prod
uct mid recognized tor Its super
iority. Another Important feature of the
operation of this plant Is the main
tenance of a raw milk supply from
herds Umt arc iiltra-carelully test
ed which milk Is used for babies
or adults, It they elect. Service to
Ibo liuines and wholesale for miiK
products aro covered by throe men
and ono attractive truck. Prompt
ness 111 the homo service has al
ways been a factor which has pop
ularized tho dependability ot tuo
Umpqua dairy.
lu the ice creum department is a
freezer which has a capacity for v
forty quarts of delicious Ice crpam
every fifteen minutes, if tho de
mand warrants it. lu addition to
the mauufiicturo ot bulk ice cream
in all flavors, Ice cream burs and
ice cream sandwiches are also
made, which provides a confection
that is appreciated by the children
and adults alike. In the making of -
ico cream homogeulzcr is followed
out which makes the cream smooth
and palatalilo. The mix is imido
under balanced formulas which
makes It uu Ideal food that
has been taken out of the class ot
confections as Ice cream vas re
garded a few yours ago. ,
When tho Umpqun Dairy equip
ment wus planned and tho build
ing at Sykcs and Short streets
prepared tor the operation of a
high class dairy, refrigeration
rooms were included. Ono room,
6 by 9 feot, lined with cork, Is us
ed for the sharp-cold room vhero
ice cream is properly conditioned.
One larger room, 10 by IS feet, Is
used for the cooling ot the milk
following pasteurization and in ad
vance of the dellvory on the
routes. The pasteurizer hns a ca
pacity for 150 gallons ot milk.
The Umiiqua Dairy is ono of the
important Industries of Uoseburg
and Douglas county. It maintains
one of the outstanding markets
for milk production from farms
that take pride in the maintenance
of equipment for the production ot
Grade "A" milk. Seven people are
given steady employment in the
plant with tho two extra boys con
stantly In service on the delivery
truck to aid in promptness in mak
ing deliveries. ,. ,
' It should bo stressed that dieti
cians and physicians everywhere
recognize the health building quali
ties of milk and advocate a wide
use of it. It is universally used by
them to promote quick convales-
cense in their patients or clients.
Milk contains health for young and
old alike. It is a food that no one
should ho without. It Is always a
good Investment oven when very
little money can bo spent for toed.
There aro many, many ways to
use milk as a dally drink, In milk
shakos and in egg-nogs; lu cook
lug and preparing toods; In table
products made with milk such as
cottage cheese, butter and Ice
creauis.
The vital thing to know about
milk that Its proper use In tho
daily diet will safeguard the good
health which is ordinarily main
tained. It suppllos in the most per
fect form the completo balanced
rood the much needed elements
for building strong bodies. An at
tractive method for encouraging
the children to drink milk Is to
have in the Ico box at all times
bottle's ot the new "Stillicious"
chocolate drink. As they return
from play or school they will soon
learn to anticipate tho desiro for
their bottle ot "Stillicious."
Everyone Identified with' tho
Umpqua dairy takes pleasure In
tilling the service of thulr parti
cular departments, to cordially
give each customer attention and
advise as to tho proper use of
milk products.
Established in 1883, The Douglas National Bank is the oldest Oregon bank
south of Salem. It is one of the five oldest banks in the state and on April first
will have completed fifty-four years of successful service in the development
of the Umpqua Valley.
DOUGLAS NATIONAL BANK
- Home Owned and Operated Since 1883
v Member Federal Deposit Insurance Corporation
McKEAN & BALDWIN
For Bed Spreads
Quaker Lace Dinner Cloths, Columbia Venetian
Blinds, Window Curtains of all lands. ; j
Quality
Is
Recognised
ational Brands
Prices ;
Are
Uniform
There Is never any effort at this store to try and sell cheap merchandise In small quantities as
a leader for a better grade Our entire stock Is nationally known and reasonably priced.
we give 9. & n. ureon iraaing oiamps.
207 North Jackson
MADDOX GROCERY
Phone 499
IF IT'S SHEET METAL WORK
TAKE IT TO SINNIGER'S
SPOUTS GUTTERS
STOVE NEEDS
Ventilators
ceilings
MONTAG FURNACES ,
SINNIGER'S SHEET METAL WORKS
444 N. Jackson St. Phone 428
If F 11,0 nIy True
IvC Refrigerant
Keeps each Item of food perfectly
Note the sketch to the side. It
waa made under the direction of a
noted refrigeration' engineer and
proves why Ice refrigeration Is sen.
eible and economical. Place foods
as shown and enjoy freedom from
mechanical worries.
DOUGLAS ICE AND
STORAGE CO.
Spring and Short Phona 14
MILK, BUT TR
lltOrH.DKIERTJ,
MILK, PISHES
1 TTS??! t I FRUIT5.fv4
VnnMl VI6tTA(LE5
fllv i'gJ--HOTfltt5Jgf
E-yq
i pkJsf I tut.wvm-ovu
j. 1 r'"ninw
f '.-, T"l saastu
' ; f '1 COOMI MEAT
J -WT WIS 4t'
f V-S .-, I (l0M,MAT!
'I I V i k Ml J I . -MOTd47
1 & A IS 3 I'M I MVIMBJM'M
'ttw I I ran Kl I dm I ahmtiai.
V:.x.,U:!:.:.:.:l:, ij 'i
AIR POWERED TIRE INSPECTION
Permits Customer Complete Personal Inside inspection of Casings
With the Increasing prices of tires we offer a great saving In our 'super type retreads, manu-,
ractured at our shop and carrying our personal guarantee which is stronger than is carried
by any standard brand new tire.
With our completely equipped shop, our large stock of new General tires, (we carry the most
complete stock of truck sizes between Eugene and Medford), and our years of experience in the
tire repair business, we offer a type of service unexcelled by anyone anywhere.
OUR NEW LOCATION ON N. STEPHENS ST NEXT TO THE POST OFFICE
HEALY TIRE COMPAMY
The Importance of a First Class Hotel to Roseburg
The City'a Attractive Coffee Shop
As a civic center for business conferences, for the informal gatherings that
mark every week of the year and for the banquets that break into the ordi
nary routine of living as an outstanding event This modern hotel is liter
ally the hub around which much of the important affairs of Roseburg revolve.
HOTEL GRAND
206 West Cass
Phone 155
i V J J,. iJti
tMak m h sT! I .iA'jr
ENJOY ITS FRESH, DELICIOUS
FLAVOR . . . SAFEGUARD YOUR
HEALTH AND ENERGY
For a refreshing drink, as nn aid to liealtliful
ncss and vitality, for more natural energy
there's nothing to take the place of milk. Keep
n bottle of milk in your refrigerator at all
USE IT IN COOKING
Umpqua Dairy cream and milk, pure, fresh and
wholesome is an Ideal basic Ingredient for hundreds
of delicious recipes. Its ability to provide tempting
variety to daily menus has made Umpqua Oalrv milk
a favorite among mothers and other good cooks. Use
Umpqua Dairy; milk regularly,
CRAOE A RAW AND PASTEURIZED
times,
drinks
for regular meals and bntwecn-time
Dependable
Delivery
PHONE 38
Prompt, courteou daily
service with special atten
tion toereryorder.
BUTTER
Churned from carefully se
lected cream from ' only the
very tfest dairies this butter
Is always tweet and tasty. It
is handled under the strict
est sanitary conditions at all
times.
mm
Every Meal . . . .
Day In, day out. for breakfast,
luncheon and dinner, Umpqua
Dairy milk brings more enjoyment
and more health to hundreds of
men, women and children. Serve
milk every day.
1
! , -.1
ICE CREAM
Our Ice cream la all made from
Grade A pasteurized milk and
cream which makea It high In
wholesome food value. We carry a
large variety of flavora at all times
and will deliver It to ylu In Jiffy
Hags which keep It In proper con
anion until served.
Stillicious
Keep a quart on hand for In. be
tween -men I snacks. It's a vitamin
B and Q chocolate drink,
BUTTER
MILK
real thirst
Fresh and full of vitality for
quencher.
COTTAGE CHEESE
One of the best spring salad Ingredients.
UMPQUA DAIRY PRODUCTS
SHORT AND SYKES STREETS